📌 Core Information
🔹 Job Title: Senior Specialist Marketing Operations
🔹 Company: The Walt Disney Company
🔹 Location: New York, NY, USA
🔹 Job Type: Full-time
🔹 Category: Marketing & Consumer Engagement
🔹 Date Posted: April 14, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing transactional subscriber communications across email and in-app
- Collaborating with cross-functional teams to ensure effective communication execution
- Analyzing data to measure effectiveness and make data-driven recommendations
- Working with technical teams for UMP and Cannonball
- Ensuring all communications are compliant with legal and regulatory requirements
ASSUMPTION: This role requires a high level of organization and attention to detail, as well as strong communication and collaboration skills to work effectively across various teams.
📋 Key Responsibilities
✅ Build and manage transactional communication templates across email and in-app, including changes to price, terms of service, billing failures, and other critical updates.
✅ Collaborate with cross-functional teams, including marketing, product, and more to ensure seamless execution of communication plans.
✅ Analyze and interpret data to measure the effectiveness of executions and make data-driven recommendations for improvement.
✅ Work across technical teams for UMP and Cannonball.
✅ Ability to set up and run tests to deliver on KPIs and goals.
✅ Ensure all communications are compliant with legal and regulatory requirements.
✅ Create and maintain a content calendar for transactional communications to ensure timely and accurate delivery of updates.
✅ Stay up to date with industry trends and best practices to continuously improve communication strategies.
✅ May be required to take on additional tasks and responsibilities, including optimizing Marketing Landing Pages (MLP’s), SEO, and testing projects.
ASSUMPTION: This role may evolve and expand based on the company's needs and the candidate's skills and interests.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Business, or a related field
Experience: Minimum of 4 years of experience in operations, technical, or product marketing roles
Required Skills:
- Proven track record of developing and executing successful marketing strategies that drive business growth
- Strong analytical skills, with the ability to interpret data and translate insights into actionable strategies
- Excellent communication and collaboration skills, with the ability to work effectively across cross-functional teams
- Passion for innovation and a commitment to staying ahead of industry trends and best practices
Preferred Skills:
- Experience with CMS environments
- Familiarity with SEO and testing projects
ASSUMPTION: Candidates with experience in marketing operations or related fields are strongly encouraged to apply, as the role requires a solid understanding of marketing processes and technologies.
💰 Compensation & Benefits
Salary Range: $108,500.00 to $145,400.00 per year
Benefits:
- Bonus
- Long-term Incentive Units
- Medical
- Financial
- Other Benefits
Working Hours: 40 hours per week, with flexibility for additional hours as needed
ASSUMPTION: The salary range provided is specific to the New York, NY location and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers
Company Size: 10,001+ employees
Founded: 1992
Company Description:
- Disneyland Paris is a leading entertainment provider, offering magical experiences to millions of visitors each year
- The company employs over 15,000 cast members across various departments, including operations, marketing, finance, and engineering
- Disneyland Paris is committed to fostering career growth and providing opportunities for its employees
Company Specialties:
- Marketing
- Communication
- Engineering
- Human Resources
- Sales
- Finance
- Legal
- Real Estate Development
- Information Technology
- Event Management
- Supply Chain
- Logistics
- Purchasing
- Revenue Management
- Research
- Strategy
- Audit
- Construction
- Pricing
- Hospitality
Company Website: http://careers.disneylandparis.com/fr
ASSUMPTION: Disneyland Paris offers a dynamic and multicultural work environment, with opportunities for career growth and development.
📊 Role Analysis
Career Level: Senior Specialist
Reporting Structure: Reports into the Director CRM and the Sr. Director Product Marketing
Work Arrangement: On-site, with the possibility of additional tasks and responsibilities
Growth Opportunities:
- Potential expansion of responsibilities based on performance and company needs
- Opportunities to work on high-impact projects and collaborate with cross-functional teams
- Access to professional development resources and training opportunities
ASSUMPTION: This role offers opportunities for career growth and development within the marketing and operations fields.
