Senior Strategy Director, Programmatic

📌 Core Information

🔹 Job Title: Senior Strategy Director, Programmatic

🔹 Company: Jump 450 Media

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Advertising & Marketing

🔹 Date Posted: May 13, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote (Telecommuting)

🚀 Job Overview

Key aspects of this role include:

• Strategic leadership in programmatic media landscape
• Defining and leading programmatic strategy across high-growth accounts
• Collaborating with internal teams and senior clients to drive business outcomes
• Shaping the agency's programmatic vision and innovation roadmap
• Acting as a senior strategic advisor to clients and overseeing campaign performance

ASSUMPTION: This role requires a high level of expertise and experience in programmatic media strategy and client advisory. Candidates should have a deep understanding of DSP platforms and a proven track record of managing multi-million-dollar budgets.

📋 Key Responsibilities

✅ Own strategic leadership for all programmatic engagements, developing comprehensive media plans aligned to client goals, market trends, and emerging opportunities.

✅ Shape the agency’s programmatic vision, evolving service offerings and innovation roadmap in collaboration with cross-channel leads and executive stakeholders.

✅ Act as the senior strategic advisor for clients, translating business objectives into scalable media strategies and overseeing campaign performance at a portfolio level.

✅ Partner with data, analytics, and creative teams to develop full-funnel, insight-driven campaign strategies, rooted in audience segmentation, behavioral data, and channel attribution.

✅ Guide a team in the development, optimization, and execution of complex, multi-channel media campaigns—ensuring precision, performance, and a culture of testing and iteration.

✅ Champion internal education and best practices across the programmatic discipline—upskilling teams and establishing strategic frameworks, benchmarks, and processes.

✅ Leverage advanced analytics and platform data to synthesize performance narratives and present recommendations to executive stakeholders with clarity and confidence.

✅ Proactively identify whitespace, growth opportunities, and efficiency gains across accounts and internal operations.

ASSUMPTION: The role involves a high level of strategic thinking, client management, and team leadership. Candidates should be comfortable working with complex data and presenting insights to senior stakeholders.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Advertising, Business, or a related field.

Experience: 7–10+ years of progressive experience in programmatic media, with a focus on strategic leadership and client advisory.

Required Skills:

• Deep expertise in DV360 (required), The Trade Desk, Amazon DSP, and additional programmatic platforms and measurement tools.
• Strong fluency in all programmatic tactics including display, native, video, OTT/CTV, and DOOH.
• Strategic thinker with a track record of building integrated media strategies that ladder up to business outcomes.
• Proven ability to manage complex projects, mentor team members, and collaborate across disciplines (creative, analytics, client services).
• Exceptional communication skills—able to distill complex media performance into clear, actionable insights.

Preferred Skills:

• Experience in a fast-paced, high-growth agency environment.
• Familiarity with Omnicom Media Group agencies and their processes.

ASSUMPTION: While not explicitly stated, candidates with experience in a fast-paced agency environment and familiarity with Omnicom Media Group agencies may have an advantage.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Senior Strategy Director role in the United States, the estimated salary range is $150,000 - $200,000 per year. This is an estimate and the actual salary may vary based on experience and performance.

Benefits:

• Medical, Prescription, Dental, & Vision Insurance Benefits
• Life and Accident Insurance Plans
• Short and Long Term Disability Plans
• Employee Assistance Programs
• Family Forming Plans
• Cigna Secure Travel
• Health Savings Account (HDS)
• Health Care Flexible Spending Account (FSA)
• Limited Purpose FSA
• Dependent Care FSA
• Access to MetLife Legal Plan Services
• 401k Match Plans
• Commuter Transportation Benefits
• Access to Virtual Health Services such as Telahealth, 2nd.md and Headspace
• Paid Holidays
• Flexible / Numerous PTO Days
• Volunteer Days
• Free Company Lunches
• Half-Day Fridays All Year (Not Just in the Summer!)
• New MacBook Pros and Additional Monitor on Your First Day
• Communal Meeting Rooms and Standing Workstations are Available in our NY Office
• Company Events & Happy Hours
• 10 Week Paid Parental Leave
• Tuition Reimbursement Of Up To $5,000

Working Hours: Full-time, typically 40 hours per week. However, Jump 450 offers flexible work arrangements, including remote work and half-day Fridays.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary based on experience and performance. The benefits listed are comprehensive and reflect the company's commitment to employee well-being and work-life balance.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising & Marketing

Company Size: 51-200 employees. This size allows for a mid-sized company culture with opportunities for growth and collaboration.

Founded: 2015. Jump 450 has been growing rapidly since its founding and has seen significant success in the digital performance marketing space.

Company Description:

• Jump 450 is a high-growth digital performance marketing agency that has seen rapid growth of over 150% over the past four years and doubled its staff.
• The company is based in New York City but employs experts throughout the world.
• Jump 450 has been recognized by publications such as Fast Company Magazine, Inc Magazine, and Ad Age Best Places to Work for its exceptional culture and employee development approach.

Company Specialties:

• Digital Performance Advertising
• Facebook Advertising
• Search Engine Marketing
• Conversion Rate Optimization
• Creative Services
• Analytics & Insights
• Consulting & Strategic Services
• Display Advertising
• Video Advertising
• Youtube Advertising
• Growth Hacking
• Email Marketing

Company Website: jump450.com

ASSUMPTION: Jump 450 is a high-growth agency with a strong focus on digital performance marketing. The company's rapid growth and industry recognition indicate a dynamic and innovative work environment.

📊 Role Analysis

Career Level: Senior-level role with strategic leadership responsibilities.

