📌 Core Information
🔹 Job Title: Senior Strategist (B2B Marketing)
🔹 Company: ROI·DNA
🔹 Location: London, London, City of, United Kingdom
🔹 Job Type: Full-Time, Hybrid (2-3 days in office)
🔹 Category: Marketing
🔹 Date Posted: 2025-07-11
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with flexible working options
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing strategic marketing plans for B2B tech clients
- Collaborating with cross-functional teams to ensure strategic integrity across touchpoints
- Acting as a trusted advisor to clients, challenging briefs, and unlocking new strategic opportunities
- Staying sharp on the latest B2B tech trends, buying group behaviour, and performance marketing techniques
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to thrive in a fast-paced, agile environment. Experience in a B2B agency setting and a deep understanding of the technology sector are crucial for success.
📋 Key Responsibilities
✅ Lead strategy for client accounts across ABM, demand generation, lead gen, and brand campaigns
✅ Develop insight-led strategic frameworks that guide campaign execution across digital, content, creative, and media workstreams
✅ Translate complex client propositions into compelling value stories and messaging hierarchies that resonate with enterprise buyers
✅ Create persona maps, customer journeys, and strategic narratives to inform campaign planning
✅ Define KPIs and success metrics aligned to business objectives and pipeline impact
✅ Collaborate closely with creative, media, content, and analytics teams to bring campaigns to life and ensure strategic integrity across touchpoints
✅ Stay sharp on the latest in B2B tech trends, buying group behaviour, and performance marketing techniques
ASSUMPTION: This role involves a mix of strategic thinking, data analysis, and client communication. Strong project management skills and the ability to work effectively in a team are essential.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-7+ years in a strategic planning or marketing strategy role, ideally within a B2B agency environment
Required Skills:
- Proven experience building strategic foundations for ABM programs and demand generation campaigns
- Deep knowledge of the technology sector and how enterprise buyers behave
- Fluent in the full B2B funnel—from brand to demand—and the role each discipline plays
- Ability to think analytically and creatively in equal measure—comfortable parsing data, conducting interviews, and crafting story-driven strategies
- Clear, concise communicator who knows how to bring clients on a journey
Preferred Skills:
- Specific experience in content strategy
- Fluency in additional languages
ASSUMPTION: While a degree in a related field is preferred, relevant experience and a strong portfolio can also demonstrate the required skills for this role.
💰 Compensation & Benefits
Salary Range: £60,000 - £80,000 per annum (based on industry standards for a Senior Strategist role in London)
Benefits:
- 25 Days Holiday
- Enhanced Family Leave
- Up To 10% Pension Contributions
- Private Health Insurance
- Life Insurance
- Income Protection Scheme For Long-Term Sickness
- Paid 6-Week Sabbatical After Every 4 Years Of Continuous Service
- Paid Time Off For Community Involvement
- Bonus Opportunities
Working Hours: Full-time, typically 9:00 AM - 5:30 PM GMT, with flexible working options available
ASSUMPTION: The salary range is estimated based on industry standards for a Senior Strategist role in London, considering the experience level and company size. Benefits are comprehensive and reflect the company's commitment to employee well-being and work-life balance.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services, with a focus on B2B marketing for tech clients
Company Size: 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration
Founded: 2009, with a history of delivering successful marketing campaigns for leading tech brands
Company Description:
- ROI·DNA is a full-service digital marketing agency delivering category-leading solutions to accelerate revenue for leading brands worldwide
- They focus on driving radically successful outcomes for their B2B clients through technology-led solutions and exclusive partnerships
- ROI·DNA is a culture-first company built on doing it right, being inventive, encouraging employees to bring their whole selves, and maintaining a strict zero asshole policy
Company Specialties:
- ABM
- Paid Media
- GTM Strategy
- B2B Marketing
- SEM
- SEO
- Content Syndication
- Digital Marketing
- Analytics
- Business Intelligence
- Web Design
- Information Architecture
- Journey Mapping
- Marketing Strategy
- UX
- GTM
- and ABX
Company Website: http://www.roidna.com
ASSUMPTION: ROI·DNA's focus on B2B marketing for tech clients makes it an attractive option for candidates with relevant experience and a passion for the tech industry.
