📌 Core Information
🔹 Job Title: Senior Specialist, Social Media
🔹 Company: Groupe Dynamite Inc.
🔹 Location: 5592 Rue Ferrier, Ville Mont-Royal, QC, H4P1M2, Canada
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: June 12, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (4 days in the office, 1 day at home)
🚀 Job Overview
Key aspects of this role include:
- Developing innovative social media strategies and content plans
- Overseeing content creation, including photography, videography, and video editing
- Managing brand-owned social media channels and community management
- Analyzing and reporting on social media performance
- Collaborating with cross-functional teams to ensure brand alignment
- Staying updated on social media trends and industry insights
ASSUMPTION: This role requires a high level of creativity, strong project management skills, and the ability to work well under pressure in a fast-paced environment.
📋 Key Responsibilities
✅ Developing and implementing social media strategies and content plans across various platforms to enhance brand awareness and engagement
✅ Overseeing content creation, including photography, videography, and video editing for social media platforms
✅ Managing brand-owned social media channels, including art direction, planning, and executing photoshoots
✅ Preparing weekly, monthly, and yearly social media reporting and performance monitoring
✅ Collaborating with cross-functional teams to ensure brand alignment and planning upcoming business needs
✅ Staying updated on emerging social media trends, platform updates, and industry trends relevant to the brand’s customers
✅ Scheduling and posting content onto social media channels, with some off-hour posting required
✅ Supporting the Social Media team and overseeing the social media budget
ASSUMPTION: This role may require some off-hour community management and posting, as well as occasional travel.
🎯 Required Qualifications
Education: University degree in Marketing, Communications, or a related field
Experience: 5 to 7 years of related work experience
Required Skills:
- Experience in social media publishing and reporting platforms
- Proficient in photography and video editing
- Excellent knowledge of Microsoft Office, Google Analytics, and Google Workspace
- Strong written and verbal communication skills, with bilingualism (French and English) required
- Detail-oriented with excellent project management and organizational skills
- Strong ability to multitask and work well with little supervision
- Available to travel if required
Preferred Skills:
- Thrive in the face of change with a strong sense of urgency
- Challenge the status quo by contributing impactful and innovative ideas and solutions
- Be both creative and business savvy
- Build partnerships and prioritize collaboration
- Be proactive and exceed expected results
ASSUMPTION: Candidates with experience in the fashion retail industry and a strong understanding of Gen Z pop culture trends may be preferred.
💰 Compensation & Benefits
Salary Range: CAD 70,000 - CAD 90,000 per year (based on industry standards for similar roles in Montreal)
Benefits:
- Performance-driven bonuses
- Group retirement savings program with employer matching
- Flexible group insurance with personalized coverage
- Employee discount at Garage and Dynamite
- Exclusive private sample sales
- Flexible vacation policy
Working Hours: Full-time, with some off-hour community management and posting required
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Montreal. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, Fashion
Company Size: Large (over 300 stores across Canada and the United States)
Founded: 1975
Company Description:
- Groupe Dynamite Inc. (GDI) is a Montreal-based, public company of integrated omni-channel brands
- Designs and distributes accessible, trend-forward fashion for women since 1975
- Operates under the GARAGE and DYNAMITE banners and represents the consumer-centric core of GDI's long-standing success as a leading retailer in North America
Company Specialties:
- Fashion retail
- E-commerce
- Brand management
- Marketing and communications
Company Website: groupedynamite.com
ASSUMPTION: As a large retailer, GDI offers a wide range of career opportunities and benefits from a diverse talent pool.
📊 Role Analysis
Career Level: Senior Specialist
Reporting Structure: Reports to the Team Lead, Social Media for Garage
Work Arrangement: Hybrid (4 days in the office, 1 day at home)
Growth Opportunities:
- Potential to move into a management role within the Social Media team
- Opportunities to work on cross-functional projects and gain exposure to different aspects of the business
- Chance to contribute to the company's growth and success in the digital landscape
ASSUMPTION: This role offers opportunities for professional growth and development within the company.
🌍 Location & Work Environment
Office Type: Corporate headquarters
Office Location(s): 5592 Rue Ferrier, Ville Mont-Royal, QC, H4P1M2, Canada
Geographic Context:
- Montreal is a multicultural city with a vibrant fashion scene
- The office is located in Ville Mont-Royal, a suburb of Montreal with easy access to public transportation
- The area offers a mix of urban and suburban living, with plenty of shopping, dining, and entertainment options nearby
Work Schedule: Full-time, with some off-hour community management and posting required
ASSUMPTION: The hybrid work arrangement offers a good balance between in-office collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the team or additional stakeholders
- Background check and reference check
Key Assessment Areas:
- Creativity and innovation in social media strategy
- Technical skills in photography, videography, and video editing
- Project management and organizational skills
- Communication and collaboration skills
- Understanding of Gen Z pop culture trends and social media platforms
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Showcase your portfolio or examples of your work, if applicable
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, creativity, and adaptability
ATS Keywords: Social media strategy, content creation, photography, videography, video editing, project management, Google Analytics, bilingual communication, community management, trend analysis, collaboration, reporting, social media insights
ASSUMPTION: The interview process may include assessments or case studies to evaluate the candidate's skills and fit for the role.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Google Analytics
- Google Workspace
- Social media publishing and reporting platforms (e.g., Hootsuite, Sprout Social)
- Photography and video editing software (e.g., Adobe Creative Suite, iMovie)
ASSUMPTION: The required tools and technologies may vary depending on the candidate's experience and the company's specific needs.
👔 Cultural Fit Considerations
Company Values:
- Empowering customers to be themselves
- Fostering a collaborative and inclusive work environment
- Continuously innovating and adapting to change
Work Style:
- Fast-paced and dynamic
- Creative and innovative
- Collaborative and team-oriented
Self-Assessment Questions:
- Do you thrive in a fast-paced, creative environment?
- Are you comfortable working with a diverse team and collaborating with cross-functional departments?
- Do you have a strong understanding of Gen Z pop culture trends and social media platforms?
ASSUMPTION: Candidates who are creative, adaptable, and comfortable working in a fast-paced environment are likely to be a good fit for this role.
⚠️ Potential Challenges
- Managing multiple social media platforms and content creation tasks simultaneously
- Keeping up with the fast-paced nature of social media trends and algorithm changes
- Balancing the demands of community management and off-hour posting
- Occasional travel requirements
ASSUMPTION: Candidates should be prepared to manage multiple tasks and priorities effectively and be comfortable working in a fast-paced environment.
📈 Similar Roles Comparison
- This role is similar to a Social Media Manager or Social Media Coordinator position, but with a greater emphasis on content creation and community management
- Unlike other social media roles, this position requires a strong background in photography and videography
- This role offers opportunities for professional growth and development within the company, similar to a Senior Specialist or Specialist position
ASSUMPTION: Candidates should research similar roles in the fashion retail industry to better understand the requirements and expectations of this position.
📝 Sample Projects
- Developing a social media strategy for a new product launch
- Creating and executing a social media campaign to increase brand awareness
- Managing a social media photoshoot and editing the resulting content for multiple platforms
- Analyzing social media performance data and presenting insights to cross-functional teams
ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and how they approached them.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for the company?
- What are the biggest challenges facing the Social Media team currently, and how can this role help address them?
- How does the company support the professional development of its employees?
- What is the team structure like, and how does this role collaborate with other departments?
- What are the key performance indicators (KPIs) for this role, and how are they measured?
ASSUMPTION: Candidates should ask thoughtful questions that demonstrate their interest in the role and the company's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare a portfolio or examples of your work, if applicable
- Follow up with the hiring manager one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
