📌 Core Information
🔹 Job Title: Senior Specialist - Digital Marketing
🔹 Company: aCommerce
🔹 Location: Bangkok, Thailand
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: April 22, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing end-to-end digital marketing campaigns
- Driving business growth through data-driven strategies
- Collaborating with cross-functional teams and clients
- Staying updated with industry best practices and new tools
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on data analysis and optimization.
📋 Key Responsibilities
✅ Manage the end-to-end process of digital marketing campaigns, including research, planning, production, performance monitoring, optimization, reporting, and consultation
✅ Drive initiatives to achieve client business objectives through various advertising channels, such as social media advertising, search advertising, display advertising, YouTube advertising, and mobile application advertising
✅ Analyze and optimize campaign performance using data-driven techniques and develop strategies to grow the business
✅ Conduct channel performance evaluations and monthly/quarterly business reviews
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to juggle multiple campaigns simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-4 years of experience in Digital Marketing
Required Skills:
- Proven experience in Digital Marketing, with a strong focus on Google Marketing Platform
- Strong analytical skills and experience generating performance reports
- Team management experience
- Eagerness to learn and adopt new tools/technologies
- Self-starting attitude and ability to work independently
- Ability to manage multiple projects simultaneously and work well with clients
- Good command of MS Office, MS-EXCEL, MS-POWERPOINT, MS-WORD
Preferred Skills:
- Experience with additional advertising platforms (e.g., Facebook, LinkedIn, TikTok)
- Fluency in Thai and English
ASSUMPTION: While not explicitly stated, proficiency in Thai is likely beneficial for working with local clients and teams.
💰 Compensation & Benefits
Salary Range: Based on market research and the company's size, the estimated salary range for this role is THB 50,000 - 80,000 per month. This is an estimate and the actual salary may vary.
Benefits:
- Health insurance
- Retirement plan
- Performance-based bonuses
- Opportunities for professional development and training
Working Hours: Full-time, Monday to Friday, with some flexibility for project demands
ASSUMPTION: The salary range provided is an estimate based on market data and the company's size. Actual compensation may vary and is subject to negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: aCommerce operates in the competitive and rapidly evolving e-commerce enablement industry, focusing on end-to-end solutions and omnichannel management.
Company Size: With 501-1,000 employees, aCommerce offers a mid-sized company environment with opportunities for growth and collaboration.
Founded: aCommerce was founded in 2013 and has since grown to become the leading end-to-end e-commerce enabler in Southeast Asia.
Company Description:
- aCommerce revolutionized the e-commerce enablement industry by introducing its cutting-edge platform and technology stack, EcommerceIQ
- The company drives brands to achieve their e-commerce goals with high-performance digital marketing, online store development & management, data & analytics, customer care, fulfillment, and delivery services
- aCommerce seamlessly integrates offline and online channels, with 700+ staff across the region dedicated to providing global leading clients with e-commerce success
Company Specialties:
- Ecommerce
- Brand Commerce
- Shop-in-Shop E-Marketplace
- E-Store Development
- Logistics & Order Fulfillment
- Customer Support Call Center
- Performance Marketing
Company Website: https://www.acommerce.asia
ASSUMPTION: aCommerce's focus on technology and innovation sets it apart in the e-commerce enablement industry, providing employees with opportunities to work with cutting-edge tools and platforms.
📊 Role Analysis
Career Level: This role is suitable for an experienced professional looking to advance their career in digital marketing, with opportunities for growth and leadership within the team.
Reporting Structure: The Senior Specialist - Digital Marketing will likely report to the Digital Marketing Manager or a similar role, depending on the team structure.
Work Arrangement: This role is on-site, with the possibility of occasional remote work for specific projects or tasks.
Growth Opportunities:
- Potential to lead and mentor junior team members
- Opportunities to work on high-profile client campaigns and drive business growth
- Chance to develop expertise in specific advertising channels or platforms
ASSUMPTION: Given aCommerce's focus on growth and innovation, there may be opportunities for career progression within the company or across its regional offices.
🌍 Location & Work Environment
Office Type: aCommerce's Bangkok office is located in the EmQuartier shopping center, providing a modern and vibrant work environment.
