📌 Core Information
🔹 Job Title: Senior Specialist, Digital Marketing
🔹 Company: UPM - The Biofore Company
🔹 Location: Wroclaw Business Hub, Poland
🔹 Job Type: Full-Time, Hybrid (3 days/week in office)
🔹 Category: Marketing
🔹 Date Posted: June 25, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and managing paid media campaigns across various channels
- Collaborating with analytics and creative teams to optimize campaigns
- Monitoring market trends and supporting digital marketing analytics
- Working in a global, growing company focused on sustainability and innovation
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively in a global, cross-functional team.
📋 Key Responsibilities
✅ Build and manage continuous paid media campaigns across various channels, including Google Ads, social media platforms, and programmatic advertising networks
✅ Work closely with the digital marketing analytics team to track and analyze campaign performance, providing insights and recommendations for future strategies
✅ Collaborate with content and creative teams to ensure ad creatives are suitable for selected channels
✅ Manage budgets with precision, ensuring maximum efficiency and impact
✅ Monitor the digital advertising market to spot trends and opportunities, staying updated with the latest marketing technologies and techniques to boost UPM’s paid media strategies
✅ Support digital marketing analytics team with basic analysis, tracking performance, and generating reports
✅ Conduct other digital marketing activities as needed
✅ Demonstrate UPM values and nurture the great team spirit at UPM Marketing, Sustainability and Communications Hub
ASSUMPTION: This role requires strong organizational skills, the ability to manage multiple campaigns simultaneously, and a proactive approach to problem-solving.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing or a related field
Experience: Over five years of solid experience in the digital advertising industry, ideally within a large B2B manufacturing company or providing services to clients in this sector
Required Skills:
- Deep expertise in demand and lead generation processes specific to large B2B manufacturing environments
- Very good command of LinkedIn Campaign Manager, Meta Business Suite, Google Ads, and programmatic advertising
- At least basic understanding of Google Analytics, Google Tag Manager, and marketing automation tools
- Excellent communication and collaboration skills
- Creative thinking with the ability to troubleshoot issues and find effective solutions
- Highly organized with the ability to manage multiple campaigns simultaneously in a fast-paced environment
Preferred Skills:
- C1 level of Polish proficiency (considered as an asset)
ASSUMPTION: Candidates with experience in B2B manufacturing or related industries, as well as proficiency in multiple languages, will be strongly considered.
💰 Compensation & Benefits
Salary Range: €50,000 - €65,000 per year (based on industry standards for a Senior Specialist role in Poland with 5-10 years of experience)
Benefits:
- Meaningful job with an inspiring purpose
- Caring community with great team spirit and work-life balance support
- Development opportunities within an international, multi-business organization
- Responsible employer committed to sustainability and diversity
Working Hours: Full-time, 40 hours per week, with flexible working hours
ASSUMPTION: The salary range is estimated based on industry standards for similar roles in Poland. Actual compensation may vary based on factors such as experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: UPM operates in the manufacturing industry, focusing on renewable materials and sustainability. The company is a global leader in its sector, with a strong commitment to innovation and environmental responsibility.
Company Size: UPM is a large organization with over 10,000 employees worldwide. This size offers numerous opportunities for growth and collaboration.
Founded: UPM was founded in 1996, with a history rooted in the pulp and paper industry. The company has since expanded its portfolio to include a wide range of renewable materials and advanced solutions.
Company Description:
- UPM is a material solutions company, renewing products and entire value chains with an extensive portfolio of renewable fibers, advanced materials, decarbonization solutions, and communication papers.
- The company operates globally, employing approximately 15,800 people worldwide, with annual sales of approximately €10.3 billion.
- UPM’s performance in sustainability has been recognized by third parties, including EcoVadis and the Dow Jones Sustainability Indices.
Company Specialties:
- Wood, plywood, pulp, biofuels, biochemicals, biomedicals, forestry, labeling, packaging, timber, biofuels, hydro energy, paper, circular economy, fiber, specialty papers, graphic papers, fossil-free, and sustainability
Company Website: http://www.upm.com/
ASSUMPTION: UPM’s focus on sustainability and innovation makes it an attractive employer for candidates interested in making a positive impact on the environment and society.
📊 Role Analysis
Career Level: This role is at the senior specialist level, offering opportunities for growth and development within the organization.
Reporting Structure: The Senior Specialist, Digital Marketing, will report to the Team Leader, Digital Marketing Enablement at UPM Marketing, Sustainability and Communications Hub.
Work Arrangement: This role follows a hybrid working model, requiring regular work from the office every week.
Growth Opportunities:
- Potential career progression within the digital marketing team or related functions
- Opportunities to work on global projects and collaborate with diverse teams
- Access to professional development resources and training programs
ASSUMPTION: Candidates with strong performance and a desire to grow within the organization may have opportunities to take on additional responsibilities or move into management roles.
