Senior Specialist, Social Media Marketing (fixed term contract for 2 years)

📌 Core Information

🔹 Job Title: Senior Specialist, Social Media Marketing (fixed term contract for 2 years)

🔹 Company: Veeam Software

🔹 Location: Bucharest, Romania

🔹 Job Type: Fixed-term contract

🔹 Category: Marketing

🔹 Date Posted: April 10, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading and implementing effective organic social media strategy in EMEA
• Collaborating with regional teams to integrate social media into wider communication projects
• Managing regional agencies to develop creative content and build out weekly content calendar
• Coordinating with regional events team to plan social coverage prior and during local events
• Supporting global corporate announcements by reamplifying across regional channels

ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively with cross-functional teams.

📋 Key Responsibilities

✅ Lead and implement effective organic social media strategy in EMEA to drive awareness and engagement around business priorities

✅ Collaborate with regional teams to integrate social media into wider communication projects and act as an advisor on how best to leverage different types of content on our company’s social media channels

✅ Continuously improve social media performance by capturing, analyzing, and executing appropriate trends, social data/metrics, insights, and best practices

✅ Nurture employee advocacy and engagement on social media through active management of employee advocacy tool, implementation of engagement ideas, and best practices

✅ Manage regional agencies to develop creative content around key initiatives and build out weekly calendar of content

✅ Coordinate with regional events team to plan social coverage prior and during local events

✅ Draft engaging social copy to promote new content assets

✅ Build a report on regional campaign performance on social

✅ Support global corporate announcement by reamplifying across regional channels

✅ Attend meetings with field managers to brainstorm upcoming campaigns, events, content ideas, etc.

ASSUMPTION: This role requires a proactive approach, strong communication skills, and the ability to manage multiple tasks and deadlines simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: Proven working experience of 2-5 years in social media marketing, ideally in a multinational environment and B2B/software industry

Required Skills:

• Expertise in social media marketing platforms, management, and reporting
• Strong project management skills and attention to detail
• Creative thinking and willingness to propose new ideas
• Advanced English proficiency with strong speaking and excellent copywriting skills
• Proficiency in Microsoft Office and social media management tools (Sprout Social ideal)
• Experience with Excel for reporting purposes (pivots, rules & formulas)
• Strong interest and knowledge of IT/virtualization/tech industry
• Experience with project management tools, such as Jira, Confluence, Monday

Preferred Skills:

• Experience with employee advocacy tools
• Knowledge of regional social media trends and best practices

ASSUMPTION: Candidates with experience in the tech industry and familiarity with IT-related topics will have an advantage in this role.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (based on experience and industry standards for mid-level marketing roles in Romania)

Benefits:

• Private medical insurance for you, one adult dependent, and your children
• Meal tickets
• Private pension plan
• Life insurance
• Vision reimbursement
• Annual leave and additional vacation days based on tenure
• Cafeteria Benefit Plan where you will be able to flexibly customize your benefits package based on your budget and personal needs
• Veeam Care Days – additional 24 hours for your volunteering activities
• Professional training and education, including courses and workshops, internal meetups, and unlimited access to our online learning platforms (Percipio, Athena, O’Reilly) and mentoring through our MentorLab program

Working Hours: Full-time (40 hours per week), with flexible working hours and remote work options available

ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level marketing roles in Romania. The actual salary may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Veeam Software operates in the IT Services and IT Consulting industry, focusing on data protection, virtual environment management, and data management solutions.

Company Size: Veeam Software is a mid-sized company with approximately 5,000-10,000 employees globally.

Founded: Veeam Software was founded in 2006 and is headquartered in Seattle, Washington, USA.

Company Description:

• Veeam is a global leader in data protection and ransomware recovery, providing innovative solutions for data security, recovery, and freedom for hybrid cloud environments.
• The company empowers organizations to not just bounce back from data outages or loss but to bounce forward, achieving radical resilience through data security, recovery, and freedom.
• Veeam's solutions are purpose-built for powering data resilience by providing data backup, data recovery, data freedom, data security, and data intelligence.

Company Specialties:

• Data Protection
• Virtual Environment Management
• Data Management
• Backup
• Backup and Recovery
• Business Continuity
• Digital Transformation
• Multi-Cloud Data Protection
• Backup & Replication
• Disaster Recovery
• DRaaS
• Backup Appliances
• Converged Infrastructure
• Endpoint Backup
• Ransomware Recovery
• Hybrid Cloud Backup
• BaaS
• and Microsoft 365 Backup

Company Website: www.veeam.com

ASSUMPTION: Veeam Software's focus on data protection and resilience makes it an attractive employer for candidates interested in the IT industry and data management.

📊 Role Analysis

Career Level: This role is at the mid-level (2-5 years of experience) and offers opportunities for growth and development within the marketing department and the company as a whole.

Reporting Structure: The Senior Specialist, Social Media Marketing will report directly to the Marketing Manager for EMEA and collaborate with regional teams and agencies.

Work Arrangement: This role is on-site, with flexible working hours and remote work options available. The successful candidate will be expected to work from the company's Bucharest office.

