Senior Specialist, Customer Marketing

📌 Core Information

🔹 Job Title: Senior Specialist, Customer Marketing

🔹 Company: Keeper Security, Inc.

🔹 Location: Washington, United States (100% Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 11, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing programs to drive customer engagement and growth through cross-sell and upsell campaigns.
• Collaborating with cross-functional teams to design personalized, data-driven campaigns that increase product adoption and maximize revenue growth.
• Managing a regional customer marketing budget to drive the highest impact and results.
• Analyzing customer behavior, engagement data, and campaign results to refine targeting, messaging, and strategies.

ASSUMPTION: This role requires a strong understanding of customer marketing strategies, omnichannel campaigns, and data analysis to drive customer engagement and growth.

📋 Key Responsibilities

✅ Develop and implement comprehensive omni-channel engagement strategies for a global customer base across diverse go-to-market segments.

✅ Accelerate expansion pipeline growth by developing and maintaining a global customer marketing campaigns calendar and executing weekly programs across email, paid media, paid social, and site optimization/updates.

✅ Create and distribute sales enablement collateral, including call scripts, battle cards, data sheets, pitch decks, and incentives to empower the global Customer Success team in driving cross-sell and upsell opportunities.

✅ Deliver monthly customer communications such as newsletters, product updates, and webinar promotions, ensuring that content is timely, informative, and aligned with customer needs.

✅ Plan and execute customer-focused events, including webinars, workshops, and participation at industry conferences, ensuring alignment with overall customer marketing strategy and campaign goals.

✅ Identify customer reference opportunities, conduct customer interviews, write and distribute customer case studies, success stories, and own the process of reviewing campaigns for third-party review sites such as G2, Capterra, Gartner, etc.

✅ Analyze customer behavior, engagement data, and campaign results to refine targeting, messaging, and strategies, driving continuous improvement across customer marketing efforts.

✅ Collaborate with cross-functional teams, including Product Marketing, Demand Generation, Marketing Operations, Customer Success, and Sales, to ensure campaigns align with product roadmaps and customer success goals.

✅ Develop and maintain campaign performance reports, analyze campaign ROI, and provide actionable insights to leadership regarding campaign success, challenges, and opportunities for improvement.

✅ Use customer insights to create tailored content and campaigns that increase product adoption, deepen engagement, and maximize cross-sell and upsell potential.

✅ Manage a regional customer marketing budget, ensuring resources are allocated effectively to drive the highest impact and results.

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to manage multiple initiatives simultaneously to meet deadlines.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, or a related field (or equivalent practical experience)

Experience: 3+ years of experience in customer marketing, product marketing, or growth marketing, ideally in a SaaS environment

Required Skills:

• Proven success in developing and executing customer-focused marketing campaigns, particularly in cross-sell and upsell strategies.
• Hands-on experience in managing omnichannel campaigns, including email, paid media, paid social, account-based marketing (ABM), and site optimization.
• Experience running multi-channel marketing campaigns and a strong understanding of customer journey mapping.
• Experience with CRM systems (e.g., Salesforce, HubSpot), marketing automation platforms (e.g., Demandbase), and customer segmentation tools.
• Strong ability to analyze customer data, identify opportunities, and develop targeted marketing strategies to drive customer engagement and growth.
• Excellent communication, writing, and presentation skills for creating customer-centric content and sales enablement materials.
• Hands-on experience in delivering customer communications such as newsletters, product updates, and webinar promotions.
• Experience planning and executing customer-focused events, from webinars to industry conferences.
• Detail-oriented with exceptional execution skills to ensure flawless delivery of campaigns, materials, and events.
• Strong project management skills, with the ability to manage multiple initiatives simultaneously and meet deadlines.

Preferred Skills:

• Fluency in additional languages (beneficial for a global customer base).
• Experience working with remote teams and stakeholders.

ASSUMPTION: While not explicitly stated, proficiency in English is required for this role due to the global nature of the customer base and the company's primary language of operation.

💰 Compensation & Benefits

Salary Range: $85,000 - $120,000 per year (Based on industry standards for a Senior Specialist role in Customer Marketing with 3+ years of experience in the United States)

Benefits:

• Medical, Dental & Vision (Inclusive of domestic partnerships)
• Employer Paid Life Insurance & Employee/Spouse/Child Supplemental Life
• Voluntary Short/Long Term Disability Insurance
• 401k (Roth/Traditional)
• A generous PTO plan that celebrates your commitment and seniority (including paid Bereavement/Jury Duty, etc.)
• Above market annual bonuses

Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience, skills, and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: Keeper Security, Inc. operates in the Software Development industry, focusing on cybersecurity solutions for both individuals and organizations.

Company Size: Keeper Security, Inc. has 201-500 employees, which means applicants can expect a mid-sized company structure with opportunities for collaboration and growth.

