Senior Tech SEO Specialist

📌 Core Information

🔹 Job Title: Senior Tech SEO Specialist

🔹 Company: Patrianna

🔹 Location: Gibraltar

🔹 Job Type: Full-Time

🔹 Category: Advertising Services

🔹 Date Posted: May 7, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading and executing multi-brand technical SEO and outreach strategies across multiple markets
• Conducting comprehensive technical SEO audits and optimizing website architecture
• Collaborating with cross-functional teams to ensure SEO best practices are implemented
• Mentoring junior SEO team members and staying updated with the latest search engine algorithms

ASSUMPTION: This role requires a high level of technical expertise and experience in leading SEO projects. Candidates should be comfortable working in a dynamic, global environment and have a strong understanding of the iGaming industry.

📋 Key Responsibilities

✅ Conduct comprehensive technical SEO audits and identify areas for improvement to enhance our websites’ rankings, conversion rates, and overall user experience.

✅ Oversee and optimize website architecture, internal link structure, and other important on-page factors.

✅ Monitor and analyze website performance and search engine rankings, and adjust strategies accordingly.

✅ Collaborate with product teams, web developers, and other teams to ensure SEO best practices are implemented in coding and content creation.

✅ Stay updated with the latest search engine algorithms and trends to ensure compliance and capitalize on emerging opportunities.

✅ Lead and mentor junior SEO team members, providing training and support to develop their skills in technical SEO.

✅ Maintain multilingual and multiregional JS-based websites (SPA).

✅ Plan, manage, and monitor our outreach (link-building) activities.

ASSUMPTION: This role requires a strong focus on technical SEO aspects, with a significant portion of time dedicated to auditing, optimizing, and monitoring website performance.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Computer Science, or a related field (or equivalent experience)

Experience: Extensive experience (5-10 years) in technical SEO, with a strong track record in the iGaming industry

Required Skills:

• Proven expertise in technical SEO, including conducting comprehensive site audits, implementing schema markup, structured data, knowledge graphs, hreflang tags, canonical tags, and other advanced SEO elements
• Solid proficiency in web technologies such as HTML, CSS, and JavaScript, along with a deep understanding of server responses. Experience building websites from scratch is a significant advantage
• Hands-on experience with CMS platforms, particularly WordPress
• Strong command of international SEO practices, including proper implementation of hreflang and managing multilingual/multiregional site structures
• Advanced user of SEO tools like Screaming Frog, Google Search Console, Google Analytics, SEMrush, and Ahrefs
• In-depth knowledge of technical SEO for JavaScript-based websites (SPAs), dynamic rendering, and mobile-first optimizations
• Ability to analyze website performance metrics and translate findings into clear, actionable SEO strategies
• Experience in link-building strategy, including manual evaluation based on domain authority, relevance, and trust signals
• Thorough understanding of Google algorithm updates and their impact on search rankings
• Proven leadership experience, with the ability to manage SEO projects end-to-end and mentor junior team members

Preferred Skills:

• Proficiency in Python, particularly for automating SEO tasks, data processing, and API integration

ASSUMPTION: Candidates should have a strong background in technical SEO and be comfortable working with various SEO tools and web technologies. Leadership experience is crucial for this role, as it involves managing projects and mentoring junior team members.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between €50,000 and €70,000 per year, based on industry standards for a Senior SEO Specialist in Gibraltar with 5-10 years of experience.

Benefits:

• Competitive salary
• Performance-based bonuses
• Health insurance
• Retirement plan
• Professional development opportunities

Working Hours: Full-time position with standard working hours (Monday-Friday, 9:00 AM - 5:30 PM), with flexibility for occasional remote work

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills. Benefits may also vary based on individual circumstances and company policies.

📌 Applicant Insights

🔍 Company Context

Industry: Patrianna operates in the advertising services industry, focusing on digital advertising and marketing for social gaming groups.

Company Size: Patrianna is a small company with 2-10 employees, providing a close-knit work environment where individual contributions can have a significant impact.

Founded: Patrianna was founded in 2021, making it a relatively new company with a short but successful history in the digital advertising space.

Company Description:

• Patrianna is a growth marketing partner working exclusively with dynamic and rapidly expanding social gaming groups
• The company operates globally, combining expertise, ambition, and a collaborative spirit to deliver exceptional results
• Patrianna focuses on scaling growth across affiliates, paid social, programmatic, and PPC channels

Company Specialties:

• Digital Advertising
• Digital Marketing
• Affiliate Marketing
• Paid Social
• Programmatic Advertising
• PPC Management

Company Website: https://www.medialicious.com

ASSUMPTION: Patrianna's focus on the social gaming industry and global operations provide unique opportunities for candidates to work on diverse projects and gain exposure to international markets.

📊 Role Analysis

Career Level: This role is at the senior level, requiring a high degree of expertise and experience in technical SEO. Candidates should have a proven track record of success in leading SEO projects and mentoring junior team members.

Reporting Structure: The Senior Tech SEO Specialist will report directly to the Head of SEO and work closely with cross-functional teams, including product teams, web developers, and other SEO specialists.

Work Arrangement: This role is primarily on-site, with occasional flexibility for remote work. Candidates should be comfortable working in an office environment and collaborating with team members in person.

Growth Opportunities:

• As a senior role, this position offers opportunities for career progression within the SEO team or into management positions
• Candidates can expect to gain experience working on diverse projects and honing their technical SEO skills
• Patrianna's global operations provide opportunities for international travel and exposure to new markets

ASSUMPTION: This role offers significant growth potential for candidates with the right skills and experience, as Patrianna continues to expand its client base and operations.

