📌 Core Information
🔹 Job Title: Senior Specialist - Program Marketing
🔹 Company: Wood Mackenzie
🔹 Location: Gurugram, India
🔹 Job Type: Full-Time, Hybrid (2 days in-office)
🔹 Category: Marketing
🔹 Date Posted: 2025-04-15
🔹 Experience Level: Mid-Senior Level (2-5 years)
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing global marketing campaigns for Upstream and Carbon Management segment
- Driving lead generation and new business through multi-channel marketing strategies
- Collaborating with global marketing team and cross-functional stakeholders
- Analyzing campaign performance and optimizing for improved results
- Building audiences and content in identified target segments using Salesforce/Pardot
ASSUMPTION: This role requires a strong understanding of B2B marketing, particularly in the energy sector, and the ability to work effectively in a global, collaborative environment.
📋 Key Responsibilities
✅ Own the end-to-end execution of specific channels within global marketing campaigns, developing and implementing high-quality demand generation tactics
✅ Collaborate closely with colleagues across the global marketing team to ensure alignment with overall campaign objectives and strategies
✅ Write, adapt, and deliver marketing content for use across marketing channels/activities
✅ Analyze and evaluate marketing campaigns, making pivots and adjustments to improve performance and deliver on KPIs
✅ Work collaboratively with the global marketing team and cross-functional stakeholders to maximize reach and performance of campaign activities
✅ Build and research audiences in identified target segments using Salesforce/Pardot
ASSUMPTION: This role requires a high level of attention to detail, strong communication skills, and the ability to manage multiple priorities effectively.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field or equivalent vocational training/marketing certification
Experience: At least three years of professional experience in delivering B2B product/service demand generation campaigns; experience in B2B marketing in the energy sector is preferred
Required Skills:
- Excellent verbal and written communication skills, showcasing story-telling and creative thinking across mediums (visual, written)
- Commercially oriented with a strong focus on performance data-driven decision-making
- Strong collaboration skills and a positive, solutions-oriented attitude
- Excellent project management skills with exceptional attention to detail
- Passionate about learning and development with a keen interest in building marketing skills
- Strong customer-first mentality, both internal and external
- Tech-friendly with experience in Martech (ideally, Salesforce and Pardot) and digital marketing practices and channels (Google Analytics, SEO, PPC, and social media)
Preferred Skills:
- Experience working in a global team and collaborating across time zones
- Fluency in multiple languages
ASSUMPTION: Given the global nature of the team, candidates should be able to adjust their working hours to overlap with the UK time zone.
💰 Compensation & Benefits
Salary Range: INR 12,00,000 - 18,00,000 per annum (Estimated based on industry standards for mid-senior level marketing roles in Gurugram)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Generous time off and flexible working arrangements
- Employee assistance program
- Professional development opportunities
Working Hours: Full-time (40 hours/week), with a flexible hybrid work arrangement (2 days in-office)
ASSUMPTION: Salary range is estimated based on industry standards for mid-senior level marketing roles in Gurugram, India. Actual salary may vary based on candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Information Services, specifically focused on the energy, metals, and mining sectors
Company Size: Large (1,001-5,000 employees), offering a collaborative and diverse work environment
Founded: 1973, with a rich history in the energy and natural resources sectors
Company Description:
- Wood Mackenzie is the leading global data and analytics solutions provider for the energy transition
- Offers data, analytics, insight, events, and consultancy services to energy producers, governments, and financial institutions
- Employs over 2,400 experts across more than 30 global locations
Company Specialties:
- Energy
- Metals
- Mining
- Research
- Consulting
- Oil
- Gas
- Power
- Coal
- Chemicals
- Renewables
- Energy transition
- Hydrogen
- CCUS
- Commodities
- Events
- Upstream
- Downstream
- Solar
- Wind
- Energy Storage
- LNG
- and Carbon Management
Company Website: www.woodmac.com
ASSUMPTION: Wood Mackenzie is a well-established company with a strong reputation in the energy and natural resources sectors. Its large size and global presence offer ample opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-Senior Level (2-5 years of experience)
Reporting Structure: Reports to the Global Senior Program Marketing Manager, Upstream and Carbon Management (UCM)
Work Arrangement: Hybrid (2 days in-office), with flexible working hours to accommodate UK time zone
Growth Opportunities:
- Potential to work on global campaigns and collaborate with diverse teams
- Opportunities to learn and develop marketing skills in the energy sector
- Possibility to advance to senior or management roles within the marketing department
ASSUMPTION: This role offers significant growth opportunities for candidates looking to advance their marketing careers in the energy sector.