🌍 Location & Work Environment
Office Type: UPM Business Hub in Wroclaw, Poland
Office Location(s): Wroclaw Business Hub
Geographic Context:
- Wroclaw is the fourth-largest city in Poland, with a vibrant cultural scene and a growing tech industry
- The city offers a high quality of life, with affordable housing, excellent public transportation, and numerous parks and green spaces
- Wroclaw is located in the southwestern part of Poland, close to the Czech and German borders
Work Schedule: Full-time, with flexible working hours and the option to work from home two days a week
ASSUMPTION: Candidates who enjoy working in a dynamic, multicultural environment and appreciate the benefits of living in a mid-sized European city may find this role and location particularly appealing.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link
- Phone or video screening with the HR team
- In-depth interview with the hiring manager and/or team members
- Final interview or assessment, if applicable
Key Assessment Areas:
- Digital marketing expertise and campaign management skills
- Analytical and problem-solving abilities
- Communication and collaboration skills
- Cultural fit and alignment with UPM values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of successful digital marketing campaigns you’ve managed, focusing on results and learnings
- Research UPM’s mission, values, and culture to demonstrate your fit and enthusiasm for the company
ATS Keywords: Digital marketing, paid media, campaign management, Google Ads, social media advertising, programmatic advertising, B2B marketing, lead generation, customer journey, analytics, budget management, collaboration, communication, creative thinking, organizational skills, English proficiency, Polish proficiency
ASSUMPTION: UPM’s application process may include additional steps or assessments, depending on the role and the candidate’s qualifications.
🛠️ Tools & Technologies
- LinkedIn Campaign Manager
- Meta Business Suite
- Google Ads
- Programmatic advertising platforms
- Google Analytics
- Google Tag Manager
- Marketing automation tools
ASSUMPTION: Candidates should be comfortable using the listed tools and technologies, with a willingness to learn and adapt to new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Trust and be trusted
- Achieve together
- Renew with courage
Work Style:
- Collaborative and team-oriented
- Results-driven and proactive
- Adaptable and open to change
Self-Assessment Questions:
- How do you demonstrate UPM’s values in your daily work?
- Can you provide an example of a time when you achieved significant results by working collaboratively with a team?
- How do you approach learning new tools or technologies, and how have you applied this skill in your previous roles?
ASSUMPTION: Candidates who can articulate their alignment with UPM’s values and demonstrate a strong fit with the company’s work style will be well-positioned for success in the interview process.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously in a fast-paced environment
- Working effectively in a global, cross-functional team with diverse stakeholders
- Keeping up with the latest digital marketing trends and technologies
- Adapting to a hybrid working model, with regular office attendance required
ASSUMPTION: Candidates should be prepared to manage multiple priorities, work effectively in a team, and adapt to a hybrid work arrangement to succeed in this role.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on B2B marketing within a large manufacturing company, requiring a strong understanding of demand generation and lead generation processes specific to this environment
- Industry-specific context: UPM operates in a competitive market, with a strong focus on sustainability and innovation, offering candidates the opportunity to make a positive impact on the environment and society
- Career path comparison: This role offers opportunities for growth and development within the digital marketing team or related functions, with potential career progression into management roles
ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and interests when comparing it to similar positions in the industry.
📝 Sample Projects
- Developing and executing a global paid media campaign to generate leads for UPM’s biofuels division, resulting in a 30% increase in qualified leads and a 20% reduction in cost per acquisition
- Collaborating with the content team to create targeted ad creatives for a social media campaign promoting UPM’s sustainable packaging solutions, leading to a 45% increase in engagement and a 25% increase in website traffic
- Conducting market research and analysis to identify trends and opportunities in the digital advertising landscape, presenting findings and recommendations to the digital marketing team to inform strategy and improve campaign performance
ASSUMPTION: Candidates should be prepared to discuss specific examples of their work and the results they’ve achieved in previous roles, demonstrating their ability to apply their skills and knowledge to real-world challenges.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the UPM Marketing, Sustainability and Communications Hub, and how this role fits into the team?
- How does UPM support the growth and development of its employees, particularly within the digital marketing team?
- Can you provide an example of a time when the company demonstrated its commitment to sustainability and innovation, and how this impacted the team or the broader organization?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does UPM foster a collaborative and inclusive work environment, and what steps does the company take to ensure employees feel valued and engaged?
ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role, the team, and the company, while also addressing any concerns or uncertainties they may have about the position or the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of successful digital marketing campaigns you’ve managed, focusing on results and learnings
- Research UPM’s mission, values, and culture to demonstrate your fit and enthusiasm for the company
- Follow up with the HR Service Center at careers@upm.com or tel. +48 12 399 94 99 within one week after submitting your application to confirm receipt and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
