📌 Core Information
🔹 Job Title: Senior Staff Product Marketing Manager
🔹 Company: PlayStation Global
🔹 Location: San Mateo, CA (Collab)/Remote
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 25, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (Collaboration in San Mateo, CA, with remote flexibility)
🚀 Job Overview
Key aspects of this role include:
- Overseeing product marketing for platform initiatives to migrate PS4 players to PS5 and maximize engagement.
- Collaborating with cross-functional teams to drive migration strategies and platform engagement programs.
- Working closely with product management, strategic analytics, and data science to develop actionable insights.
- Championing the customer across SIE based on a deep understanding of their needs and how best the platform can serve them.
ASSUMPTION: This role requires a strategic mindset, strong collaboration skills, and a deep understanding of customer needs to drive successful platform migration and engagement strategies.
📋 Key Responsibilities
✅ Console Migration – PS4 players upgrade to PS5:
- Partner with manager to drive initial wallet cash launch and then continued evolution of PEG migration incentive features.
- Finalize all elements of migration strategy for FY25 and create FY26 migration strategy.
- Drive all elements of migration incremental programs GTM with cross-functional teams, including readiness, launch, and ongoing evaluation and insights.
✅ Platform Engagement – MAU across PS account enabled devices and touch points:
- Partner closely with the VP of GMOM and your manager to be a thought leader in discussions with DSAE on engagement insights and potential incremental programs.
- Once aligned, drive all elements of the program via campaigns to maximize retention through engagement, including readiness, launch, and ongoing evaluation and insights.
- Act as the lead for product marketing in the ongoing initiatives of experimentation and core UX to maximize the player experience across all devices.
- Partner with PEG to influence and support new social feature strategy and releases that support platform engagement goals.
ASSUMPTION: This role involves close collaboration with teams based in London, California, and Tokyo, requiring flexibility for calls during early or late hours due to time zone differences.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, or related field, or equivalent experience required. MBA a plus.
Experience: 12+ years’ experience leading teams in global marketing organizations with increasing levels of responsibility, including driving engagement programs.
Required Skills:
- Proven record of working with various internal teams, agencies, and partners to deliver strategy and go-to-market for new products and features.
- Deep experience reviewing consumer insights, business analytics, and strategic analytics to inform planning and optimize outcomes.
- Highly skilled at managing multiple projects in a highly dynamic and fluid environment.
- Proactive and demonstrated ability to appropriately assess business-critical decisions of diverse scope and drive to solutions.
- Strong cultural leadership traits, including drive for results, strong collaboration and inclusion skills, innovative thinking, self-starter attitude, excellent prioritization, and multi-tasking skills.
Preferred Skills:
- Fluency in English with exceptional verbal and written communication skills; proficiency in additional language(s) is a plus.
- Intermediate Microsoft Office Skills (Word, Excel, PowerPoint).
- Strong familiarity with modern console gaming, digital gaming ecosystems, and gaming culture.
- Familiarity with PC and Mobile Gaming.
- Familiarity with MicroStrategy.
ASSUMPTION: While not explicitly stated, proficiency in data analysis tools and gaming industry knowledge are highly desirable for this role.
💰 Compensation & Benefits
Salary Range: The estimated base pay range for this role is $192,100 - $288,100 USD per year. This range may vary based on job-related factors such as knowledge, skills, experience, and location.
Benefits:
- Medical, Dental, Vision, and Wellness Program.
- Matching 401(k) and Paid Time Off.
- Employee Discounts for Sony products.
- Potential bonus package.
Working Hours: Full-time position with a standard workweek of 40 hours, with flexibility for remote work.
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and may vary based on the factors mentioned above.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers. PlayStation Global is a leading player in the gaming industry, offering a wide range of products and services, including gaming consoles, network services, and award-winning games.
Company Size: 10,001+ employees. As a large organization, PlayStation Global offers extensive resources and opportunities for career growth.
Founded: 1994. PlayStation Global has a rich history and extensive experience in the gaming industry.
Company Description:
- PlayStation Global pushes the boundaries of entertainment and innovation, delivering innovative and thrilling experiences to a global audience.
- The company is headquartered in San Mateo, California, with global functions in California, London, and Tokyo, and game development studios around the world as part of PlayStation Studios.
- PlayStation Global is a wholly-owned subsidiary of Sony Group Corporation.
Company Specialties:
- Gaming Consoles.
- Network Services.
- Award-Winning Games.
Company Website: PlayStation.com
ASSUMPTION: PlayStation Global is committed to creating an inclusive environment, empowering employees, and embracing diversity.
📊 Role Analysis
Career Level: Senior Staff. This role is a senior-level position with significant responsibility and influence within the organization.
Reporting Structure: This role reports directly to the Manager of Product Marketing, Platform Migration & Engagement.
Work Arrangement: Hybrid. This role requires collaboration in the San Mateo, CA office with remote flexibility.
