📌 Core Information
🔹 Job Title: Senior Specialist, Global Marketing
🔹 Company: MSD
🔹 Location: Rahway, New Jersey, United States
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Pharmaceutical Marketing
🔹 Date Posted: April 3, 2025
🔹 Experience Level: Mid-Senior Level (2-5 years)
🔹 Remote Status: On-site with remote flexibility
🚀 Job Overview
Key aspects of this role include:
- Supporting the transformation of the Animal Health Digital Ecosystem
- Defining digital experiences that align with commercial priorities
- Driving initiatives to enhance digital customer journeys and improve overall digital experience
- Collaborating with various teams across the enterprise
- Acting as an ambassador for the Digital Experience, ensuring a consistent and exceptional digital presence
ASSUMPTION: This role requires a strong understanding of digital transformation, change management, and growth strategy. Experience in digital analytics, mobile apps, social media, CMS, and eCommerce is a plus.
📋 Key Responsibilities
✅ Support the global design strategy for all web properties
✅ Create standards and guidelines for digital acceleration initiatives and applications
✅ Develop initiatives to drive increased traffic, lead generation, and enhanced website insights
✅ Define and articulate a clear vision and roadmap for digital journeys
✅ Develop business cases for enhancements in alignment with regional and market plans
✅ Create and manage the overarching project and platform communications strategy
✅ Craft and execute project and platform-related stakeholder communications
✅ Manage project and platform-related agency and vendor relations
ASSUMPTION: This role requires strong project management skills, excellent communication skills, and the ability to work effectively with cross-functional teams and external suppliers.
🎯 Required Qualifications
Education: Bachelor's degree required
Experience: 3 years of marketing experience in the pharmaceutical or biotech industry required
Required Skills:
- Customer focus with a strong value-based approach
- Ability to work hands-on
- Demonstrated success in executing a plan globally
- Ability to simplify the complex and define a path forward, getting consensus across diverse stakeholders
- Outstanding analytical skills and the ability to assess disparate data and distil them into meaningful, actionable strategic insights and recommendations
- Ability to work alone and through an enterprise organization, creating advocacy
- Strong project management skills. Demonstrable ability to develop and execute cross-functional plans
- Proven ability to build highly effective collaborative working relationships with internal stakeholders and external suppliers
- Proactive, innovative spirit in researching and ability to respond quickly to new ideas and trends
- Excellent communication and influencing skills both written and verbal
Preferred Skills:
- Experience with enterprise digital transformation
- Familiarity with design thinking workshops
ASSUMPTION: Candidates should have a strong background in marketing, with a focus on digital transformation and customer experience. Experience in the pharmaceutical or biotech industry is strongly preferred.
💰 Compensation & Benefits
Salary Range: $114,700 - $180,500 per year
Benefits:
- Bonus eligibility
- Long term incentive if applicable
- Health care and other insurance benefits (for employee and family)
- Retirement benefits
- Paid holidays
- Vacation
- Sick days
Working Hours: Full-time (40 hours per week) with flexible remote work arrangements
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-senior level marketing role in the pharmaceutical industry. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Pharmaceutical Manufacturing
Company Size: 10,001+ employees (Global)
Founded: 1891 (as Merck & Co., Inc.)
Company Description:
- MSD, known as Merck & Co., Inc., Rahway, NJ, USA in the United States and Canada, is a global healthcare company that discovers, develops, manufactures, and markets a wide range of prescription and over-the-counter medicines, vaccines, and animal health products.
- The company is committed to improving the health and well-being of people and animals worldwide through its innovative medicines, vaccines, and animal health products.
- MSD operates in more than 140 countries and has approximately 43,000 employees worldwide.
Company Specialties:
- Pharmaceuticals
- Biologicals
- Vaccines
- Animal Health
- Consumer Care
Company Website: www.msd.com
ASSUMPTION: MSD is a large, global pharmaceutical company with a strong focus on innovation and improving the health and well-being of people and animals worldwide. The company has a diverse portfolio of products and operates in more than 140 countries.
📊 Role Analysis
Career Level: Mid-Senior Level (2-5 years of experience)
Reporting Structure: This role reports directly to the Global Marketing team and collaborates with various teams across the enterprise.
Work Arrangement: Hybrid (3 days on-site per week, Monday - Thursday, with Friday designated as a remote-working day)
Growth Opportunities:
- Potential to take on more responsibilities and advance within the Global Marketing team
- Opportunities to work on high-impact projects and gain exposure to senior leadership
- possibility to transition into a full-time remote role based on performance and business needs
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to take on more responsibilities and advance within the Global Marketing team. The hybrid work arrangement also provides flexibility for work-life balance.
