N

Senior Technical SEO Specialist

Newfold Digital
Full-time
Remote
Worldwide
πŸ” SEO & Content Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Technical SEO Specialist

πŸ”Ή Company: Newfold Digital

πŸ”Ή Location: India - Remote

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Software Development

πŸ”Ή Date Posted: 2025-04-11

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: Remote

πŸš€ Job Overview

Key aspects of this role include:

  • Driving technical SEO strategy and roadmap for multiple properties
  • Implementing scalable solutions for SEO challenges at scale
  • Collaborating cross-functionally with engineering, content, and product teams
  • Optimizing site performance and core web vitals
  • Managing international SEO and multi-region strategies

ASSUMPTION: This role requires a high level of technical expertise and experience in large-scale site optimization. It involves both strategic planning and hands-on execution.

πŸ“‹ Key Responsibilities

βœ… Own and drive the technical SEO roadmap, prioritizing high-impact initiatives

βœ… Develop and implement scalable solutions for SEO challenges across multiple properties

βœ… Conduct regular audits to improve crawlability, indexation, and site architecture

βœ… Identify and fix duplicate content, canonicalization, and internal linking issues

βœ… Monitor and optimize crawl budget and improve site efficiency at scale

βœ… Lead initiatives to improve page speed, LCP, CLS, and INP across all domains

βœ… Work closely with the Web Council, Creative, and engineering teams to implement fixes

βœ… Optimize use of CDNs, caching, lazy loading, and server-side rendering

βœ… Analyze and resolve JavaScript SEO issues for React, Angular, or other JS frameworks

βœ… Use Python, SQL, or JavaScript to automate audits, log analysis, and reporting

βœ… Conduct log file analysis to understand search engine crawl patterns

βœ… Implement and optimize structured data (Schema.org) to enhance visibility

βœ… Set up and manage server-side SEO elements (redirects, .htaccess, header responses)

βœ… Oversee hreflang implementation and international SEO strategy

βœ… Optimize ccTLDs, subdirectories, and geo-targeting for search engines

βœ… Work with content and localization teams to ensure SEO-friendly translations

βœ… Work closely with engineering, content, and product teams to integrate SEO best practices

βœ… Communicate technical SEO concepts to non-technical stakeholders

βœ… Provide training and documentation on technical SEO best practices

ASSUMPTION: This role requires a strong understanding of technical SEO concepts and the ability to communicate them effectively to both technical and non-technical stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Computer Science, Marketing, or a related field

Experience: 6+ years of hands-on technical SEO experience, preferably in hosting, SaaS, or e-commerce

Required Skills:

  • Proven track record of leading technical SEO strategy and execution
  • Strong understanding of Google's crawling, rendering, and indexing mechanisms
  • Expertise in Core Web Vitals and site speed optimization
  • Advanced knowledge of structured data, canonicalization, pagination, and redirects
  • Experience with international SEO, hreflang, and multi-region site structures
  • Proficiency with SEO tools: Screaming Frog, ContentKing, GSC, GA4, Adobe Analytics

Preferred Skills:

  • Coding experience in Python, SQL, JavaScript for SEO automation
  • Familiarity with CDNs, caching, and server configurations
  • Knowledge of headless CMS, SSR, and JavaScript frameworks
  • Experience working in agile environments (sprints, JIRA, Asana)

ASSUMPTION: Candidates should have a solid foundation in technical SEO and a proven track record of driving results in a large-scale environment.

πŸ’° Compensation & Benefits

Salary Range: INR 25,00,000 - 35,00,000 per annum (Estimated based on industry standards for the role, experience level, and location)

Benefits:

  • Health Insurance
  • Education/Certification Sponsorships
  • Flexi-leaves
  • Free Domain
  • WordPress Blog

Working Hours: Full-time (40 hours/week) with flexible work arrangements

ASSUMPTION: The salary range is estimated based on industry standards for the role, experience level, and location. Actual compensation may vary based on the company's internal policies and the candidate's qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Newfold Digital operates in the competitive web technology industry, serving nearly seven million customers globally. They provide a wide range of web services, including domains, hosting, and online marketing.

Company Size: Newfold Digital has 1,001-5,000 employees, providing ample opportunities for collaboration and growth.

Founded: 2021 (through the combination of Endurance Web Presence and Web.com Group)

Company Description:

  • Leading web technology company serving nearly seven million customers globally
  • Portfolio of brands includes: Bluehost, CrazyDomains, HostGator, Network Solutions, Register.com, Web.com, Yoast, and many others
  • Helps customers build a digital presence that delivers results with extensive product offerings and personalized support

Company Specialties:

  • websites
  • domains
  • hosting
  • online marketing
  • SEO
  • website builder
  • and WordPress

Company Website: newfold.com

ASSUMPTION: Newfold Digital's extensive portfolio of brands and wide range of services provide ample opportunities for career growth and development.

πŸ“Š Role Analysis

Career Level: Senior-level role with potential for growth into a management or leadership position

Reporting Structure: This role reports directly to the SEO Manager or a similar role within the organization

Work Arrangement: Hybrid work environment with the option to work from home, hybrid, or work from the office

Growth Opportunities:

  • Potential to move into a management or leadership role within the SEO team
  • Opportunities to work on high-impact projects and drive significant results
  • Chance to collaborate with and learn from experienced professionals across various teams

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills and take on more responsibilities over time.

