📌 Core Information
🔹 Job Title: Senior Specialist, Media Planning
🔹 Company: dentsu
🔹 Location: Taipei - No. 77, Songgao Rd., Xinyi Dist.
🔹 Job Type: Full-time
🔹 Category: Advertising Services
🔹 Date Posted: May 26, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting day-to-day planning on key accounts in collaboration with senior team members
- Building and developing media owner relationships to drive market-leading planning for clients
- Ensuring campaigns go live on time through best practice and adherence to Service Level Agreements
- Building understanding of commercial opportunities and trading focuses to guide investments
ASSUMPTION: This role requires a strong understanding of media planning and commercial opportunities, as well as effective collaboration and relationship-building skills.
📋 Key Responsibilities
✅ Effectively supports the day-to-day planning on key accounts in collaboration with senior team members
✅ Builds and develops media owner relationships in order to drive market leading planning for clients
✅ Works with other departments to ensure a campaign goes live on time through the use of best practice and adherence to Service Level Agreement’s
✅ Builds understanding of commercial opportunities and trading focuses to ensure investment is guided towards the most appropriate partners
ASSUMPTION: The role involves a mix of strategic planning, relationship management, and operational tasks to ensure successful campaign execution.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field
Experience: 2-5 years of experience in media planning or a related role
Required Skills:
- Proven experience in media planning
- Strong commercial awareness
- Excellent relationship-building skills
- Ability to work effectively with cross-functional teams
- Familiarity with Service Level Agreements (SLAs)
Preferred Skills:
- Bilingual or multilingual skills (Mandarin and English)
- Experience with media planning software (e.g., MediaMind, DoubleClick)
ASSUMPTION: While not explicitly stated, proficiency in Mandarin and English is likely to be beneficial for this role due to the location and industry.
💰 Compensation & Benefits
Salary Range: NT$700,000 - NT$900,000 per year (Estimated based on industry standards for mid-level media planning roles in Taipei)
Benefits:
- Competitive benefits package
- Opportunities for professional development and growth
- Dynamic and collaborative work environment
Working Hours: Full-time (40 hours/week), with flexibility for project needs
ASSUMPTION: The salary range is estimated based on industry standards for mid-level media planning roles in Taipei. Actual compensation may vary based on individual qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Dentsu is a global advertising and public relations firm, operating in the competitive advertising services industry.
Company Size: Dentsu is a large organization with over 10,000 employees worldwide, providing ample opportunities for growth and collaboration.
Founded: Dentsu was founded in 1901 and has since grown into a global leader in its industry.
Company Description:
- Dentsu is a creative agency that helps brands connect with consumers through innovative advertising solutions.
- The company offers a range of services, including media planning, media buying, creative, and strategic consulting.
- Dentsu is committed to driving sustainable growth for its clients and creating meaningful experiences for consumers.
Company Specialties:
- Marketing communications
- Advertising
- Media planning and buying
- People-Based Marketing
- Creative
- Innovation
- Data and technology
Company Website: https://www.dentsu.com/
ASSUMPTION: Dentsu's global presence and extensive service offerings provide applicants with opportunities to work on diverse projects and grow their careers.
📊 Role Analysis
Career Level: Mid-level (Senior Specialist)
Reporting Structure: This role reports directly to the Media Planning Manager and works closely with cross-functional teams.
Work Arrangement: This is an on-site role based in Taipei, with potential flexibility for remote work depending on project needs.
Growth Opportunities:
- Progression to a Media Planning Manager role
- Expansion into related roles, such as account management or strategy
- Opportunities to work on international projects and gain global experience
ASSUMPTION: Given Dentsu's size and global presence, there are ample opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Taipei - No. 77, Songgao Rd., Xinyi Dist.
Geographic Context:
- Taipei is a bustling city with a mix of traditional and modern culture
- The Xinyi District is a central business district with easy access to public transportation and amenities
- The office is located near Taipei 101, one of the city's most iconic landmarks
Work Schedule: Standard business hours (9:00 AM - 6:00 PM, Monday - Friday), with flexibility for project needs
ASSUMPTION: The office environment is likely to be dynamic and collaborative, with a strong focus on teamwork and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the hiring manager
- In-person or virtual interview with the team
- Final interview with the department head or HR
Key Assessment Areas:
- Media planning skills and experience
- Commercial awareness and strategic thinking
- Relationship-building and communication skills
- Adaptability and problem-solving skills
Application Tips:
- Highlight relevant media planning experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and Dentsu's values
- Prepare examples of successful media planning campaigns you've worked on to discuss during the interview
ATS Keywords: Media Planning, Client Collaboration, Relationship Building, Campaign Management, Commercial Awareness, Trading Focus, Best Practices, Service Level Agreements
ASSUMPTION: The application process may involve assessments or case studies to evaluate the candidate's media planning skills and problem-solving abilities.
🛠️ Tools & Technologies
- Media planning software (e.g., MediaMind, DoubleClick)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with industry-standard media planning software and tools is essential for this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Integrity
- Collaboration
- Accountability
- Passion
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Results-driven and focused on client success
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you passionate about driving innovative solutions for clients?
- Do you have a proven track record of success in media planning?
ASSUMPTION: Dentsu values candidates who are innovative, collaborative, and results-driven, with a strong commitment to client success.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to a fast-paced, dynamic work environment
- Building and maintaining strong relationships with media owners and clients
- Keeping up with industry trends and best practices in media planning
ASSUMPTION: The role may present challenges in terms of workload, adaptability, and relationship management, but also offers opportunities for growth and development.
📈 Similar Roles Comparison
- Compared to a Media Planning Executive role, this position offers more responsibility and strategic input in campaign planning
- In contrast to a Media Buying role, this role focuses more on strategic planning and relationship-building with media owners
- Career progression from this role could lead to a Media Planning Manager or similar leadership position
ASSUMPTION: This role offers a unique blend of strategic planning, relationship management, and operational tasks, setting it apart from related positions.
📝 Sample Projects
- Developing a comprehensive media plan for a major client launch campaign
- Negotiating with media owners to secure optimal placements and rates for a client
- Collaborating with cross-functional teams to ensure a campaign goes live on time and within budget
ASSUMPTION: These sample projects illustrate the mix of strategic, operational, and relationship-building tasks involved in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with other departments, such as creative and account management?
- What opportunities are there for professional development and growth within the team?
- How does Dentsu support work-life balance for its employees?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your media planning experience and achievements
- Write a cover letter that demonstrates your understanding of the role and Dentsu's values
- Prepare examples of successful media planning campaigns you've worked on to discuss during the interview
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