🌍 Location & Work Environment

Office Type: Patrianna's office is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): Gibraltar, with occasional remote work flexibility

Geographic Context:

• Gibraltar is a British Overseas Territory located at the southern tip of the Iberian Peninsula, sharing a border with Spain
• The territory enjoys a Mediterranean climate with mild winters and hot, dry summers
• Gibraltar offers a mix of British and Mediterranean cultures, with English as the official language

Work Schedule: Standard working hours are Monday-Friday, 9:00 AM - 5:30 PM, with occasional flexibility for remote work

ASSUMPTION: Gibraltar's unique cultural blend and Mediterranean climate provide a pleasant work environment for candidates, with opportunities for outdoor activities and cultural experiences.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical SEO assessment or case study presentation
• Final interview with the Head of SEO and other senior team members

Key Assessment Areas:

• Technical SEO expertise and problem-solving skills
• Leadership and mentoring abilities
• Cultural fit and alignment with Patrianna's values
• Communication and collaboration skills

Application Tips:

• Tailor your resume and cover letter to highlight your technical SEO experience and achievements
• Be prepared to discuss your approach to technical SEO audits, optimizations, and monitoring
• Demonstrate your understanding of the iGaming industry and Patrianna's focus on social gaming groups
• Showcase your leadership experience and ability to mentor junior team members

ATS Keywords: Technical SEO, Python, Screaming Frog, HTML, CSS, JavaScript, CMS, WordPress, International SEO, Link-Building, Google Search Console, Google Analytics, SEMrush, Ahrefs, Schema Markup, Dynamic Rendering, Mobile-First Optimization

ASSUMPTION: Patrianna's recruitment process is designed to assess candidates' technical SEO skills and cultural fit, with a focus on finding the best fit for the team and the company's long-term goals.

🛠️ Tools & Technologies

• SEO tools: Screaming Frog, Google Search Console, Google Analytics, SEMrush, Ahrefs
• Programming languages: Python
• Web technologies: HTML, CSS, JavaScript
• CMS platforms: WordPress

ASSUMPTION: Candidates should be comfortable using a variety of SEO tools and web technologies, with a strong preference for proficiency in Python for automating SEO tasks.

👔 Cultural Fit Considerations

Company Values:

• Expertise: Patrianna values deep knowledge and continuous learning in the digital advertising space
• Ambition: The company encourages employees to set ambitious goals and strive for excellence
• Collaboration: Patrianna fosters a collaborative work environment, where team members support each other to achieve common objectives

Work Style:

• Data-driven: Patrianna makes decisions based on data and analytics, with a focus on continuous improvement
• Global: The company operates globally, providing opportunities for international collaboration and exposure to diverse markets
• Dynamic: Patrianna's work environment is fast-paced and ever-changing, with a focus on adaptability and innovation

Self-Assessment Questions:

• Do you have a strong passion for technical SEO and a proven track record of success in the field?
• Are you comfortable working in a dynamic, global environment and collaborating with cross-functional teams?
• Do you thrive in a data-driven work environment and enjoy analyzing website performance metrics?

ASSUMPTION: Candidates who are passionate about technical SEO, comfortable working in a global environment, and data-driven in their approach will be well-suited to Patrianna's company culture and work style.

⚠️ Potential Challenges

• Keeping up with the latest search engine algorithms and trends, as the field of SEO is constantly evolving
• Managing multiple projects and priorities, as the role involves leading SEO strategies for multiple brands and markets
• Collaborating effectively with cross-functional teams, as the role requires close coordination with product teams, web developers, and other SEO specialists
• Adapting to Patrianna's dynamic work environment, as the company continues to grow and expand its client base

ASSUMPTION: These challenges can be overcome by candidates who are proactive, adaptable, and committed to continuous learning and improvement.

📈 Similar Roles Comparison

• Compared to other Senior SEO Specialist roles, this position places a greater emphasis on technical SEO aspects, such as website architecture and dynamic rendering
• In the iGaming industry, this role requires a strong understanding of the unique challenges and opportunities presented by social gaming groups
• Career progression in this role may involve moving into management positions within the SEO team or exploring opportunities in related fields, such as digital marketing or advertising

ASSUMPTION: Candidates should consider the unique aspects of this role and how it compares to other Senior SEO Specialist positions in the industry when evaluating their fit and career goals.

📝 Sample Projects

• Conducting a comprehensive technical SEO audit of a multilingual, multiregional JS-based website (SPA) and implementing optimizations to improve search engine rankings and user experience
• Developing and executing a link-building strategy for a newly launched social gaming brand, focusing on manual evaluation based on domain authority, relevance, and trust signals
• Monitoring and analyzing website performance metrics for multiple brands and markets, and adjusting SEO strategies accordingly to maximize conversion rates and revenue

ASSUMPTION: These sample projects illustrate the technical SEO focus and global scope of the role, as well as the importance of data-driven decision-making and continuous optimization.

❓ Key Questions to Ask During Interview

• Can you describe the typical SEO project lifecycle at Patrianna, from audit to implementation to monitoring?
• How does Patrianna approach international SEO, and what tools and strategies do you use to manage multilingual and multiregional site structures?
• Can you provide examples of how Patrianna has adapted to changes in search engine algorithms and trends in the past?
• How does Patrianna support the professional development of its SEO team members, and what opportunities are there for career growth within the company?
• What is the typical work arrangement for this role, and how does Patrianna approach remote work and flexibility?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company culture, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your technical SEO experience and achievements, using the ATS keywords provided
• Prepare for your technical SEO assessment or case study presentation by brushing up on your skills and reviewing recent search engine algorithm updates
• Research Patrianna's focus on the social gaming industry and be prepared to discuss how your experience and skills align with the company's goals and values
• Follow up with Patrianna one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.