Senior Specialist Marketing

📌 Core Information

🔹 Job Title: Senior Specialist Marketing

🔹 Company: Abbott Laboratories

🔹 Location: Lake Forest, Illinois, United States (Remote OK)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-06-23

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Leading U.S. CardioMetabolics marketing efforts for Abbott's Rapid Diagnostics division
• Developing and executing marketing strategies to maximize product sales and share
• Collaborating with cross-functional teams, distributors, and customers to drive product success
• Analyzing market trends and competitive landscapes to inform commercial approaches

ASSUMPTION: This role requires a strong understanding of the U.S. healthcare market, particularly in the CardioMetabolics space, and the ability to navigate complex, highly regulated environments.

📋 Key Responsibilities

✅ Lead marketing efforts for Abbott's CardioMetabolics portfolio in the U.S., including promotional campaigns, collateral, and support materials

✅ Develop annual marketing plans, including product positioning and competitive selling strategies, to grow product sales, profit, and share

✅ Engage and support the U.S. field team and customers, including necessary marketing support for customer meetings and conventions

✅ Generate market and competitive analyses to inform marketing campaigns and strategies that defend and take share

✅ Maintain product demand forecast to ensure effective inventory management and support financial planning

✅ Collaborate closely with sales, marketing, medical affairs, regulatory, and other internal stakeholders to understand customer needs and barriers

✅ Engage with product development and global marketing teams to inform U.S. portfolio pipeline and product characteristic needs for successful launch

✅ Define and align the U.S. marketing launch plan alongside platform marketing managers for new, modified products, including development of clear and compelling value propositions by customer type and segment

✅ Structure a market-entry pricing approach to maximize customer value, in close collaboration with Market Access, Pricing, and the platform marketing team

✅ Collaborate with Scientific Affairs and Medical Education teams to develop a KOL strategy and create HCP champions for the products

✅ Lead collaboration between Abbott marketing team and distributors’ marketing teams to build specific marketing programs and campaigns tied to products, enabling innovative approaches to capture mindshare

✅ Lead collaboration between US marketing team and Internal Cross-functional areas in support of your product portfolio

✅ Understand distributor business dynamics and competitive environment and potential impact on product line

✅ Serve as the subject matter expert for the US CardioMetabolics market to inform commercial approaches to reach varied customer segments

✅ Train sales personnel on customer segmentation, product positioning, and competitive value propositions

✅ Review healthcare and competitive landscapes to ensure Abbott's commercial organizations are kept up to date on changing marketplace dynamics

✅ Identify market research needs to ensure continued understanding of the market

✅ Research, analyze, and anticipate market conditions to identify market trends, customer requirements, and competitive strategy, and identify opportunities for increasing customer and business value through product differentiation

ASSUMPTION: This role requires strong project management, communication, and analytical skills, as well as the ability to work effectively in a dynamic, fast-paced environment.

🎯 Required Qualifications

Education: Bachelor’s Degree in Marketing, Business, Biological Science, or related field

Experience: 3 years of Product Marketing Management experience

Required Skills:

• Strong written and verbal communication skills with internal and external stakeholders
• Ability to establish objectives and desired outcomes for marketing initiatives
• Creative and innovative skills with a high level of energy, enthusiasm, endurance, and a can-do attitude
• Working knowledge of Windows operating systems and Microsoft applications

Preferred Skills:

• MBA with marketing emphasis
• Experience in diagnostics marketing; Point-of-Care (POC) diagnostics highly preferred
• At least 3 years of Sales or Distribution experience in Diagnostics
• Experience within Cardiovascular or Diabetes therapeutic areas
• Excellent quantitative, analytic, and problem-solving skills
• Proficient at forecast modeling and pricing approaches
• Ability to work in a dynamic and fast-paced environment
• Demonstrated ability to manage multiple tasks and projects concurrently
• Demonstrated cross-functional leadership and collaboration skills
• Demonstrated ability to set and meet deadlines, functions well under pressure
• Demonstrated ability to prioritize work and manage multiple projects at a time
• Excellent organizational skills

ASSUMPTION: Given the role's requirements, candidates should have a strong background in product marketing, with a focus on regulated industries such as diagnostics or medical devices.

