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Senior Strategist, Performance Creative

dentsu
Full-time
On-site
Chicago, Illinois, United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Strategist, Performance Creative

πŸ”Ή Company: Dentsu

πŸ”Ή Location: Chicago, Illinois, United States

πŸ”Ή Job Type: Full-Time, Hybrid

πŸ”Ή Category: Advertising Services

πŸ”Ή Date Posted: April 14, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: Hybrid (Remote/On-site)

πŸš€ Job Overview

Key aspects of this role include:

  • Collaborating with cross-functional teams to identify strategic opportunities
  • Conducting research and data analysis to inform strategic decision-making
  • Developing creative strategic plans, briefs, and testing
  • Monitoring and evaluating the progress and impact of strategic initiatives
  • Facilitating brainstorms, presentations, and communications with stakeholders

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams. The ideal candidate will have experience in a strategy role and be comfortable working in a hybrid environment.

πŸ“‹ Key Responsibilities

βœ… Collaborate with senior leaders, managers, creative, and activation teams to identify, analyze, and prioritize strategic opportunities and challenges

βœ… Conduct research, data analysis, competitive audits, market trends, and create insights and recommendations that support strategic decision-making

βœ… Design and implement creative strategic plans, briefs, and testing, while monitoring and evaluating their progress and impact

βœ… Facilitate brainstorms, presentations, and communications with internal and external stakeholders to ensure alignment with the account’s strategic vision and goals

βœ… Serve as a coordinator/integrator between various agency teams

βœ… Compile and synthesize relevant research to support creative, client projects, strategic initiatives, and audiences

βœ… Identify trends and insights that can inspire and provoke creative ideas

βœ… Develop comprehensive briefs that outline a project’s goals, requirements, target audiences, creative deliverables, and help develop messaging, creative considerations, and positioning for brands

βœ… Stay updated with basic tools, techniques, and practices in the field, incorporating new advancements into daily work to enhance effectiveness

βœ… Help identify and understand client priorities, offering structured advice and incremental value to client projects in specific areas

ASSUMPTION: The role involves a mix of strategic thinking, data analysis, and collaboration with various teams. Strong communication and project management skills are essential for success in this position.

🎯 Required Qualifications

Education: Bachelor's Degree in business-related field

Experience: 5+ years in a strategy or equivalent position, with 3+ years of experience using multiple marketing research tools and methodologies

Required Skills:

  • Proven experience in strategy or a related field
  • Strong analytical and research skills
  • Excellent communication and presentation skills
  • Ability to work effectively with cross-functional teams
  • Familiarity with Dynamic Creative Optimization and industry platforms

Preferred Skills:

  • Experience in a global agency environment
  • Fluency in multiple languages
  • Knowledge of the advertising industry and media channels

ASSUMPTION: Candidates with a strong strategic mindset, proven analytical skills, and experience working with cross-functional teams will be well-suited for this role. Familiarity with the advertising industry and relevant tools is a plus.

πŸ’° Compensation & Benefits

Salary Range: $78,000 - $126,500 per year (based on experience and qualifications)

Benefits:

  • Medical, vision, and dental insurance
  • Life insurance
  • Short-term and long-term disability insurance
  • 401k
  • Flexible paid time off
  • At least 15 paid holidays per year
  • Paid sick and safe leave
  • Paid parental leave

Working Hours: Full-time, with a hybrid remote/in-office arrangement (specific office days may vary)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior strategist role in the advertising industry. Actual compensation may vary based on the candidate's experience, qualifications, and other factors.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Dentsu is a global advertising and marketing services company, operating in the competitive advertising services industry

Company Size: Dentsu has over 10,000 employees worldwide, providing a large and diverse work environment

Founded: Dentsu was founded in 1901 and has since grown into a global leader in its industry

Company Description:

  • Dentsu is a global creative agency network designed to unlock exponential growth for clients
  • The company uses transformative creativity as a differentiating force to bring its capabilities together and positively impact people, businesses, and society
  • Dentsu is integrated with dentsu’s Media and CXM businesses in approximately 120 countries and regions, offering end-to-end solutions to clients globally

Company Specialties:

  • Marketing communications
  • Advertising
  • Media planning
  • Media buying
  • People-Based Marketing
  • Creative
  • Innovation
  • Data and Technology

Company Website: https://www.dentsu.com/

ASSUMPTION: Dentsu's large size and global presence offer candidates the opportunity to work on diverse projects and collaborate with teams from various backgrounds. The company's focus on transformative creativity and integrated solutions sets it apart in the industry.

πŸ“Š Role Analysis

Career Level: Senior-level position with potential for growth and leadership opportunities

Reporting Structure: The Senior Strategist reports directly to the VP, Strategy Performance Creative

Work Arrangement: Hybrid remote/in-office arrangement, with specific office days to be determined

Growth Opportunities:

  • Potential to advance to a leadership role within the strategy team
  • Opportunities to work on diverse projects and gain experience in different aspects of the business
  • Chance to collaborate with and learn from experienced professionals in the industry

ASSUMPTION: This role offers a unique opportunity for candidates to grow both personally and professionally, working with a diverse team and taking on challenging projects in a dynamic industry.

