📌 Core Information
🔹 Job Title: Senior Territorial Marketing Manager (Workers Compensation)
🔹 Company: Berkshire Hathaway Homestate Companies
🔹 Location: Bay Area, California
🔹 Job Type: On-site
🔹 Category: Insurance
🔹 Date Posted: April 16, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Business development and brand strategy within a specified territory
- Evaluating production patterns and resolving barriers to growth
- Collaboration with various teams to enhance agency performance
- Improving customer experience and ease of doing business
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and a deep understanding of the workers' compensation insurance industry.
📋 Key Responsibilities
✅ Develop and execute territory plans, aligning with regional resources to understand territorial differences in opportunity and profit potential
✅ Position BHHC as the market of choice with agents and target markets, proactively searching for new agency appointments and opportunities for book transfers
✅ Monitor agency growth and profitability, proactively identifying performance gaps, trends, and issues, and developing agency profit improvement and growth plans
✅ Manage agency partnerships, processing agency appointments and terminations, and initiating renewal strategy discussions
✅ Conduct in-person agency visits and participate in prospect meetings, claims reviews, meet and greets, and stewardship meetings
✅ Gather, analyze, and evaluate competitor information and territory opportunities, developing action plans that make use of competitor intelligence
✅ Work with marketing, underwriting, and IT to ensure ease of doing business in templates, systems, and product offerings
✅ Develop and maintain accurate producer profiles, business plans, agency files, and Bravo contacts
✅ Perform special assignments and projects as assigned
ASSUMPTION: This role involves extensive travel for agency visits and requires strong organizational skills to manage multiple priorities and projects.
🎯 Required Qualifications
Education: Bachelor’s degree from an accredited college or university
Experience: Minimum five years of related experience in the workers’ compensation insurance industry, preferably in a marketing or underwriting role
Required Skills:
- Proven business development and strategic planning skills
- Strong communication and presentation skills
- Excellent analytical and problem-solving skills
- Proficient in Microsoft Office suite of applications
- Ability to quickly master proprietary and vended software applications
Preferred Skills:
- Fluency in Spanish
- Experience with CRM software (e.g., Salesforce, HubSpot)
- Knowledge of the California workers' compensation market
ASSUMPTION: While not explicitly stated, proficiency in Spanish and knowledge of the California workers' compensation market may be beneficial for success in this role.
💰 Compensation & Benefits
Salary Range: $132,660 - $171,610 per year
Benefits:
- Bonus eligibility
- Paid Time Off
- Paid Holidays
- Retirement Savings Match
- Group Health Insurance
- Life and AD&D Insurance
- Long Term Disability Insurance
- Paid Community Volunteer Day
- Employee Assistance Program
- Tuition Reimbursement Program
- Employee Referral Program
- Diversity, Equity and Inclusion Program
Working Hours: Full-time, typically 40 hours per week, with flexible scheduling for travel and agency visits
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Insurance, with a focus on workers' compensation
Company Size: 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration
Founded: 1970, with over 50 years of experience in the insurance industry
Company Description:
- Berkshire Hathaway Homestate Companies (BHHC) offers insurance products from coast to coast
- Relationships are the cornerstone of BHHC's culture, with a commitment to doing the right thing and investing in the business
- BHHC is committed to financial strength and integrity, with an A++ financial strength rating from A.M. Best
Company Specialties:
- Commercial Auto and Commercial Property
Company Website: https://www.bhhc.com
ASSUMPTION: BHHC's commitment to relationships and doing the right thing creates a positive work environment focused on customer satisfaction and employee success.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the marketing and business development fields
Reporting Structure: This role reports directly to the Marketing Manager and collaborates with various teams, including underwriting, management, and corporate resources
Work Arrangement: On-site, with extensive travel for agency visits and meetings
Growth Opportunities:
- Advancement to a regional or national marketing role
- Expansion into other lines of business within BHHC
- Development of leadership and management skills through team mentoring and project management
ASSUMPTION: Success in this role may lead to increased responsibilities and career advancement opportunities within BHHC.
