📌 Core Information
🔹 Job Title: Senior Specialist - Marketing
🔹 Company: Wood Mackenzie
🔹 Location: Kuala Lumpur, MY
🔹 Job Type: Hybrid (2 days on-site per week)
🔹 Category: Marketing
🔹 Date Posted: 2025-04-14
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: On-site (Kuala Lumpur) with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Driving multi-channel marketing campaigns to generate leads and new business
- Collaborating with global marketing teams to align with overall campaign objectives
- Analyzing and optimizing campaign performance using data-driven decision making
- Creating and delivering marketing content for various channels
- Working with cross-functional stakeholders to build audiences and content
ASSUMPTION: This role requires a strong focus on execution, collaboration, and data analysis to achieve marketing campaign goals.
📋 Key Responsibilities
✅ Own the end-to-end execution of specific channels within global marketing campaigns, developing and implementing high-quality demand generation tactics for these channels
✅ Write, adapt, and deliver marketing content for use across marketing channels/activities
✅ Effectively work with senior marketing leaders to continuously analyze and evaluate marketing campaigns, making pivots and adjustments to improve performance and deliver on KPIs
✅ Work collaboratively with the global marketing team to maximize the reach and performance of campaign activities and to share best practices
✅ Build and research audiences in identified target segments using Salesforce/Pardot
ASSUMPTION: The role involves a mix of strategic planning, tactical execution, and continuous improvement to ensure marketing campaigns drive desired outcomes.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field or equivalent vocational training/marketing certification
Experience: At least three years of professional experience in delivering B2B product/service demand generation campaigns; experience in B2B marketing in the energy sector is preferred
Required Skills:
- Excellent English verbal and written communication skills, showcasing story-telling and creative thinking across mediums (visual, written)
- Must be commercially oriented and use performance data to drive decision-making
- Must love collaborating across global teams and should possess a positive, solutions-orientated attitude and demeanor
- Executes marketing tactics with understanding, accuracy, and timeliness; can manage own workload with multiple priorities and self-motivate, with exceptional attention to detail
- Passionate about learning and development, with a keen interest in building marketing skills and growing professionally
- Strong customer-first mentality, both internal and external
- Tech-friendly; some experience with Martech (ideally, have some experience using Salesforce and Pardot) and digital marketing practices and channels (Google Analytics, SEO, PPC, and social media)
Preferred Skills:
- Experience in the energy sector
- Fluency in additional languages
ASSUMPTION: The ideal candidate will have a strong foundation in B2B marketing, with a focus on demand generation and a proven track record of driving results through data-driven decision making.
💰 Compensation & Benefits
Salary Range: Based on industry standards for mid-senior level marketing roles in Kuala Lumpur, the estimated salary range for this position is MYR 150,000 - 200,000 per annum. This range may vary depending on the candidate's experience and qualifications.
Benefits:
- Competitive benefits package
- Hybrid work arrangement (2 days on-site per week)
- Opportunities for professional development and growth
Working Hours: Full-time (40 hours per week) with flexible working hours to accommodate different time zones
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications. The benefits package is competitive and includes opportunities for professional growth and development.
📌 Applicant Insights
🔍 Company Context
Industry: Information Services, specifically focused on the energy and natural resources sectors
Company Size: Large (1,001-5,000 employees), which offers opportunities for collaboration and growth within a global team
Founded: 1973, with a rich history and established reputation in the energy and natural resources industry
Company Description:
- Wood Mackenzie is the leading global provider of data and analytics solutions for the renewables, energy, and natural resources sectors
- The company's services include data, analytics, insight, events, and consultancy, empowering energy producers, governments, and financial institutions to make confident investment decisions
- Wood Mackenzie's team consists of over 2,300 experts across more than 30 global locations, covering the entire supply chain
Company Specialties:
- Energy
- Metals
- Mining
- Research
- Consulting
- Oil
- Gas
- Power
- Coal
- Chemicals
- Renewables
- Energy transition
- Hydrogen
- CCUS
- Commodities
- Events
- Upstream
- Downstream
- Solar
- Wind
- Energy Storage
- LNG
- Carbon Management
Company Website: WoodMac.com
ASSUMPTION: Wood Mackenzie is a well-established company with a strong reputation in the energy and natural resources industry, offering opportunities for professional growth and development within a global team.
