Senior Solution Marketing Manager
Conduent Business Services, LLC
Full-time
On-site
United States
🌐 Digital Marketing
📌 Core Information
- Job Title: Senior Solution Marketing Manager
- Company: Conduent Business Services, LLC
- Location: United States
- Job Type: Full-Time
- Category: Business Services
- Date Posted: July 28, 2025
- Experience Level: 10+ years
- Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing strategic marketing plans and go-to-market strategies to drive demand generation and grow revenue.
- Overseeing the creation and management of integrated, multi-channel marketing campaigns, industry events, and programs.
- Owning the content strategy and thought leadership development, including web content, blogs, white papers, client success stories, videos, social media support, and sales enablement materials.
- Ensuring all marketing programs align with Conduent’s brand identity and messaging framework.
- Collaborating with cross-functional marketing resources, including shared services, external communications, and analyst relations to ensure success.
- Leading Account-Based Marketing (ABM) programs to drive targeted engagement and pipeline growth.
- Monitoring competitive landscapes within Healthcare Payment Integrity, Finance, Accounting, and Procurement sectors to inform messaging and positioning strategies.
- Tracking, analyzing, and reporting on marketing program performance to measure lead generation, brand awareness, and overall impact.
ASSUMPTION: This role requires a strong understanding of the U.S. Healthcare Payer markets, as well as deep knowledge of the Finance, Accounting, and Procurement landscapes. The ideal candidate will have demonstrated success in B2B marketing to support a portfolio of products and solutions, lead go-to-market (GTM) initiatives, and drive demand generation campaigns and thought leadership.
📋 Key Responsibilities
- Lead the development and execution of strategic marketing plans and go-to-market strategies to drive demand generation and grow revenue and market share.
- Develop messaging and positioning for these solutions, focusing on buyer-centric value propositions and competitive differentiation.
- Oversee the creation and management of integrated, multi-channel marketing campaigns, industry events, and programs.
- Own the content strategy and thought leadership development, including web content, blogs, white papers, client success stories, videos, social media support, and sales enablement materials.
- Ensure all marketing programs align with Conduent’s brand identity and messaging framework.
- Collaborate with cross-functional marketing resources, including shared services, external communications, and analyst relations to ensure success.
- Lead Account-Based Marketing (ABM) programs to drive targeted engagement and pipeline growth.
- Monitor competitive landscapes within Healthcare Payment Integrity, Finance, Accounting, and Procurement sectors to inform messaging and positioning strategies.
- Track, analyze, and report on marketing program performance to measure lead generation, brand awareness, and overall impact.
ASSUMPTION: The role requires strong project management skills to handle multiple priorities and manage projects in cross-functional, multicultural environments. The ideal candidate will be able to operate independently while collaborating with all levels of organizational management.
🎯 Required Qualifications
- Education: Bachelor’s degree in Marketing, Communications, or Liberal Arts (MBA preferred)
- Experience: Demonstrate 8+ years of relevant marketing experience, including 5+ years developing and executing solution marketing and demand generation campaigns for B2B audiences.
- Required Skills:
- Strong understanding of the U.S. Healthcare Payer markets, as well as deep knowledge of the Finance, Accounting, and Procurement landscapes.
- Demonstrated success in B2B marketing to support a portfolio of products and solutions, lead go-to-market (GTM) initiatives, and drive demand generation campaigns and thought leadership.
- Excellent communication skills with strong writing abilities and fluency in U.S. English.
- Proven ability to manage projects in cross-functional, multicultural environments while handling multiple priorities.
- Proficiency in tools such as Salesforce.com, Microsoft BI, and marketing automation platforms like Marketo (a plus).
- Embrace innovation and experimentation with new marketing approaches.
Preferred Qualifications
- Prior experience in the U.S. Healthcare Payment Integrity and Finance, Accounting, and Procurement sectors (a plus).
💰 Compensation & Benefits
- Salary Range: $120,000 - $145,000 (USD) per year
- Benefits:
- Health & Welfare Benefits: Comprehensive plans tailored to your needs, effective from day one.
- Retirement Savings: Robust programs to help you secure your financial future.
- Employee Discounts: Access to a wide range of discounts on merchandise, services, travel, and more.
- Career Growth Opportunities: Paths for advancement within a global organization.
- Paid Training: Learn while you earn with award-winning learning platforms.
