📌 Core Information
🔹 Job Title: Senior Specialist - Conversation designer & UX writer
🔹 Company: Sky
🔹 Location: Milan Monte Penice, Italy
🔹 Job Type: Full-time
🔹 Category: Broadcast Media Production and Distribution
🔹 Date Posted: April 11, 2025
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Crafting human-centered conversational flows for Sky's virtual assistant
- Writing impactful UX copy across digital touchpoints
- Collaborating with cross-functional teams to ensure clear, natural, and user-centered interactions
- Staying updated with NLP principles, computational linguistics, and generative AI tools
ASSUMPTION: This role requires a strategic mindset and the ability to switch between tasks and teams, ensuring consistent user experience across all interactions.
📋 Key Responsibilities
✅ Design user-centered chatbot and voice assistant experiences based on natural language
✅ Conduct user research to understand user needs and behaviors
✅ Write clear, inclusive, and accessible microcopy for digital interfaces, aligning with Sky's brand tone of voice
✅ Design natural dialogue flows based on UX writing and turn-taking principles
✅ Collaborate with developers and data scientists to implement and improve conversational experiences
ASSUMPTION: The role may involve occasional on-call duties to ensure the smooth operation of Sky's virtual assistant.
🎯 Required Qualifications
Education: Relevant degree or equivalent experience
Experience: At least 3 years of experience in designing user-centered chatbots and voice assistant experiences
Required Skills:
- Solid knowledge of NLP principles and computational linguistics
- Strong skills in content design and content strategy
- Ability to write clear, inclusive, and accessible microcopy
- Experience in designing natural dialogue flows based on UX writing and turn-taking principles
- Familiarity with generative AI tools
- Background in computational linguistics, human-computer interaction, creative writing, communication, or psychology
- Fluency in English
Preferred Skills:
- Experience with user research involving virtual assistants
- Familiarity with Sky's products and services
ASSUMPTION: Candidates with experience in the broadcast media industry may have an advantage in understanding Sky's products and services.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (Estimated, based on market research and role requirements)
Benefits:
- Competitive pension scheme
- Private medical insurance
- 25 days annual leave
- Flexible working arrangements
Working Hours: Full-time, typically 37.5 hours per week, with flexibility to work from home up to 2 days per week
ASSUMPTION: The salary range provided is an estimate based on market research and the requirements of the role. The actual salary may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Sky is a leading media and entertainment company, offering services such as Sky Glass, Sky Stream, Sky Q, NOW, and WOW. They provide connectivity through mobile, broadband, and smart home protection services.
Company Size: Sky has over 10,000 employees, providing ample opportunities for growth and collaboration.
Founded: Sky was founded in 1989 and has since grown to become a global media and technology company.
Company Description:
- Sky is part of Comcast Corporation, a global media and technology company
- They believe in creating moments and experiences that matter to their customers
- Sky supports tens of thousands of jobs and aims to become net zero carbon by 2030
Company Specialties:
- Broadcast and media production and distribution
- Entertainment
- Communications
- Innovation & technology
- Customer service
Company Website: www.sky.com
ASSUMPTION: Sky's focus on innovation and customer experience makes this an exciting opportunity for the right candidate.
📊 Role Analysis
Career Level: Mid-Senior level (2-5 years of experience)
Reporting Structure: This role reports to the Head of Experience Design Factory (XDF) and works closely with cross-functional teams, including developers and data scientists.
Work Arrangement: This is a hybrid role, with the expectation of working from home up to 2 days per week.
Growth Opportunities:
- Potential to grow within the Experience Design Factory (XDF) team or explore other opportunities within Sky
- Chance to work on high-impact projects and contribute to Sky's digital transformation
- Opportunity to develop skills in emerging technologies, such as generative AI
ASSUMPTION: The hybrid work arrangement provides flexibility and work-life balance, while also fostering collaboration and innovation.