Growth Opportunities:

• Progression to a management role within the marketing department
• Expansion of responsibilities to include additional regions or product lines
• Transition to a related role within the company, such as Product Marketing or Demand Generation

ASSUMPTION: This role offers opportunities for career growth and development within the marketing department and the company as a whole.

🌍 Location & Work Environment

Office Type: Veeam Software's Bucharest office is a modern, collaborative workspace with on-site amenities and a supportive work environment.

Office Location(s): Bulevardul Timisoara 4A, 9th Floor, Bucharest, Romania

Geographic Context:

• Bucharest is the capital and largest city of Romania, with a population of approximately 1.8 million people.
• The city is known for its vibrant culture, historical sites, and modern infrastructure.
• Bucharest offers a high quality of life, with affordable living costs, a diverse range of cultural attractions, and a growing job market.

Work Schedule: The work schedule for this role is Monday to Friday, with core hours from 9:00 AM to 5:00 PM. Flexible working hours and remote work options are available.

ASSUMPTION: Bucharest offers a dynamic and multicultural work environment, with a growing tech industry and numerous opportunities for professional development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the hiring manager and a member of the marketing team
• Final interview with the Marketing Director for EMEA
• Background check and offer extension

Key Assessment Areas:

• Social media marketing expertise and strategic thinking
• Project management skills and attention to detail
• Communication and collaboration skills
• Cultural fit and alignment with Veeam's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Showcase your understanding of Veeam's products and services, as well as the company's mission and values
• Prepare examples of your previous social media campaigns and their outcomes to discuss during the interview
• Research the company's competitors and industry trends to demonstrate your knowledge of the market landscape

ATS Keywords: Social Media Marketing, Project Management, Strategic Thinking, Communication, Collaboration, Marketing, B2B, Software, IT Industry, Data Protection, Virtualization, Tech Industry, Employee Advocacy, Content Creation, Event Coordination, Campaign Performance, Global Corporate Announcements

ASSUMPTION: The application process for this role may vary depending on the specific needs of the hiring team and the number of qualified candidates.

🛠️ Tools & Technologies

• Social media management tools (Sprout Social, Hootsuite, Buffer, etc.)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (Jira, Confluence, Monday, Asana, etc.)
• Google Analytics or similar web analytics tools
• Employee advocacy tools (e.g., Smarp, EveryoneSocial, Dynamic Signal, etc.)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's internal processes and the candidate's experience and skills.

👔 Cultural Fit Considerations

Company Values:

• Customer Success
• Innovation
• Agility
• Integrity
• Teamwork
• Accountability

Work Style:

• Collaborative and supportive team environment
• Fast-paced and dynamic work culture
• Focus on results and continuous improvement
• Open and transparent communication

Self-Assessment Questions:

• How do your personal values align with Veeam's company values?
• Can you provide an example of a time when you demonstrated agility and adaptability in a challenging situation?
• How do you approach collaboration and teamwork in a dynamic work environment?

ASSUMPTION: Veeam Software values candidates who are passionate about their work, committed to continuous learning, and dedicated to delivering exceptional results.

⚠️ Potential Challenges

• Managing multiple tasks and deadlines simultaneously
• Working in a fast-paced and dynamic environment
• Adapting to changes in priorities and workload
• Collaborating with remote teams and agencies
• Dealing with the pressure of managing global corporate announcements

ASSUMPTION: This role may present challenges related to time management, adaptability, and effective communication with remote teams.

📈 Similar Roles Comparison

• Compared to related roles in marketing, this position places a stronger emphasis on project management, strategic thinking, and cross-functional collaboration.
• The tech industry focus of this role requires a solid understanding of IT-related topics and the ability to work effectively with technical teams.
• This role offers opportunities for career growth and development within the marketing department and the company as a whole, similar to related marketing roles.

ASSUMPTION: Candidates with experience in the tech industry and familiarity with IT-related topics will have an advantage in this role compared to similar marketing positions in other industries.

📝 Sample Projects

• Developing and executing a regional social media campaign to drive awareness and engagement around a new product launch
• Creating and managing an employee advocacy program to increase employee engagement and brand advocacy on social media
• Planning and coordinating social media coverage for a major industry event or conference

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role and may vary depending on the specific needs of the company and the candidate's experience and skills.

❓ Key Questions to Ask During Interview

• Can you describe the company's social media strategy and how this role fits into that overall plan?
• How does the marketing team collaborate with other departments, such as product and sales, to ensure consistent messaging and branding?
• Can you provide an example of a successful social media campaign that the company has run in the past, and what made it successful?
• How does the company support the professional development and growth of its marketing team members?
• What are the key performance indicators (KPIs) used to measure the success of social media campaigns, and how are they tracked and reported?

ASSUMPTION: Asking thoughtful and insightful questions during the interview demonstrates your interest in the role and the company, and helps you better understand the expectations and requirements of the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Veeam Software job board
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your previous social media campaigns and their outcomes to discuss during the interview
• Research the company's competitors and industry trends to demonstrate your knowledge of the market landscape
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.