Founded: Keeper Security, Inc. was founded in 2011, indicating a well-established company with a history in the cybersecurity industry.

Company Description:

• Keeper Security, Inc. is a leading provider of zero-trust and zero-knowledge security solutions, protecting millions of users and thousands of organizations worldwide.
• The company offers a range of products, including password management, secrets management, privileged access, secure remote access, and encrypted messaging.
• Keeper Security, Inc. is committed to providing affordable, easy-to-use solutions that protect users on every device, ensuring compliance and preventing breaches.

Company Specialties:

• Password Management
• Secure File Storage
• Cyber Security
• Password Security
• Cybersecurity
• Password Vault
• SSO
• Zero Knowledge
• Secrets Management
• And Remote Access

Company Website: keepersecurity.com

ASSUMPTION: Keeper Security, Inc. operates in a competitive market, and applicants should be prepared to demonstrate their understanding of the cybersecurity industry and the company's unique value proposition.

📊 Role Analysis

Career Level: This role is at the senior specialist level, indicating that the ideal candidate will have 3+ years of experience in customer marketing, product marketing, or growth marketing, with a strong track record of success in driving customer engagement and growth.

Reporting Structure: The Senior Specialist, Customer Marketing will report directly to the Director of Customer Marketing and collaborate with various cross-functional teams, including Product Marketing, Demand Generation, Marketing Operations, Customer Success, and Sales.

Work Arrangement: This is a 100% remote position, offering flexibility and the opportunity to work from anywhere within the United States.

Growth Opportunities:

• As a mid-sized company, Keeper Security, Inc. offers opportunities for career advancement and professional development.
• The company's focus on innovation and growth provides ample opportunities for employees to take on new challenges and expand their skillsets.
• Applicants should be prepared to discuss their long-term career goals and how this role can help them achieve those objectives.

ASSUMPTION: The success of the Senior Specialist, Customer Marketing will be closely tied to the company's overall growth and expansion, providing ample opportunities for professional development and career advancement.

🌍 Location & Work Environment

Office Type: As a 100% remote position, there is no physical office location for this role. Applicants should be comfortable working in a remote environment and have access to a suitable home office setup.

Office Location(s): Not applicable for this fully remote position.

Geographic Context:

• The United States has a diverse customer base, requiring the Senior Specialist, Customer Marketing to develop and execute marketing campaigns that cater to various regions and cultures.
• The remote nature of the role allows for greater flexibility in working hours and the ability to balance personal and professional responsibilities.
• Applicants should be prepared to discuss their experience working in a remote environment and how they maintain productivity and focus outside of a traditional office setting.

Work Schedule: Full-time, typically 40 hours per week, with flexibility for remote work

ASSUMPTION: The remote nature of this role requires strong self-motivation, time management, and communication skills to ensure productivity and collaboration with team members and stakeholders.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR department to discuss the role and assess cultural fit
• Technical interview with the Director of Customer Marketing to assess marketing skills and experience
• Final interview with key stakeholders to discuss the candidate's fit for the role and the company's long-term goals

Key Assessment Areas:

• Marketing skills and experience, with a focus on customer marketing, product marketing, or growth marketing
• Data analysis and campaign optimization skills
• Communication and presentation skills, with an emphasis on creating customer-centric content and sales enablement materials
• Project management skills and the ability to manage multiple initiatives simultaneously
• Cultural fit and alignment with the company's values and mission

Application Tips:

• Tailor your resume and cover letter to highlight your experience and skills in customer marketing, product marketing, or growth marketing, with an emphasis on driving customer engagement and growth.
• Prepare examples of successful customer-focused marketing campaigns you have developed and executed, demonstrating your ability to analyze customer data, identify opportunities, and create targeted marketing strategies.
• Demonstrate your understanding of the cybersecurity industry and Keeper Security, Inc.'s unique value proposition by researching the company and its products before the interview.

ATS Keywords: Customer Marketing, Product Marketing, Growth Marketing, SaaS, Omnichannel Campaigns, Email Marketing, Paid Media, Paid Social, Account-Based Marketing, Customer Journey Mapping, CRM Systems, Marketing Automation, Customer Segmentation, Data Analysis, Project Management, Communication Skills

ASSUMPTION: Applicants should be prepared to discuss their experience with ATS systems and how they have optimized their resumes and cover letters for these platforms in the past.

🛠️ Tools & Technologies

• CRM systems (e.g., Salesforce, HubSpot)
• Marketing automation platforms (e.g., Demandbase)
• Customer segmentation tools
• Project management tools (e.g., Asana, Trello, Jira)
• Email marketing platforms (e.g., Mailchimp, Constant Contact, HubSpot)
• Paid media and social media platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads)
• Webinar and event management platforms (e.g., GoToWebinar, Zoom, Hopin)

ASSUMPTION: The Senior Specialist, Customer Marketing should be comfortable learning and adapting to new tools and technologies as needed to optimize their performance and drive campaign success.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: Keeper Security, Inc. prioritizes the needs and feedback of its customers to drive product innovation and improve customer satisfaction.
• Innovation: The company encourages creativity, experimentation, and continuous learning to stay ahead of industry trends and competitors.
• Collaboration: Keeper Security, Inc. fosters a culture of teamwork and collaboration, with employees working together to achieve common goals and drive company success.

