📌 Core Information
🔹 Job Title: Senior Specialist, SEO
🔹 Company: dentsu
🔹 Location: Taipei - No. 77, Songgao Rd., Xinyi Dist., Taiwan
🔹 Job Type: Full-Time
🔹 Category: Advertising Services
🔹 Date Posted: April 10, 2025
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
This role involves assisting with planning, reviewing, and optimizing SEO initiatives while supporting the team in reporting and other day-to-day tasks. Key aspects include:
- Day-to-day execution of SEO tasks
- Proactive management of client data for optimal campaign performance
- Data analysis and reporting on site performance
- Identifying areas of opportunity and providing insights on campaign trends
ASSUMPTION: This role requires a balance of technical SEO skills and client management abilities. It's ideal for someone with experience in SEO who enjoys both data-driven tasks and client-facing work.
📋 Key Responsibilities
✅ Focuses on day-to-day execution of SEO initiatives
✅ Proactively reviews and manages client data to ensure optimal performance on all campaigns
✅ Gathers data analysis and participates in weekly calls
✅ Monitors activity, analyzes, and reports on site performance while identifying areas of opportunity
✅ Provides initial insights on campaign trends to executives and planners
ASSUMPTION: This role requires strong analytical skills and the ability to translate complex data into actionable insights for both clients and internal teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in SEO, with a proven track record of improving site performance and driving organic traffic
Required Skills:
- Proficient in SEO best practices and tools
- Strong analytical skills and data-driven mindset
- Excellent communication and client management skills
- Fluency in English
Preferred Skills:
- Experience with Google Analytics and other data analysis tools
- Knowledge of HTML and CSS
- Familiarity with content management systems (CMS)
ASSUMPTION: While not explicitly stated, proficiency in Mandarin Chinese may be beneficial for this role due to the location in Taiwan.
💰 Compensation & Benefits
Salary Range: NT$70,000 - NT$100,000 per month (based on industry standards for mid-senior level SEO roles in Taiwan)
Benefits:
- Health insurance
- Retirement benefits
- Employee discounts
Working Hours: Full-time, 40 hours per week. Flexible work arrangements may be available.
ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-senior level SEO roles in Taiwan. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: dentsu is a global advertising and public relations firm, operating in the competitive advertising services industry.
Company Size: dentsu is a large company with over 10,000 employees worldwide. This size offers opportunities for career growth and diverse project exposure.
Founded: dentsu was founded in 1901 and has a rich history in the advertising industry.
Company Description:
- dentsu is a global leader in media planning, buying, and creative services.
- The company is committed to driving sustainable growth for its clients through innovative, data-driven solutions.
- dentsu's unique approach combines creativity, innovation, and data to deliver effective marketing campaigns.
Company Specialties:
- Marketing communications
- Advertising
- Media planning and buying
- People-Based Marketing
- Creative services
- Innovation and data-driven technology
Company Website: dentsu.com
ASSUMPTION: dentsu's large size and global presence offer opportunities for international assignments and career progression.
📊 Role Analysis
Career Level: This role is at the mid-senior level, requiring a balance of technical SEO skills and client management abilities.
Reporting Structure: The Senior Specialist, SEO, likely reports to an SEO Manager or similar role within the agency.
Work Arrangement: This role is on-site, with the possibility of flexible work arrangements.
Growth Opportunities:
- Progression to an SEO Manager or similar role within the agency.
- Expanding skills and expertise in other areas of digital marketing.
- Opportunities for international assignments within dentsu's global network.
ASSUMPTION: Given dentsu's large size and global presence, there are likely numerous growth opportunities for the right candidate.
🌍 Location & Work Environment
Office Type: The Taipei office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): Taipei - No. 77, Songgao Rd., Xinyi Dist., Taiwan
Geographic Context:
- Taipei is a bustling city with a vibrant culture and numerous entertainment options.
- The Xinyi District is a modern, commercial area with many restaurants, shops, and parks nearby.
- Taiwan offers a high quality of life, with affordable living costs compared to other Asian cities.
Work Schedule: The work schedule is full-time, with standard business hours. Some flexibility may be available for the right candidate.
ASSUMPTION: While not explicitly stated, the work environment is likely fast-paced and dynamic, reflecting the nature of the advertising industry.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the hiring manager
- On-site interview with the SEO team and other stakeholders
- Final decision and job offer
Key Assessment Areas:
- SEO knowledge and skills
- Data analysis and problem-solving abilities
- Client management and communication skills
- Cultural fit with dentsu's values and work environment
Application Tips:
- Highlight specific SEO campaigns or projects that demonstrate your ability to drive organic traffic and improve site performance.
- Tailor your resume and cover letter to emphasize your relevant skills and experience for this role.
- Prepare for behavioral interview questions that assess your problem-solving skills and client management abilities.
ATS Keywords: SEO, data analysis, client management, campaign optimization, trend analysis, reporting, performance monitoring
ASSUMPTION: The application process may involve assessments or case studies to evaluate your SEO skills and problem-solving abilities.
🛠️ Tools & Technologies
- SEO tools: Google Search Console, SEMrush, Ahrefs, etc.
- Data analysis tools: Google Analytics, Excel, etc.
- Content management systems: WordPress, Drupal, etc.
ASSUMPTION: The specific tools and technologies used may vary depending on the client and project requirements.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Integrity
- Collaboration
- Accountability
- Passion
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Data-driven and results-focused
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative work environment?
- Are you passionate about staying up-to-date with the latest SEO trends and best practices?
- Do you enjoy working with clients and helping them achieve their business objectives?
ASSUMPTION: dentsu values candidates who are innovative, passionate, and committed to delivering exceptional results for their clients.
⚠️ Potential Challenges
- Managing multiple client campaigns simultaneously, requiring strong organizational skills and time management.
- Keeping up with the latest SEO trends and algorithm changes, which can be challenging and time-consuming.
- Working in a fast-paced, dynamic environment that may require flexible hours and quick turnaround times.
- Adapting to dentsu's unique culture and work environment, which may differ from other advertising agencies.
ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and learning.
📈 Similar Roles Comparison
- Compared to other SEO roles, this position places a greater emphasis on client management and data analysis.
- In the advertising services industry, SEO specialists are in high demand due to the increasing importance of organic search traffic.
- Career progression in this role may involve moving into an SEO management or consulting position within dentsu or another agency.
ASSUMPTION: This role offers a unique blend of technical SEO skills and client management abilities, making it an attractive opportunity for the right candidate.
📝 Sample Projects
- Conducting a comprehensive SEO audit of a client's website and developing a strategic plan to improve organic traffic and rankings.
- Managing a large-scale link-building campaign to increase a client's domain authority and improve search engine visibility.
- Analyzing a client's website performance data and identifying opportunities to optimize conversion rates and reduce bounce rates.
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role. Actual projects may vary depending on client and agency requirements.
❓ Key Questions to Ask During Interview
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does dentsu support the professional development and growth of its SEO specialists?
- What is the typical career path for someone in this role, and what opportunities exist for advancement within the agency?
- How does dentsu approach client management, and what resources are available to support my success in this area?
- What is the work-life balance like for someone in this role, and how does dentsu support a healthy work-life balance?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant SEO experience and skills
- Prepare for interview questions that assess your SEO knowledge, data analysis skills, and client management abilities
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
