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(Senior) Specialist, Media Planning

dentsu
Full-time
On-site
Taiwan
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: (Senior) Specialist, Media Planning

πŸ”Ή Company: dentsu

πŸ”Ή Location: Taipei - No. 77, Songgao Rd., Xinyi Dist.

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Advertising Services

πŸ”Ή Date Posted: 2025-07-01

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Assisting senior colleagues in completing proposals and learning to independently solve client issues
  • Completing regular tasks such as weekly and monthly reports
  • Providing media planning based on client needs and budgets
  • Collaborating with cross-functional teams to deliver integrated marketing solutions

ASSUMPTION: This role is ideal for candidates seeking to gain practical experience in media planning and client management, while also having the opportunity to learn from senior colleagues.

πŸ“‹ Key Responsibilities

βœ… Assist senior colleagues in completing proposals and learn to independently solve client issues

βœ… Complete regular tasks such as weekly and monthly reports, competitive analysis, and media planning

βœ… Collaborate with cross-functional teams to deliver integrated marketing solutions

βœ… Stay up-to-date with industry trends and tools to improve media planning and buying processes

ASSUMPTION: The role requires a balance of independent work and collaboration, with a focus on delivering high-quality work that meets client needs.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, or a related field

Experience: 2-5 years of experience in media planning or a related role

Required Skills:

  • Proficient in media planning and buying processes
  • Strong analytical and problem-solving skills
  • Excellent communication and presentation skills in Mandarin Chinese

  • Familiarity with Meta and Google platforms is a plus

Preferred Skills:

  • Experience with data visualization tools (e.g., Tableau, Power BI)
  • Fluency in English

ASSUMPTION: Candidates with relevant experience and a strong foundation in media planning will be best suited for this role.

πŸ’° Compensation & Benefits

Salary Range: NT$60,000 - NT$90,000 per month (based on industry standards for this role and experience level)

Benefits:

  • Health insurance
  • Dental insurance
  • Retirement benefits
  • Performance-based bonuses

Working Hours: Monday to Friday, 9:00 AM to 6:00 PM (with flexibility for project needs)

ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: dentsu is a global advertising and marketing services company, operating in the competitive advertising services industry

Company Size: dentsu has 10,001+ employees worldwide, providing ample opportunities for career growth and learning

Founded: dentsu was founded in 1901 and has since grown into a global leader in its industry

Company Description:

  • dentsu offers a wide range of advertising and marketing services, including media planning and buying, creative services, and digital marketing
  • The company is committed to helping brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy
  • dentsu fosters a collaborative and innovative work environment, designed for what's next in the industry

Company Specialties:

  • Marketing communications
  • Advertising
  • Media planning and buying
  • People-Based Marketing
  • Creative
  • Innovation
  • Data and Technology

Company Website: https://www.dentsu.com/

ASSUMPTION: dentsu's extensive global presence and diverse range of services provide candidates with numerous opportunities to grow and develop their careers.

πŸ“Š Role Analysis

Career Level: This role is suitable for candidates seeking to gain practical experience in media planning and client management, with the opportunity to grow into more senior roles

Reporting Structure: The role reports directly to the Media Planning Manager and collaborates with cross-functional teams, including creative, account management, and strategy

Work Arrangement: The role is on-site, with the possibility of remote work for specific tasks or projects

Growth Opportunities:

  • Learning from senior colleagues and gaining practical experience in media planning and client management
  • Collaborating with cross-functional teams to deliver integrated marketing solutions
  • Developing skills in data analysis, visualization, and presentation

ASSUMPTION: This role offers significant growth opportunities for candidates eager to learn and develop their skills in a dynamic and collaborative work environment.

🌍 Location & Work Environment

Office Type: The role is based in dentsu's Taipei office, which offers a modern and collaborative work environment

Office Location(s): Taipei - No. 77, Songgao Rd., Xinyi Dist.