🌍 Location & Work Environment
Office Type: Hybrid (3 days on-site per week, Monday - Thursday, with Friday designated as a remote-working day)
Office Location(s): Rahway, New Jersey, United States
Geographic Context:
- Rahway, New Jersey, is located approximately 20 miles southwest of New York City
- The area offers a mix of urban and suburban living, with easy access to major transportation networks
- The cost of living in Rahway is generally lower than in New York City, but higher than in some other parts of New Jersey
Work Schedule: Full-time (40 hours per week) with flexible remote work arrangements
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility. The location in Rahway, New Jersey, provides easy access to major transportation networks and offers a mix of urban and suburban living.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site or virtual interview with the Global Marketing team
- Final round interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Digital transformation expertise
- Change management skills
- Growth strategy development
- Project management abilities
- Communication and influencing skills
- Customer focus and understanding of customer journeys
Application Tips:
- Highlight relevant experience in digital transformation, change management, and growth strategy
- Demonstrate strong project management skills and the ability to work effectively with cross-functional teams
- Showcase excellent communication and influencing skills, both written and verbal
- Tailor your resume and cover letter to emphasize your fit for the role and the company's mission
- Prepare for behavioral interview questions that focus on your problem-solving skills, customer focus, and ability to work effectively with diverse teams
ATS Keywords: Digital Transformation, Change Management, Growth Strategy, Project Management, Customer Experience, Digital Analytics, Mobile Apps, Social Media, CMS, eCommerce, Collaboration, Communication, Data Analysis
ASSUMPTION: The interview process for this role will focus on assessing the candidate's digital transformation expertise, change management skills, growth strategy development, project management abilities, and communication and influencing skills. Candidates should be prepared to discuss their relevant experience and how they have applied these skills in previous roles.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Project management tools (e.g., Asana, Jira, Trello)
- Data analysis tools (e.g., Excel, Google Analytics)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Web analytics tools (e.g., Google Analytics, Adobe Analytics)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's internal systems and processes. However, strong proficiency in project management tools, data analysis tools, and marketing automation tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Quality
- Respect
- Results
- Vigilance
Work Style:
- Collaborative
- Data-driven
- Agile
- Customer-focused
- Inclusive
Self-Assessment Questions:
- How do you align with MSD's company values, particularly in the context of this role?
- How do you approach working collaboratively with diverse teams, and how have you demonstrated this skill in previous roles?
- How do you balance data-driven decision-making with a customer-focused approach?
- How do you adapt to change and embrace an agile work style?
- How do you ensure that your work is inclusive and considers the needs of a diverse customer base?
ASSUMPTION: MSD values innovation, quality, respect, results, and vigilance. The company seeks candidates who can demonstrate a strong fit with these values and who can thrive in a collaborative, data-driven, agile, customer-focused, and inclusive work environment.
⚠️ Potential Challenges
- Working in a large, global organization with complex processes and systems
- Balancing the needs of global marketing strategies with regional and local market requirements
- Managing multiple stakeholders and competing priorities
- Keeping up with the latest digital trends and technologies
- Ensuring consistent and exceptional digital experiences across multiple platforms and regions
ASSUMPTION: This role presents unique challenges, such as working in a large, global organization with complex processes and systems, balancing global marketing strategies with regional and local market requirements, and managing multiple stakeholders and competing priorities. Candidates should be prepared to navigate these challenges and demonstrate their ability to thrive in a dynamic and complex environment.
📈 Similar Roles Comparison
- This role is unique in its focus on global digital transformation and customer experience within the animal health division of a large pharmaceutical company.
- Similar roles may include digital marketing manager, customer experience manager, or digital transformation manager, but may not have the same global scope or focus on the animal health industry.
- Career paths for this role may lead to senior marketing roles within the animal health division or other divisions within the company, or to digital transformation and customer experience leadership roles within the broader pharmaceutical industry.
ASSUMPTION: While this role shares similarities with other digital marketing and customer experience roles, its unique focus on global digital transformation and customer experience within the animal health division of a large pharmaceutical company sets it apart. Candidates should be prepared to discuss how their experience and skills make them a strong fit for this specific role.
📝 Sample Projects
- Leading a global team to redesign the company's animal health website, improving user experience and driving increased engagement and conversions
- Developing and implementing a digital analytics strategy to track and optimize website performance across multiple regions and platforms
- Collaborating with regional marketing teams to create and execute targeted digital campaigns that drive brand awareness and customer acquisition
- Conducting user research and usability testing to inform the design and development of new digital products and services
ASSUMPTION: These sample projects illustrate the global scope and cross-functional nature of the role, as well as the importance of data-driven decision-making and user-centered design in digital transformation and customer experience initiatives.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader digital transformation strategy for the animal health division?
- What are the key priorities for the first 90 days in this role?
- How does this role collaborate with regional and local marketing teams, and what are the key challenges in balancing global strategies with local market requirements?
- What are the most important skills and qualities for success in this role, according to the hiring manager?
- How does the company support the professional development and growth of employees in this role?
ASSUMPTION: These key questions help candidates understand the strategic context of the role, the expectations for the first 90 days, the dynamics of working with regional and local marketing teams, the critical skills and qualities for success, and the opportunities for professional development and growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in digital transformation, change management, and growth strategy
- Prepare for behavioral interview questions that focus on your problem-solving skills, customer focus, and ability to work effectively with diverse teams
- Research MSD's company values and be prepared to discuss how you align with them
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