💰 Compensation & Benefits

Salary Range: $97,300.00 - $194,700.00 per year

Benefits:

• Career development opportunities
• Free medical coverage in Abbott's Health Investment Plan (HIP) PPO medical plan in the next calendar year
• Excellent retirement savings plan with a high employer contribution
• Tuition reimbursement, the Freedom 2 Save student debt program, and the FreeU education benefit

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is based on Abbott's job posting. However, industry standards for a Senior Specialist Marketing role in the healthcare sector typically fall within this range.

📌 Applicant Insights

🔍 Company Context

Industry: Abbott Laboratories operates in the healthcare industry, focusing on diagnostics, medical devices, nutritionals, and branded generic medicines. The company serves people in more than 160 countries worldwide.

Company Size: Abbott is a large corporation with over 10,000 employees globally. This size offers opportunities for career growth and development within the organization.

Founded: Abbott was founded in 1888 and has since grown into a global healthcare leader.

Company Description:

• Abbott is a global healthcare leader that helps people live more fully at all stages of life
• The company's portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals, and branded generic medicines
• Abbott's 114,000 colleagues serve people in more than 160 countries

Company Specialties:

• Nutrition
• Diagnostics
• Medical Devices
• and Branded Generic Pharmaceuticals

Company Website: www.abbott.com

ASSUMPTION: Abbott's extensive global presence and broad product portfolio provide candidates with numerous opportunities to grow and develop their careers within the organization.

📊 Role Analysis

Career Level: This role is at the senior specialist level, requiring a strong background in product marketing and a deep understanding of the U.S. healthcare market.

Reporting Structure: The Senior Specialist Marketing will report directly to the US Commercial team based out of Abbott's location in Lake Forest, Illinois, or remotely.

Work Arrangement: This role offers a remote work arrangement, with the option to work from Abbott's Lake Forest, Illinois, location.

Growth Opportunities:

• Abbott's large size and diverse product portfolio offer numerous opportunities for career growth and development within the organization
• This role provides the chance to work on high-impact marketing initiatives and collaborate with various internal and external stakeholders
• Successful candidates will have the opportunity to take on increased responsibilities and advance their careers within Abbott's marketing organization

ASSUMPTION: Given Abbott's size and growth potential, candidates can expect numerous opportunities for career advancement and professional development.

🌍 Location & Work Environment

Office Type: Abbott's Lake Forest, Illinois, location offers a modern, collaborative work environment with state-of-the-art facilities and amenities.

Office Location(s): Abbott Park, Lake Forest, Illinois, United States

Geographic Context:

• Lake Forest is a suburb of Chicago, Illinois, offering a mix of urban and suburban living with easy access to the city's cultural attractions and amenities
• The area is known for its high quality of life, excellent schools, and safe neighborhoods
• Lake Forest is home to numerous Fortune 500 companies and offers ample job opportunities in various industries

Work Schedule: This role follows a standard full-time work schedule, with the option to work remotely.

ASSUMPTION: Abbott's Lake Forest, Illinois, location provides a modern, collaborative work environment with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth behavioral and technical interviews with Abbott hiring managers and team members
• Final round interviews, potentially including a case study or presentation
• Background check and offer extension

Key Assessment Areas:

• Product marketing experience and expertise
• Communication and presentation skills
• Analytical and problem-solving abilities
• Cultural fit and alignment with Abbott's values
• Industry-specific knowledge and market trends

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments
• Research Abbott's company culture and values to demonstrate your cultural fit
• Prepare for case studies or presentations by understanding Abbott's product portfolio and market position
• Follow up with Abbott's hiring team after your interview to reiterate your interest in the role and address any remaining questions

ATS Keywords: Product Marketing, Marketing Strategy, Market Analysis, Competitive Landscape, Customer Segmentation, Launch Planning, Pricing Strategy, Cross-Functional Collaboration, Stakeholder Management, Regulated Industry, Diagnostics, Medical Devices

ASSUMPTION: Abbott's hiring process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best match for the role and the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Data analysis and visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: Candidates should be proficient in using Microsoft Office Suite and marketing automation tools, with a working knowledge of CRM software and data analysis tools.

