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Senior Specialist, Experiential Marketing

Rapid7
Full-time
On-site
Boston, Massachusetts, United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Specialist, Experiential Marketing

πŸ”Ή Company: Rapid7

πŸ”Ή Location: Boston, Massachusetts, United States

πŸ”Ή Job Type: Full-Time, Hybrid

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 8, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site (Hybrid)

πŸš€ Job Overview

Key aspects of this role include:

  • Supporting corporate event and sponsorship strategies
  • Focusing on customer experiences and brand awareness
  • Collaborating cross-functionally with various teams
  • Working in a dynamic, fast-paced environment

ASSUMPTION: This role requires a self-starter who can manage multiple tasks and prioritize effectively in a changing environment.

πŸ“‹ Key Responsibilities

βœ… Supporting the planning and execution of corporate events

βœ… Researching locations, venues, and activations for events

βœ… Overseeing vendor payment and contract management

βœ… Managing ticketing processes at TD Garden

βœ… Submitting and tracking food and beverage orders for the Rapid7 suite at TD Garden

βœ… Managing and tracking the usage of contracted assets at TD Garden

βœ… Ordering and managing stock of branded merchandise

βœ… Leading the Customer Briefing Program

βœ… Reviewing and responding to third-party event and sponsorship proposals

ASSUMPTION: This role may require working after hours and some weekends due to event schedules.

🎯 Required Qualifications

Education: Bachelor's degree or Master's degree

Experience: 5+ years of experience working in Events

Required Skills:

  • Team player with a sincere desire to deliver outstanding experiences
  • Ability to work well with people at all levels of the firm
  • Self-starter who can work independently and with minimal supervision
  • Detail-oriented and highly organized
  • All-in attitudeβ€”happy to jump in wherever help is needed, big or small
  • Deep understanding of sports culture and fan engagement strategies
  • Working knowledge of Salesforce and Excel

Preferred Skills:

  • Experience working in a hybrid or remote environment
  • Bilingual or multilingual skills

ASSUMPTION: While not explicitly stated, having experience in event management, vendor management, and ticketing processes would be highly beneficial for this role.

πŸ’° Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Senior Marketing Specialist in Boston)

Benefits:

  • Health, dental, and vision insurance
  • 401(k) plan with company match
  • Paid time off (vacation, sick, and holidays)
  • Employee stock purchase plan
  • Tuition reimbursement
  • Employee discounts on Bruins apparel

Working Hours: Full-time (40 hours/week), Hybrid (3 days in-office, 2 days remote)

ASSUMPTION: The salary range is estimated based on industry standards for a Senior Marketing Specialist in Boston with 5-10 years of experience. Benefits are inferred from typical benefits offered by companies of similar size and industry.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Rapid7 is a leading provider of cybersecurity solutions, helping organizations strengthen their security programs and eliminate threats across the entire threat landscape.

Company Size: Rapid7 has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for collaboration and growth.

Founded: Rapid7 was founded in 2000 and has since grown to become a publicly traded company with a global presence.

Company Description:

  • Rapid7 is committed to creating a more secure digital future for all by helping organizations strengthen their security programs.
  • The company offers a portfolio of best-in-class solutions that empower security professionals to manage risk and eliminate threats.
  • Rapid7 fosters open source communities and cutting-edge research, using these insights to optimize its products and arm the global security community with the latest in attacker methods.

Company Specialties:

  • Information Security
  • Vulnerability Management
  • Penetration Testing
  • Compromised User Detection
  • Mobile Risk Management
  • Enterprise Control Monitoring
  • Strategic Services
  • Security Programs
  • Application Testing
  • Automation
  • Analytics
  • Intrusion Detection
  • Attack Surface Management

Company Website: Rapid7

ASSUMPTION: Rapid7's commitment to open source communities and research indicates a company culture that values innovation and collaboration.

πŸ“Š Role Analysis

Career Level: This role is a senior-level position, offering opportunities for growth and leadership within the Experiential Marketing team.

Reporting Structure: The Senior Specialist, Experiential Marketing will report to the Sr. Director, Experiential Marketing in Boston.

Work Arrangement: This is a hybrid role, requiring 3 days in-office and 2 days remote work per week.

Growth Opportunities:

  • Potential to expand the Customer Briefing Program to other major office locations
  • Opportunities to collaborate with various teams and contribute to overall company success
  • Possibility to take on more responsibilities and grow within the Experiential Marketing team

ASSUMPTION: The hybrid work arrangement allows for a balance between in-office collaboration and remote flexibility, catering to different work preferences.

