📌 Core Information
🔹 Job Title: Senior Specialist, B2B Digital Marketing (Bangkok Based, relocation provided)
🔹 Company: Agoda
🔹 Location: Bangkok, Thailand
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: May 20, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Relocation provided
🚀 Job Overview
Key aspects of this role include:
- Developing and executing webinar strategies to drive business growth and partner engagement
- Collaborating with cross-functional teams to align on goals and ensure event success
- Managing end-to-end webinar logistics and performance analysis
- Working in a fast-paced, collaborative environment with a strong focus on data-driven decision making
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to thrive in a dynamic, multicultural environment. Proficiency in English is essential, and familiarity with the Thai language is a plus.
📋 Key Responsibilities
Webinar Strategy and Planning
- Develop and maintain a webinar calendar aligned with business and partner objectives
- Propose timely and relevant webinar topics, formats, and speakers based on audience needs, performance data, and market trends
- Lead internal discussions to shape webinar themes and positioning
ASSUMPTION: Success in this role requires a deep understanding of the B2B digital marketing landscape, industry trends, and the ability to connect content planning with business strategy and audience intent.
Cross-Functional Collaboration and Communication
- Coordinate with stakeholders across marketing, sales, and leadership teams to align on goals and ensure engagement throughout the planning process
- Prepare briefing materials and speaker support content, ensuring consistent messaging and delivery
- Act as a reliable point of contact for internal stakeholders and external contributors involved in webinar execution
Project Management and Execution
- Manage end-to-end webinar logistics, including scheduling, registration, platform setup, dry runs, and live hosting
- Ensure all event elements are delivered on time, including promotional campaigns, content assets, and speaker coordination
- Monitor execution and problem-solve during live sessions as needed
Performance Analysis and Reporting
- Track and analyze performance metrics, such as impressions, CTR, registration, attendance, engagement, and conversion
- Summarize insights and learnings in structured performance reports and presentations
- Use findings to recommend improvements for future webinars and engagement strategies
ASSUMPTION: Success in this role requires strong analytical skills, proficiency in data visualization tools (e.g., Tableau), and the ability to derive actionable insights from performance data.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-5 years of experience in digital marketing, with a strong understanding of campaign metrics and performance levers
Required Skills:
- Proven ability to develop and execute successful webinar strategies
- Strong critical thinking skills; able to connect content planning with business strategy and audience intent
- Exceptional communication and stakeholder management skills; confident in working with senior leaders, speakers, and cross-functional teams
- Ability to break down complex projects into actionable steps and independently manage multiple moving parts
- Proficiency in building structured, visually clear decks and post-event reporting
Preferred Skills:
- Familiarity with webinar tools (e.g., Zoom Webinar, ON24) and CRM/marketing platforms (e.g., Salesforce, HubSpot)
- Experience working with sales teams or in a B2B environment
- Comfort navigating ambiguity in a fast-paced, collaborative setting
ASSUMPTION: While a background in the travel industry is not required, a strong understanding of the B2B digital marketing landscape and relevant industry trends is essential for success in this role.
💰 Compensation & Benefits
Salary Range: Competitive salary package based on experience and qualifications
Benefits:
- Generous relocation package for international hires
- Comprehensive health insurance and wellness programs
- Retirement savings plans with company matching
- Employee stock purchase plan
- Generous annual leave and flexible working hours
- Learning and development opportunities, including language courses and professional certifications
- Subsidized gym membership and fitness classes
- Employee discounts on Agoda hotel bookings and other perks
Working Hours: Full-time position with standard working hours (Monday-Friday, 9:00 AM - 6:00 PM) and flexibility for event-specific needs
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. The final offer will be determined based on the candidate's qualifications and Agoda's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Online travel and hospitality
Company Size: Medium-sized (5,001-10,000 employees)
Founded: 2005 in Thailand, with global headquarters in Singapore
Company Description:
- Agoda is a leading online travel booking platform for accommodations, flights, activities, and more, with a mission to make travel more accessible and rewarding for everyone
- The company offers best-value deals across 5,000,000+ hotels and holiday properties, 130,000+ flight routes, and 360,000+ activities in 27 markets
- Agoda is part of Booking Holdings (BKNG), with more than 7,000 employees from 90 nationalities in offices across Asia Pacific, the Middle East, Europe, and the Americas
Company Specialties:
- Online travel booking
- Hotel reservations
- Flight tickets
- Travel activities and experiences
- Data-driven decision making
- Technology and innovation
- Customer-centric approach
Company Website: careersatagoda.com
ASSUMPTION: Agoda's diverse and inclusive culture fosters collaboration and innovation, with a strong emphasis on data-driven decision making and continuous learning.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and career progression
Reporting Structure: This role reports directly to the Head of B2B Digital Marketing or a similar senior leader within the marketing department
Work Arrangement: On-site, with occasional remote work for events and collaborations
Growth Opportunities:
- Potential career advancement within the marketing department or related fields
- Opportunities to expand skills and take on additional responsibilities as the role evolves
- Chances to work on high-impact projects and collaborate with senior leaders
ASSUMPTION: Success in this role can lead to career progression within Agoda, with opportunities to take on more senior or specialized positions as the company continues to grow and expand.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with open-plan offices and dedicated event spaces
Office Location(s): Agoda's Bangkok office is located in the heart of the city, with easy access to public transportation and nearby amenities
Geographic Context:
- Bangkok is a vibrant, multicultural city with a rich history and diverse cultural attractions
