📌 Core Information
🔹 Job Title: Senior Specialist, Retail Marketing
🔹 Company: SharkNinja
🔹 Location: Needham, MA, United States
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: May 16, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site (Hybrid possible)
🚀 Job Overview
Key aspects of this role include:
- Managing item setup and optimization for key accounts
- Collaborating with retailer partners and internal teams
- Driving brand objectives and growth through digital marketing strategy
- Analyzing competitive products and trends
- Optimizing content through SEO analysis and data-driven decision making
ASSUMPTION: This role requires a strong understanding of retail and ecommerce, as well as the ability to work cross-functionally and manage multiple projects simultaneously.
📋 Key Responsibilities
✅ Manage and execute account setups for new products and assortment changes, ensuring content is optimized for conversion
✅ Present digital marketing strategy at external customer meetings and internal meetings with leadership
✅ Drive change by challenging retailer limitations and improving the way SharkNinja appears on the digital shelf
✅ Work with external partners to increase conversion online through content optimizations
✅ Streamline internal processes and create playbooks to improve cross-functional team efficiency
✅ Analyze content insights using third-party tools and platforms
✅ Primary project manager for all elements needed to support SKUs in digital retail
✅ Super-user of retailer platforms, proactively exploring new tactics and understanding new capabilities
✅ Optimize copy through SEO analysis to reach the right consumers at the right time
✅ Analyze competitive and complementary products to identify trends and opportunities
✅ Scrub site daily to ensure all product content is accurately represented and best in class
✅ Manage marketing operations, including retailer portal and DAM system
✅ Potential opportunity to expand into retail media management
ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, strategic sales, or a related field
Experience: 3-5+ years of retail, CPG, wholesale, or DTC work experience
Required Skills:
- Proven experience in retail marketing or a related field
- Strong cross-functional collaboration skills
- Attention to detail and ability to coordinate multiple details
- Proficient in Excel for data analysis
- Experience with Salsify, review syndication platforms, and SEO analysis
- Data-driven decision making and business case development
Preferred Skills:
- Experience with item setups across different retailers
- Marketing experience
ASSUMPTION: Candidates with experience in retail marketing, ecommerce, or a related field will be best suited for this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (based on industry standards for mid-level marketing roles in the Boston area)
Benefits:
- Health Insurance
- Retirement Plans
- Paid Time Off
- Employee Stock Purchase Options
- Wellness Programs
- SharkNinja Product Discounts
Working Hours: Full-time (40 hours per week), with potential for flexible hours or hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level marketing roles in the Boston area. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Appliances, Electrical, and Electronics Manufacturing
Company Size: Medium (1,001-5,000 employees)
Founded: 1994, with headquarters in Needham, MA
Company Description:
- SharkNinja is a global product design and technology company that creates 5-star rated lifestyle solutions for consumers around the world
- Known for its two billion-dollar brands, Shark and Ninja, SharkNinja has a proven track record of establishing leadership positions by disrupting numerous household product categories
- The company offers competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, and product discounts
Company Specialties:
- Consumer Goods and Product Marketing
Company Website: SharkNinja
ASSUMPTION: SharkNinja is a well-established company with a strong focus on innovation and disruption in the consumer goods industry.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Senior Manager, Retail Marketing
Work Arrangement: On-site, with potential for hybrid work arrangement
Growth Opportunities:
- Potential expansion into retail media management
- Career progression within the marketing department or broader organization
ASSUMPTION: This role offers opportunities for growth and career advancement within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: On-site (Hybrid possible)
Office Location(s): 89 A Street, Needham, MA 02494, US
Geographic Context:
- Needham, MA is a suburb of Boston, with a population of approximately 30,000
- The area offers a mix of urban and suburban living, with easy access to Boston via public transportation
- Needham is home to several other major corporations and offers a variety of housing options
Work Schedule: Full-time (40 hours per week), with potential for flexible hours or hybrid work arrangement
ASSUMPTION: The work environment is on-site, with potential for hybrid work arrangement, and is located in a suburban area with easy access to Boston.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- On-site or virtual interview with the hiring team
- Final interview with the senior leadership team
Key Assessment Areas:
- Retail marketing experience and knowledge
- Cross-functional collaboration skills
- Attention to detail and organizational skills
- Data-driven decision making and business case development
- Cultural fit and alignment with SharkNinja's values
Application Tips:
- Tailor your resume to highlight relevant experience and skills
- Include specific examples of your experience with item setups, content optimization, and data-driven decision making
- Prepare for behavioral interview questions that focus on your experience with retail marketing, cross-functional collaboration, and data-driven decision making
- Research SharkNinja's products, competitors, and industry trends to demonstrate your knowledge and enthusiasm for the role
ATS Keywords: Retail Marketing, Ecommerce, Item Setup, Content Optimization, SEO, Data Analysis, Project Management, Digital Merchandising, Cross-Functional Collaboration, Attention to Detail
ASSUMPTION: The application process is competitive, and candidates should tailor their application materials and prepare thoroughly for interviews to demonstrate their qualifications and fit for the role.