Reporting Structure: This role reports directly to the Head of Strategy and works closely with cross-functional teams, including data, analytics, creative, and client services.

Work Arrangement: Remote (Telecommuting) with the option to work from the New York office or other locations as needed.

Growth Opportunities:

• As a senior role, this position offers opportunities for mentorship and team leadership.
• The company's rapid growth and expansion present opportunities for career advancement and new challenges.
• Jump 450's focus on employee development and tuition reimbursement encourages continuous learning and skill development.

ASSUMPTION: This role offers significant growth opportunities, both in terms of team leadership and career advancement within the company.

🌍 Location & Work Environment

Office Type: Jump 450's headquarters is in New York City, with a beautiful office space in Brookfield Place. However, the company encourages employees to work from their home or wherever they feel most comfortable.

Office Location(s): 300 Vesey St, Floor 12, New York, NY 10282, US

Geographic Context:

• The United States offers a large and diverse market for digital performance marketing.
• New York City, as a major business hub, provides ample opportunities for networking and collaboration with industry professionals.
• Remote work allows for flexibility and the ability to work from various locations within the United States.

Work Schedule: Full-time, typically 40 hours per week, with flexible work arrangements and half-day Fridays.

ASSUMPTION: The remote work arrangement and flexible work schedule offer candidates the opportunity to balance work and personal life effectively.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-depth interview with the hiring manager and/or team members
• Final interview with senior leadership

Key Assessment Areas:

• Programmatic media strategy and planning
• Client management and communication skills
• Team leadership and mentoring
• Data analysis and presentation skills

Application Tips:

• Tailor your resume and cover letter to highlight your programmatic media strategy experience and client management skills.
• Prepare examples of your strategic planning and data analysis skills to discuss during the interview.
• Research Jump 450's company culture and values to demonstrate your fit with the organization.

ATS Keywords: Programmatic Media, Strategic Leadership, Client Advisory, DSP Platforms, Data-Driven Media Planning, Campaign Performance, Audience Segmentation, Behavioral Data, Channel Attribution, Multi-Channel Media Campaigns, Communication Skills, Project Management, Team Mentoring, Innovation, Collaboration, Testing and Iteration

ASSUMPTION: The interview process is designed to assess the candidate's strategic thinking, client management, and team leadership skills. Candidates should be prepared to discuss their programmatic media strategy experience and provide examples of their work.

🛠️ Tools & Technologies

• DV360
• The Trade Desk
• Amazon DSP
• Additional programmatic platforms and measurement tools

ASSUMPTION: Candidates should have deep expertise in DV360 (required), The Trade Desk, Amazon DSP, and additional programmatic platforms and measurement tools.

👔 Cultural Fit Considerations

Company Values:

• Problem-solving
• Ownership
• Execution
• Thought leadership
• Innovation
• Collaboration

Work Style:

• Dynamic and fast-paced environment
• Focus on problem-solving and innovation
• Collaborative and team-oriented culture
• Flexible work arrangements and remote work options

Self-Assessment Questions:

• Do you thrive in a dynamic and fast-paced environment?
• Are you comfortable working remotely and managing your time effectively?
• Do you have strong problem-solving skills and a focus on innovation?
• Are you a collaborative team player who enjoys working with cross-functional teams?

ASSUMPTION: Jump 450 values a dynamic and collaborative work environment that encourages innovation and problem-solving. Candidates should assess their fit with the company's values and work style before applying.

⚠️ Potential Challenges

• The role requires a high level of expertise and experience in programmatic media strategy and client advisory.
• The fast-paced and high-growth nature of the agency may present challenges in terms of workload and adaptability.
• The remote work arrangement may require strong self-motivation and time management skills.
• The role involves working with senior clients and executive stakeholders, which may present challenges in terms of communication and influence.

ASSUMPTION: While this role offers significant opportunities for growth and impact, it also presents challenges in terms of expertise, workload, adaptability, and communication.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on strategic leadership and client advisory in the programmatic media landscape.
• Compared to other senior strategy roles, this position offers a unique focus on programmatic media strategy and the opportunity to shape the agency's vision in this area.
• Career paths in this role may lead to senior leadership positions within the agency or other related fields.

ASSUMPTION: This role offers a unique focus on programmatic media strategy and the opportunity to shape the agency's vision in this area. Candidates should consider their interest in this specific focus and the potential career paths it may offer.

📝 Sample Projects

• Developing a comprehensive media plan for a high-growth account, aligning client goals with market trends and emerging opportunities.
• Conducting a competitive analysis and identifying whitespace opportunities for a client's programmatic media strategy.
• Optimizing a multi-channel media campaign to improve performance and efficiency, using data-driven insights and testing.

ASSUMPTION: These sample projects reflect the strategic, data-driven, and collaborative nature of the role. Candidates should be prepared to discuss their experience with similar projects and the insights they gained.

❓ Key Questions to Ask During Interview

• How does this role fit into the agency's overall strategy and vision for programmatic media?
• What are the key priorities for this role in the first 90 days?
• How does Jump 450 support the professional development and growth of its employees?
• What is the typical career path for someone in this role, and how has it evolved over time?
• How does Jump 450 foster a culture of innovation and collaboration, particularly in a remote work environment?

ASSUMPTION: These key questions are designed to help candidates understand the role's strategic context, priorities, and growth opportunities, as well as the company's culture and support for employee development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your programmatic media strategy experience and client management skills.
• Prepare examples of your strategic planning and data analysis skills to discuss during the interview.
• Research Jump 450's company culture and values to demonstrate your fit with the organization.
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.