Growth Opportunities:
- Potential to expand the role's scope and influence as the platform migration and engagement strategies evolve.
- Opportunities to work with diverse teams across the organization, both domestically and internationally.
- Potential to grow within the marketing organization or explore other areas of the business.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the organization's success.
🌍 Location & Work Environment
Office Type: Collaboration Space. The San Mateo, CA office serves as a collaboration space for teams based in California, London, and Tokyo.
Office Location(s): 2207 Bridgepointe Pkwy, San Mateo, California 94404, US
Geographic Context:
- San Mateo, California, is located in the San Francisco Bay Area, offering a mix of urban and suburban living with easy access to major tech hubs.
- The area is known for its diverse culture, high quality of life, and robust job market.
- The cost of living in the Bay Area is high, but the region offers competitive salaries and numerous benefits to offset these costs.
Work Schedule: Standard full-time workweek with flexibility for remote work.
ASSUMPTION: The San Mateo, CA office serves as a hub for collaboration and innovation, with a diverse and inclusive work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission.
- Phone or video screen with the hiring manager.
- On-site or virtual interview with the hiring team.
- Final interview with senior leadership.
Key Assessment Areas:
- Strategic thinking and problem-solving skills.
- Collaboration and communication skills.
- Industry knowledge and passion for gaming.
- Cultural fit and alignment with PlayStation Global's values.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of the gaming industry and platform migration strategies in your application materials.
- Prepare for behavioral and situational interview questions that assess your problem-solving skills, collaboration, and strategic thinking.
- Research PlayStation Global's company culture and values to ensure a strong cultural fit.
ATS Keywords: Platform Migration, Engagement Strategy, Gaming Industry, Marketing Leadership, Consumer Insights, Business Analytics, Strategic Analytics, Project Management, Collaboration, Innovation, Communication, Gaming Knowledge, Problem Solving, Self-Starter, Prioritization, Multi-Tasking, Cultural Awareness, Emotional Intelligence
ASSUMPTION: PlayStation Global's interview process is designed to assess candidates' strategic thinking, collaboration, and cultural fit, with a focus on finding the best fit for the organization's needs.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint).
- MicroStrategy (preferred).
- Gaming industry-specific tools and platforms.
ASSUMPTION: Familiarity with industry-standard marketing tools and gaming industry-specific platforms is essential for this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation.
- Collaboration.
- Quality.
Work Style:
- Fast-paced and dynamic environment.
- Strong emphasis on collaboration and teamwork.
- Data-driven decision-making.
Self-Assessment Questions:
- How do you approach strategic planning and execution in a fast-paced, dynamic environment?
- Can you provide an example of a time when you successfully collaborated with cross-functional teams to drive a strategic initiative?
- How do you stay up-to-date with industry trends and insights in the gaming industry?
ASSUMPTION: PlayStation Global values candidates who are innovative, collaborative, and data-driven, with a strong passion for the gaming industry and a commitment to delivering high-quality experiences for customers.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced, dynamic environment.
- Collaborating effectively with teams based in different time zones and locations.
- Keeping up with the latest trends and insights in the rapidly evolving gaming industry.
- Balancing the need for strategic, long-term planning with the requirement for quick decision-making and execution.
ASSUMPTION: These challenges require strong project management, communication, and adaptability skills, as well as a deep understanding of the gaming industry and its trends.
📈 Similar Roles Comparison
- This role is unique in its focus on platform migration and engagement strategies, requiring a strong understanding of both marketing and gaming industry trends.
- Compared to other marketing roles, this position places a greater emphasis on strategic planning, data-driven decision-making, and collaboration with cross-functional teams.
- Career progression in this role may lead to opportunities in senior marketing leadership, strategic planning, or other related fields within the organization.
ASSUMPTION: This role offers a unique blend of marketing and gaming industry expertise, with significant growth potential for the right candidate.
📝 Sample Projects
- Developing and executing a strategic plan to migrate PS4 players to PS5, including incentive programs and communication campaigns.
- Analyzing player engagement data to identify trends and opportunities for platform engagement initiatives.
- Collaborating with product management and design teams to optimize the user experience across all devices and touchpoints within the PlayStation ecosystem.
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the role, requiring a strong understanding of both marketing and gaming industry trends.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the platform migration process and the key challenges facing the team?
- How does the team collaborate with other departments, such as product management and design, to ensure a seamless user experience across all devices and touchpoints?
- What are the most important factors to consider when developing and executing engagement strategies for the PlayStation platform?
- How does the organization support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
ASSUMPTION: These questions are designed to assess the organization's strategic priorities, team dynamics, and commitment to employee growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for behavioral and situational interview questions that assess your problem-solving skills, collaboration, and strategic thinking.
- Research PlayStation Global's company culture and values to ensure a strong cultural fit.
- Follow up with the hiring team within one week of your interview to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