Work Style:

• Remote-friendly: As a 100% remote position, the ideal candidate should be comfortable working independently and managing their time effectively in a remote environment.
• Data-driven: The Senior Specialist, Customer Marketing should be comfortable analyzing customer data, identifying opportunities, and making data-driven decisions to optimize campaign performance.
• Adaptable: Keeper Security, Inc. operates in a dynamic and evolving industry, requiring employees to be adaptable and responsive to change.

Self-Assessment Questions:

• How do you align with Keeper Security, Inc.'s customer-centric value proposition, and how have you demonstrated this in your previous roles?
• How do you stay organized and manage your time effectively in a remote work environment, and what strategies do you use to maintain productivity and focus?
• How do you approach continuous learning and professional development, and what steps do you take to stay up-to-date with industry trends and best practices in customer marketing?

ASSUMPTION: Applicants should be prepared to discuss their alignment with Keeper Security, Inc.'s company values and how their work style and approach to professional development make them a strong fit for the company's culture.

⚠️ Potential Challenges

• Managing a global customer base with diverse needs and preferences, requiring the Senior Specialist, Customer Marketing to develop and execute tailored marketing campaigns for various regions and cultures.
• Balancing multiple initiatives and deadlines, with a strong focus on project management skills and the ability to prioritize tasks and manage time effectively.
• Working in a remote environment, with the need for strong self-motivation, communication, and collaboration skills to ensure productivity and success.
• Keeping up with industry trends and best practices in customer marketing, with a commitment to continuous learning and professional development.

ASSUMPTION: The Senior Specialist, Customer Marketing should be prepared to discuss their strategies for overcoming these challenges and how they have demonstrated resilience and adaptability in previous roles.

📈 Similar Roles Comparison

• Compared to other customer marketing roles, this position places a greater emphasis on data analysis and campaign optimization, with a strong focus on driving customer engagement and growth through cross-sell and upsell strategies.
• As a mid-sized company, Keeper Security, Inc. offers opportunities for career advancement and professional development, with a greater emphasis on collaboration and teamwork compared to larger enterprises.
• Applicants should be prepared to discuss their long-term career goals and how this role can help them achieve those objectives, with a focus on growth opportunities and professional development.

ASSUMPTION: The Senior Specialist, Customer Marketing should be prepared to discuss their understanding of the cybersecurity industry and Keeper Security, Inc.'s unique value proposition, with a focus on how their skills and experience align with the company's long-term goals and objectives.

📝 Sample Projects

• Developing and executing a customer-focused email marketing campaign to drive product adoption and deepen customer engagement, with a focus on personalized and targeted content.
• Creating and distributing sales enablement materials, including call scripts, battle cards, data sheets, pitch decks, and incentives, to empower the global Customer Success team in driving cross-sell and upsell opportunities.
• Planning and executing a customer-focused event, such as a webinar or industry conference, with a focus on aligning with overall customer marketing strategy and campaign goals.

ASSUMPTION: Applicants should be prepared to discuss their experience with these types of projects and how they have demonstrated success in driving customer engagement and growth through targeted marketing campaigns.

❓ Key Questions to Ask During Interview

• How does Keeper Security, Inc. prioritize customer feedback and input in driving product innovation and improvement?
• What are the key challenges and opportunities facing the Customer Marketing team in the next 12-24 months, and how can this role contribute to driving success in these areas?
• How does Keeper Security, Inc. support the professional development and growth of its employees, and what opportunities exist for career advancement within the company?
• What are the key performance indicators (KPIs) for this role, and how will success be measured and evaluated over time?
• How does Keeper Security, Inc. foster a culture of collaboration and teamwork, and what steps does the company take to ensure effective communication and coordination among its remote employees?

ASSUMPTION: Applicants should be prepared to ask thoughtful and insightful questions that demonstrate their understanding of the role, the company, and the industry, with a focus on driving meaningful conversation and engagement with the interviewer.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience and skills in customer marketing, product marketing, or growth marketing, with an emphasis on driving customer engagement and growth.
• Prepare examples of successful customer-focused marketing campaigns you have developed and executed, demonstrating your ability to analyze customer data, identify opportunities, and create targeted marketing strategies.
• Demonstrate your understanding of the cybersecurity industry and Keeper Security, Inc.'s unique value proposition by researching the company and its products before the interview.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and reiterate your qualifications and fit for the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.