- The city offers a wide range of dining, entertainment, and shopping options, as well as numerous historical and cultural sites
- Bangkok's tropical climate and lush greenery provide ample opportunities for outdoor activities and relaxation
Work Schedule: Standard working hours are Monday-Friday, 9:00 AM - 6:00 PM, with flexibility for event-specific needs
ASSUMPTION: Bangkok's dynamic and multicultural environment offers a unique blend of traditional and modern experiences, providing a stimulating work environment for professionals from diverse backgrounds.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Agoda careers portal
- Phone or video screening with the HR department
- Behavioral and technical interviews with the hiring manager and relevant team members
- Final round interviews with senior leadership, focusing on cultural fit and long-term potential
Key Assessment Areas:
- Problem-solving skills and analytical thinking
- Communication and presentation skills
- Cultural fit and adaptability
- Industry-specific knowledge and passion for digital marketing
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role
- Prepare for behavioral interview questions that focus on problem-solving, collaboration, and adaptability
- Showcase your understanding of Agoda's business and the B2B digital marketing landscape
- Demonstrate your ability to work effectively in a fast-paced, multicultural environment
ATS Keywords: Digital Marketing, Webinar Strategy, B2B, Bangkok, Relocation, On-site, Marketing, Stakeholder Management, Project Management, Performance Analysis, Data-Driven Decision Making, Agoda, Travel Industry
ASSUMPTION: Agoda's interview process is designed to assess candidates' skills, cultural fit, and long-term potential, with a strong emphasis on problem-solving, collaboration, and adaptability.
🛠 Cultural Fit Considerations
Company Values:
- Brave: We dare to challenge the status quo and innovate to create better travel experiences
- Reliable: We deliver on our promises and take ownership of our responsibilities
- Inclusive: We foster a diverse and inclusive work environment where everyone feels valued and respected
- Collaborative: We work together to achieve our goals and support each other's success
- Customer-centric: We put our customers at the heart of everything we do and strive to exceed their expectations
Work Style:
- Agoda values a dynamic, collaborative work environment where employees are encouraged to take initiative and contribute their ideas
- The company fosters a culture of continuous learning and growth, with a strong emphasis on data-driven decision making and innovation
- Agoda's work environment is fast-paced and multicultural, with a strong focus on teamwork and cross-functional collaboration
Self-Assessment Questions:
- How do you approach working with diverse teams and stakeholders to achieve common goals?
- Can you provide an example of a time when you had to adapt to a significant change in a project or work environment?
- How do you ensure the quality and consistency of your work when managing multiple moving parts and tight deadlines?
ASSUMPTION: Agoda values candidates who are proactive, adaptable, and able to thrive in a dynamic, multicultural work environment with a strong focus on data-driven decision making and continuous learning.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously, requiring strong organizational skills and attention to detail
- Working in a fast-paced environment with tight deadlines and shifting priorities
- Navigating a multicultural work environment with diverse communication styles and cultural norms
- Adapting to changes in project scope, priorities, or resources, often with short notice
- Balancing the demands of multiple stakeholders, including internal teams, external partners, and customers
ASSUMPTION: Success in this role requires strong organizational skills, adaptability, and the ability to thrive in a fast-paced, multicultural work environment with a strong focus on data-driven decision making and continuous learning.
📈 Similar Roles Comparison
- This role is unique in its focus on B2B digital marketing and webinar strategy within the travel industry
- While there may be similar roles in other industries, the specific context and requirements of this position make it distinct
- Candidates should have a strong understanding of the B2B digital marketing landscape, industry trends, and the unique challenges and opportunities presented by the travel industry
ASSUMPTION: While there may be similarities with other roles in digital marketing or event management, the unique context and requirements of this position make it distinct and require a tailored approach to recruitment and assessment.
📝 Sample Projects
- Developing and executing a webinar series to drive brand awareness and customer acquisition for a new hotel chain
- Collaborating with sales and leadership teams to create targeted webinars that support business growth and partner engagement
- Analyzing performance data to optimize webinar content, format, and promotion strategies
ASSUMPTION: The specific projects and initiatives undertaken in this role will depend on the company's business objectives, market conditions, and the candidate's unique skills and experiences.
❓ Key Questions to Ask During Interview
- Can you describe a time when you had to manage a complex project with multiple stakeholders and tight deadlines? How did you ensure the project's success?
- How do you approach working with external partners and vendors to deliver high-quality events on time and within budget?
- Can you provide an example of a time when you had to adapt your communication style to effectively collaborate with a diverse team or stakeholder group?
- How do you stay up-to-date with industry trends and best practices in digital marketing and event management?
- Can you describe your experience with data analysis and visualization tools, and how you use them to inform decision making and improve event performance?
ASSUMPTION: The interview questions provided are intended to assess the candidate's skills, experiences, and cultural fit for this specific role. The hiring manager may also ask questions tailored to the candidate's background and the company's unique needs.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Agoda careers portal
- Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role
- Prepare for behavioral interview questions that focus on problem-solving, collaboration, and adaptability
- Showcase your understanding of Agoda's business and the B2B digital marketing landscape
- Demonstrate your ability to work effectively in a fast-paced, multicultural environment
- Follow up with the hiring manager or HR representative within one week of your application submission, if you have not heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