🌍 Location & Work Environment
Office Type: Hybrid (2 days in-office)
Office Location(s): Gurugram, India
Geographic Context:
- Gurugram is a major IT and technology hub in India, with a vibrant startup ecosystem
- Offers a mix of urban and suburban living, with easy access to amenities and infrastructure
- Has a humid subtropical climate, with hot summers and mild winters
Work Schedule: Full-time (40 hours/week), with flexible working hours to accommodate UK time zone
ASSUMPTION: Gurugram offers a dynamic work environment with a strong focus on technology and innovation, making it an ideal location for this role.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth behavioral and skills-based interviews
- Final round with hiring manager or panel
Key Assessment Areas:
- Marketing expertise and campaign management skills
- Communication and collaboration skills
- Problem-solving and analytical skills
- Cultural fit and alignment with Wood Mackenzie values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Demonstrate your understanding of the energy sector and Wood Mackenzie's business
- Prepare examples of successful marketing campaigns you've managed and the results you achieved
ATS Keywords: B2B marketing, demand generation, campaign management, global marketing, energy sector, Upstream and Carbon Management, Salesforce, Pardot
ASSUMPTION: Wood Mackenzie's interview process is designed to assess candidates' marketing expertise, communication skills, and cultural fit. Successful candidates will demonstrate a strong understanding of the energy sector and a passion for marketing.
🛠️ Tools & Technologies
- Salesforce
- Pardot
- Google Analytics
- SEO/SEM tools
- Social media platforms
- Microsoft Office Suite
ASSUMPTION: Familiarity with these tools is essential for success in this role. Candidates should be comfortable learning and using new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Inclusive – we succeed together
- Trusting – we choose to trust each other
- Customer committed – we put customers at the heart of our decisions
- Future Focused – we accelerate change
- Curious – we turn knowledge into action
Work Style:
- Collaborative and team-oriented
- Adaptable and comfortable working in ambiguity
- Data-driven and results-focused
Self-Assessment Questions:
- Do you enjoy working in a global, collaborative team environment?
- Are you comfortable adapting to changing priorities and working in ambiguity?
- Do you have a strong customer focus and a results-driven mindset?
ASSUMPTION: Successful candidates will demonstrate a strong alignment with Wood Mackenzie's values and a collaborative, adaptable work style.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced, global environment
- Adapting to changing campaign strategies and tactics based on performance data
- Working effectively across time zones and with diverse teams
- Keeping up with industry trends and developments in the energy sector
ASSUMPTION: These challenges are inherent in a global, fast-paced marketing role and require strong project management, communication, and adaptability skills.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager or Senior Campaign Manager position in other industries, but with a focus on the energy sector
- Compared to other marketing roles, this position offers a unique opportunity to work on global campaigns and drive lead generation in the energy sector
- Career progression may include advancing to a senior or management role within Wood Mackenzie's marketing department
ASSUMPTION: This role offers a unique opportunity to work in the energy sector and drive marketing campaigns on a global scale.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to drive lead generation for a new energy product or service
- Analyzing campaign performance data and optimizing tactics to improve results and maximize ROI
- Collaborating with cross-functional stakeholders to build audiences and content in identified target segments
ASSUMPTION: These sample projects reflect the key responsibilities and required skills for this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing campaign lifecycle for Upstream and Carbon Management programs?
- How does the global marketing team collaborate and ensure alignment on campaign objectives and strategies?
- What opportunities are there for professional development and growth within Wood Mackenzie's marketing department?
- How does Wood Mackenzie support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion?
ASSUMPTION: These questions are designed to assess the role's fit with your skills, experience, and career goals, as well as the company culture and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of successful marketing campaigns you've managed and the results you achieved
- Be ready to discuss your understanding of the energy sector and Wood Mackenzie's business during the interview
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