📊 Role Analysis
Career Level: Mid-Senior level, with opportunities for growth and progression within the marketing team and the broader organization
Reporting Structure: The Senior Specialist will report directly to a P&R Program Marketing Manager and collaborate closely with the Global Marketing team
Work Arrangement: Hybrid (2 days on-site per week), with flexible working hours to accommodate different time zones
Growth Opportunities:
- Progression within the marketing team or broader organization
- Expanding skills and expertise through professional development opportunities
- Gaining experience in a global role with exposure to diverse markets and cultures
ASSUMPTION: This role offers opportunities for professional growth and development within a global organization, with a focus on driving results through data-driven decision making and collaboration.
🌍 Location & Work Environment
Office Type: Hybrid (2 days on-site per week) with flexible working hours
Office Location(s): Kuala Lumpur, MY
Geographic Context:
- Kuala Lumpur is the capital and largest city of Malaysia, offering a vibrant and multicultural environment
- The city is a major commercial hub and a gateway to the Asia-Pacific region
- Kuala Lumpur is known for its iconic Petronas Twin Towers, bustling markets, and diverse food scene
Work Schedule: Full-time (40 hours per week) with flexible working hours to accommodate different time zones
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to enjoy the best of both worlds.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-depth interview with the marketing team
- Final interview with the P&R Program Marketing Manager
Key Assessment Areas:
- Marketing expertise and experience
- Data-driven decision making
- Collaboration and communication skills
- Alignment with Wood Mackenzie's values and company culture
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of Wood Mackenzie's mission and values
- Prepare examples of marketing campaigns you've worked on, highlighting your role and the results achieved
ATS Keywords: B2B marketing, demand generation, campaign analytics, content creation, collaboration, attention to detail, communication skills, Salesforce, Pardot, SEO, SEM, digital advertising, email marketing, webinars, research, customer commitment, tech-friendly
ASSUMPTION: The application process is designed to assess the candidate's marketing expertise, data-driven decision making, collaboration skills, and cultural fit with Wood Mackenzie's values.
🛠️ Tools & Technologies
- Salesforce
- Pardot
- Google Analytics
- SEO and SEM tools
- Social media platforms
- Microsoft Office Suite
ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used in marketing teams.
👔 Cultural Fit Considerations
Company Values:
- Inclusive – we succeed together
- Trusting – we choose to trust each other
- Customer committed – we put customers at the heart of our decisions
- Future Focused – we accelerate change
- Curious – we turn knowledge into action
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Customer-focused and results-driven
Self-Assessment Questions:
- Do you thrive in a collaborative, global team environment?
- Are you comfortable working with data to drive decision-making?
- Do you have a customer-first mindset and a passion for delivering results?
ASSUMPTION: Wood Mackenzie values a diverse and inclusive work environment, with a focus on collaboration, data-driven decision making, and customer commitment.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced, global environment
- Adapting to changes in marketing strategies and campaign objectives
- Working with diverse stakeholders across different time zones
- Keeping up with industry trends and best practices in B2B marketing
ASSUMPTION: The role presents unique challenges that require strong organizational skills, adaptability, and a customer-first mindset.
📈 Similar Roles Comparison
- This role is unique in its focus on driving multi-channel marketing campaigns for the power and renewables sector within Wood Mackenzie
- Similar roles in other organizations may have a broader or more specialized focus, depending on the company's size and industry
- Career progression in this role may lead to opportunities in global marketing management or specialized marketing roles within Wood Mackenzie
ASSUMPTION: While this role shares similarities with other marketing roles, its unique focus on the power and renewables sector within Wood Mackenzie sets it apart.
📝 Sample Projects
- Developing and executing a targeted social media campaign to generate leads for a new product launch
- Conducting market research and analysis to identify target audiences and refine marketing strategies
- Creating and delivering a webinar series to educate customers on industry trends and best practices
ASSUMPTION: These sample projects illustrate the range of marketing activities and responsibilities required for this role, from tactical execution to strategic planning and analysis.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within it?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Wood Mackenzie support the professional development and growth of its marketing team members?
- What are the biggest challenges facing the marketing team currently, and how can this role help address them?
- How does Wood Mackenzie measure the success of its marketing campaigns, and what KPIs are most important for this role?
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the marketing team's dynamics, and Wood Mackenzie's priorities and challenges.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant marketing experience and achievements
- Write a cover letter demonstrating your understanding of Wood Mackenzie's mission and values, and how your skills and experience make you a strong fit for the role
- Prepare examples of marketing campaigns you've worked on, highlighting your role and the results achieved
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
