📌 Core Information
🔹 Job Title: Senior Specialist - Digital Marketing
🔹 Company: aCommerce
🔹 Location: Bangkok, Thailand
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: April 8, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing end-to-end digital marketing campaigns
- Driving business growth through various advertising channels
- Analyzing and optimizing campaign performance using data-driven techniques
- Collaborating with cross-functional teams and clients
ASSUMPTION: This role requires a high level of strategic thinking, analytical skills, and strong communication to manage multiple projects and stakeholders effectively.
📋 Key Responsibilities
✅ Manage the end-to-end process of digital marketing campaigns, including research, planning, production, performance monitoring, optimization, reporting, and consultation
✅ Drive initiatives to achieve client business objectives using social media advertising, search advertising, display advertising, YouTube advertising, and mobile application advertising
✅ Analyze and optimize campaign performance using data-driven techniques and develop strategies to grow the business
✅ Conduct channel performance evaluations and stay updated with best practices, new tools, and technologies
✅ Manage and mentor team members, fostering a collaborative and innovative work environment
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team management, requiring a well-rounded digital marketing specialist.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-4 years of experience in digital marketing
Required Skills:
- Proven expertise in digital marketing, with a strong focus on paid advertising channels
- Strong analytical skills and experience generating performance reports
- Proficient in Google Marketing Platform and other relevant marketing tools
- Excellent project management and team leadership skills
- Strong communication and stakeholder management skills
- Fluency in English, both written and verbal
Preferred Skills:
- Experience in managing teams and mentoring junior staff
- Familiarity with e-commerce platforms and retail environments
- Proficiency in MS Office Suite (Excel, PowerPoint, Word)
ASSUMPTION: Candidates with a strong background in digital marketing, particularly in paid advertising, and a proven track record of driving business growth through data-driven strategies will be most successful in this role.
💰 Compensation & Benefits
Salary Range: THB 50,000 - 80,000 per month (Based on experience and market standards for Senior Specialist roles in Bangkok)
Benefits:
- Medical and dental insurance
- Retirement fund contributions
- Performance-based bonuses
- Opportunities for professional development and training
- Friendly and collaborative work environment
Working Hours: Full-time, Monday to Friday, 9:00 AM - 6:00 PM (with a 1-hour lunch break)
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills. Benefits are subject to change and may be confirmed during the interview process.
📌 Applicant Insights
🔍 Company Context
Industry: aCommerce operates in the competitive and dynamic e-commerce enablement industry, focusing on end-to-end solutions for brands looking to succeed in the digital landscape.
Company Size: aCommerce is a mid-sized company with 501-1,000 employees, providing a supportive and collaborative work environment that encourages growth and innovation.
Founded: aCommerce was founded in 2013, with a mission to revolutionize the e-commerce enablement industry by introducing cutting-edge technology and software solutions.
Company Description:
- aCommerce is the leading end-to-end e-commerce enabler in Southeast Asia, driving brands to achieve their e-commerce goals through high-performance digital marketing, online store development & management, data & analytics, customer care, fulfillment, and delivery services.
- The company's proprietary software, EcommerceIQ, is an innovative omnichannel management software that provides seamless integration between offline and online channels.
- aCommerce is committed to providing exceptional service to its clients, with a team of over 700 staff across the region dedicated to driving global leading clients to e-commerce success.
Company Specialties:
- E-commerce
- Brand Commerce
- Shop-in-Shop E-Marketplace
- E-Store Development
- Logistics & Order Fulfillment
- Customer Support Call Center
- Performance Marketing
Company Website: https://www.acommerce.asia/
ASSUMPTION: aCommerce's focus on cutting-edge technology and data-driven strategies sets it apart in the competitive e-commerce enablement industry, providing ample opportunities for growth and innovation for employees.
📊 Role Analysis
Career Level: Senior Specialist roles typically fall within the mid-level range of a career path, offering opportunities for growth and leadership within the marketing department.
Reporting Structure: The Senior Specialist - Digital Marketing will report directly to the Marketing Manager and may oversee junior team members or interns.
Work Arrangement: This role is on-site, with the primary work location being the aCommerce headquarters in Bangkok. However, some flexibility may be available for remote work, depending on the candidate's skills and the team's needs.
Growth Opportunities:
- Progression to a Marketing Manager or similar leadership role within the marketing department
- Expansion into other areas of digital marketing or e-commerce enablement, such as data analytics or customer care
- International assignments or projects, given aCommerce's regional presence in Southeast Asia
ASSUMPTION: The Senior Specialist - Digital Marketing role offers a unique opportunity for candidates to grow both personally and professionally, with ample opportunities for career advancement and skill development within aCommerce's dynamic and innovative environment.
🌍 Location & Work Environment
Office Type: aCommerce's headquarters in Bangkok features a modern, open-concept office space designed to foster collaboration and creativity.
Office Location(s): 33rd Floor, 689 Bhiraj Tower, EmQuartier, Sukhumvit Road, Bangkok, Bangkok 10110, TH
Geographic Context:
- Bangkok is a bustling metropolis with a vibrant culture, offering a wide range of dining, entertainment, and leisure options
- The EmQuartier shopping mall, where aCommerce's headquarters is located, provides easy access to retail therapy, dining, and public transportation
- Bangkok's tropical climate and lush greenery offer a unique blend of urban and natural environments
Work Schedule: The standard workweek is Monday to Friday, with core hours from 9:00 AM to 6:00 PM. However, some flexibility may be available depending on the team's needs and project deadlines.
ASSUMPTION: aCommerce's modern office space and convenient location in the heart of Bangkok provide an ideal work environment for digital marketing professionals seeking a dynamic and collaborative atmosphere.
