📌 Core Information
🔹 Job Title: Senior Trade Marketing Manager
🔹 Company: Henkel group
🔹 Location: Shanghai, China
🔹 Job Type: Full-time
🔹 Category: Manufacturing
🔹 Date Posted: July 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year)
🚀 Job Overview
Key aspects of this role include:
- Developing and delivering hair care category annual growth plans and detailed action plans
- Improving investment efficiency and facilitating category building blocks
- Coordinating with cross-functional teams to achieve sales results
- Deploying portfolio and NPD plans with enabling activation plans
- Identifying business opportunities and reviewing brand-level sales results
ASSUMPTION: This role requires a strategic mindset, strong leadership, and excellent communication skills to drive category growth and manage cross-functional teams.
📋 Key Responsibilities
✅ Responsible for hair care category annual growth plan and detailed action plans development
✅ In charge of deployment of the portfolio and NPD plan on channel or business unit level with enabling activation plan
✅ Deploy category building block from channel level to business unit level, and coordinate with cross functions to prepare the essential resources about 6P to facilitate the building block
✅ Develop brand commercial programs or activities in line with growth strategy
✅ Responsible for brand level business opportunity identification, monthly catch up with channel/ BU to review brand level sales result
ASSUMPTION: This role involves a high degree of strategic planning, stakeholder management, and data-driven decision making.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, or a related field
Experience: At least 6+ years working experience in FMCG industry (MT experience is a plus)
Required Skills:
- Strong leadership capability
- Proficient in data analysis and getting insights from data
- Positive relationships and collaboration with others, be familiar with teamwork and team management
- Good communication skill and strong impact/influence capability
- Proficient in English speaking and writing
Preferred Skills:
- Sales experience or distributor experience
ASSUMPTION: While a background in FMCG is essential, candidates from other industries with transferable skills may also be considered.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Senior Trade Marketing Manager in Shanghai, the estimated salary range is CNY 350,000 - 500,000 per year. This range may vary depending on experience and qualifications.
Benefits:
- Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
- Diverse national and international growth opportunities
- Globally wellbeing standards with health and preventive care programs
- Gender-neutral parental leave for a minimum of 8 weeks
- Employee Share Plan with voluntary investment and Henkel matching shares
- Comprehensive Group Insurance Scheme
- Annual Physical Examination
- Flexible Benefits cover for dependents
- Company Products Discount
Working Hours: 40 hours per week, with flexible hours and a hybrid work model
ASSUMPTION: The salary range provided is an estimate based on market data and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Henkel operates worldwide with leading innovations, brands, and technologies in two business areas: Adhesive Technologies and Consumer Brands. They hold leading positions in both industrial and consumer businesses thanks to strong brands, innovations, and technologies such as Persil, Schwarzkopf, and Loctite.
Company Size: Henkel is a large multinational corporation with over 10,000 employees worldwide. This size offers numerous growth opportunities and a diverse work environment.
Founded: Henkel was founded in 1876 and has a long-standing legacy of innovation, responsibility, and sustainability.
Company Description:
- Henkel operates worldwide with leading innovations, brands, and technologies in two business areas: Adhesive Technologies and Consumer Brands.
- The company holds leading positions with its two business units in both industrial and consumer businesses thanks to strong brands, innovations, and technologies such as Persil, Schwarzkopf, and Loctite.
- Henkel, headquartered in Düsseldorf / Germany, counts among the most internationally aligned German-based companies in the global marketplace.
Company Specialties:
- Adhesive Technologies and Consumer Brands
Company Website: http://www.henkel.com
ASSUMPTION: Henkel's large size and global presence offer numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is at the senior management level, requiring strategic thinking and leadership skills.
Reporting Structure: The Senior Trade Marketing Manager reports directly to the Head of Marketing and works closely with cross-functional teams, including sales, brand management, and category management.
Work Arrangement: This role follows a hybrid work model, with flexible hours and the option to work from anywhere for up to 30 days per year.
