Senior Specialist, Field Marketing

📌 Core Information

🔹 Job Title: Senior Specialist, Field Marketing

🔹 Company: Mastercard

🔹 Location: Multiple locations (Atlanta, GA; Boston, MA; O'Fallon, MO; Miami, FL; Purchase, NY; Arlington, VA)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 28, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (with up to 25% travel)

🚀 Job Overview

Key aspects of this role include:

• Driving Services Marketing initiatives in NAM to generate revenue and market development
• Collaborating with local and global marketing teams, product marketing, sales, and business development
• Developing and executing campaigns and events targeting mid- and bottom-funnel engagement
• Managing multiple projects and balancing competing priorities in a fast-paced environment
• Establishing Mastercard as a thought leader in the industry through strategic touchpoints

ASSUMPTION: This role requires a high level of collaboration and project management skills to successfully drive marketing initiatives and meet objectives.

📋 Key Responsibilities

✅ Execute marketing campaigns for Mastercard’s Services business unit in the US and Canada, coordinating with various teams to drive demand generation initiatives

✅ Plan and manage events and summits, including hosted half-day and full-day summits for prospects and customers, to enhance brand awareness and generate leads

✅ Collaborate with Partner Marketing, Customer Marketing, and Business Development leads to execute joint campaigns

✅ Coordinate marketing campaigns across multiple channels to support teams in creating and executing awareness, including hands-on campaign execution for field events and target account marketing

✅ Work closely with sales teams to optimize the marketing/sales lead handoff and ensure lead handling SLAs are being met

ASSUMPTION: This role involves a significant amount of event planning and coordination with various teams, requiring strong organizational skills and attention to detail.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-10 years of experience in B2B field marketing, with a focus on customer acquisition programs using field, digital, and content marketing tactics

Required Skills:

• Proven experience in hosting 100-person+ events
• Experience in field marketing, target account marketing, and account-based marketing strategies
• Record of successfully working in matrix marketing organizations
• Detail-oriented, well-organized, and able to multi-task in a fast-paced environment
• Self-directed and creative thinker, ready to proactively bring innovative ideas to the table, solve problems, and take risks
• CRM (Customer Relationship Management) experience; Salesforce.com preferred
• Marketing automation expertise
• Familiarity with HTML

Preferred Skills:

• Experience in the NAM region
• Fluency in additional languages

ASSUMPTION: Candidates should have a strong background in B2B field marketing and event planning, with a proven track record of driving customer acquisition and engagement.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on industry standards for a Senior Specialist role in the Marketing field with 5-10 years of experience)

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on Mastercard products and services
• Tuition reimbursement and professional development opportunities

Working Hours: Full-time (40 hours per week), with up to 25% travel required

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and location.

📌 Applicant Insights

🔍 Company Context

Industry: Mastercard operates in the global digital payments and commerce industry, providing technology and innovative mobile payment solutions, and processing services.

Company Size: Mastercard is a large, publicly traded company with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse projects.

Founded: Mastercard was founded in 1966 and has since grown to become a global leader in its industry.

Company Description:

• Mastercard powers economies and empowers people in over 200 countries and territories worldwide
• Supports a wide range of digital payments choices, making transactions secure, simple, smart, and accessible
• Combines technology, innovation, partnerships, and networks to deliver unique products and services

Company Specialties:

• Global digital payments and commerce
• Technology and innovative mobile payment solutions
• Processing services

Company Website: http://www.mastercard.com

ASSUMPTION: Mastercard's extensive global presence and large employee base provide ample opportunities for career growth and development.

📊 Role Analysis

Career Level: Senior Specialist roles typically represent mid-level positions in a company's hierarchy, with opportunities for growth into management or other senior-level roles.

Reporting Structure: This role reports directly to the Services Marketing team and collaborates with various teams, including local and global marketing, product marketing, sales, and business development.

Work Arrangement: This role is on-site, with up to 25% travel required to manage events and meet with clients and partners.

Growth Opportunities:

• Potential to take on more responsibilities and advance to a management or leadership role within the marketing department
• Opportunities to work on diverse projects and gain experience in various aspects of marketing
• Chance to collaborate with global teams and gain international exposure

ASSUMPTION: This role offers strong potential for career growth and development within Mastercard's marketing department.

🌍 Location & Work Environment

Office Type: Mastercard's offices are typically modern, professional environments with a collaborative and inclusive culture.