💼 Interview & Application Insights
Typical Process:
- Online application submission and initial screening
- Phone or video call interview with the HR department
- In-depth interview with the Marketing Manager and/or other team members
- Case study or assignment, depending on the role's requirements
- Final interview with the CEO or another senior leader
Key Assessment Areas:
- Digital marketing expertise and strategic thinking
- Analytical skills and data-driven decision-making
- Communication and stakeholder management skills
- Team leadership and mentoring abilities
- Cultural fit and alignment with aCommerce's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight your relevant digital marketing experience and achievements
- Demonstrate your understanding of aCommerce's business and the role's requirements in your application materials
- Prepare for behavioral and situational interview questions that assess your problem-solving skills, leadership abilities, and cultural fit
- Showcase your portfolio or examples of successful digital marketing campaigns you've managed, if applicable
ATS Keywords: Digital Marketing, Paid Advertising, Campaign Management, Data Analysis, Team Leadership, Google Marketing Platform, E-commerce, Brand Commerce, Performance Marketing
ASSUMPTION: aCommerce's interview process is designed to assess candidates' technical skills, cultural fit, and potential for growth within the organization. Successful applicants will demonstrate a strong understanding of digital marketing principles, a data-driven approach to problem-solving, and excellent communication and leadership skills.
🛠️ Tools & Technologies
- Google Marketing Platform (Google Ads, Google Analytics, Google Tag Manager)
- Social media advertising platforms (Facebook Ads, LinkedIn Ads, Twitter Ads)
- Display advertising platforms (Adform, AppNexus, The Trade Desk)
- YouTube advertising platform (Google Ads for Video)
- Mobile application advertising platforms (App Annie, Adjust, AppsFlyer)
- MS Office Suite (Excel, PowerPoint, Word)
- Project management tools (Asana, Trello, Jira)
ASSUMPTION: Familiarity with the tools and technologies listed above is essential for success in the Senior Specialist - Digital Marketing role. Candidates with experience in these platforms and a willingness to learn new tools will be well-positioned to excel in this position.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation and continuous improvement
- Collaboration and teamwork
- Accountability and ownership
- Integrity and transparency
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and open to change
- Proactive and results-focused
- Strong communication and stakeholder management skills
Self-Assessment Questions:
- How do you stay updated with the latest trends and best practices in digital marketing?
- Can you describe a time when you had to manage a difficult client or stakeholder? How did you handle the situation?
- How do you approach team management and mentoring? Can you share an example of a time when you helped a team member grow professionally?
ASSUMPTION: aCommerce values candidates who are passionate about digital marketing, data-driven, collaborative, and committed to delivering exceptional results for clients. Successful applicants will demonstrate a strong alignment with the company's values and a willingness to embrace a dynamic and innovative work environment.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously, requiring strong organizational skills and time management
- Keeping up with the fast-paced and ever-evolving digital marketing landscape, necessitating continuous learning and adaptation
- Working in a collaborative and sometimes fast-paced environment, requiring strong communication and teamwork skills
- Balancing the needs of clients with the company's objectives, demanding strategic thinking and stakeholder management skills
ASSUMPTION: The Senior Specialist - Digital Marketing role presents unique challenges that require a well-rounded digital marketing professional with strong analytical, communication, and leadership skills. Successful candidates will be able to thrive in a dynamic and collaborative environment, balancing multiple priorities and stakeholders effectively.
📈 Similar Roles Comparison
- Unlike other digital marketing roles, this position focuses heavily on paid advertising channels and requires a strong understanding of performance marketing principles
- aCommerce's emphasis on data-driven decision-making and continuous improvement sets it apart from other e-commerce enablement companies
- This role offers significant opportunities for growth and leadership within the marketing department, with a clear path to progression into management or other specialized roles
ASSUMPTION: The Senior Specialist - Digital Marketing role at aCommerce is unique in its focus on paid advertising and performance marketing, offering candidates the opportunity to drive business growth through data-driven strategies in a dynamic and innovative environment.
📝 Sample Projects
- Developing and executing a comprehensive digital marketing strategy for a major retail client, driving a 30% increase in online sales within the first six months
- Managing a team of junior digital marketing specialists to optimize a global e-commerce platform's paid advertising campaigns, resulting in a 25% reduction in cost per acquisition
- Conducting a thorough analysis of a client's digital marketing performance and providing data-driven recommendations to improve overall campaign effectiveness, leading to a 15% increase in return on ad spend
ASSUMPTION: The Senior Specialist - Digital Marketing role at aCommerce involves a wide range of projects, from strategic planning and execution to data analysis and optimization. Successful candidates will demonstrate a strong track record of driving business growth through data-driven digital marketing strategies and a proven ability to manage and mentor team members.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does aCommerce support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) used to measure the success of digital marketing campaigns at aCommerce?
- How does aCommerce approach collaboration and knowledge-sharing between departments and teams?
- What are the most significant challenges facing the digital marketing team in the coming year, and how can this role contribute to addressing them?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates a candidate's interest in the role and commitment to understanding the company's culture and priorities. Successful applicants will use these questions to gain a deeper understanding of aCommerce's values, work environment, and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the aCommerce career portal
- Tailor your resume and cover letter to highlight your relevant digital marketing experience and achievements, emphasizing your expertise in paid advertising and data-driven strategies
- Prepare for the interview process by researching aCommerce's business, industry, and the role's requirements, as well as practicing common interview questions and your responses
- If selected for an in-depth interview, be prepared to present a case study or assignment that demonstrates your ability to analyze data, develop strategic recommendations, and execute digital marketing campaigns effectively
- Follow up with the HR department or your interview contact within one week of your interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