🌍 Location & Work Environment

Office Type: Rapid7's Boston office is a state-of-the-art space with amenities such as a barista bar, kitchen, two gyms, a speakeasy, collaborative Zoom spaces, designated quiet areas, and more.

Office Location(s): 120 Causeway St, Suite 400, Boston, Massachusetts 02114, US

Geographic Context:

  • Boston is a vibrant city with a rich history and a thriving tech industry.
  • The office is located near North Station, offering easy access to public transportation and various amenities.
  • The area is known for its sports culture, with the TD Garden (home to the Bruins and Celtics) located nearby.

Work Schedule: The expectation is three (3) days in-office, two (2) days remote. This role may require working/traveling after hours and some weekends.

ASSUMPTION: The work schedule may vary depending on event schedules and may require flexibility to accommodate after-hours and weekend work.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the hiring manager
  • In-person or virtual interview with the team
  • Final interview with the Sr. Director, Experiential Marketing

Key Assessment Areas:

  • Event planning and management skills
  • Vendor management and contract negotiation
  • Attention to detail and organizational skills
  • Understanding of sports culture and fan engagement strategies

Application Tips:

  • Highlight relevant event management experience and achievements
  • Demonstrate strong organizational skills and attention to detail in your resume
  • Showcase your understanding of sports culture and fan engagement strategies in your cover letter
  • Be prepared to discuss your availability for after-hours and weekend work

ATS Keywords: Event Management, Vendor Management, Sports Culture, Fan Engagement, Ticketing Processes, Contract Management, Customer Briefing Program

ASSUMPTION: Rapid7 uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.

πŸ› οΈ Tools & Technologies

  • Salesforce
  • Excel
  • Event management software (e.g., Cvent, Eventbrite)
  • Vendor management software (e.g., Coupa, Concur)

ASSUMPTION: The required tools and technologies may vary depending on the specific event management software used by Rapid7.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer-centric
  • Innovative
  • Collaborative
  • Accountable
  • Passionate

Work Style:

  • Dynamic and fast-paced
  • Cross-functional collaboration
  • Results-driven
  • Proactive and self-starting
  • Adaptable to changing priorities

Self-Assessment Questions:

  • Do you thrive in a dynamic, fast-paced environment with changing priorities?
  • Are you comfortable working independently and taking initiative?
  • Do you have a strong understanding of sports culture and fan engagement strategies?
  • Are you able to work well with people at all levels of the firm and conduct yourself in a respectful manner at all times?

ASSUMPTION: Rapid7 values a strong work ethic, collaboration, and a customer-centric mindset, making these qualities essential for cultural fit.

⚠️ Potential Challenges

  • Managing multiple tasks and priorities in a dynamic environment
  • Working after hours and some weekends due to event schedules
  • Adapting to a hybrid work arrangement and balancing in-office and remote work
  • Navigating a large company with various teams and stakeholders

ASSUMPTION: These challenges can be mitigated by strong organizational skills, effective communication, and a proactive approach to time management.

πŸ“ˆ Similar Roles Comparison

  • This role differs from other event management positions in its focus on corporate events and sponsorships, particularly the Bruins jersey sponsorship
  • Rapid7's industry-specific context involves cybersecurity, which may require some understanding of the industry's unique challenges and opportunities
  • Career path comparison: This role can lead to growth opportunities within the Experiential Marketing team or other departments within Rapid7

ASSUMPTION: While this role shares similarities with other event management positions, its focus on corporate events and sponsorships, particularly the Bruins jersey sponsorship, sets it apart.

πŸ“ Sample Projects

  • Planning and executing a corporate event, such as a regional Sales Kick-off or Customer Briefing
  • Managing vendor contracts and payments for an event or sponsorship
  • Overseeing ticketing processes for a trade show or other event

ASSUMPTION: These sample projects provide a glimpse into the day-to-day responsibilities and tasks required for this role.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does this role fit into the overall Experiential Marketing team and company goals?
  • What opportunities are there for growth and development within the Experiential Marketing team or other departments within Rapid7?
  • How does Rapid7 support work-life balance for employees in hybrid roles?
  • What is the typical timeline for event planning and execution, and how is this managed within the team?

ASSUMPTION: Asking these questions can help you better understand the role, the team, and the company culture, enabling you to make an informed decision about the position.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Customize your resume to highlight relevant event management experience and skills
  • Write a cover letter demonstrating your understanding of sports culture and fan engagement strategies
  • Prepare examples of your event management experience and achievements
  • Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.