- Paid Time Off: Competitive PTO packages to help you recharge.
- Great Work Environment: Join an award-winning culture that values diversity and inclusion.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Solution Marketing Manager role, experience level, and location. The actual salary may vary based on various factors including but not limited to location, experience, and performance.
📌 Applicant Insights
🔍 Company Context
- Industry: Business Services, specifically focused on digital business solutions and services spanning the commercial, government, and transportation spectrum.
- Company Size: 10,001+ employees
- Founded: 2017
- Company Description: Conduent delivers digital business solutions and services, creating valuable outcomes for its clients and the millions of people who count on them. They leverage cloud computing, artificial intelligence, machine learning, automation, and advanced analytics to deliver mission-critical solutions.
- Company Specialties: Business Process Solutions, Healthcare, Payments and Eligibility, Transportation, Customer Experience Management, and Human Capital Solutions.
📊 Role Analysis
- Career Level: Senior-level role with significant strategic and leadership responsibilities.
- Reporting Structure: This role reports directly to the Senior Vice President of Marketing.
- Work Arrangement: Remote OK, with the flexibility of working from home while optimizing work-life balance.
- Growth Opportunities: Potential growth paths include advancing to a Vice President or Director-level role within Marketing or transitioning to a leadership role within another function of the organization.
ASSUMPTION: The role offers ample opportunities for professional growth and development within a global organization. The ideal candidate will be proactive in seeking out growth opportunities and taking on new challenges.
🌍 Location & Work Environment
- Office Type: Remote OK, with occasional on-site collaboration opportunities.
- Office Location(s): United States (with potential for flexibility based on business needs and employee preferences).
- Geographic Context: The United States offers a diverse range of work environments, from bustling cities to quiet suburban areas, providing ample opportunities for employees to find a suitable work-life balance.
- Work Schedule: Flexible work arrangements, with the ability to optimize work-life balance by working from home.
ASSUMPTION: The ideal candidate will be comfortable working remotely and have a dedicated workspace at home. They will also be able to manage their time effectively and maintain a healthy work-life balance.
💼 Interview & Application Insights
- Typical Process: The application process typically involves submitting a resume and cover letter, followed by phone or video screening, and multiple on-site or virtual interviews with hiring managers, team members, and other stakeholders.
- Key Assessment Areas: Candidates will be evaluated on their marketing expertise, strategic thinking, communication skills, and cultural fit with the organization.
- Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership abilities, and adaptability in fast-paced environments.
- Research the company and industry to demonstrate your understanding of the business and market trends.
- Practice your presentation skills, as you may be asked to present on a marketing campaign or strategy during the interview process.
🛠️ Tools & Technologies
- Salesforce.com
- Microsoft BI
- Marketo (or other marketing automation platforms)
- Web analytics tools (e.g., Google Analytics)
- Content management systems (e.g., WordPress, Adobe Experience Manager)
- Project management tools (e.g., Asana, JIRA, Microsoft Project)
- Social media management tools (e.g., Hootsuite, Buffer)
- SEO and SEM tools (e.g., Google Search Console, SEMrush, Moz)
👔 Cultural Fit Considerations
- Company Values: Conduent values include integrity, collaboration, innovation, and customer focus. The ideal candidate will embody these values and be able to contribute to a positive, inclusive work environment.
- Work Style: Conduent fosters a dynamic, fast-paced work environment that requires strong project management skills, adaptability, and the ability to thrive in cross-functional, multicultural teams.
- Self-Assessment Questions:
- How do you align with Conduent’s core values, and how have you demonstrated these values in your previous roles?
- Describe a time when you had to manage multiple priorities and projects in a cross-functional team. How did you ensure the successful completion of each project?
- How do you stay up-to-date with industry trends and adapt your marketing strategies to reflect these changes?
ASSUMPTION: The ideal candidate will be a strong cultural fit with Conduent, embodying the company’s core values and thriving in a dynamic, fast-paced work environment.
⚠️ Potential Challenges
- Role-specific Challenges: The role may require frequent travel to attend industry events, client meetings, and team-building activities.
- Company-specific Challenges: Conduent is a large, global organization with a complex matrix structure. Navigating this environment may present challenges for candidates who prefer a more streamlined or hierarchical organization.
