Senior Staff Writer, MD+DI

📌 Core Information

🔹 Job Title: Senior Staff Writer, MD+DI

🔹 Company: Informa Group Plc.

🔹 Location: Santa Monica, California, United States

🔹 Job Type: On-site

🔹 Category: ✍️ Copywriting & Content Writing

🔹 Date Posted: Mon Mar 31 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Producing compelling, originally reported content for MD+DI.
• Covering industry trends and developments in medtech.
• Enhancing reader engagement through multimedia content.
• Utilizing data analytics to inform content strategy.

ASSUMPTION: As a Senior Staff Writer, the candidate is expected to translate complex industry trends into reader-friendly content, which suggests a requirement for strong analytical and creative skills.

📋 Key Responsibilities

✅ Conduct research and interviews related to the medical device industry.

✅ Write and edit stories covering design, manufacturing, regulatory, and business topics.

✅ Develop and execute story ideas into features, analysis, and news briefs.

✅ Create multimedia content, including slideshows and videos, to enhance reader engagement.

✅ Adapt content for social media platforms and ensure SEO optimization.

✅ Monitor web and social media analytics to measure content effectiveness.

✅ Assist in the creation and editing of e-newsletters.

✅ Attend industry events and produce coverage of such events.

✅ Complete additional assignments as required.

ASSUMPTION: Responsibilities may extend beyond typical editorial tasks to include strategic input on content direction, reflecting a dynamic work environment.

🎯 Required Qualifications

Education: Bachelor’s degree in Journalism, English, Communications, or related field; engineering background is a plus.

Experience: 5+ years in editorial/reporting/journalism, with a focus on B2B media and possibly the medtech market.

Required Skills:

• Editorial and journalism experience
• Strong interviewing and research skills
• Content creation and SEO knowledge

Preferred Skills:

• Experience with web content management systems
• Ability to analyze web and social media data

ASSUMPTION: Candidates should exhibit a strong balance of journalistic creativity and technical understanding of digital media tools.

💰 Compensation & Benefits

Salary Range: $70,000 - $74,000, dependent on experience.

Benefits:

• Flexible working arrangements and support for various work patterns
• Opportunities for career development and internal job moves
• Comprehensive health, vision, and dental insurance

Working Hours: 40 hours per week with potential flexibility.

ASSUMPTION: Compensation is competitive with industry standards, offering additional benefits like PTO and professional development opportunities.

📌 Applicant Insights

🔍 Company Context

Industry: Information Services, focusing on connecting industries through events and digital platforms.

Company Size: 10,001+ employees, indicating large-scale operations and a broad global presence.

Founded: Not specified

Company Description:

• Championing academic and business-to-business markets
• Focus on connecting people with knowledge
• Inclusive community with a global reach

Company Specialties:

• Academic Publishing
• Marketing Services
• Digital Events and Exhibitions

Company Website: https://www.informa.com/

ASSUMPTION: Informa's large scale and diverse operations offer significant professional development and global exposure.

📊 Role Analysis

Career Level: Senior position, implying leadership and expertise in writing and content creation.

Reporting Structure: Likely reporting to a Senior Editor or Content Director.

Work Arrangement: Hybrid, with flexibility in location and schedule.

Growth Opportunities:

• Potential to lead content strategy projects
• Opportunities for role expansion into editorial management
• Cross-functional collaboration with global teams

ASSUMPTION: A role at this level provides pathways for leadership positions within editorial or strategic content development.

🌍 Location & Work Environment

Office Type: Corporate office environment

Office Location(s): Primarily in Santa Monica, California

Geographic Context:

• Vibrant professional environment in Santa Monica
• Proximity to key medtech industry players
• Access to a large network of professionals in diverse sectors

Work Schedule: Conventional office hours with potential for remote work arrangements.

ASSUMPTION: Santa Monica provides a dynamic work environment with industry networking opportunities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Initial HR screening
• Technical interview with senior writers/editors
• Final interview with Content Director

Key Assessment Areas:

• Quality of written content
• Industry knowledge and analytical skills
• Creativity in content creation

Application Tips:

• Highlight experience in B2B content creation
• Emphasize adaptability and creativity
• Showcase any multimedia content you’ve created

ATS Keywords: Editorial Experience, B2B Media, Content Creation, Journalism, SEO

ASSUMPTION: The process focuses on finding candidates who can deliver high-quality, market-relevant content.

🛠️ Tools & Technologies

• Web content management systems
• Social media platforms
• Web analytics tools

ASSUMPTION: Familiarity with industry-standard content management and analytics tools is assumed.

👔 Cultural Fit Considerations

Company Values:

• Innovation and creativity
• Collaboration and teamwork
• Diversity and inclusion

Work Style:

• Proactive and self-driven
• Adaptable to dynamic work environments
• Collaborative with global teams

Self-Assessment Questions:

• Can you manage tight deadlines and produce quality content?
• How do you stay updated with industry trends in medtech?
• Are you experienced in creating multimedia content?

ASSUMPTION: Cultural fit emphasizes innovation, collaboration, and diversity, key to thriving at Informa.

⚠️ Potential Challenges

• High workload during peak event times
• Need for rapid adaptation to industry changes
• Working across time zones with global colleagues
• Balancing creativity with data-driven insights

ASSUMPTION: A fast-paced environment requires flexibility and resilience to handle evolving industry demands.

📈 Similar Roles Comparison

• Compared to traditional journalism, this role requires a mix of technical and creative skills.
• Greater emphasis on data analytics than in typical writing roles.
• Integration of multimedia content creation more prevalent here than in standard editorial positions.

ASSUMPTION: The role combines journalism with skills in digital media strategy and analytics.

📝 Sample Projects

• Development of a series analyzing new medtech innovations
• Creation of interactive infographics for emerging industry trends
• Multimedia coverage of a major industry conference

ASSUMPTION: The projects indicate the need for candidates with versatile writing and digital media skills.

❓ Key Questions to Ask During Interview

• How does the team collaborate on content creation?
• What are the main challenges the team currently faces?
• What tools does the company use for content analytics?
• How does the role integrate with the overall business strategy?
• What support is available for professional development?

ASSUMPTION: These questions can help gauge alignment with team dynamics and company expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare examples of previous B2B content
• Ensure your resume reflects experience relevant to the responsibilities
• Be ready to discuss industry trends and your perspective on them
• Contact the recruiting team for any specific queries during the process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.