📌 Core Information
Job Title: Senior Strategist, Social Media
Company: REFORM Alliance
Location: New York, New York, United States
Job Type: Full-time
Category: Marketing & Communications
Date Posted: June 5, 2025
Experience Level: Mid-level (2-5 years)
Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing social media strategies to drive brand visibility and engagement
- Managing social media campaigns and paid efforts to amplify reach
- Building and nurturing relationships with influencers, content creators, and brand ambassadors
- Optimizing social media presence across various platforms, including Facebook, Instagram, TikTok, LinkedIn, Twitter, Pinterest, YouTube, and WordPress
- Collaborating with cross-functional teams to ensure a cohesive and compelling brand voice
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and a deep understanding of social media platforms and trends. The ideal candidate will be a self-starter with a proven track record in social media strategy and content creation.
📋 Key Responsibilities
Strategic Leadership (40%):
- Develop and oversee a results-driven social media strategy that aligns with broader marketing and business objectives, with a strong emphasis on audience engagement and social media growth
- Track, analyze, and report on key performance metrics (KPIs), using data-driven insights to optimize strategy and demonstrate ROI
- Plan, execute, and oversee social media campaigns that drive brand visibility, conversions, and customer engagement, while influencing paid efforts to amplify reach
- Build and nurture relationships with influencers, content creators, and brand ambassadors to expand reach and impact
- Develop and execute strategies to handle sensitive or unexpected social media situations, maintaining brand integrity
- Work closely with teams across the organization to ensure a cohesive and compelling brand voice
ASSUMPTION: The ideal candidate will have experience leading social media strategies, managing campaigns, and collaborating with cross-functional teams to drive brand success.
Platform Management and Audience Engagement (30%):
- Lead and optimize our presence across all key social media platforms, ensuring a consistent and engaging user experience
- Delegate and post content across social and digital platforms, maintaining a consistent brand voice and aesthetic
- Lead digital community management and build engagement amongst our social media and digital audiences using best practices, latest trends, and strategies
ASSUMPTION: This role requires a strong understanding of each platform's unique features and audience preferences, as well as the ability to create engaging content tailored to each platform.
Digital Content Strategy (20%):
- Contribute, pitch, and ideate to content calendar, ensuring a steady stream of engaging, on-brand, and audience-focused content across all platforms
- Stay ahead of emerging social media trends, technologies, and best practices, bringing fresh, innovative ideas to the table
ASSUMPTION: The ideal candidate will have a strong creative background and a keen eye for emerging trends in social media and digital content.
Other Duties as Assigned (10%):
- Perform other duties as assigned, including ad-hoc projects and tasks that support the overall goals of the Marketing & Communications team
ASSUMPTION: This role may require occasional after-hours work, such as creating and posting social media content due to rapid response needs.
💼 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field
Experience: 3+ years of experience leading social media strategy and content at an organization or brand
Required Skills:
- Deep expertise with social media platforms like Facebook, Twitter, Instagram, LinkedIn, TikTok, YouTube, and Pinterest
- Minimum 3 years of experience leading social media strategy and content at an organization or brand
- Understanding of SEO and web track metrics and Google analytics
- Experience building social media analytics reports, tracking performance, measuring KPIs, and providing recommendations
- Hands-on experience using social media to build brand awareness, drive membership, increase engagement
- Strong verbal and written communication skills
Preferred Skills:
- Experience with content creation for social media such as design, photo editing, video editing, and publishing
- Ability to identify target audiences' preferences and produce tailored content
ASSUMPTION: The ideal candidate will have a strong portfolio showcasing their social media strategy, content creation, and analytics skills.
