Senior Trade Marketing Executive

📌 Core Information

🔹 Job Title: Senior Trade Marketing Executive

🔹 Company: Treasury Wine Estates (TWE)

🔹 Location: Shanghai, China

🔹 Job Type: On-site

🔹 Category: Beverage Manufacturing

🔹 Date Posted: May 22, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing and executing BTL elements and experiential programs for key brand initiatives.
• Building strong relationships with internal stakeholders and managing agency relationships.
• Assisting in sales execution plans and communicating key portfolio initiatives across various channels and markets.
• Ensuring compliance with company policies, procedures, and governance.

ASSUMPTION: This role requires a high level of organization, communication, and project management skills to successfully manage multiple projects and stakeholders.

📋 Key Responsibilities

✅ Manage and execute BTL elements and experiential programs for key brand initiatives.

✅ Build strong relationships with internal stakeholders and manage agency relationships to achieve the best results.

✅ Assist in the delivery of final execution plans for the retail channel.

✅ Continuously track and manage $A&P spend for agreed projects.

✅ Manage brand POS and inventory.

✅ Monitor key program execution, capture learnings, and drive continuous improvement.

✅ Actively participate in continuous improvement around culture and personal development.

✅ Assist in managing and executing sales execution plans for key portfolio initiatives.

✅ Communicate and engage with the sales team for key portfolio initiatives across various channels and markets.

✅ Ensure compliance with company policies, procedures, and governance, including Corporate Social Responsibilities, Risk Management, and Health and Safety.

ASSUMPTION: This role involves a high degree of multitasking, prioritization, and attention to detail to ensure projects are completed on time and to a high standard.

🎯 Required Qualifications

Education: Bachelor's Degree or above, with a marketing major preferred

Experience: 2-3 years of working experience in project management, marketing, PR, or event management. FMCG trade marketing experience of 3+ years is preferred.

Required Skills:

• Strong project management and planning skills
• Clear and confident communication skills
• Ability to work autonomously and self-regulate workflow and approvals
• Proven experience in creation and implementation of BTL programs
• Experience in managing agencies
• Experience in managing $A&P budgets

Preferred Skills:

• FMCG retail channel experience

ASSUMPTION: Candidates with relevant industry experience and a strong portfolio demonstrating their project management and marketing skills will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Senior Trade Marketing Executive in Shanghai, the estimated salary range is ¥350,000 - ¥450,000 per year. This estimate takes into account the candidate's experience level, the company's size, and the location.

Benefits:

• Health insurance
• Retirement plan
• Employee discounts on TWE products

Working Hours: Full-time, typically 40 hours per week. Overtime may be required during peak periods.

ASSUMPTION: The provided salary range is an estimate and may vary based on the candidate's specific experience, qualifications, and negotiation skills.

📌 Applicant Insights

🔍 Company Context

Industry: Treasury Wine Estates (TWE) operates in the beverage manufacturing industry, with a focus on wine production and distribution.

Company Size: TWE is a large company with over 10,000 hectares of vineyards, 70+ wine brands, and over 2,600 team members worldwide. This size offers opportunities for career growth and exposure to diverse projects.

Founded: TWE was founded in 1993 and has since grown into a global leader in the wine industry.

Company Description:

• TWE is a global leader in wine, known for its portfolio of iconic brands such as Penfolds, DAOU, and Beringer.
• The company is led by its purpose, Boldly Cultivating, which focuses on creating value through its brands, wine, people, and environment for enriched and joyful communities.
• TWE is structured as a portfolio-led business with three key divisions – Penfolds, Treasury Premium Brands, and Treasury Americas – supported by centralised business, supply, and corporate functions.

Company Specialties:

• FMCG
• Consumer Goods
• Wine
• Global Career Opportunities
• ASX listed company
• Liquor and Beverage

Company Website: http://www.tweglobal.com/

ASSUMPTION: TWE's global presence and diverse portfolio offer candidates the opportunity to work on international projects and gain exposure to various brands and markets.

📊 Role Analysis

Career Level: This role is at the senior level, requiring a high degree of experience and expertise in trade marketing and project management.

Reporting Structure: The Senior Trade Marketing Executive will report directly to the Line Manager and work closely with internal stakeholders and agency partners.

Work Arrangement: This is an on-site role, requiring the candidate to be based in Shanghai, China. The work arrangement is full-time, with a typical workweek of 40 hours.