Office Location(s): 33rd Floor, 689 Bhiraj Tower, EmQuartier, Sukhumvit Road, Bangkok, Bangkok 10110, TH
Geographic Context:
- Bangkok is a major commercial hub in Southeast Asia, with a thriving e-commerce industry
- The city offers a mix of traditional and modern culture, with numerous entertainment and dining options
- Bangkok has a tropical monsoon climate, with hot and humid weather year-round
Work Schedule: The work schedule is typically Monday to Friday, with some flexibility for project demands and client needs.
ASSUMPTION: While not explicitly stated, the work environment at aCommerce is likely dynamic and fast-paced, reflecting the company's focus on growth and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Technical interview with the Digital Marketing Manager or a team member
- Final interview with the Head of Digital Marketing or a senior team member
Key Assessment Areas:
- Digital marketing expertise and experience
- Analytical skills and data-driven decision-making
- Project management and organizational skills
- Communication and teamwork skills
- Cultural fit and alignment with aCommerce's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past digital marketing campaigns and their outcomes
- Research aCommerce's clients and industry to demonstrate your understanding of the company's focus
- Practice common interview questions and prepare thoughtful responses
ATS Keywords: Digital Marketing, Google Marketing Platform, Performance Reports, Team Management, Project Management, Client Management, MS Office, MS Excel, MS PowerPoint, MS Word
ASSUMPTION: The interview process at aCommerce is likely competitive, with a strong focus on assessing candidates' technical skills and cultural fit.
🛠️ Tools & Technologies
- Google Marketing Platform (Google Ads, Google Analytics, Google Tag Manager)
- Social media advertising platforms (Facebook Ads, LinkedIn Ads, etc.)
- Display advertising platforms (Adform, AppNexus, etc.)
- YouTube advertising platform (Google Ads for Video)
- Mobile application advertising platforms (AppLovin, ironSource, etc.)
- MS Office suite (Word, Excel, PowerPoint)
ASSUMPTION: The tools and technologies listed are based on the job description and industry standards for digital marketing roles. The specific tools used may vary depending on the team's preferences and client requirements.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Agile
- Integrity
Work Style:
- Dynamic and fast-paced
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working with data and using it to drive decision-making?
- Do you enjoy collaborating with cross-functional teams and clients?
- Are you open to learning new tools and technologies?
ASSUMPTION: aCommerce's company culture is likely fast-paced and collaborative, with a strong focus on innovation and data-driven decision-making.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously and meeting tight deadlines
- Keeping up with the rapidly evolving digital marketing landscape and new tools
- Working with diverse clients and understanding their unique business objectives
- Adapting to a fast-paced and dynamic work environment
ASSUMPTION: The potential challenges listed are based on the job description and industry insights. The actual challenges faced may vary depending on the specific team and client requirements.
📈 Similar Roles Comparison
- Compared to a Digital Marketing Manager role, this position has a stronger focus on hands-on campaign management and optimization
- In contrast to a Digital Marketing Specialist role, this position requires more experience and a broader range of responsibilities
- Career progression from this role could lead to a Digital Marketing Manager or similar leadership position
ASSUMPTION: The comparison points listed are based on industry standards and typical career progression paths in digital marketing. The actual career path may vary depending on the individual's skills, experience, and the company's specific needs.
📝 Sample Projects
- Developing and executing a social media advertising campaign for a retail client, with a focus on driving online sales and brand awareness
- Optimizing a search advertising campaign for a B2B client, with a focus on improving cost-per-acquisition and return on ad spend
- Managing a YouTube advertising campaign for an entertainment client, with a focus on increasing video views and engagement
ASSUMPTION: The sample projects listed are based on the job description and industry-standard digital marketing campaigns. The actual projects worked on may vary depending on the team's priorities and client requirements.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30 days?
- How does this role fit into the overall digital marketing strategy for the company?
- What are the most challenging aspects of working with the company's clients?
- What opportunities are there for professional development and growth within the team?
- How does the company support work-life balance for its employees?
ASSUMPTION: The interview questions listed are designed to provide insight into the role's priorities, team dynamics, and company culture. The actual questions asked may vary depending on the individual's interests and the interviewer's focus.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past digital marketing campaigns and their outcomes
- Research aCommerce's clients and industry to demonstrate your understanding of the company's focus
- Practice common interview questions and prepare thoughtful responses
- Follow up with the HR department one week after submitting your application to confirm receipt
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