💰 Compensation & Benefits
Salary Range: $104,000 - $130,000 annually
Benefits:
- Competitive salaries in the market of similar non-profit organizations
- Comprehensive benefits, including medical, dental, vision, life, disability, and other ancillary options
- 20 days of Paid Time Off (PTO) during the first year of employment in addition to org-wide holidays (11), and winter shutdown during the last week of December
- 4% 401(k) match after 30 days of employment
- Coverage of 100% of health insurance premiums for employees (health, vision & dental)
- $75.00 monthly cell phone reimbursement
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles, experience levels, and locations. The actual salary may vary based on the candidate's qualifications and the organization's assessment of their demonstrated fit for the role.
📌 Applicant Insights
🔍 Company Context
Industry: Non-profit Organizations
Company Size: Small (11-50 employees)
Founded: 2019
Company Description:
- REFORM Alliance aims to transform probation and parole by changing laws, systems, and culture to create real pathways to work and wellbeing
- The organization is bringing together business leaders, advocates, and bipartisan coalitions of policymakers on common-sense solutions to transform probation and parole, dramatically reduce the number of people needlessly trapped in the criminal justice system, and dramatically increase the number of people moving from supervision to work and wellbeing
- The vision is a justice system that holds people accountable and redirects back to work and wellbeing, rather than keeping people trapped in a revolving door from probation/parole to prison
Company Specialties:
- Criminal justice reform
- Probation and parole transformation
- Community development
- Policy advocacy
Company Website: REFORM Alliance
ASSUMPTION: REFORM Alliance is a mission-driven organization focused on creating meaningful change in the criminal justice system. Candidates should be passionate about the organization's mission and committed to driving impactful results.
📊 Role Analysis
Career Level: Mid-level (2-5 years)
Reporting Structure: Reports directly to the VP, Marketing & Communications
Work Arrangement: On-site (Hybrid)
Growth Opportunities:
- Potential for career advancement within the Marketing & Communications team
- Opportunities to work on high-impact campaigns and initiatives
- Chance to gain experience in a fast-paced, mission-driven environment
ASSUMPTION: This role offers opportunities for professional growth and development within the organization, as well as the chance to make a significant impact on a critical social issue.
🌍 Location & Work Environment
Office Type: Co-working space
Office Location(s): New York, New York, United States
Geographic Context:
- New York City offers a dynamic and diverse environment with ample cultural, social, and professional opportunities
- The organization's office is located in the heart of Manhattan, providing easy access to public transportation and nearby amenities
Work Schedule: Monday - Friday, 9:00 AM - 5:00 PM (with flexibility for remote work)
ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, collaborative environment and enjoy the energy and opportunities that come with working in a major city.
💼 Interview & Application Insights
Typical Process:
- Phone screen with a Talent Acquisition Team Member
- Virtual interview with the Hiring Manager (VP, Marketing & Communications)
- In-person interview with a panel consisting of Marketing & Communications team members and other relevant stakeholders
- Final virtual interview with the CEO
Key Assessment Areas:
- Social media strategy and content creation
- Data-driven decision-making and analytics
- Communication skills and cultural fit
- Problem-solving and adaptability
Application Tips:
- Highlight your relevant social media strategy, content creation, and analytics experience in your resume and cover letter
- Prepare examples of successful social media campaigns you've led or contributed to, emphasizing your role and the results achieved
- Demonstrate your understanding of REFORM Alliance's mission and how your skills and experience align with the organization's goals
- Showcase your ability to think strategically and adapt to new challenges and opportunities
ATS Keywords: Social media strategy, content creation, analytics, SEO, campaign management, influencer relations, brand awareness, engagement, data-driven decision-making, non-profit, criminal justice reform
ASSUMPTION: The interview process is designed to assess your strategic thinking, communication skills, and cultural fit for the role. Be prepared to discuss your experience with social media strategy, content creation, and analytics, as well as your passion for REFORM Alliance's mission.
🛠️ Tools & Technologies
- Social media platforms (Facebook, Twitter, Instagram, LinkedIn, TikTok, YouTube, Pinterest)
- Social media management tools (Hootsuite, Buffer, Sprout Social, etc.)