🌍 Location & Work Environment

Office Type: Hybrid work environment with offices in multiple locations worldwide

Office Location(s): 5335 Gate Pkwy, Jacksonville, Florida, US; Burlington, MA, US; Singapore, SG; Mumbai, IN; Toronto, CA; Austin, TX, US; Tempe, AZ, US; Tenerife, ES; Hong Kong, CN; Melbourne, AU; Sydney, AU; New Plymouth, NZ; Cebu, PH; Kyiv, UA; Boise, ID, US; Buenos Aires, AR

Geographic Context:

  • India - Remote: The role is remote, allowing for flexibility in work hours and location
  • Timezone: India Standard Time (IST, UTC +5:30)
  • Cities nearby: Mumbai, Pune, Bengaluru, Chennai, Delhi, Kolkata

Work Schedule: Full-time (40 hours/week) with flexible work arrangements

ASSUMPTION: The remote nature of this role provides flexibility in work hours and location, allowing candidates to balance their personal and professional lives more effectively.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the hiring manager
  • Technical assessment or test
  • Final round interview with the SEO Manager or a similar role
  • Background check and offer

Key Assessment Areas:

  • Technical SEO knowledge and experience
  • Problem-solving skills and ability to think critically
  • Communication and collaboration skills
  • Cultural fit and alignment with company values

Application Tips:

  • Highlight relevant experience and achievements in your resume, focusing on technical SEO projects and results
  • Prepare for technical assessments by brushing up on your SEO knowledge and tools
  • Research the company and its products to demonstrate your understanding and enthusiasm during the interview
  • Be ready to discuss your approach to SEO strategy, execution, and problem-solving
  • ATS Keywords: Technical SEO, Site Optimization, Automation, International SEO, Core Web Vitals, JavaScript SEO, Structured Data, Crawlability, Indexation, Site Architecture, SEO Tools, Cross-Team Collaboration, Content Optimization, Performance Optimization, Hreflang Implementation, Server-Side SEO, Log File Analysis

    ASSUMPTION: The interview process will focus on assessing the candidate's technical SEO skills, problem-solving abilities, and cultural fit within the organization.

    πŸ› οΈ Tools & Technologies

    • SEO tools: Screaming Frog, ContentKing, GSC, GA4, Adobe Analytics
    • Programming languages: Python, SQL, JavaScript
    • Web development: HTML, CSS, JavaScript
    • CMS: WordPress, headless CMS
    • Server-side rendering (SSR)
    • JavaScript frameworks: React, Angular
    • CDNs: Cloudflare, Akamai
    • Caching
    • Agile project management: JIRA, Asana

    ASSUMPTION: The tools and technologies listed are not exhaustive and may vary based on the specific projects and teams the candidate works with.

    πŸ‘” Cultural Fit Considerations

    Company Values:

    • Customer-centric
    • Collaborative
    • Innovative
    • Accountable
    • Inclusive

    Work Style:

    • Agile and adaptable
    • Data-driven and analytical
    • Strong communicator and collaborator
    • Proactive and results-oriented
    • Continuously learning and improving

    Self-Assessment Questions:

    • How do you ensure that your SEO strategies align with the company's customer-centric approach?
    • Can you provide an example of a time when you had to adapt your SEO approach due to changing circumstances or new data?
    • How do you approach collaborating with non-technical stakeholders to communicate complex SEO concepts effectively?

    ASSUMPTION: Candidates should demonstrate a strong fit with Newfold Digital's company values and work style, with a particular emphasis on customer-centricity, collaboration, and adaptability.

    ⚠️ Potential Challenges

    • Managing multiple projects and priorities simultaneously
    • Working with large, complex websites with millions of pages
    • Keeping up with frequent algorithm updates and industry trends
    • Collaborating with remote teams across different time zones
    • Balancing technical SEO work with strategic planning and communication

    ASSUMPTION: The role may present challenges in managing multiple projects, working with large-scale websites, and keeping up with industry trends. However, these challenges also present opportunities for growth and learning.

    πŸ“ˆ Similar Roles Comparison

    • This role differs from related positions in its focus on technical SEO strategy and execution at a large scale
    • Compared to other SEO roles, this position requires a higher level of technical expertise and experience
    • Career path comparison: This role can lead to management or leadership positions within the SEO team or related fields

    ASSUMPTION: This role offers unique opportunities for growth and development, with a focus on technical SEO strategy and execution at a large scale.

    πŸ“ Sample Projects

    • Implementing a scalable solution to improve crawlability and indexation for a large e-commerce website with millions of pages
    • Conducting a comprehensive audit and optimization of a multi-region site structure for an international SEO project
    • Developing and executing a Core Web Vitals optimization strategy for a high-traffic news website

    ASSUMPTION: These sample projects demonstrate the type of high-impact, large-scale SEO work required for this role.

    ❓ Key Questions to Ask During Interview

    • What are the most significant SEO challenges currently facing the company, and how does this role address them?
    • How does the SEO team collaborate with other departments, such as engineering, content, and product, to drive results?
    • What opportunities are there for professional growth and development within the SEO team or the company as a whole?
    • How does the company support work-life balance for employees, particularly those working remotely?
    • What are the company's plans for expanding its SEO efforts in the coming years, and how does this role contribute to those plans?

    ASSUMPTION: Asking these questions will help candidates better understand the role's responsibilities, the company's SEO goals, and the opportunities for growth and development.

    πŸ“Œ Next Steps for Applicants

    To apply for this position:

    • Submit your application through this link
    • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
    • Prepare for technical assessments by brushing up on your SEO knowledge and tools
    • Research the company and its products to demonstrate your understanding and enthusiasm during the interview
    • Follow up with the hiring manager one week after your interview to express your continued interest in the position

    ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.