🌍 Location & Work Environment
Office Type: On-site, with the possibility of remote work for specific tasks
Office Location(s): New York, NY
Geographic Context:
- New York City offers a vibrant and diverse cultural scene, with numerous entertainment and leisure options
- The city is well-connected by public transportation, making it easy to commute to work
- New York City is a major hub for the entertainment industry, providing ample networking opportunities
Work Schedule: Standard business hours, with flexibility for additional hours as needed
ASSUMPTION: The work environment at Disneyland Paris is dynamic and fast-paced, with a strong focus on collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring team
- Final interview with senior leadership
Key Assessment Areas:
- Marketing strategy and execution
- Data analysis and interpretation
- Communication and collaboration skills
- Problem-solving and adaptability
Application Tips:
- Highlight relevant marketing operations experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and your fit with the company's values
- Prepare examples of successful marketing campaigns or projects you've worked on, focusing on data-driven results and collaboration
ATS Keywords: Marketing Operations, Transactional Communications, Cross-functional Teams, Data Analysis, Legal Compliance, Content Calendar Management, SEO, Testing
ASSUMPTION: The application process for this role may involve multiple interviews and assessments, focusing on the candidate's marketing operations experience, data analysis skills, and cultural fit.
🛠️ Tools & Technologies
- CMS environments (e.g., Adobe Experience Manager, Sitecore, or similar)
- Data analysis tools (e.g., Google Analytics, Tableau, or similar)
- Email marketing platforms (e.g., Mailchimp, Campaign Monitor, or similar)
- Project management tools (e.g., Asana, Trello, or similar)
ASSUMPTION: Familiarity with marketing operations tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Quality
- Inclusion
- Integrity
- Optimism
Work Style:
- Collaborative
- Data-driven
- Adaptable
- Results-oriented
Self-Assessment Questions:
- How do you stay up-to-date with industry trends and best practices in marketing operations?
- Can you provide an example of a time when you had to collaborate with cross-functional teams to execute a successful marketing campaign?
- How do you approach data analysis and interpretation to drive marketing strategies and improve results?
ASSUMPTION: Candidates who demonstrate a strong fit with Disneyland Paris' values and work style are more likely to succeed in this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to changes in communication strategies and priorities
- Ensuring compliance with legal and regulatory requirements
- Working effectively across various teams and stakeholders
ASSUMPTION: This role may present challenges related to time management, adaptability, and collaboration, requiring strong organizational skills and a proactive approach.
📈 Similar Roles Comparison
- This role is similar to a Marketing Operations Manager or Marketing Operations Specialist, but with a focus on transactional communications and a higher level of responsibility
- In comparison to other marketing roles, this position requires a strong understanding of marketing operations processes and technologies
- Career progression may include roles such as Senior Marketing Manager, Director of Marketing, or other senior leadership positions within marketing operations or related fields
ASSUMPTION: This role offers a unique blend of marketing operations and communication responsibilities, providing opportunities for career growth and development within the marketing field.
📝 Sample Projects
- Developing and executing a comprehensive communication plan for a pricing change, including email and in-app notifications, and measuring the impact on customer retention
- Collaborating with cross-functional teams to optimize Marketing Landing Pages (MLP’s) and improve conversion rates
- Conducting A/B tests to evaluate the effectiveness of different communication strategies and making data-driven recommendations for improvement
ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for this role, focusing on data-driven decision-making, collaboration, and communication.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for the company?
- Can you describe the team structure and how this role will collaborate with other departments?
- What are the most important priorities for this role in the first 90 days?
- How does the company support the professional development and growth of its employees?
- What are the biggest challenges facing the marketing operations team currently, and how can this role help address them?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates the candidate's interest in the role and their commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your marketing operations experience and achievements
- Write a cover letter that demonstrates your understanding of the role and your fit with the company's values
- Prepare examples of successful marketing campaigns or projects you've worked on, focusing on data-driven results and collaboration
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