Growth Opportunities:
- Progression to a more senior role within Henkel's marketing organization
- Expansion into other business units or geographic regions
- Development of leadership and management skills through mentoring and training programs
ASSUMPTION: Henkel's large size and global presence offer numerous opportunities for career growth and development.
🌍 Location & Work Environment
Office Type: Henkel's Shanghai office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): HCI Shanghai-Zhangjiang, Shanghai-Zhangjiang, Shanghai
Geographic Context:
- Shanghai is a major commercial and financial hub in China, offering a vibrant and dynamic work environment
- The city is known for its rich cultural heritage, modern infrastructure, and diverse culinary scene
- Shanghai has a subtropical monsoon climate, with mild winters and hot, humid summers
Work Schedule: The work schedule is flexible, with core hours between 10:00 AM and 4:00 PM, allowing employees to manage their time effectively.
ASSUMPTION: The hybrid work model and flexible hours allow for a better work-life balance, while the modern office space promotes collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth behavioral and technical interviews
- Final round with hiring manager or panel
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management capabilities
- Communication and presentation skills
- Data analysis and insights generation
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of your experience in developing and delivering growth plans, improving investment efficiency, and managing cross-functional teams
- Demonstrate your understanding of the hair care category and Henkel's business
ATS Keywords: Hair care category, annual growth plan, action plans, investment efficiency, category building blocks, cross-functional teams, brand development, market development, portfolio management, promotion guidelines, assortment strategy, commercial programs
ASSUMPTION: Henkel's recruitment process is thorough and competitive, with a strong focus on finding the best fit for the role and the company.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, PowerPoint, Word)
- Data visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
- CRM software (e.g., Salesforce, SAP CRM)
ASSUMPTION: Proficiency in Microsoft Office Suite and data visualization tools is essential for this role, while experience with project management and CRM software is a plus.
👔 Cultural Fit Considerations
Company Values:
- Pioneering
- Responsible
- Together
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Innovative and forward-thinking
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced environment?
- Are you comfortable working with cross-functional teams and managing stakeholders?
- Do you have a proven track record of driving growth and delivering results?
ASSUMPTION: Henkel values diversity, inclusion, and collaboration, seeking candidates who align with their company culture and values.
⚠️ Potential Challenges
- Managing a large and complex category with multiple stakeholders
- Balancing short-term sales targets with long-term strategic planning
- Adapting to a dynamic and competitive market landscape
- Working effectively in a hybrid work environment
ASSUMPTION: These challenges require strong leadership, strategic thinking, and excellent communication skills to overcome.
📈 Similar Roles Comparison
- This role is similar to a Senior Brand Manager or Senior Category Manager, with a focus on trade marketing and channel-specific strategies
- Henkel's large size and global presence offer more opportunities for career growth and development compared to smaller organizations
- This role requires a higher level of strategic thinking and leadership compared to mid-level marketing or category management roles
ASSUMPTION: While this role shares similarities with other senior marketing positions, its focus on trade marketing and channel-specific strategies sets it apart.
📝 Sample Projects
- Developing and implementing a successful trade promotion for a new hair care product launch
- Conducting a category review and identifying opportunities for improvement in the hair care category
- Managing a cross-functional team to deliver a quarterly sales target and improving investment efficiency
ASSUMPTION: These sample projects demonstrate the strategic and tactical aspects of the role, as well as the importance of cross-functional collaboration.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the overall marketing strategy for Henkel's hair care category?
- What are the most significant challenges facing the hair care category, and how can this role address them?
- What opportunities are there for growth and development within Henkel's marketing organization?
- How does Henkel support work-life balance for its employees?
ASSUMPTION: These questions demonstrate your interest in the role and the company, as well as your understanding of the key challenges and opportunities facing the hair care category.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of your experience in developing and delivering growth plans, improving investment efficiency, and managing cross-functional teams
- Demonstrate your understanding of the hair care category and Henkel's business
- Follow up with Henkel's HR team one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
