Senior Specialist, B2B Marketing (FTC)

📌 Core Information

🔹 Job Title: Senior Specialist, B2B Marketing (FTC)

🔹 Company: Mastercard

🔹 Location: Frankfurt, Hesse, Germany

🔹 Job Type: Full-Time (Fixed-Term)

🔹 Category: Marketing

🔹 Date Posted: April 3, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting the B2B Lead in delivering marketing strategies for customers in Germany
• Developing marketing solutions in collaboration with sales teams
• Managing marketing campaigns and analyzing performance
• Providing marketing support for new business pitches
• Negotiating, designing, implementing, and analyzing differentiating customer marketing campaigns

ASSUMPTION: This role requires a strong background in B2B and B2C marketing, with experience in customer lifecycle management and project management. Strategic thinking, influencing skills, and a creative approach to problem-solving are essential for success in this role.

📋 Key Responsibilities

✅ Supports the B2B Lead in delivering the issuer marketing strategy for customers in Germany, aligning with key stakeholders, including the customer marketing servicing model.

✅ Supports the development of best in class and cost-effective B to B, and B to B to C marketing platforms which specifically deliver to key business objectives, new products, key cardholder segments and new product functionality.

✅ In partnership with Mastercard sales teams and other cross functional partners, forms close relations with German customers, builds an intimate understanding of their businesses and develops jointly agreed marketing plans designed to deliver differentiation and revenue growth.

✅ Delivers best in class marketing support to account teams with new business pitches, responses to RFP and RFI.

✅ Recommends future adjustments based on results of campaign performance measurement and evaluation.

✅ Supports Marketing Issuer Committee Meetings and Board Meetings through presentations preparations, documentation and corresponding administration.

✅ Negotiates, designs, implements and analyzes differentiating customer marketing campaigns and activities to promote Mastercard brand and products.

✅ Monitors customer marketing plans and supports sell-in of strategic topics and Mastercard Value Proposition to our B2B Partners.

✅ Increases card holder acquisition, activation, spend, card usage, cross-selling, spend, retention and loyalty.

✅ Manages creative development and assists partner communication and collaterals approval process.

✅ Customer Facing and agency steering.

ASSUMPTION: This role involves managing multiple projects with multiple stakeholders simultaneously, requiring strong project management skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: 5-10 years of experience in marketing, ideally in a B2B or B2C environment.

Required Skills:

• Proven experience in B2B and B2C marketing
• Customer lifecycle management experience
• Project management skills
• Strategic thinking and problem-solving abilities
• Excellent communication and influencing skills
• Creative approach to marketing campaigns
• Data analysis and interpretation skills
• Fluency in English and German

Preferred Skills:

• Experience in the financial services industry
• Knowledge of the Mastercard brand and products
• Experience working with sales teams and cross-functional partners

ASSUMPTION: While a Master's degree is not explicitly required, it may be beneficial for candidates seeking to advance their career in this role.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (Estimated based on industry standards for a Senior Marketing Specialist role in Germany with 5-10 years of experience)

Benefits:

• Competitive benefits package
• Employee discounts on Mastercard products and services
• Opportunities for professional development and career growth
• Flexible working hours and remote work options

Working Hours: Full-time (40 hours per week), with flexible working hours and the possibility of remote work.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Mastercard operates in the financial services and technology industries, providing digital payment solutions and processing services to customers worldwide.

Company Size: Mastercard is a large, publicly-traded company with over 10,000 employees globally. This size offers opportunities for career growth and exposure to diverse projects.

Founded: Mastercard was founded in 1966 and has since grown into a global leader in digital payments and commerce.

Company Description:

• Mastercard powers economies and empowers people in over 200 countries and territories worldwide.
• The company supports a wide range of digital payment choices, making transactions secure, simple, smart, and accessible.
• Mastercard's technology and innovation, partnerships, and networks combine to deliver a unique set of products and services that help people, businesses, and governments realize their greatest potential.

Company Specialties:

• Global digital payments and commerce
• Technology and innovation
• Innovative mobile payment solutions
• Processing

Company Website: www.mastercard.com

ASSUMPTION: Mastercard's global presence and diverse product offerings provide opportunities for career growth and exposure to new challenges.

📊 Role Analysis

Career Level: This role is at the senior specialist level, offering opportunities for career progression within the marketing department or related fields.

Reporting Structure: The Senior Specialist, B2B Marketing (FTC) reports directly to the Head of B2B Marketing and works closely with sales teams and cross-functional partners.