- Industry-specific Challenges: The marketing landscape is constantly evolving, with new channels, technologies, and best practices emerging rapidly. The ideal candidate will be comfortable learning new tools and adapting their strategies to reflect these changes.
- Location-specific Challenges: Working remotely may present challenges for candidates who prefer an on-site work environment or struggle with self-motivation and time management.
📈 Similar Roles Comparison
- Role Differentiation: This role focuses on driving growth through strategic solution marketing, while related roles may focus more on demand generation, product marketing, or brand management.
- Industry Context: The healthcare payer market is highly competitive and regulated, requiring a strong understanding of the industry landscape, compliance requirements, and payer-specific marketing strategies.
- Career Path Comparison: This role offers a clear path to advancement within the marketing function or transition to a leadership role within another function of the organization. Related roles may offer similar growth opportunities, depending on the specific organization and industry.
📝 Sample Projects
- Developing a go-to-market strategy for a new Finance and Accounting solution, including messaging, positioning, and launch campaign.
- Creating a thought leadership content series on the future of healthcare payment integrity, featuring interviews with industry experts, white papers, and webinars.
- Leading an ABM campaign targeting key healthcare payer accounts, including personalized content, targeted outreach, and account-specific marketing strategies.
💡 Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader marketing strategy for the company, and how will my work contribute to the overall success of the organization?
- What are the most significant challenges facing the marketing team, and how can this role help address them?
- How does the company support the professional development and growth of its marketing team members?
- What is the company’s approach to diversity, equity, and inclusion, and how does this role contribute to these initiatives?
ASSUMPTION: The ideal candidate will be proactive in asking insightful questions that demonstrate their interest in the role and commitment to the organization’s success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://careers.conduent.com/us/en/job/14923/Senior-Solution-Marketing-Manager).
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role, emphasizing your marketing expertise, strategic thinking, and cultural fit with the organization.
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership abilities, and adaptability in fast-paced environments.
- Research the company and industry to demonstrate your understanding of the business and market trends.
- Practice your presentation skills, as you may be asked to present on a marketing campaign or strategy during the interview process.
- Follow up with the hiring manager after each interview to express your appreciation for the opportunity and reiterate your interest in the role.
- If you receive an offer, carefully review the benefits package and negotiate any aspects that are important to you, such as salary, bonus structure, or professional development opportunities.
- Job Title: Senior Solution Marketing Manager
- Company: Conduent Business Services, LLC
- Location: United States
- Job Type: Full-Time
- Category: Business Services
- Date Posted: July 28, 2025
- Experience Level: 10+ years
- Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing strategic marketing plans and go-to-market strategies to drive demand generation and grow revenue.
- Overseeing the creation and management of integrated, multi-channel marketing campaigns, industry events, and programs.
- Owning the content strategy and thought leadership development, including web content, blogs, white papers, client success stories, videos, social media support, and sales enablement materials.
- Ensuring all marketing programs align with Conduent’s brand identity and messaging framework.
- Collaborating with cross-functional marketing resources, including shared services, external communications, and analyst relations to ensure success.
- Leading Account-Based Marketing (ABM) programs to drive targeted engagement and pipeline growth.
- Monitoring competitive landscapes within Healthcare Payment Integrity, Finance, Accounting, and Procurement sectors to inform messaging and positioning strategies.
- Tracking, analyzing, and reporting on marketing program performance to measure lead generation, brand awareness, and overall impact.
ASSUMPTION: This role requires a strong understanding of the U.S. Healthcare Payer markets, as well as deep knowledge of the Finance, Accounting, and Procurement landscapes. The ideal candidate will have demonstrated success in B2B marketing to support a portfolio of products and solutions, lead go-to-market (GTM) initiatives, and drive demand generation campaigns and thought leadership.
📋 Key Responsibilities
- Lead the development and execution of strategic marketing plans and go-to-market strategies to drive demand generation and grow revenue and market share.
- Develop messaging and positioning for these solutions, focusing on buyer-centric value propositions and competitive differentiation.
- Oversee the creation and management of integrated, multi-channel marketing campaigns, industry events, and programs.
- Own the content strategy and thought leadership development, including web content, blogs, white papers, client success stories, videos, social media support, and sales enablement materials.
- Ensure all marketing programs align with Conduent’s brand identity and messaging framework.
- Collaborate with cross-functional marketing resources, including shared services, external communications, and analyst relations to ensure success.
