📌 Core Information
🔹 Job Title: Senior Specialist Brand Design
🔹 Company: PVH Corp.
🔹 Location: Houthavens, Netherlands
🔹 Job Type: Full-Time
🔹 Category: Brand Marketing
🔹 Date Posted: 2025-04-22
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (On-site & Remote)
🚀 Job Overview
Key aspects of this role include:
- Conceptualizing, designing, and delivering graphic design projects
- Creating digital and print materials for various platforms
- Collaborating with cross-functional teams to support marketing initiatives
- Mentoring junior colleagues and staying updated with design trends
ASSUMPTION: This role requires a high degree of autonomy and creative ownership, with a focus on delivering high-quality, brand-appropriate content.
📋 Key Responsibilities
✅ Concept, design, and deliver end-to-end graphic design projects, ensuring output is timely, brand-appropriate, and technically sound
✅ Partner with E-Commerce stakeholders to produce and update weekly digital content including homepages, landing pages, and banners
✅ Collaborate with CRM teams to design newsletters and emailers aligned with wireframes, performance objectives, and marketing timelines
✅ Support 360° marketing initiatives with design materials such as in-situ mockups, layouts, image selections, and internal presentation decks
✅ Produce high-quality multimedia content including video edits, motion graphics, and simple animations tailored to social media and brand storytelling
✅ Ensure all assets adhere to brand guidelines under the direction of the Senior Creative and Brand Directors, while also serving as a design resource to junior colleagues
✅ Use internal and industry best practices to identify ways of improving creative efficiency, effectiveness, and adaptation for multiple channels
✅ Keep informed of design trends, new media formats, and creative technologies to help elevate the brand’s visual communication
ASSUMPTION: This role requires a strong understanding of media adaptation and motion design, as well as the ability to work independently and collaboratively.
🎯 Required Qualifications
Education: University or post-secondary degree in Graphic Design, Digital Media, or a related field
Experience: 4-7 years of related work experience in graphic and media design, ideally within the fashion, lifestyle, or creative industries
Required Skills:
- Deep working knowledge of the Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma, and motion tools including After Effects
- Strong visual sensibility and mastery of design principles including typography, layout, and color theory
- Proven experience independently executing design projects from concept through to final delivery across both static and motion assets
- Effective communication and collaboration skills, with the ability to provide peer-level creative input and support cross-functional alignment
- Excellent time management and organizational skills, with the ability to prioritize and handle multiple deliverables in a deadline-driven environment
Preferred Skills:
- Experience working with global brands
- Fluency in multiple languages
ASSUMPTION: Candidates should have a strong portfolio of previous design work to support their application.
💰 Compensation & Benefits
Salary Range: €55,000 - €70,000 per year (Estimated based on industry standards for a Senior Specialist role in the Netherlands)
Benefits:
- Hybrid setup and flexible working hours
- Meeting-free Fridays and work from anywhere 4 weeks a year
- 25 days of paid holidays, mental health days, and parental leave
- Home office allowance, commuting allowances, employee assistance programs, and pension schemes
- Onsite gym, fitness classes, personal training, meditation studio, sports clubs, in-house physio, and nutritional and wellbeing programs
- Extensive food and beverage offerings, top-notch restaurant, barista coffee bars, monthly social events, weekly Thursday drinks, game nights, and campus-themed activities
- Training programs and employee discounts
Working Hours: 40 hours per week, with flexible scheduling options
ASSUMPTION: The salary range is estimated based on industry standards for a Senior Specialist role in the Netherlands. Actual salary may vary based on individual qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Retail Apparel and Fashion. PVH Corp. is a global company with a strong presence in the fashion industry, owning brands such as Calvin Klein and Tommy Hilfiger.
Company Size: 10,001+ employees. As a large corporation, PVH offers extensive resources and opportunities for career growth.
Founded: 1881. PVH has a long history in the fashion industry and has established itself as a leader in global brand management.
Company Description:
- PVH Corp. is a global apparel and accessories company, which owns and markets the iconic Calvin Klein and Tommy Hilfiger brands worldwide
- The company operates in over 40 countries and has a strong presence in both the United States and Europe
- PVH is committed to driving fashion forward for good, with a focus on sustainability and social responsibility
Company Specialties:
- Apparel
- Fashion
- Retail
- Global Supply Chain
- Corporate Responsibility
- Consumer Products
- Brands
- Parent Company
- Sustainability
- Consumer Goods
- Clothing
- Menswear
- Design
- and Marketing
Company Website: http://www.pvh.com
ASSUMPTION: PVH Corp. is a well-established company with a strong global presence and a commitment to sustainability and social responsibility.
📊 Role Analysis
Career Level: Senior Specialist. This role is suitable for experienced professionals looking to advance their careers in brand design.
Reporting Structure: This role reports directly to the Senior Creative and Brand Directors within the Global Brand Marketing structure.
Work Arrangement: Hybrid. This role offers a combination of on-site and remote work, with flexible scheduling options.