📊 Role Analysis
Career Level: Senior, with opportunities for growth and leadership within the company
Reporting Structure: This role reports directly to the Head of Strategy and works closely with cross-functional teams, including creative, media, content, and analytics
Work Arrangement: Hybrid, with a requirement to be in the London office 2-3 days per week
Growth Opportunities:
- Potential to lead and mentor junior team members
- Opportunities to work on global accounts and collaborate with international teams
- Possibility to progress into a leadership or management role within the company
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop both personally and professionally within the company.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in central London
Office Location(s): London, United Kingdom
Geographic Context:
- London is a vibrant, multicultural city with a thriving tech industry
- The city offers a wide range of cultural, social, and recreational opportunities
- London has excellent transportation links, making it easy to commute from various locations within the city
Work Schedule: Full-time, with flexible working options available, including remote work and flexible hours
ASSUMPTION: The location and work environment at ROI·DNA provide a stimulating and supportive setting for employees to thrive and succeed.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- First-round interview with the hiring manager to discuss the role and company in more detail
- Second-round interview with the team to assess strategic thinking and problem-solving skills
- Final interview with the Head of Strategy to discuss career growth and fit within the company
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Understanding of the technology sector and enterprise buyer behaviour
- Ability to communicate effectively with clients and team members
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of strategic marketing campaigns you've worked on, demonstrating your ability to drive results
- Research ROI·DNA and the tech industry to show your enthusiasm and understanding of the company and its clients
ATS Keywords: B2B Marketing, Strategic Planning, ABM, Demand Generation, Enterprise Buyers, Tech Industry, Marketing Strategy, Client Communication, Cross-Functional Teams
ASSUMPTION: The interview process at ROI·DNA is designed to assess both technical skills and cultural fit, ensuring that successful candidates are well-equipped to thrive in the role and contribute to the company's success.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: While specific tools and technologies may vary depending on the client and project, candidates should have experience with relevant marketing and data analysis tools to succeed in this role.
👔 Cultural Fit Considerations
Company Values:
- Do it right
- Be inventive
- Encourage employees to bring their whole selves
- Maintain a strict zero asshole policy
Work Style:
- Collaborative and supportive team environment
- Focus on driving results and delivering exceptional client service
- Encouragement of continuous learning and professional development
Self-Assessment Questions:
- Do you thrive in a fast-paced, agile environment?
- Are you comfortable working with diverse teams and stakeholders?
- Do you have a passion for the tech industry and a desire to stay up-to-date with the latest trends and developments?
ASSUMPTION: Candidates who align with ROI·DNA's values and work style are more likely to succeed and enjoy their time at the company.
⚠️ Potential Challenges
- Managing multiple client accounts and priorities
- Keeping up with the fast-paced nature of the tech industry and its constant evolution
- Balancing strategic thinking with day-to-day tactical tasks
- Working with diverse teams and stakeholders, each with their own priorities and expectations
ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and learning, allowing successful candidates to develop their skills and advance their careers.
📈 Similar Roles Comparison
- Compared to other Senior Strategist roles, this position places a greater emphasis on ABM and demand generation, requiring candidates to have specific experience in these areas
- ROI·DNA's focus on the tech industry sets it apart from other marketing agencies, offering candidates the opportunity to work with cutting-edge technology and innovative clients
- This role offers significant growth potential, with opportunities to progress into leadership or management positions within the company
ASSUMPTION: Candidates should consider their specific experience and career goals when comparing this role to similar positions in the industry.
📝 Sample Projects
- Developing a strategic framework for a global tech client's ABM program, including persona mapping, customer journey analysis, and messaging hierarchy
- Conducting market research and competitive analysis to inform the positioning and messaging for a new product launch in the enterprise software space
- Collaborating with cross-functional teams to execute a demand generation campaign, including content creation, media planning, and performance analysis
ASSUMPTION: These sample projects demonstrate the strategic and collaborative nature of the role, as well as the opportunity to work on high-impact initiatives for leading tech brands.
❓ Key Questions to Ask During Interview
- Can you describe the typical timeline for a marketing campaign from strategy development to execution and evaluation?
- How does ROI·DNA support the professional development and growth of its team members?
- What is the company's approach to work-life balance, and how does it support employees in achieving this?
- How does ROI·DNA measure the success of its marketing campaigns, and what metrics are most important for this role?
- What opportunities are there for collaboration and knowledge-sharing with other teams and departments within the company?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company and its culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of strategic marketing campaigns you've worked on, demonstrating your ability to drive results
- Research ROI·DNA and the tech industry to show your enthusiasm and understanding of the company and its clients
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