- Lead Account-Based Marketing (ABM) programs to drive targeted engagement and pipeline growth.
- Monitor competitive landscapes within Healthcare Payment Integrity, Finance, Accounting, and Procurement sectors to inform messaging and positioning strategies.
- Track, analyze, and report on marketing program performance to measure lead generation, brand awareness, and overall impact.
ASSUMPTION: The role requires strong project management skills to handle multiple priorities and manage projects in cross-functional, multicultural environments. The ideal candidate will be able to operate independently while collaborating with all levels of organizational management.
🎯 Required Qualifications
- Education: Bachelor’s degree in Marketing, Communications, or Liberal Arts (MBA preferred)
- Experience: Demonstrate 8+ years of relevant marketing experience, including 5+ years developing and executing solution marketing and demand generation campaigns for B2B audiences.
- Required Skills:
- Strong understanding of the U.S. Healthcare Payer markets, as well as deep knowledge of the Finance, Accounting, and Procurement landscapes.
- Demonstrated success in B2B marketing to support a portfolio of products and solutions, lead go-to-market (GTM) initiatives, and drive demand generation campaigns and thought leadership.
- Excellent communication skills with strong writing abilities and fluency in U.S. English.
- Proven ability to manage projects in cross-functional, multicultural environments while handling multiple priorities.
- Proficiency in tools such as Salesforce.com, Microsoft BI, and marketing automation platforms like Marketo (a plus).
- Embrace innovation and experimentation with new marketing approaches.
Preferred Qualifications
- Prior experience in the U.S. Healthcare Payment Integrity and Finance, Accounting, and Procurement sectors (a plus).
💰 Compensation & Benefits
- Salary Range: $120,000 - $145,000 (USD) per year
- Benefits:
- Health & Welfare Benefits: Comprehensive plans tailored to your needs, effective from day one.
- Retirement Savings: Robust programs to help you secure your financial future.
- Employee Discounts: Access to a wide range of discounts on merchandise, services, travel, and more.
- Career Growth Opportunities: Paths for advancement within a global organization.
- Paid Training: Learn while you earn with award-winning learning platforms.
- Paid Time Off: Competitive PTO packages to help you recharge.
- Great Work Environment: Join an award-winning culture that values diversity and inclusion.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Solution Marketing Manager role, experience level, and location. The actual salary may vary based on various factors including but not limited to location, experience, and performance.
📌 Applicant Insights
🔍 Company Context
- Industry: Business Services, specifically focused on digital business solutions and services spanning the commercial, government, and transportation spectrum.
- Company Size: 10,001+ employees
- Founded: 2017
- Company Description: Conduent delivers digital business solutions and services, creating valuable outcomes for its clients and the millions of people who count on them. They leverage cloud computing, artificial intelligence, machine learning, automation, and advanced analytics to deliver mission-critical solutions.
- Company Specialties: Business Process Solutions, Healthcare, Payments and Eligibility, Transportation, Customer Experience Management, and Human Capital Solutions.
📊 Role Analysis
- Career Level: Senior-level role with significant strategic and leadership responsibilities.
- Reporting Structure: This role reports directly to the Senior Vice President of Marketing.
- Work Arrangement: Remote OK, with the flexibility of working from home while optimizing work-life balance.
- Growth Opportunities: Potential growth paths include advancing to a Vice President or Director-level role within Marketing or transitioning to a leadership role within another function of the organization.
ASSUMPTION: The role offers ample opportunities for professional growth and development within a global organization. The ideal candidate will be proactive in seeking out growth opportunities and taking on new challenges.
🌍 Location & Work Environment
- Office Type: Remote OK, with occasional on-site collaboration opportunities.
- Office Location(s): United States (with potential for flexibility based on business needs and employee preferences).
- Geographic Context: The United States offers a diverse range of work environments, from bustling cities to quiet suburban areas, providing ample opportunities for employees to find a suitable work-life balance.
- Work Schedule: Flexible work arrangements, with the ability to optimize work-life balance by working from home.
ASSUMPTION: The ideal candidate will be comfortable working remotely and have a dedicated workspace at home. They will also be able to manage their time effectively and maintain a healthy work-life balance.
💼 Interview & Application Insights
- Typical Process: The application process typically involves submitting a resume and cover letter, followed by phone or video screening, and multiple on-site or virtual interviews with hiring managers, team members, and other stakeholders.