🛠️ Tools & Technologies
- Salsify
- SEO analysis tools
- Retailer platforms (e.g., Walmart.com, Target.com, Amazon.com)
- Project management tools (e.g., Asana, Trello, JIRA)
- Data analysis tools (e.g., Excel, Google Analytics)
ASSUMPTION: This role requires proficiency in Salsify, SEO analysis tools, and retailer platforms, as well as strong working knowledge of project management and data analysis tools.
👔 Cultural Fit Considerations
Company Values:
- Outrageously Extraordinary: Pushing boundaries and delivering results that others only dream of
- Innovation: Disrupting markets and creating 5-star rated lifestyle solutions
- Collaboration: Working cross-functionally to achieve common goals
- Accountability: Taking ownership and driving results
Work Style:
- Fast-paced and dynamic, with a focus on execution and results
- Cross-functional and collaborative, with a strong emphasis on teamwork
- Data-driven and analytical, with a focus on continuous improvement
- Adaptable and flexible, with a willingness to take on new challenges and learn new skills
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working cross-functionally and collaborating with multiple teams?
- Do you have a strong attention to detail and the ability to coordinate multiple details simultaneously?
- Are you comfortable using data to drive decision making and continuous improvement?
- Do you align with SharkNinja's values of being outrageously extraordinary, innovative, collaborative, and accountable?
ASSUMPTION: Candidates who are comfortable working in a fast-paced, dynamic environment, collaborating cross-functionally, and driving results through data-driven decision making will be best suited for this role.
⚠️ Potential Challenges
- Managing multiple projects simultaneously and meeting tight deadlines
- Navigating complex retailer platforms and requirements
- Keeping up with industry trends and competitor analysis
- Working with external partners and managing expectations
- Balancing internal and external stakeholder needs and priorities
ASSUMPTION: This role presents unique challenges that require strong project management, communication, and stakeholder management skills.
📈 Similar Roles Comparison
- Compared to related roles, this position focuses more on digital marketing strategy and content optimization, rather than traditional retail management or sales
- Industry-specific context: Appliances, Electrical, and Electronics Manufacturing
- Career path comparison: This role offers opportunities for growth within the marketing department or broader organization, with potential for career progression into senior leadership positions
ASSUMPTION: This role is unique in its focus on digital marketing strategy and content optimization within the appliances, electrical, and electronics manufacturing industry.
📝 Sample Projects
- Optimizing content for a new product launch across multiple retailer platforms
- Analyzing competitive products and trends to identify opportunities for content improvement
- Managing a team to execute a large-scale content update for an existing product line
ASSUMPTION: These sample projects illustrate the types of tasks and responsibilities that candidates can expect to encounter in this role.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the retail marketing team currently, and how can this role help address them?
- How does this role collaborate with other departments, such as product management or sales?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does SharkNinja support the growth and development of its employees?
- What are the most important qualities for success in this role, and how do they align with SharkNinja's values?
ASSUMPTION: Asking these questions will help candidates better understand the role, the team, and the company culture, and demonstrate their interest and enthusiasm for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience and skills, such as retail marketing, ecommerce, item setup, content optimization, and data-driven decision making
- Prepare a cover letter that demonstrates your understanding of the role and your qualifications for success
- If applicable, prepare examples of your work or portfolio to showcase your skills and experience
- Follow up with the hiring team one week after your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