Geographic Context:

  • Taipei is a vibrant and bustling city, offering a mix of traditional and modern culture, as well as numerous dining and entertainment options
  • The Xinyi District is a central business district with easy access to public transportation and amenities
  • The office is located near Taipei 101, one of the city's most iconic landmarks

Work Schedule: The role follows a standard workweek, with flexibility for project needs and potential overtime

ASSUMPTION: The Taipei office provides a dynamic and engaging work environment, with ample opportunities for professional growth and development.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • On-site or virtual interview with the hiring manager and relevant team members
  • Final decision and offer

Key Assessment Areas:

  • Media planning and buying skills
  • Analytical and problem-solving abilities
  • Communication and presentation skills
  • Cultural fit and alignment with dentsu's values

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare examples of your media planning work and be ready to discuss your approach to problem-solving and client management
  • Research dentsu's company culture and values to demonstrate your fit for the organization

ATS Keywords: Media Planning, Media Buying, Client Management, Data Analysis, Problem-Solving, Mandarin Chinese, English

ASSUMPTION: The application process for this role is likely to be competitive, and candidates should focus on demonstrating their relevant experience and skills to increase their chances of success.

πŸ› οΈ Tools & Technologies

  • Media planning and buying platforms (e.g., MediaMath, Google Ads, Facebook Ads)
  • Data analysis and visualization tools (e.g., Excel, Tableau, Power BI)
  • Project management tools (e.g., Asana, Trello, Microsoft Project)
  • Communication and collaboration tools (e.g., Microsoft Office, Google Workspace, Slack)

ASSUMPTION: Familiarity with industry-standard tools and platforms will be beneficial for candidates applying for this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Integrity
  • Collaboration
  • Creativity
  • Accountability
  • Passion

Work Style:

  • Collaborative and team-oriented
  • Dynamic and fast-paced
  • Focused on continuous learning and improvement

Self-Assessment Questions:

  • Do you thrive in a collaborative and fast-paced work environment?
  • Are you passionate about learning and developing your skills in media planning and client management?
  • Do you align with dentsu's company values and culture?

ASSUMPTION: Candidates who are a strong cultural fit for dentsu will be better equipped to succeed in this role and contribute to the organization's success.

⚠️ Potential Challenges

  • The role may require working on multiple projects simultaneously, requiring strong time management and organizational skills
  • Candidates may face competition from more experienced professionals in the media planning and buying field
  • The role may require occasional overtime or weekend work to meet project deadlines
  • Candidates may need to adapt to dentsu's unique company culture and work environment

ASSUMPTION: Candidates should be prepared to face these potential challenges and demonstrate their ability to thrive in a dynamic and competitive work environment.

πŸ“ˆ Similar Roles Comparison

  • Compared to junior media planning roles, this position offers more responsibility and the opportunity to learn from senior colleagues
  • In the broader advertising services industry, media planning specialists are in high demand, with numerous opportunities for career growth and development
  • This role is well-suited for candidates seeking to gain practical experience in media planning and client management, with the potential to grow into more senior roles

ASSUMPTION: Candidates should research similar roles in the industry to better understand the competitive landscape and identify opportunities for career growth and development.

πŸ“ Sample Projects

  • Developing a comprehensive media plan for a new client, including target audience analysis, channel selection, and budget allocation
  • Conducting a competitive analysis to identify opportunities and threats in the market
  • Creating and presenting a monthly report on media performance and recommendations for optimization

ASSUMPTION: These sample projects provide a snapshot of the types of tasks and responsibilities candidates can expect in this role.

❓ Key Questions to Ask During Interview

  • Can you describe a typical day or week in this role?
  • How does this role collaborate with other departments and teams within dentsu?
  • What opportunities are there for professional development and growth within the company?
  • How does dentsu support work-life balance for its employees?
  • What are the most challenging aspects of this role, and how can I best prepare for them?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process will help candidates better understand the role and demonstrate their interest in the opportunity.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare examples of your media planning work and be ready to discuss your approach to problem-solving and client management
  • Research dentsu's company culture and values to demonstrate your fit for the organization
  • Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.