📌 Core Information
🔹 Job Title: Senior Specialist Brand Design
🔹 Company: PVH Corp.
🔹 Location: Houthavens, Netherlands
🔹 Job Type: Full-Time
🔹 Category: Brand Marketing
🔹 Date Posted: 2025-04-14
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Creating digital and print materials for Tommy Hilfiger
- Ensuring brand consistency across all marketing channels
- Collaborating with cross-functional teams to deliver projects on time
- Staying up-to-date with industry trends and best practices
ASSUMPTION: This role requires a strong understanding of the Tommy Hilfiger brand and its marketing goals. The ideal candidate will have experience working in a fast-paced, creative environment and be able to manage multiple projects simultaneously.
📋 Key Responsibilities
✅ Concept, design, and deliver graphic design projects assigned by the Operations team, on time and to spec.
✅ Partner with E-Commerce stakeholders to develop and update weekly digital content.
✅ Collaborate with CRM teams to design and produce newsletters and emailers, following established wireframes, timelines, and business objectives.
✅ Support 360° marketing initiatives through design assets such as in-situ mockups, layouts, internal decks, and presentations.
✅ Ensure all creative output is aligned with the Tommy Hilfiger brand standards, with guidance from the Senior Creative and Brand Directors.
✅ Produce multimedia content including video edits, animations, and motion graphics tailored for marketing and social media.
✅ Stay ahead of industry trends and implement design best practices that elevate brand communication and creative output.
ASSUMPTION: This role requires a high level of creativity and attention to detail. The ideal candidate will be able to work independently and collaboratively, and be able to receive and implement feedback.
🎯 Required Qualifications
Education: Bachelor's degree in Graphic Design or a related field
Experience: 3 years of similar or related graphic design work experience, ideally within the fashion industry.
Required Skills:
- Deep working knowledge of design/animation tools incl. full Adobe creative suite, Figma and After Effects.
- Understanding of typography, color theory, and layout design.
- Ability to work independently as well as collaboratively in a team environment.
- Excellent attention to detail and organizational skills.
- Strong communication skills and ability to receive and implement feedback.
Preferred Skills:
- Experience working with CRM teams and email marketing platforms.
- Fluency in multiple languages.
ASSUMPTION: This role requires a strong portfolio of previous work that demonstrates the candidate's ability to create high-quality design work that aligns with the Tommy Hilfiger brand.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (based on industry standards for a Senior Specialist Brand Design role in the Netherlands)
Benefits:
- Hybrid setup and flexible working hours
- Meeting-free Fridays and work from anywhere 4 weeks a year
- 25 days of paid holidays, mental health days, and parental leave
- Home office allowance, commuting allowances, employee assistance programs, and pension schemes
- Onsite gym, fitness classes, personal training, meditation studio, sports clubs, in-house physio, and nutritional and wellbeing programs
- Extensive food and beverage offerings, top-notch restaurant, barista coffee bars, sky bar, monthly social events, weekly Thursday drinks, game nights, and campus-themed activities
- Training programs and employee discounts
Working Hours: 40 hours per week, with flexible working hours and the option to work from home
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Specialist Brand Design role in the Netherlands. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Retail Apparel and Fashion
Company Size: 10,001+ employees
Founded: 1978 (as a public company)
Company Description:
- PVH Corp. is the global headquarters of Tommy Hilfiger and the European offices of Calvin Klein.
- The company's vision is to build Calvin Klein and Tommy Hilfiger into the most desirable lifestyle brands in the world, and make PVH one of the highest performing brand groups in its sector.
- PVH is committed to fostering an inclusive and diverse community of associates with a strong sense of belonging.
Company Specialties:
- Apparel
- Fashion
- Retail
- Global Supply Chain
- Corporate Responsibility
- Consumer Products
- Brands
- Parent Company
- Sustainability
- Consumer Goods
- Clothing
- Menswear
- Design
- and Marketing
Company Website: http://www.pvh.com
ASSUMPTION: PVH Corp. is a large, global company with a strong presence in the fashion industry. The company's commitment to diversity and inclusion is evident in its company culture and values.
📊 Role Analysis
Career Level: Senior Specialist
Reporting Structure: This role reports directly to the Senior Creative and Brand Directors within the Global Brand Marketing structure.
Work Arrangement: Hybrid (a mix of on-site and remote work)
Growth Opportunities:
- Potential to take on more responsibilities and advance within the creative direction team.
- Opportunities to work on high-profile campaigns and projects.
- Access to training and development programs through PVH University.
ASSUMPTION: This role offers opportunities for growth and development within the creative direction team and the broader Global Brand Marketing structure.