Office Location(s): Atlanta, GA; Boston, MA; O'Fallon, MO; Miami, FL; Purchase, NY; Arlington, VA

Geographic Context:

• Atlanta, GA: A major hub for technology and finance, with a diverse and vibrant culture
• Boston, MA: Known for its rich history, education, and technology industries
• O'Fallon, MO: A suburban area near St. Louis, offering a mix of urban and rural living
• Miami, FL: A bustling city with a strong international presence and diverse cultural influences
• Purchase, NY: A suburban area near New York City, offering easy access to urban amenities
• Arlington, VA: A suburban area near Washington D.C., with a strong focus on government and technology

Work Schedule: Full-time (40 hours per week), with up to 25% travel required

ASSUMPTION: Mastercard's offices provide a professional and collaborative work environment, with opportunities to engage with diverse teams and cultures.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the hiring manager
• In-person or virtual interview with the hiring manager and potential team members
• Final interview with the senior leadership team

Key Assessment Areas:

• Marketing and event planning skills
• Collaboration and project management abilities
• Problem-solving and creative thinking
• Adaptability and cultural fit

Application Tips:

• Highlight relevant marketing and event planning experience in your resume
• Tailor your cover letter to demonstrate your understanding of Mastercard's business and how your skills align with the role's requirements
• Prepare examples of successful marketing campaigns or events you've managed to discuss during the interview
• Research Mastercard's company culture and values to show your fit with the organization

ATS Keywords: B2B Field Marketing, Event Planning, Marketing Campaigns, Demand Generation, CRM, Salesforce, Marketing Automation, HTML, Lead Generation, Customer Engagement, Problem Solving, Creativity, Multi-Tasking

ASSUMPTION: Mastercard's interview process focuses on assessing candidates' marketing and event planning skills, as well as their cultural fit and adaptability.

🛠️ Tools & Technologies

• CRM: Salesforce.com
• Marketing Automation: Pardot, Marketo, or similar platforms
• Event Planning: Cvent, Eventbrite, or similar tools
• Project Management: Asana, Trello, or similar tools
• HTML and CSS for email marketing and landing pages

ASSUMPTION: This role requires proficiency in CRM, marketing automation, event planning, and project management tools, as well as basic HTML and CSS skills.

👔 Cultural Fit Considerations

Company Values:

• Doing the Right Thing: Acting with integrity and always putting people first
• Staying Curious: Embracing a growth mindset and continuous learning
• Making It Happen: Taking ownership and delivering results
• One Team: Collaborating and building strong relationships

Work Style:

• Mastercard values a diverse and inclusive work environment
• The company encourages collaboration, innovation, and continuous learning
• Mastercard's culture is fast-paced, with a focus on driving results and delivering value to customers and stakeholders

Self-Assessment Questions:

• Do you align with Mastercard's core values, and how have you demonstrated these values in your previous roles?
• How do you approach working in a matrix marketing organization, and what experiences have you had that would make you successful in this environment?
• How do you balance multiple projects and competing priorities in a fast-paced environment, and what strategies do you use to ensure operational excellence?

ASSUMPTION: Mastercard values candidates who demonstrate a strong cultural fit with the company's core values and work style.

⚠️ Potential Challenges

• Managing multiple projects and balancing competing priorities in a fast-paced environment
• Establishing and maintaining strong relationships with various teams, including local and global marketing, product marketing, sales, and business development
• Travel requirements (up to 25%) for event planning and management
• Adapting to a matrix marketing organization and working with diverse teams across multiple locations

ASSUMPTION: This role presents unique challenges that require strong project management, collaboration, and adaptability skills.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses specifically on driving demand generation for Mastercard's Services business unit
• This role requires a strong understanding of the B2B marketing landscape and experience in field marketing, target account marketing, and account-based marketing strategies
• Career progression in this role could lead to management or leadership positions within Mastercard's marketing department

ASSUMPTION: This role offers unique opportunities for career growth and development within Mastercard's marketing department, with a focus on driving demand generation for the Services business unit.

📝 Sample Projects

• Planning and executing a successful 200-person customer summit, including speaker selection, logistics, and on-site management
• Developing and implementing a targeted account marketing campaign, resulting in a 30% increase in qualified leads
• Collaborating with product marketing to create and execute a joint webinar series, generating over 1,000 registrants and a 20% conversion rate to qualified leads

ASSUMPTION: These sample projects demonstrate the types of marketing and event planning initiatives required for success in this role.

❓ Key Questions to Ask During Interview

• Can you describe the typical timeline for planning and executing a hosted summit, and how does the team collaborate to ensure a successful event?
• How does the marketing team structure and reporting lines work within Mastercard, and how does this role fit into the organization?
• What are the key priorities for this role in the first 90 days, and how will success be measured?
• How does Mastercard support the growth and development of its employees, and what opportunities are there for professional advancement within the marketing department?
• What is the company's approach to work-life balance, and how does this role accommodate flexible working arrangements?

ASSUMPTION: Asking these questions will help you better understand the role's requirements, the company's culture, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant marketing and event planning experience, as well as any skills or accomplishments that match the required qualifications
• Write a cover letter that demonstrates your understanding of Mastercard's business and how your skills align with the role's requirements
• Prepare examples of successful marketing campaigns or events you've managed to discuss during the interview
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.