🌍 Location & Work Environment
Office Type: On-site, with a focus on collaboration and teamwork
Office Location(s): Bay Area, California
Geographic Context:
- The Bay Area offers a diverse and vibrant business environment, with numerous insurance and financial services companies
- The region is known for its high cost of living, with competitive salaries and benefits packages to match
- The Bay Area is home to numerous cultural attractions, outdoor activities, and entertainment options
Work Schedule: Full-time, typically 40 hours per week, with flexible scheduling for travel and agency visits
ASSUMPTION: The Bay Area's competitive business environment and high cost of living may attract experienced and motivated candidates seeking to advance their careers in the insurance industry.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-person or video interview with the marketing team and other stakeholders
- Final interview with the senior leadership team
- Background check and offer extension
Key Assessment Areas:
- Industry knowledge and experience
- Business development and strategic planning skills
- Communication and presentation skills
- Problem-solving and analytical skills
- Cultural fit and alignment with BHHC's values
Application Tips:
- Highlight relevant industry experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and BHHC's mission
- Prepare for behavioral and situational interview questions focused on business development, problem-solving, and communication skills
- Research BHHC's company culture and values to demonstrate your cultural fit
ATS Keywords: Business development, brand strategy, agency management, market analysis, competitive intelligence, customer experience, profit improvement, collaboration, communication, data analysis, relationship building, strategic planning, project management, sales strategy, underwriting knowledge, territory management
ASSUMPTION: BHHC's interview process is designed to assess candidates' industry knowledge, skills, and cultural fit, with a focus on business development and strategic planning.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Proficiency in Microsoft Office Suite and CRM software is essential for success in this role, with additional tools and technologies potentially required based on specific projects or initiatives.
👔 Cultural Fit Considerations
Company Values:
- Relationships matter
- Do the right thing
- Invest in our business
Work Style:
- Collaborative and team-oriented
- Focused on customer satisfaction and ease of doing business
- Adaptable and responsive to market changes and opportunities
Self-Assessment Questions:
- How do you demonstrate BHHC's value of 'relationships matter' in your daily work?
- Can you provide an example of a time when you 'did the right thing,' even when faced with challenges or obstacles?
- How do you 'invest in our business' through your work, and what specific initiatives or projects have you led to drive growth and profitability?
ASSUMPTION: BHHC's company values and work style create a positive and collaborative work environment focused on customer satisfaction and employee success.
⚠️ Potential Challenges
- Extensive travel requirements for agency visits and meetings
- Managing multiple priorities and projects simultaneously
- Navigating a competitive and dynamic insurance market
- Adapting to changes in the business environment and market trends
ASSUMPTION: Success in this role requires strong organizational skills, adaptability, and the ability to manage multiple priorities and projects effectively.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on business development and brand strategy within a specified territory
- Industry-specific context: The workers' compensation insurance market is highly competitive and regulated, requiring a deep understanding of industry trends and regulations
- Career path comparison: Success in this role may lead to advancement opportunities within BHHC's marketing and business development fields
ASSUMPTION: This role offers unique opportunities for business development and strategic planning within a specified territory, with potential for career advancement within BHHC.
📝 Sample Projects
- Developing and executing a territory plan to drive agency growth and profitability
- Identifying and capitalizing on new business opportunities within a specified territory
- Improving agency performance and customer experience through targeted initiatives and projects
ASSUMPTION: These sample projects demonstrate the strategic and business development-focused nature of this role, with a focus on driving agency growth and profitability.
❓ Key Questions to Ask During Interview
- How does BHHC support the professional development and growth of its marketing and business development team members?
- Can you describe the typical career path for a successful Senior Territorial Marketing Manager within BHHC?
- How does BHHC foster a culture of collaboration and teamwork within its marketing and business development teams?
- What are the most significant challenges facing the workers' compensation insurance market, and how does BHHC plan to address them?
- How does BHHC measure the success of its marketing and business development efforts, and what key performance indicators (KPIs) are used to track progress?
ASSUMPTION: Asking these questions demonstrates your interest in BHHC's company culture, career growth opportunities, and the challenges and strategies within the workers' compensation insurance market.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant industry experience and achievements
- Write a cover letter demonstrating your understanding of the role and BHHC's mission
- Prepare for behavioral and situational interview questions focused on business development, problem-solving, and communication skills
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