🌍 Location & Work Environment
Office Type: Hybrid (a mix of on-site and remote work)
Office Location(s): Houthavens, Amsterdam, Netherlands
Geographic Context:
- The Houthavens office is located in the Amsterdam-Noord district of Amsterdam, near the IJ river.
- The area is known for its vibrant culture, with a mix of creative industries, restaurants, and bars.
- Amsterdam is a multicultural city with a high quality of life, known for its cycling culture, canals, and historic architecture.
Work Schedule: Monday-Friday, 9:00 AM - 5:30 PM (with flexible working hours and the option to work from home)
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility. The Houthavens office is located in a vibrant and creative neighborhood, with easy access to public transportation and amenities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR team
- Creative test or case study presentation
- Final interview with the hiring manager and/or team members
Key Assessment Areas:
- Creativity and design skills
- Understanding of the Tommy Hilfiger brand and marketing goals
- Ability to work collaboratively and independently
- Communication and presentation skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills.
- Include a portfolio of your previous work that demonstrates your ability to create high-quality design work that aligns with the Tommy Hilfiger brand.
- Prepare a creative test or case study presentation that showcases your design process and problem-solving skills.
- Research the company and the role to show your enthusiasm and understanding of the brand and its marketing goals.
ATS Keywords: Graphic Design, Adobe Creative Suite, Figma, After Effects, Typography, Color Theory, Layout Design, Video Editing, Animations, Motion Graphics, Attention to Detail, Organizational Skills, Communication Skills, Collaboration, Feedback Implementation, Tommy Hilfiger, Brand Standards, Marketing Goals, Industry Trends, Design Best Practices
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their creativity, skills, and understanding of the Tommy Hilfiger brand.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Figma
- After Effects
- Video editing and animation software (e.g., Premiere Pro, Final Cut Pro)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: This role requires proficiency in design and animation tools, as well as familiarity with project management tools to collaborate effectively with cross-functional teams.
👔 Cultural Fit Considerations
Company Values:
- Customer Centricity
- Innovation
- Integrity
- Inclusion & Diversity
- Sustainability
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Creative and innovative
- Results-driven and accountable
Self-Assessment Questions:
- Do you align with PVH's commitment to inclusion and diversity?
- Are you comfortable working in a fast-paced, collaborative environment?
- Do you have a strong understanding of the Tommy Hilfiger brand and its marketing goals?
ASSUMPTION: PVH values a diverse and inclusive work environment, and candidates should be prepared to demonstrate their alignment with the company's values and commitment to diversity and inclusion.
⚠️ Potential Challenges
- The role requires a high level of creativity and attention to detail, which can be challenging and time-consuming.
- The fast-paced nature of the role may require working on multiple projects simultaneously, which can be stressful and demanding.
- The role may require working with tight deadlines and under pressure, which can be challenging and stressful.
- The hybrid work arrangement may present challenges in terms of communication and collaboration with remote team members.
ASSUMPTION: The potential challenges of this role are outweighed by the opportunities for growth, development, and creative expression within the Tommy Hilfiger brand.
📈 Similar Roles Comparison
- This role is similar to a Senior Graphic Designer or Art Director role within a fashion or retail company.
- However, this role is unique in its focus on the Tommy Hilfiger brand and its marketing goals, as well as its requirement for multimedia content creation and video editing skills.
- This role offers opportunities for growth and development within the creative direction team and the broader Global Brand Marketing structure.
ASSUMPTION: This role is unique in its focus on the Tommy Hilfiger brand and its marketing goals, and offers opportunities for growth and development within the creative direction team and the broader Global Brand Marketing structure.
📝 Sample Projects
- Designing and producing a Tommy Hilfiger campaign for social media, including graphics, animations, and video edits.
- Collaborating with the CRM team to design and produce a Tommy Hilfiger newsletter, including graphics, animations, and interactive elements.
- Creating a Tommy Hilfiger brand guidelines document, including visual identity, tone of voice, and design principles.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, as well as the opportunity to work on high-profile campaigns and projects.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader creative direction team and Global Brand Marketing structure?
- What opportunities are there for growth and development within the creative direction team and the broader Global Brand Marketing structure?
- How does the company support work-life balance and employee wellbeing?
- What is the company's approach to diversity, inclusion, and belonging?
ASSUMPTION: These key questions will help candidates understand the role's priorities, growth opportunities, and company culture, as well as the company's commitment to diversity, inclusion, and wellbeing.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, including your portfolio of previous work that demonstrates your ability to create high-quality design work that aligns with the Tommy Hilfiger brand.
- Prepare a creative test or case study presentation that showcases your design process and problem-solving skills.
- Research the company and the role to show your enthusiasm and understanding of the brand and its marketing goals.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