Growth Opportunities:

• Progression to a management role within the trade marketing team.
• Expansion into other areas of marketing or related fields within the company.
• International assignments or secondments to TWE's global offices.

ASSUMPTION: TWE's large size and global presence provide ample opportunities for career growth and development within the company.

🌍 Location & Work Environment

Office Type: TWE's Shanghai office is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): 50 Scotts Road, Singapore, SG

Geographic Context:

• Shanghai is a major commercial hub and the largest city in China, offering a vibrant and dynamic work environment.
• The city is known for its rich history, diverse culture, and modern infrastructure.
• Shanghai is home to a large expat community, providing ample opportunities for social and professional networking.

Work Schedule: The typical work schedule is Monday to Friday, 9:00 AM to 6:00 PM, with a one-hour lunch break. Overtime may be required during peak periods.

ASSUMPTION: Candidates should be comfortable working in a fast-paced, multicultural environment and be able to adapt to the demands of a dynamic and growing company.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the HR department
• In-depth interviews with the hiring manager and relevant stakeholders
• Final interview with the Line Manager
• Reference checks and background verification

Key Assessment Areas:

• Project management skills and experience
• Communication and interpersonal skills
• Cultural fit and alignment with TWE's values
• Problem-solving and analytical skills

Application Tips:

• Tailor your resume to highlight relevant experience and skills for this role.
• Prepare examples of your project management and marketing achievements to discuss during the interview.
• Research TWE's company culture and values to demonstrate your fit with the organization.

ATS Keywords: Trade Marketing, Project Management, BTL, Experiential, Agency Management, Sales Execution, Retail Channel, Brand POS, Inventory Management, Communication, Relationship Building, Budget Management, Continuous Improvement

ASSUMPTION: TWE's recruitment process is designed to assess the candidate's technical skills, cultural fit, and alignment with the company's values and objectives.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, Microsoft Project)
• Marketing automation tools (e.g., Marketo, HubSpot)
• CRM software (e.g., Salesforce, Zoho CRM)

ASSUMPTION: Proficiency in relevant software and tools is expected, and candidates should be comfortable learning and adapting to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Bold: We dare to be different and challenge the status quo.
• Cultivate: We nurture our people, brands, and environment to create lasting value.
• Together: We collaborate and support each other to achieve our collective goals.

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Adaptable and resilient

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working with diverse teams and stakeholders?
• Do you possess strong project management and communication skills?

ASSUMPTION: Candidates who align with TWE's values and work style will be more likely to succeed in this role and contribute to the company's continued success.

⚠️ Potential Challenges

• The role may require working on multiple projects simultaneously, demanding strong multitasking and prioritization skills.
• Candidates may face language barriers or cultural differences when working with international teams or stakeholders.
• The role may require occasional travel to other TWE offices or events.
• Candidates may need to adapt to TWE's unique company culture and work environment.

ASSUMPTION: Candidates should be aware of these potential challenges and be prepared to address them proactively and professionally.

📈 Similar Roles Comparison

• This role is similar to a Senior Brand Manager or Senior Marketing Manager position, with a focus on trade marketing and project management.
• Compared to other FMCG companies, TWE offers a unique opportunity to work on a diverse portfolio of iconic wine brands.
• Career progression in this role could lead to management or international assignments within the company.

ASSUMPTION: Candidates should research similar roles and companies to better understand the market and competitive landscape for this type of position.

📝 Sample Projects

• Managing the execution of a national BTL campaign for one of TWE's premium brands.
• Coordinating an international experiential event to launch a new wine product.
• Developing and implementing a retail channel sales execution plan for a key portfolio initiative.

ASSUMPTION: Candidates should be prepared to discuss their relevant project management and marketing experience during the interview, highlighting their achievements and the impact they made on previous projects.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the trade marketing department?
• How does this role contribute to TWE's overall business strategy and growth objectives?
• What are the most significant challenges facing the trade marketing team currently, and how can this role help address them?
• How does TWE support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how is it enforced within the team?

ASSUMPTION: Candidates should prepare thoughtful and insightful questions to demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant experience and skills for this role, emphasizing your project management, marketing, and communication abilities.
• Prepare a cover letter that demonstrates your understanding of the role, your alignment with TWE's values, and your enthusiasm for the opportunity.
• If applicable, prepare examples or a portfolio showcasing your project management and marketing achievements.
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the process.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.