Growth Opportunities:
- Mentoring junior colleagues and contributing to their professional development
- Staying informed of design trends and new technologies to expand skillset
- Collaborating with cross-functional teams to gain exposure to different aspects of the business
- Potential career progression into leadership or management roles within the creative direction team
ASSUMPTION: This role offers opportunities for both professional and personal growth, with a focus on continuous learning and development.
🌍 Location & Work Environment
Office Type: Campus. PVH's Amsterdam office is part of a larger campus that includes a top-notch restaurant, barista coffee bars, and various social and recreational facilities.
Office Location(s): Houthavens, Amsterdam, Netherlands
Geographic Context:
- The Netherlands is known for its strong design industry and creative culture
- Amsterdam is a vibrant city with a rich history and a thriving fashion scene
- The Houthavens area is a modern, up-and-coming neighborhood with a mix of residential and commercial buildings
Work Schedule: Flexible. This role offers a hybrid work arrangement with flexible scheduling options, including meeting-free Fridays and the ability to work from anywhere 4 weeks a year.
ASSUMPTION: The hybrid work arrangement and flexible scheduling options provide a good work-life balance and support a healthy work environment.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR department
- Creative portfolio review with the design team
- On-site or virtual interview with the hiring manager and team members
- Final decision and offer
Key Assessment Areas:
- Design skills and portfolio
- Communication and collaboration skills
- Problem-solving and adaptability
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and portfolio to highlight relevant skills and experiences for this role
- Prepare examples of your design work that demonstrate your ability to work with global brands and adapt to different media formats
- Research PVH Corp. and the Tommy Hilfiger brand to show your enthusiasm and understanding of the company and its products
ATS Keywords: Graphic Design, Media Design, Adobe Creative Suite, Figma, Motion Design, Typography, Layout, Color Theory, Video Editing, Motion Graphics, Animation, Creative Collaboration, Time Management, Organizational Skills, Design Trends, Creative Technologies, Brand Marketing, Global Brand Playbook, Multimedia Storytelling
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on design skills, communication, and cultural fit.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Figma
- After Effects
- Other motion design tools (e.g., Premiere Pro, Cinema 4D)
- Project management tools (e.g., Asana, Trello)
- Design collaboration tools (e.g., InVision, Zeplin)
ASSUMPTION: This role requires proficiency in industry-standard design tools, as well as an understanding of project management and design collaboration software.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Inclusion & Diversity
- Sustainability
- Integrity
- Accountability
Work Style:
- Creative and innovative
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-driven and focused on delivering high-quality output
Self-Assessment Questions:
- How do you stay informed of design trends and new technologies in the industry?
- Can you provide an example of a time when you had to adapt your design approach to meet the needs of a global brand?
- How do you balance creativity and brand consistency when working on multiple projects simultaneously?
ASSUMPTION: PVH Corp. values innovation, collaboration, and inclusion & diversity, and seeks candidates who align with these principles and can contribute to a positive work environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting designs to different media formats and platforms
- Working with global brands and maintaining brand consistency
- Keeping up with design trends and new technologies
- Balancing creative freedom with brand guidelines and stakeholder expectations
ASSUMPTION: This role may present challenges related to project management, media adaptation, and balancing creativity with brand consistency.
📈 Similar Roles Comparison
- Compared to related roles in brand design, this position places a greater emphasis on multimedia content creation and motion design
- In the fashion industry, this role is similar to a Senior Graphic Designer or Multimedia Designer position, with a focus on brand marketing
- Career progression in this role may lead to leadership or management positions within the creative direction team, or to more specialized roles in multimedia storytelling
ASSUMPTION: This role is similar to other senior-level brand design positions in the fashion industry, with a focus on multimedia content creation and motion design.
📝 Sample Projects
- Developing a comprehensive brand style guide for a global fashion brand
- Creating a multimedia campaign to launch a new product line, including video edits, motion graphics, and social media content
- Designing and implementing a new e-commerce platform for a global retail brand, including homepage, landing pages, and banner ads
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, with a focus on brand consistency, multimedia content creation, and e-commerce design.
❓ Key Questions to Ask During Interview
- Can you describe the creative direction team's role within the broader marketing organization?
- How does the team collaborate with other departments, such as e-commerce and CRM, to deliver integrated marketing campaigns?
- What opportunities are there for professional development and growth within the creative direction team?
- How does the company support work-life balance for employees, particularly those working in a hybrid arrangement?
- Can you provide an example of a recent brand marketing campaign that the team has worked on, and how the design team contributed to its success?
ASSUMPTION: These interview questions are designed to gain insight into the role's responsibilities, the team's dynamics, and the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and portfolio to highlight your relevant skills and experiences for this role
- Prepare examples of your design work that demonstrate your ability to work with global brands and adapt to different media formats
- Research PVH Corp. and the Tommy Hilfiger brand to show your enthusiasm and understanding of the company and its products
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