🌍 Location & Work Environment
Office Type: Sky's Milan Monte Penice office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): Milan Monte Penice, Italy
Geographic Context:
- Milan is the second-largest city in Italy and a major economic hub
- The Milan Monte Penice office is conveniently located near public transportation
- Milan offers a vibrant cultural scene, with numerous museums, galleries, and events
Work Schedule: Full-time, typically 37.5 hours per week, with flexibility to work from home up to 2 days per week
ASSUMPTION: The Milan Monte Penice office provides a dynamic and engaging work environment, with ample opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- On-site or virtual interview with the team
- Final interview with the Head of XDF
Key Assessment Areas:
- Technical skills in conversation design, UX writing, and NLP
- Collaboration and communication skills
- Problem-solving and adaptability
- Alignment with Sky's values and company culture
Application Tips:
- Highlight relevant experience and skills in your resume and cover letter
- Prepare examples of your conversation design and UX writing work
- Research Sky's products and services to demonstrate your understanding of the company
ATS Keywords: Conversation design, UX writing, NLP, user research, content design, content strategy, microcopy, dialogue flow, generative AI, human-computer interaction, creative writing, communication, psychology
ASSUMPTION: The interview process will focus on assessing the candidate's technical skills, collaboration abilities, and cultural fit within Sky.
🛠️ Tools & Technologies
- Sky's proprietary tools and platforms
- Generative AI tools (e.g., Dialogflow, Microsoft Bot Framework)
- User research tools (e.g., UsabilityHub, UserTesting)
- Design and prototyping tools (e.g., Sketch, Figma)
ASSUMPTION: The specific tools and technologies used may vary depending on the project and team requirements.
👔 Cultural Fit Considerations
Company Values:
- Believe in Better
- Collaborate
- Innovate
- Care
- Be Curious
Work Style:
- Collaborative and cross-functional
- Agile and adaptable
- User-centered and customer-focused
- Innovative and forward-thinking
Self-Assessment Questions:
- Do you align with Sky's company values, particularly 'Believe in Better' and 'Be Curious'?
- Are you comfortable working in a collaborative, cross-functional team environment?
- Do you thrive in an agile and adaptable work environment, with the ability to switch between tasks and teams?
ASSUMPTION: Sky values diversity and inclusion, and candidates from all backgrounds are encouraged to apply.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Keeping up with the latest developments in NLP, computational linguistics, and generative AI
- Occasional on-call duties to ensure the smooth operation of Sky's virtual assistant
- Adapting to a large, dynamic organization with a fast-paced work environment
ASSUMPTION: The potential challenges of this role are outweighed by the opportunity to work on high-impact projects and contribute to Sky's digital transformation.
📈 Similar Roles Comparison
- This role is similar to a UX Writer or Conversation Designer role in other media and entertainment companies, but with a focus on Sky's unique products and services
- Unlike some other roles, this position requires a strong background in NLP and computational linguistics, as well as experience with generative AI tools
- Career progression may involve moving into a more senior role within the Experience Design Factory (XDF) team or exploring other opportunities within Sky
ASSUMPTION: This role offers a unique opportunity to work on cutting-edge projects and contribute to Sky's digital transformation.
📝 Sample Projects
- Redesigning the conversational flow for Sky's virtual assistant to improve user engagement and satisfaction
- Writing UX copy for Sky's digital touchpoints, ensuring consistency with Sky's brand tone of voice and accessibility guidelines
- Conducting user research to identify pain points and opportunities for improvement in Sky's virtual assistant and digital touchpoints
ASSUMPTION: The specific projects assigned may vary depending on the team's priorities and the candidate's skills and interests.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow for a project, from initial concept to launch?
- How does this role collaborate with other teams, such as developers and data scientists?
- What opportunities are there for professional development and growth within the Experience Design Factory (XDF) team or Sky more broadly?
- How does Sky support work-life balance, particularly for hybrid workers?
- What is the most challenging aspect of this role, and how has the current incumbent approached it?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates the candidate's interest in the role and eagerness to contribute to Sky's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in conversation design, UX writing, and NLP
- Prepare examples of your conversation design and UX writing work to showcase during the interview process
- Research Sky's products and services to demonstrate your understanding of the company and its offerings
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
