Senior Staff Writer, MD+DI

📌 Core Information

🔹 Job Title: Senior Staff Writer, MD+DI

🔹 Company: Informa Group Plc.

🔹 Location: Santa Monica, California, United States

🔹 Job Type: On-site

🔹 Category: ✍️ Copywriting & Content Writing

🔹 Date Posted: Mon Mar 31 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Creating high-quality, compelling content for the Medical Device + Diagnostic Industry (MD+DI) brand
• Covering industry trends and new technologies in the medical device sector
• Producing multimedia content to enhance reader engagement
• Collaborating with industry sources for insightful reporting

ASSUMPTION: Based on the job description, it is assumed that the role requires a mix of creative and analytical skills, with a significant emphasis on trend analysis in the medtech sector.

📋 Key Responsibilities

✅ Conduct research and interviews with industry sources

✅ Produce stories and edit contributed content on topics such as medical device design and manufacturing

✅ Create and execute features, news analysis, and news briefs

✅ Provide informed analysis beyond press releases

✅ Cover trends in materials, components, and manufacturing processes

✅ Develop multimedia content like slideshows, infographics, and videos

✅ Adapt content for social media platforms

✅ Optimize content for SEO and measure engagement using web analytics

✅ Assist with building and editing of e-newsletters

✅ Attend live events and produce relevant content

✅ Complete additional assignments as required

ASSUMPTION: It is assumed that the candidate’s ability to adapt storytelling formats will be crucial, particularly in a fast-paced environment that leverages both traditional and digital media formats.

🎯 Required Qualifications

Education: Bachelor’s degree in Journalism, English, Communications, or a relevant field; engineering degree or background is a big plus.

Experience: 5+ years in editorial, reporting, or journalism, preferably with a B2B focus and/or medtech market coverage.

Required Skills:

• Editorial and reporting skills
• Journalism with B2B media knowledge
• Content development and organizational skills

Preferred Skills:

• Experience in the medical device or related industry
• Proficiency in SEO and web analytics

ASSUMPTION: The job seems to prefer candidates with medtech industry experience, but candidates from similar complex, technical industries may also fit.

💰 Compensation & Benefits

Salary Range: $70,000 - $74,000, depending on experience

Benefits:

• 15 days PTO, increasing with tenure
• 401k match, health, vision, and dental insurance
• Parental leave and an Employee Stock Purchase Plan offering
• Opportunities for career development and training

Working Hours: 40 hours per week, with potential flexibility in work patterns

ASSUMPTION: Benefits appear competitive and may increase the attractiveness of the role for potential applicants, particularly those interested in long-term employment opportunities.

📌 Applicant Insights

🔍 Company Context

Industry: Information Services - Informa is a global leader in connecting businesses with knowledge.

Company Size: 10,001+ employees - indicative of global influence and resources.

Founded: Not specified

Company Description:

• Provides platforms for industries to connect and conduct business
• Hosts large-scale events and digital content platforms
• Operates in various sectors including engineering, medtech, and information services

Company Specialties:

• Academic Publishing
• Marketing Services
• Digital Events & Exhibitions

Company Website: https://www.informa.com/

ASSUMPTION: The company’s broad scope and global presence offer employees exposure to diverse markets and networking opportunities.

📊 Role Analysis

Career Level: Senior - targeted towards experienced professionals with 5-10 years of experience.

Reporting Structure: Likely reports to a Content Manager or Editorial Director within the MD+DI brand.

Work Arrangement: Hybrid; combines on-site presence with possible remote work flexibility.

Growth Opportunities:

• Access to LinkedIn Learning for continuous professional development
• Opportunity to attend industry events and conferences
• Internal job moves and career advancement within Informa

ASSUMPTION: The role is strategically positioned for professionals aiming to impact and grow with the medtech industry.

🌍 Location & Work Environment

Office Type: Modern, collaborative office set up to facilitate teamwork and creativity.

Office Location(s): Primarily based in Santa Monica, California.

Geographic Context:

• Located in a major hub for innovation and industry networking within the medtech space.
• Proximity to various tech and medical companies and institutions.
• Access to a vibrant culture and lifestyle associated with the Santa Monica area.

Work Schedule: Standard 40-hour work week with potential flexibility.

ASSUMPTION: The Santa Monica location could be attractive due to the combination of professional opportunities and lifestyle benefits.

💼 Interview & Application Insights

Typical Process:

• Initial application submission and CV review
• Preliminary phone interview with HR
• Technical interview assessing writing and reporting skills

Key Assessment Areas:

• Editorial and reporting expertise
• Understanding of B2B media and content creation
• Adaptability to changing industry trends

Application Tips:

• Highlight experience with B2B media and medtech knowledge
• Showcase skills in multimedia content creation
• Demonstrate flexibility and creativity in your portfolio

ATS Keywords: Editorial Experience, Reporting, Journalism, B2B Media, Medtech, Content Development

ASSUMPTION: The structured interview process indicates a strong focus on competency and cultural fit within the team.

🛠️ Tools & Technologies

• Content Management Systems (CMS)
• Web analytics tools like Google Analytics
• Social media platforms for content adaptation

ASSUMPTION: Familiarity with industry-standard tools is expected, highlighting the importance of technological competence in content roles.

👔 Cultural Fit Considerations

Company Values:

• Inclusive and diverse workplace culture
• Commitment to innovation and industry leadership
• Encouragement of professional growth and learning

Work Style:

• Collaborative and open communication
• Flexibility in adapting to change
• Proactive approach towards meeting deadlines

Self-Assessment Questions:

• Do I have a strong understanding of the medtech industry?
• Can I produce high-quality content under strict deadlines?
• Am I comfortable using digital tools to optimize content?

ASSUMPTION: Candidates should assess their alignment with the company's values and workplace culture, ensuring a mutual fit.

⚠️ Potential Challenges

• Keeping up with rapid industry changes and innovations
• Balancing multiple deadlines and assignments simultaneously
• Adapting to various content formats and digital platforms
• Ensuring content stands out in a competitive market

ASSUMPTION: Candidates should be prepared for a dynamic environment with continuous learning and adaptation duties.

📈 Similar Roles Comparison

• Roles in tech-focused publications may have similar content creation demands
• Positions in B2B media consulting would also require strong industry trend understanding
• Editorial roles in other specialized industries might share a focus on multimedia content

ASSUMPTION: Comparison with similar roles can offer candidates a broader understanding of their fit and potential interest within the industry.

📝 Sample Projects

• Investigative report on a breakthrough medical device technology
• Feature article analyzing the impact of new regulatory changes in medtech
• Interactive content piece showcasing top trends in medical manufacturing

ASSUMPTION: Sample projects should demonstrate the ability to synthesize information and deliver engaging content.

❓ Key Questions to Ask During Interview

• How does Informa support editorial staff in staying up-to-date with industry trends?
• What are the expectations for content innovation within the MD+DI team?
• Can you describe the team culture and collaboration style?
• What tools and resources are provided to support content creation?
• How does the company promote career growth and professional development?

ASSUMPTION: These questions are designed to offer candidates deeper insights into role expectations and organizational culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Include a cover letter highlighting relevant experience
• Provide links to a portfolio showcasing diverse media projects
• Prepare for potential preliminary phone interviews
• Stay informed about recent industry developments for interview discussions

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.