👔 Cultural Fit Considerations

Company Values:

• Invent. Improve. Inspire.
• Patients are at the center of everything we do.
• We are one global team.
• We are accountable for our results.
• We are committed to continuous learning and improvement.

Work Style:

• Abbott fosters a collaborative, innovative, and fast-paced work environment
• The company encourages employees to take ownership of their roles and contribute to its mission of helping people live more fully at all stages of life
• Abbott values diversity, inclusion, and work-life balance, offering flexible work arrangements and competitive benefits

Self-Assessment Questions:

• Do you have a strong background in product marketing, with a focus on regulated industries such as diagnostics or medical devices?
• Are you comfortable working in a dynamic, fast-paced environment and collaborating with various internal and external stakeholders?
• Do you share Abbott's commitment to inventing, improving, and inspiring, with patients at the center of everything you do?

ASSUMPTION: Candidates should assess their fit with Abbott's company values and work style to ensure a successful and fulfilling career with the organization.

⚠️ Potential Challenges

• The role requires a strong understanding of the U.S. healthcare market, particularly in the CardioMetabolics space, and the ability to navigate complex, highly regulated environments
• Candidates may face competition from other experienced product marketing professionals in the healthcare industry
• The role may require occasional travel, up to 30% of the time
• Candidates may need to manage multiple projects and tasks concurrently, requiring strong organizational skills and the ability to prioritize effectively

ASSUMPTION: Candidates should carefully consider these potential challenges and assess their ability to thrive in a fast-paced, dynamic work environment with a strong focus on regulated industries.

📈 Similar Roles Comparison

• This role is similar to other Senior Specialist Marketing positions in the healthcare industry, with a focus on product marketing, market analysis, and competitive landscape assessment
• However, this role is unique in its focus on Abbott's CardioMetabolics portfolio and the U.S. healthcare market
• Candidates with experience in cardiovascular or diabetes therapeutic areas may find this role particularly appealing

ASSUMPTION: Candidates should research similar roles in the healthcare industry to better understand the market demand and competition for product marketing professionals with a focus on regulated industries.

📝 Sample Projects

• Developing a comprehensive marketing plan for a new point-of-care (POC) diagnostics product launch, including market segmentation, competitive analysis, and pricing strategy
• Conducting a market research study to assess customer needs, preferences, and barriers to product adoption in the CardioMetabolics space
• Creating a value proposition framework for Abbott's CardioMetabolics portfolio, highlighting the unique benefits and differentiators of each product

ASSUMPTION: Candidates should be prepared to provide specific examples of their marketing experience and accomplishments, tailored to the unique requirements of this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics of the US Commercial team, and how this role fits within the organization?
• How does Abbott support the professional development and growth of its marketing team members?
• Can you provide an example of a successful marketing campaign or product launch within Abbott's CardioMetabolics portfolio, and what made it successful?
• How does Abbott approach market segmentation and customer targeting in the CardioMetabolics space?
• What are the key performance indicators (KPIs) used to measure the success of marketing initiatives in this role?

ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and Abbott's marketing organization, as well as their understanding of the industry and market trends.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://www.jobs.abbott/us/en/job/31122276/Senior-Specialist-Marketing
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on regulated industries and product marketing
• Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments, and practice your responses
• Research Abbott's company culture and values to demonstrate your cultural fit and alignment with the organization's mission
• Prepare for case studies or presentations by understanding Abbott's product portfolio and market position, and developing creative marketing strategies to address specific business challenges
• Follow up with Abbott's hiring team after your interview to reiterate your interest in the role and address any remaining questions, providing additional insights or clarifications as needed

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.