- Analytics tools (Google Analytics, Facebook Insights, Twitter Analytics, etc.)
- Content creation tools (Canva, Adobe Creative Cloud, etc.)
- Project management tools (Asana, Trello, etc.)
ASSUMPTION: The ideal candidate will have experience with a wide range of social media platforms, management tools, analytics tools, and content creation tools.
👔 Cultural Fit Considerations
Company Values:
- Mission-driven
- Collaborative
- Adaptable
- Inclusive
- Impact-focused
Work Style:
- Fast-paced
- Collaborative
- Adaptable
- Data-driven
- Mission-focused
Self-Assessment Questions:
- How do you ensure that your social media strategy aligns with the organization's mission and values?
- Can you describe a time when you had to adapt your social media strategy due to unexpected changes or challenges?
- How do you approach building and maintaining relationships with influencers and content creators to expand reach and impact?
- Can you provide an example of a successful social media campaign you've led, and how you measured its impact?
- How do you stay up-to-date with emerging social media trends and technologies, and how do you incorporate them into your strategy?
ASSUMPTION: The ideal candidate will be passionate about REFORM Alliance's mission, adaptable to change, and committed to driving impactful results through strategic social media leadership.
⚠️ Potential Challenges
- Managing multiple social media platforms and campaigns simultaneously
- Keeping up with rapidly evolving social media trends and algorithms
- Balancing the need for immediate response with long-term strategic planning
- Working with a limited budget and resources to maximize impact
- Managing expectations and feedback from multiple stakeholders
ASSUMPTION: The ideal candidate will be able to thrive in a fast-paced, dynamic environment and effectively manage multiple priorities and stakeholders.
📈 Similar Roles Comparison
- Social Media Manager - Responsible for day-to-day management of social media channels, content creation, and engagement
- Social Media Strategist - Focuses on long-term planning, strategy development, and data-driven decision-making
- Digital Marketing Manager - Oversees all digital marketing efforts, including social media, SEO, and content marketing
ASSUMPTION: The Senior Strategist, Social Media role is distinct from other social media roles in its focus on strategic leadership, data-driven decision-making, and long-term planning. It requires a strong understanding of social media trends, analytics, and campaign management, as well as the ability to work collaboratively with cross-functional teams.
📝 Sample Projects
- Developing and executing a social media campaign to raise awareness about a specific criminal justice reform initiative
- Creating and implementing a social media strategy to drive engagement and support for a legislative advocacy effort
- Managing a social media crisis communication plan to respond to unexpected events or challenges
- Building and nurturing relationships with influencers and content creators to amplify the organization's message and reach
ASSUMPTION: The ideal candidate will have experience with a wide range of social media projects, from strategic planning and execution to crisis communication and influencer relations.
❓ Key Questions to Ask During Interview
- How do you approach developing a social media strategy that aligns with the organization's mission and goals?
- Can you describe a time when you had to pivot your social media strategy due to changing circumstances, and how did you measure the impact of that change?
- How do you ensure that your social media content is engaging, on-brand, and tailored to your target audience?
- Can you provide an example of a successful social media campaign you've led, and how did you optimize it based on performance data?
- How do you balance the need for immediate response with the long-term strategic planning required for effective social media management?
- How do you approach working with a limited budget and resources to maximize the impact of your social media efforts?
ASSUMPTION: The ideal candidate will be able to articulate a clear and strategic approach to social media management, with a strong understanding of data-driven decision-making, audience engagement, and budget optimization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: Senior Strategist, Social Media
- Highlight your relevant social media strategy, content creation, and analytics experience in your resume and cover letter
- Prepare examples of successful social media campaigns you've led or contributed to, emphasizing your role and the results achieved
- Demonstrate your understanding of REFORM Alliance's mission and how your skills and experience align with the organization's goals
- Showcase your ability to think strategically and adapt to new challenges and opportunities
- Follow the application timeline and guidelines provided on the job posting
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