- Key Assessment Areas: Candidates will be evaluated on their marketing expertise, strategic thinking, communication skills, and cultural fit with the organization.
- Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership abilities, and adaptability in fast-paced environments.
- Research the company and industry to demonstrate your understanding of the business and market trends.
- Practice your presentation skills, as you may be asked to present on a marketing campaign or strategy during the interview process.
🛠️ Tools & Technologies
- Salesforce.com
- Microsoft BI
- Marketo (or other marketing automation platforms)
- Web analytics tools (e.g., Google Analytics)
- Content management systems (e.g., WordPress, Adobe Experience Manager)
- Project management tools (e.g., Asana, JIRA, Microsoft Project)
- Social media management tools (e.g., Hootsuite, Buffer)
- SEO and SEM tools (e.g., Google Search Console, SEMrush, Moz)
👔 Cultural Fit Considerations
- Company Values: Conduent values include integrity, collaboration, innovation, and customer focus. The ideal candidate will embody these values and be able to contribute to a positive, inclusive work environment.
- Work Style: Conduent fosters a dynamic, fast-paced work environment that requires strong project management skills, adaptability, and the ability to thrive in cross-functional, multicultural teams.
- Self-Assessment Questions:
- How do you align with Conduent’s core values, and how have you demonstrated these values in your previous roles?
- Describe a time when you had to manage multiple priorities and projects in a cross-functional team. How did you ensure the successful completion of each project?
- How do you stay up-to-date with industry trends and adapt your marketing strategies to reflect these changes?
ASSUMPTION: The ideal candidate will be a strong cultural fit with Conduent, embodying the company’s core values and thriving in a dynamic, fast-paced work environment.
⚠️ Potential Challenges
- Role-specific Challenges: The role may require frequent travel to attend industry events, client meetings, and team-building activities.
- Company-specific Challenges: Conduent is a large, global organization with a complex matrix structure. Navigating this environment may present challenges for candidates who prefer a more streamlined or hierarchical organization.
- Industry-specific Challenges: The marketing landscape is constantly evolving, with new channels, technologies, and best practices emerging rapidly. The ideal candidate will be comfortable learning new tools and adapting their strategies to reflect these changes.
- Location-specific Challenges: Working remotely may present challenges for candidates who prefer an on-site work environment or struggle with self-motivation and time management.
📈 Similar Roles Comparison
- Role Differentiation: This role focuses on driving growth through strategic solution marketing, while related roles may focus more on demand generation, product marketing, or brand management.
- Industry Context: The healthcare payer market is highly competitive and regulated, requiring a strong understanding of the industry landscape, compliance requirements, and payer-specific marketing strategies.
- Career Path Comparison: This role offers a clear path to advancement within the marketing function or transition to a leadership role within another function of the organization. Related roles may offer similar growth opportunities, depending on the specific organization and industry.
📝 Sample Projects
- Developing a go-to-market strategy for a new Finance and Accounting solution, including messaging, positioning, and launch campaign.
- Creating a thought leadership content series on the future of healthcare payment integrity, featuring interviews with industry experts, white papers, and webinars.
- Leading an ABM campaign targeting key healthcare payer accounts, including personalized content, targeted outreach, and account-specific marketing strategies.
💡 Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader marketing strategy for the company, and how will my work contribute to the overall success of the organization?
- What are the most significant challenges facing the marketing team, and how can this role help address them?
- How does the company support the professional development and growth of its marketing team members?
- What is the company’s approach to diversity, equity, and inclusion, and how does this role contribute to these initiatives?
ASSUMPTION: The ideal candidate will be proactive in asking insightful questions that demonstrate their interest in the role and commitment to the organization’s success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://careers.conduent.com/us/en/job/14923/Senior-Solution-Marketing-Manager).
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role, emphasizing your marketing expertise, strategic thinking, and cultural fit with the organization.
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership abilities, and adaptability in fast-paced environments.
- Research the company and industry to demonstrate your understanding of the business and market trends.
- Practice your presentation skills, as you may be asked to present on a marketing campaign or strategy during the interview process.
- Follow up with the hiring manager after each interview to express your appreciation for the opportunity and reiterate your interest in the role.
- If you receive an offer, carefully review the benefits package and negotiate any aspects that are important to you, such as salary, bonus structure, or professional development opportunities.