π Core Information
πΉ Job Title: (Senior) Specialist, Media Planning
πΉ Company: dentsu
πΉ Location: Taipei - No. 77, Songgao Rd., Xinyi Dist.
πΉ Job Type: Full-time
πΉ Category: Advertising Services
πΉ Date Posted: 2025-07-01
πΉ Experience Level: 2-5 years
πΉ Remote Status: On-site
π Job Overview
Key aspects of this role include:
- Assisting senior colleagues in completing proposals and learning to independently solve client issues
- Completing regular tasks such as weekly and monthly reports
- Providing media planning based on client needs and budgets
- Collaborating with cross-functional teams to deliver integrated marketing solutions
ASSUMPTION: This role is ideal for candidates seeking to gain practical experience in media planning and client management, while also having the opportunity to learn from senior colleagues.
π Key Responsibilities
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Assist senior colleagues in completing proposals and learn to independently solve client issues
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Complete regular tasks such as weekly and monthly reports, competitive analysis, and media planning
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Collaborate with cross-functional teams to deliver integrated marketing solutions
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Stay up-to-date with industry trends and tools to improve media planning and buying processes
ASSUMPTION: The role requires a balance of independent work and collaboration, with a focus on delivering high-quality work that meets client needs.
π― Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field
Experience: 2-5 years of experience in media planning or a related role
Required Skills:
- Proficient in media planning and buying processes
- Strong analytical and problem-solving skills
- Excellent communication and presentation skills in Mandarin Chinese
- Familiarity with Meta and Google platforms is a plus
Preferred Skills:
- Experience with data visualization tools (e.g., Tableau, Power BI)
- Fluency in English
ASSUMPTION: Candidates with relevant experience and a strong foundation in media planning will be best suited for this role.
π° Compensation & Benefits
Salary Range: NT$60,000 - NT$90,000 per month (based on industry standards for this role and experience level)
Benefits:
- Health insurance
- Dental insurance
- Retirement benefits
- Performance-based bonuses
Working Hours: Monday to Friday, 9:00 AM to 6:00 PM (with flexibility for project needs)
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
π Applicant Insights
π Company Context
Industry: dentsu is a global advertising and marketing services company, operating in the competitive advertising services industry
Company Size: dentsu has 10,001+ employees worldwide, providing ample opportunities for career growth and learning
Founded: dentsu was founded in 1901 and has since grown into a global leader in its industry
Company Description:
- dentsu offers a wide range of advertising and marketing services, including media planning and buying, creative services, and digital marketing
- The company is committed to helping brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy
- dentsu fosters a collaborative and innovative work environment, designed for what's next in the industry
Company Specialties:
- Marketing communications
- Advertising
- Media planning and buying
- People-Based Marketing
- Creative
- Innovation
- Data and Technology
Company Website: https://www.dentsu.com/
ASSUMPTION: dentsu's extensive global presence and diverse range of services provide candidates with numerous opportunities to grow and develop their careers.
π Role Analysis
Career Level: This role is suitable for candidates seeking to gain practical experience in media planning and client management, with the opportunity to grow into more senior roles
Reporting Structure: The role reports directly to the Media Planning Manager and collaborates with cross-functional teams, including creative, account management, and strategy
Work Arrangement: The role is on-site, with the possibility of remote work for specific tasks or projects
Growth Opportunities:
- Learning from senior colleagues and gaining practical experience in media planning and client management
- Collaborating with cross-functional teams to deliver integrated marketing solutions
- Developing skills in data analysis, visualization, and presentation
ASSUMPTION: This role offers significant growth opportunities for candidates eager to learn and develop their skills in a dynamic and collaborative work environment.
π Location & Work Environment
Office Type: The role is based in dentsu's Taipei office, which offers a modern and collaborative work environment
Office Location(s): Taipei - No. 77, Songgao Rd., Xinyi Dist.
Geographic Context:
- Taipei is a vibrant and bustling city, offering a mix of traditional and modern culture, as well as numerous dining and entertainment options
- The Xinyi District is a central business district with easy access to public transportation and amenities
- The office is located near Taipei 101, one of the city's most iconic landmarks
Work Schedule: The role follows a standard workweek, with flexibility for project needs and potential overtime
ASSUMPTION: The Taipei office provides a dynamic and engaging work environment, with ample opportunities for professional growth and development.
πΌ Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager and relevant team members
- Final decision and offer
Key Assessment Areas:
- Media planning and buying skills
- Analytical and problem-solving abilities
- Communication and presentation skills
- Cultural fit and alignment with dentsu's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your media planning work and be ready to discuss your approach to problem-solving and client management
- Research dentsu's company culture and values to demonstrate your fit for the organization
ATS Keywords: Media Planning, Media Buying, Client Management, Data Analysis, Problem-Solving, Mandarin Chinese, English
ASSUMPTION: The application process for this role is likely to be competitive, and candidates should focus on demonstrating their relevant experience and skills to increase their chances of success.
π οΈ Tools & Technologies
- Media planning and buying platforms (e.g., MediaMath, Google Ads, Facebook Ads)
- Data analysis and visualization tools (e.g., Excel, Tableau, Power BI)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Communication and collaboration tools (e.g., Microsoft Office, Google Workspace, Slack)
ASSUMPTION: Familiarity with industry-standard tools and platforms will be beneficial for candidates applying for this role.
π Cultural Fit Considerations
Company Values:
- Integrity
- Collaboration
- Creativity
- Accountability
- Passion
Work Style:
- Collaborative and team-oriented
- Dynamic and fast-paced
- Focused on continuous learning and improvement
Self-Assessment Questions:
- Do you thrive in a collaborative and fast-paced work environment?
- Are you passionate about learning and developing your skills in media planning and client management?
- Do you align with dentsu's company values and culture?
ASSUMPTION: Candidates who are a strong cultural fit for dentsu will be better equipped to succeed in this role and contribute to the organization's success.
β οΈ Potential Challenges
- The role may require working on multiple projects simultaneously, requiring strong time management and organizational skills
- Candidates may face competition from more experienced professionals in the media planning and buying field
- The role may require occasional overtime or weekend work to meet project deadlines
- Candidates may need to adapt to dentsu's unique company culture and work environment
ASSUMPTION: Candidates should be prepared to face these potential challenges and demonstrate their ability to thrive in a dynamic and competitive work environment.
π Similar Roles Comparison
- Compared to junior media planning roles, this position offers more responsibility and the opportunity to learn from senior colleagues
- In the broader advertising services industry, media planning specialists are in high demand, with numerous opportunities for career growth and development
- This role is well-suited for candidates seeking to gain practical experience in media planning and client management, with the potential to grow into more senior roles
ASSUMPTION: Candidates should research similar roles in the industry to better understand the competitive landscape and identify opportunities for career growth and development.
π Sample Projects
- Developing a comprehensive media plan for a new client, including target audience analysis, channel selection, and budget allocation
- Conducting a competitive analysis to identify opportunities and threats in the market
- Creating and presenting a monthly report on media performance and recommendations for optimization
ASSUMPTION: These sample projects provide a snapshot of the types of tasks and responsibilities candidates can expect in this role.
β Key Questions to Ask During Interview
- Can you describe a typical day or week in this role?
- How does this role collaborate with other departments and teams within dentsu?
- What opportunities are there for professional development and growth within the company?
- How does dentsu support work-life balance for its employees?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process will help candidates better understand the role and demonstrate their interest in the opportunity.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your media planning work and be ready to discuss your approach to problem-solving and client management
- Research dentsu's company culture and values to demonstrate your fit for the organization
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.