🌍 Location & Work Environment

Office Type: Hybrid remote/in-office, with a modern and collaborative workspace in Chicago

Office Location(s): Chicago, Illinois, United States

Geographic Context:

  • Chicago is a major city with a vibrant cultural scene and a strong advertising industry
  • The city offers a diverse range of neighborhoods and amenities, providing a high quality of life for residents
  • Chicago has a humid continental climate, with warm summers and cold, snowy winters

Work Schedule: Full-time, with a hybrid remote/in-office arrangement (specific office days may vary)

ASSUMPTION: The hybrid work arrangement offers candidates the flexibility to balance remote work with in-person collaboration, while the modern office space in Chicago provides an engaging and productive work environment.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the HR team
  • In-depth interview with the hiring manager and/or team members
  • Final interview with the VP, Strategy Performance Creative

Key Assessment Areas:

  • Strategic thinking and problem-solving skills
  • Analytical and research abilities
  • Communication and presentation skills
  • Cultural fit and alignment with Dentsu's values

Application Tips:

  • Tailor your resume and cover letter to highlight your strategic experience and relevant skills
  • Prepare examples of your strategic thinking and problem-solving abilities for the interview
  • Research Dentsu's company culture and values to demonstrate your cultural fit
  • Be prepared to discuss your experience with marketing research tools and methodologies

ATS Keywords: Strategy, Performance Creative, Senior Strategist, Marketing Research, Data Analysis, Creative Briefs, Dynamic Creative Optimization

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, analytical skills, and cultural fit. Demonstrating relevant experience and preparation will be crucial for success in the interview.

πŸ› οΈ Tools & Technologies

  • Marketing research tools and methodologies
  • Data analysis software (e.g., Excel, Google Analytics)
  • Presentation software (e.g., PowerPoint, Google Slides)
  • Collaboration tools (e.g., Microsoft Teams, Slack)

ASSUMPTION: The tools and technologies required for this role are standard in the advertising industry and can be learned or improved upon with relevant experience and training.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Integrity
  • Innovation
  • Collaboration
  • Diversity, Equity & Inclusion
  • Sustainability

Work Style:

  • Collaborative and team-oriented
  • Data-driven and analytical
  • Adaptable and responsive to change
  • Creatively curious and open to new ideas

Self-Assessment Questions:

  • How do you demonstrate integrity in your work and personal life?
  • Can you provide an example of a time when you drove innovation in a project or initiative?
  • How do you approach collaboration with diverse teams and stakeholders?
  • How do you ensure that your work aligns with Dentsu's commitment to diversity, equity, and inclusion?
  • How do you balance data-driven decision-making with creative thinking and intuition?

ASSUMPTION: Dentsu values a diverse and inclusive work environment, and candidates who can demonstrate a strong fit with the company's values and work style will be well-suited for this role.

⚠️ Potential Challenges

  • Managing multiple projects and priorities in a fast-paced environment
  • Balancing remote work with in-person collaboration and communication
  • Adapting to changes in the advertising industry and client needs
  • Working with diverse teams and stakeholders, each with their own priorities and perspectives

ASSUMPTION: The challenges associated with this role require strong project management skills, adaptability, and the ability to navigate complex and dynamic work environments.

πŸ“ˆ Similar Roles Comparison

  • Compared to other strategy roles in the advertising industry, this position offers a unique blend of strategic thinking, data analysis, and creative problem-solving
  • Dentsu's global presence and integrated approach to advertising set it apart from other agencies, providing candidates with opportunities to work on diverse projects and gain exposure to different aspects of the business
  • This role offers a clear path for career growth and development within the strategy team and the broader organization

ASSUMPTION: Candidates should consider the unique aspects of this role and the opportunities it offers for growth and development within Dentsu's integrated and global advertising agency network.

πŸ“ Sample Projects

  • Developing a comprehensive strategic plan for a major brand launch, including market research, target audience analysis, and creative brief development
  • Conducting a competitive audit and market trend analysis to inform the strategic direction of a client's advertising campaign
  • Designing and implementing a dynamic creative optimization strategy to improve the performance of a client's digital advertising campaign

ASSUMPTION: The sample projects provided are illustrative of the types of strategic initiatives and campaigns that candidates may work on in this role, demonstrating the breadth and depth of the responsibilities and opportunities available.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and dynamics within the strategy team and the broader organization?
  • How does the company support the professional development and growth of its employees, particularly in the strategy team?
  • What are the key priorities and initiatives for the strategy team in the coming year, and how can this role contribute to their success?
  • How does the company foster a culture of innovation and creativity, and how can this role help drive that culture?
  • What are the most challenging aspects of working in a hybrid remote/in-office environment, and how does the company support its employees in managing those challenges?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates the candidate's interest in the role and their commitment to understanding the company and its culture.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the link provided
  • Tailor your resume and cover letter to highlight your strategic experience and relevant skills
  • Prepare examples of your strategic thinking and problem-solving abilities for the interview
  • Research Dentsu's company culture and values to demonstrate your cultural fit
  • Follow up with the hiring manager or HR team within one week of submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.