📌 Core Information
🔹 Job Title: Senior Specialist, Marketing
🔹 Company: MoneyHero Group
🔹 Location: Manila, Philippines
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: June 30, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing end-to-end campaign strategies to support monthly lead generation and acquisition targets.
- Managing campaign execution across multiple channels, including paid social, display, search, email, and onsite promotions.
- Optimizing campaign performance using KPIs such as CPL, conversion rate, CTR, VTA%, and ROI.
- Collaborating with cross-functional teams to align campaigns with business goals and support Moneymax’s mission.
ASSUMPTION: This role requires a high level of strategic thinking, creativity, and analytical skills to deliver results in a fast-paced environment.
📋 Key Responsibilities
✅ Develop and execute end-to-end campaign strategies to support monthly lead generation and acquisition targets.
✅ Manage campaign execution across paid social, display, search, email, and onsite promotions.
✅ Propose and implement initiatives to improve cost-efficiency, lead quality, and conversion rates.
✅ Monitor, analyze, and optimize campaign performance using KPIs such as CPL, conversion rate, CTR, VTA%, and ROI.
✅ Collaborate with in-house designers and external agencies to provide clear, strategic creative briefs.
✅ Work with Product and Commercial teams to align campaigns with launches, promotions, and seasonal trends.
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to manage multiple campaigns simultaneously.
🎯 Required Qualifications
Education: Bachelor’s Degree, ideally in business or marketing
Experience: 5+ years of marketing and campaign experience, including campaign management and digital media planning experience
Required Skills:
- Proven track record of running successful campaigns to drive conversion and optimizing towards campaign KPIs
- Strong analytic skills and understanding of digital ecosystems such as web analytics tools (Google Analytics), social media marketing applications (Meta, Tiktok, YouTube) and digital display marketing platforms (Google Ads)
- Excellent verbal communication and interpersonal skills
- Relentless sense of responsibility and ownership in problem-solving
Preferred Skills:
- Experience in ecommerce, finance, banking, fintech or personal finance industries
- Ability to manage multiple campaigns at any one time to achieve the best sales results
ASSUMPTION: Candidates with experience in the finance or fintech industry and a strong understanding of digital marketing will be at an advantage.
💰 Compensation & Benefits
Salary Range: PHP 80,000 - 120,000 per month (Based on industry standards for a Senior Marketing Specialist in the Philippines with 5-10 years of experience)
Benefits:
- Annual leave, birthday leave, tenure leave, international remote work leave
- Five-day work week, hybrid work arrangement
- Professional trainings, career advancement and internal mobility opportunities
- Competitive benefits including insurance and mental wellness program
Working Hours: 40 hours per week, with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: MoneyHero Group is a market leader in the online personal finance and digital insurance aggregation and comparison sector in Greater Southeast Asia.
Company Size: 201-500 employees
Founded: 2014
Company Description:
- MoneyHero Group operates in Singapore, Hong Kong, Taiwan, and the Philippines, with brands including MoneyHero, SingSaver, Money101, Moneymax, and Seedly.
- The company also retains an equity stake in Malaysian fintech company, Jirnexu Pte. Ltd., operator of RinggitPlus.
- MoneyHero Group is backed by investors including Peter Thiel and Hong Kong businessman, Richard Li.
Company Specialties:
- Online personal finance and digital insurance aggregation and comparison
- Fintech and digital financial services
- Marketing and customer acquisition strategies
Company Website: https://www.moneyherogroup.com/
ASSUMPTION: MoneyHero Group is a well-established fintech company with a strong presence in the Greater Southeast Asia region, offering opportunities for career growth and development.
📊 Role Analysis
Career Level: Senior level, with potential for growth and leadership opportunities
Reporting Structure: This role reports directly to the Marketing Manager and works closely with cross-functional teams, including Product, Commercial, and Design.
Work Arrangement: Hybrid work arrangement, with a mix of on-site and remote work
Growth Opportunities:
- Potential to lead and mentor junior marketing team members
- Opportunities to work on high-impact campaigns and projects
- Career advancement and internal mobility opportunities within the MoneyHero Group
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's success.