Work Arrangement: This role is based in Frankfurt, Germany, with the possibility of remote work and flexible hours.

Growth Opportunities:

• Progression to a permanent role or a more senior position within the marketing department
• Expansion of responsibilities to cover additional regions or product lines
• Opportunities to work on high-impact projects and collaborate with cross-functional teams

ASSUMPTION: This fixed-term role offers the potential for career growth and development within the organization.

🌍 Location & Work Environment

Office Type: Mastercard's Frankfurt office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): Frankfurt, Hesse, Germany

Geographic Context:

• Frankfurt is a major financial hub and the fifth-largest city in Germany
• The city offers a high quality of life, with a vibrant cultural scene, excellent public transportation, and numerous recreational opportunities
• Frankfurt is home to a diverse and multicultural community, providing a rich and dynamic work environment

Work Schedule: Full-time (40 hours per week), with flexible working hours and the possibility of remote work.

ASSUMPTION: The work environment at Mastercard's Frankfurt office is collaborative, innovative, and focused on driving results.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager
• In-person or virtual interview with the marketing team
• Final interview with the Head of B2B Marketing
• Background check and offer

Key Assessment Areas:

• Marketing expertise and experience
• Strategic thinking and problem-solving skills
• Communication and influencing skills
• Cultural fit and alignment with Mastercard's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Demonstrate your understanding of Mastercard's business and the B2B marketing landscape
• Prepare examples of your past marketing campaigns and their results to discuss during the interview
• Research Mastercard's competitors and be ready to discuss how your experience and skills can help the company maintain its market position

ATS Keywords: B2B Marketing, Brand Management, Direct Marketing, Digital Execution, Project Management, Strategic Skills, Influencing Skills, Creative Thinking, Customer Lifecycle Management, Data Analysis, Achievement Drive, Marketing Campaigns, Stakeholder Engagement, Negotiation Skills, Collaboration, Marketing Solutions

ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their marketing expertise and strategic thinking throughout the interview process.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, Pardot)
• Customer relationship management (CRM) software (e.g., Salesforce)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with industry-standard marketing tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Do the right thing
• Stay connected
• Reach out
• Partner well
• Innovate every day

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on delivering excellence
• Adaptable and open to new ideas
• Customer-centric and committed to understanding and meeting customer needs

Self-Assessment Questions:

• How do you embody Mastercard's values in your daily work?
• Can you provide an example of a time when you had to adapt to a significant change in a project or work environment?
• How do you approach building and maintaining strong relationships with stakeholders, both internal and external?

ASSUMPTION: Candidates should be prepared to demonstrate their alignment with Mastercard's values and work style during the interview process.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders simultaneously
• Balancing the needs of both B2B and B2C customers
• Keeping up with the fast-paced and ever-evolving digital payments landscape
• Working in a fixed-term role with a defined end date

ASSUMPTION: Candidates should be prepared to address these potential challenges and demonstrate their ability to thrive in a dynamic and fast-paced work environment.

📈 Similar Roles Comparison

• This role differs from other marketing specialist roles in its focus on B2B marketing and collaboration with sales teams
• Mastercard's global presence and diverse product offerings provide unique opportunities for career growth and development
• This fixed-term role offers the potential for career progression within the organization, with opportunities to take on more responsibilities or transition to a permanent position

ASSUMPTION: Candidates should research similar roles within the industry and be prepared to discuss how their experience and skills make them a strong fit for this specific position.

📝 Sample Projects

• Developing and executing a marketing campaign to promote a new Mastercard product or service to B2B customers
• Analyzing customer data to identify trends and opportunities for targeted marketing initiatives
• Collaborating with sales teams to create customized marketing plans for key accounts

ASSUMPTION: Candidates should be prepared to discuss their past marketing projects and the results they achieved, highlighting their ability to drive meaningful business impact.

❓ Key Questions to Ask During Interview

• Can you describe the typical career path for someone in this role?
• How does this role fit into the broader marketing organization and the company's overall strategy?
• What are the most pressing challenges facing the B2B marketing team, and how can this role help address them?
• How does Mastercard support the professional development and growth of its employees?
• What is the company's approach to work-life balance and flexible working arrangements?

ASSUMPTION: Candidates should prepare thoughtful and insightful questions to ask during the interview, demonstrating their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of your past marketing campaigns and their results to discuss during the interview
• Research Mastercard's competitors and be ready to discuss how your experience and skills can help the company maintain its market position
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.