Senior Specialist, Media Relations & Storytelling

📌 Core Information

🔹 Job Title: Senior Specialist, Media Relations & Storytelling

🔹 Company: Mastercard

🔹 Location: New York, United States

🔹 Job Type: On-site

🔹 Category: Not Specified

🔹 Date Posted: Mon Mar 31 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Develop and implement media relations strategies for Mastercard.
• Create and share compelling brand narratives.
• Engage with top-tier media professionals worldwide.
• Collaborate with internal teams to ensure consistent messaging.

ASSUMPTION: The role requires strategic thinking to align media efforts with Mastercard's broader business goals and the ability to manage multiple initiatives simultaneously.

📋 Key Responsibilities

✅ Develop and implement proactive media relations strategies.

✅ Craft engaging and insightful stories aligned with Mastercard’s business objectives.

✅ Build and nurture relationships with journalists, editors, and influencers.

✅ Collaborate with internal stakeholders to align messaging across communications.

ASSUMPTION: It's assumed that the role may include managing press events and coordinating with various regions to maintain a global media strategy.

🎯 Required Qualifications

Education: Bachelor's degree in Communications, Public Relations, Journalism, Marketing, or a related field. A master’s degree is a plus.

Experience: 5+ years in media relations, public relations, or corporate communications.

Required Skills:

• Strong writing and storytelling abilities.
• Established media relationships within finance, tech, and business sectors.
• Excellent verbal and written communication skills.

Preferred Skills:

• Agency experience.
• Responsive problem-solving skills for fast-changing situations.

ASSUMPTION: The role may favor candidates with experience in digital media platforms and social media content creation.

💰 Compensation & Benefits

Salary Range: New York City, New York: $102,000 - $163,000 USD

Benefits:

• Comprehensive insurance (medical, dental, vision, etc.).
• Generous paid leave including parental and bereavement leave.
• 401k with company match and other financial benefits.

Working Hours: 40 hours per week, with an expectation to handle some tasks beyond standard business hours if necessary.

ASSUMPTION: Since this is a senior role, the position might include bonuses tied to strategic goals or individual performance metrics.

📌 Applicant Insights

🔍 Company Context

Industry: IT Services and IT Consulting

Company Size: 10,001+ employees, indicating ample resources and potential for career growth.

Founded: 1966, with a long history of innovation in payment solutions.

Company Description:

• Operates in over 200 countries, emphasizing diversity and global reach.
• Focus on building a sustainable economy through digital payment solutions.
• Strong partnerships and innovative technologies form their core.

Company Specialties:

• Global digital payments and commerce.
• Innovative mobile payment solutions.
• Technology and processing services.

Company Website: http://www.mastercard.com

ASSUMPTION: Being a part of a major IT services company like Mastercard offers significant exposure to cutting-edge payment technologies and processes.

📊 Role Analysis

Career Level: Senior Specialist level, ideal for candidates with significant prior experience in media relations.

Reporting Structure: Likely reports to a Director or VP of Communications, with potential collaboration across departments.

Work Arrangement: Primarily on-site, supporting hands-on collaboration and relationship building.

Growth Opportunities:

• Potential to advance into management roles within communications.
• Opportunities to influence strategically at the organizational level.
• Engagement with global media landscapes expands professional networks.

ASSUMPTION: The role could evolve with shifts in the digital payments landscape, offering further growth opportunities as Mastercard expands its global influence.

🌍 Location & Work Environment

Office Type: Corporate office setting within a major financial hub.

Office Location(s): New York, with other key Mastercard locations globally.

Geographic Context:

• Located in New York City, a center for media and finance.
• Offers networking opportunities in one of the world’s largest business communities.
• Diverse and dynamic urban environment.

Work Schedule: Standard 40-hour workweek, with potential flexibility for urgent press demands.

ASSUMPTION: Given the on-site expectation, relocation or commute considerations might be necessary for non-local candidates.

💼 Interview & Application Insights

Typical Process:

• Initial application and resume submission through the Mastercard careers portal.
• Preliminary interview, possibly virtual.
• Skills assessment and evaluation of media strategy experience.

Key Assessment Areas:

• Demonstrated ability to develop media relations strategies.
• Previous success in building media relationships.
• Capacity to craft compelling narratives that align with corporate goals.

Application Tips:

• Highlight past media successes and relationships in your resume.
• Prepare examples of successful media campaigns you’ve managed.
• Showcase your ability to align media efforts with business objectives.

ATS Keywords: Media Relations, Storytelling, Content Creation, Communication Skills, Strategic Thinking

ASSUMPTION: Being a global company, knowledge of diverse media markets could be beneficial.

🛠️ Tools & Technologies

• Press release distribution platforms.
• Media monitoring tools.
• Social media analytics software.

ASSUMPTION: Candidates should demonstrate familiarity with modern digital tools that enhance media engagement and storytelling.

👔 Cultural Fit Considerations

Company Values:

• Commitment to innovation and excellence.
• Focus on customer empowerment and global impact.
• Inclusivity and merit-based success.

Work Style:

• Collaborative and communicative.
• Proactive and solution-focused.
• Adaptable to fast-paced global environments.

Self-Assessment Questions:

• How have you previously crafted narratives that supported business objectives?
• What strategies have you used to build strong media relationships?
• How do you stay updated with global media trends?

ASSUMPTION: The inclusion of diverse perspectives is likely valued to maintain Mastercard's global reach and innovation.

⚠️ Potential Challenges

• Managing media relationships across diverse geographies.
• Maintaining consistent messaging amid fast-changing global markets.
• Balancing multiple media strategies simultaneously.
• Navigating the complexities of a large international organization.

ASSUMPTION: The role would require adaptive learning to deal with Mastercard's extensive and diverse operational scale.

📈 Similar Roles Comparison

• Similar positions might offer different media focuses, such as solely digital or traditional media.
• Roles at smaller companies might offer less global interaction but more direct impact.
• Agency roles may offer a wider client portfolio but lack the depth of brand engagement found at Mastercard.

ASSUMPTION: This role provides unique access to a global brand's core media strategy, distinct from smaller scale or more siloed roles.

📝 Sample Projects

• Coordinating a global media event launch for a new digital product.
• Developing a thought leadership series featured in top-tier publications.
• Creating a crisis communication strategy to manage brand reputation.

ASSUMPTION: Projects likely involve collaboration across multiple time zones and require quick adaptation to different market needs.

❓ Key Questions to Ask During Interview

• What are the primary media markets of focus for this role?
• Can you describe a successful media campaign at Mastercard?
• How does this role integrate with Mastercard's overall communication strategy?
• What tools and resources are available to support media relations activities?
• How often does team collaboration occur on-site versus remotely?

ASSUMPTION: It's beneficial for candidates to understand Mastercard's strategic media priorities before interviews to craft informed questions.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare for a virtual or initial phone screening.
• Gather examples of past media strategy success stories.
• Research Mastercard's current media initiatives and strategies.
• Be ready to discuss how you can uniquely contribute to Mastercard's media narrative.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.