🌍 Location & Work Environment
Office Type: Hybrid work arrangement, with an on-site office in Manila, Philippines
Office Location(s): 6th Floor ACT Tower, 135 H.V. Dela Costa, Makati City, Philippines
Geographic Context:
- The Philippines is a growing market for fintech and digital financial services
- Manila, the capital city, is a bustling metropolis with a vibrant startup ecosystem
- The cost of living in Manila is relatively affordable compared to other Southeast Asian cities
Work Schedule: Standard office hours, with flexibility for remote work
ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility, allowing employees to enjoy the best of both worlds.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR team
- On-site or virtual interview with the hiring manager and relevant team members
- Background check and offer
Key Assessment Areas:
- Campaign management and execution skills
- Analytical and problem-solving skills
- Creativity and strategic thinking
- Cross-functional collaboration and communication skills
Application Tips:
- Highlight relevant marketing and campaign experience in your resume
- Tailor your cover letter to demonstrate your understanding of MoneyHero Group's mission and values
- Prepare examples of successful campaigns you've managed and the results you've achieved
ATS Keywords: Marketing Specialist, Campaign Management, Digital Media Planning, Lead Generation, Customer Acquisition, KPI Optimization, A/B Testing, Creative Direction, Cross-functional Collaboration, Marketing Strategy
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, analytical skills, and cultural fit within the MoneyHero Group.
🛠️ Tools & Technologies
- Google Analytics
- Meta (Facebook, Instagram) Ads Manager
- TikTok Ads Manager
- Google Ads
- Email marketing platforms (e.g., Mailchimp, SendGrid)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are commonly used in digital marketing and campaign management.
👔 Cultural Fit Considerations
Company Values:
- Empower people to build healthier financial lives
- Act with integrity and transparency
- Collaborate and innovate
- Embrace diversity and inclusion
Work Style:
- Fast-paced and dynamic environment
- Strong focus on results and performance
- Collaborative and supportive team culture
- Flexible and adaptable to change
Self-Assessment Questions:
- Do you align with MoneyHero Group's mission to empower people to build healthier financial lives?
- Are you comfortable working in a fast-paced, dynamic environment with a strong focus on results?
- Do you thrive in collaborative and supportive team cultures, and are you able to adapt to change?
ASSUMPTION: Candidates who share MoneyHero Group's values and are comfortable working in a fast-paced, collaborative environment will be a strong fit for this role.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously may require strong organizational skills and time management
- Working in a fast-paced environment may be challenging for those who prefer a more stable and predictable work environment
- The hybrid work arrangement may require additional self-motivation and discipline for remote work
- Traffic and commuting in Manila may be challenging, depending on the candidate's location
ASSUMPTION: These challenges can be mitigated by strong organizational skills, self-motivation, and effective time management.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager or Senior Campaign Manager position in a fintech or digital marketing agency
- However, this role offers the opportunity to work directly for a leading fintech company, rather than an agency, providing more direct impact on the company's success
- Career progression may be faster in an agency, but this role offers opportunities for growth and leadership within MoneyHero Group
ASSUMPTION: This role offers a unique blend of agency-like experience and the opportunity to work directly for a leading fintech company.
📝 Sample Projects
- Developing and executing a multi-channel campaign to drive user acquisition for Moneymax Philippines
- Optimizing the performance of MoneyHero Group's social media channels to improve engagement and conversion rates
- Collaborating with the Product team to launch a new financial product and develop a go-to-market strategy
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Marketing department?
- How does the Marketing team collaborate with other departments, such as Product and Commercial?
- What are the most challenging aspects of working in a fast-paced, hybrid work environment?
- What opportunities are there for growth and development within the Marketing team and the company as a whole?
- How does MoneyHero Group support work-life balance for its employees?
ASSUMPTION: These questions will help you better understand the role, the team, and the company culture, allowing you to make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing and campaign experience
- Prepare examples of successful campaigns you've managed and the results you've achieved
- Follow up with the HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
