🔹 Job Title: Senior Specialist, Marketing
🔹 Company: Mastercard
🔹 Location: London, England (Angel Lane) & Waterloo, Belgium
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 15, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strong background in digital marketing, media planning, and project management. Familiarity with the payments industry is a plus but not required.
✅ Develop and implement innovative media strategies by identifying effective and impactful combinations of media channels to out-leverage Mastercard’s competition
✅ Execute marketing strategies, activities, and events (includes advertising, promotions, sponsorships, trade shows, webinars, websites) by helping to frame briefs, determining logistical requirements, etc. Strong project management skill required
✅ Develop paid, owned and earned media strategies and principles for the region – influencing adoption across local markets with clear processes/standards and measures for success
✅ Guide the creation and distribution of digital content to accelerate Mastercard marketing strategies and address consumer needs/behaviours via digital channels. This includes managing influencers activations
✅ Lead social media implementation in the region
✅ Develop media campaign measurement and analytics frameworks to drive effective campaign performance and reporting (including post campaigns analysis). Ability to analyse campaign performance and leverage visualisation tools
✅ Compile and report to global media team on regional media budgets and spends
✅ Report on competitive spends and landscape
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication, project management, and analytical skills.
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in digital marketing, media planning, and project management
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with experience in the payments industry or relevant industry knowledge may be preferred but not required.
Salary Range: £60,000 - £80,000 per year (AI-estimated, based on market research and role requirements)
Benefits:
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM (with flexibility for project needs)
ASSUMPTION: The salary range provided is an estimate based on market research and role requirements. Actual compensation may vary based on experience and qualifications.
Industry: Mastercard operates in the financial services industry, specifically focusing on digital payments and commerce
Company Size: Mastercard is a large, publicly-traded company with over 10,000 employees worldwide. This size offers opportunities for career growth and diverse experiences
Founded: Mastercard was founded in 1966 and has since grown to become a global leader in digital payments
Company Description:
Company Specialties:
Company Website: http://www.mastercard.com
ASSUMPTION: Mastercard's large size and global presence offer opportunities for international travel and diverse project exposure.
Career Level: This role is at the senior specialist level, requiring a high degree of expertise and experience in digital marketing and media planning
Reporting Structure: The Senior Specialist, Marketing reports to the European Head of Media and maintains strong connections with global heads of media and digital/social marketing, as well as other regional media leads
Work Arrangement: This role is on-site, with a flexible work arrangement that may require occasional travel for meetings and events
Growth Opportunities:
ASSUMPTION: This role offers opportunities for career growth and development within Mastercard's global organization.
Office Type: Mastercard's offices are modern, collaborative workspaces designed to foster innovation and creativity
Office Location(s): London, England (Angel Lane) & Waterloo, Belgium
Geographic Context:
Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM (with flexibility for project needs)
ASSUMPTION: The work environment at Mastercard is dynamic and fast-paced, with a strong emphasis on collaboration and innovation.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Digital Marketing, Media Planning, Project Management, Social Media, Analytics, Campaign Measurement, Stakeholder Collaboration, Presentation Development, Programmatic Buying, Influencer Management, Data Standardization, Negotiation, Excel, PowerPoint, BI Tools
ASSUMPTION: Mastercard's application process is thorough and competitive, with a strong focus on finding the best fit for the role and the organization.
ASSUMPTION: Familiarity with these tools is required for this role, and candidates should be comfortable learning and using new technologies as needed.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Mastercard's company culture is highly collaborative and innovative, with a strong focus on doing what's right and driving results.
ASSUMPTION: These challenges are inherent to the role and require strong project management, communication, and adaptability skills.
ASSUMPTION: While similar roles exist in other organizations, this role's regional focus and collaborative nature set it apart.
ASSUMPTION: These sample projects illustrate the breadth and depth of responsibilities in this role, requiring strong project management, analytical, and creative skills.
ASSUMPTION: These questions demonstrate your interest in the role and organization, and help you better understand the expectations and requirements of the position.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.