📌 Core Information
🔹 Job Title: Senior Trade Marketing Manager Clairol
🔹 Company: Wella
🔹 Location: Petit-Lancy, CH
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-17
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Petit-Lancy, CH)
🚀 Job Overview
Key aspects of this role include:
- Driving global portfolio operations for the Clairol brand
- Collaborating with cross-functional teams to implement commercial strategies
- Supporting critical projects across the portfolio
- Leading the commercial and go-to-market strategy for Clairol
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with diverse teams.
📋 Key Responsibilities
✅ Supports Global Clairol Portfolio 3 yr Innovation Master Plan
✅ Leads identification of global portfolio expansion and harmonization opportunities + plan of action
✅ Helps shape and leads implementation of the channel growth strategy / platform across portfolio
✅ Leads deployment & follow through of fit for channel needs & global brand implementation
✅ Leads Clairol brand pricing architecture & strategy
✅ Supports creation of annual Clairol Global Success Model
✅ Partners with regional channels teams on new channel portfolio expansion plans
✅ Develops Commercial Strategy and sales fundamentals guidance Clairol’s Innovation Masterplan
✅ Key contributor to innovation and ongoing business analysis, learning and tracking across channels and regions
✅ Supports critical projects across the portfolio including Visual Merchandising guidance and Portfolio Optimization
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration.
🎯 Required Qualifications
Education: Bachelor's degree required (Business Administration, Marketing, Science or similar discipline), and an MBA is preferred
Experience: 4-5 years of experience in Global/Regional Commercial Roles in FMCG Industry and 3+ years of experience in Global Trade Marketing. Experience in Beauty/Hair Industry is preferred
Required Skills:
- Strong track record of autonomous problem-solving and business analysis
- Strong commercial acumen and numeracy
- Strong communication skills
- Strong external focus & in touch with industry/retailers
- Gravitas to influence key partners within regions, markets, and cross-functional teams
- Experience in Regional or Local Team is a plus
Preferred Skills:
- Fluency in additional languages
ASSUMPTION: Candidates with experience in the Beauty/Hair industry and additional language skills will have an advantage.
💰 Compensation & Benefits
Salary Range: CHF 120,000 - 160,000 per year (Estimated based on market data for the role, experience level, and location)
Benefits:
- Attractive salary package and a wide range of benefits (e.g. healthcare allowance)
- Promotion of personal potential and individual career paths
- Support during the induction period and the opportunity to take on responsibility at an early stage
- Flexible working hours and the opportunity to work from home
- Collegial working atmosphere at an employer with an appreciative corporate culture
- Open communication and an international as well as diverse environment in which the “WE” is in the foreground!
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is estimated based on market data and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin, and ghd. With 6,000 employees globally and a presence in over 100 countries, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders.
Company Size: Wella Company has 10,001+ employees, offering a large, established corporate environment with extensive resources and opportunities for career growth.
Founded: Wella Company was founded in 1880 and has a rich history in the beauty industry.
Company Description:
- Together, we enable individuals to look, feel, and be their true selves.
- Wella Company is committed to fostering an inclusive and diverse work environment where everyone can bring their authentic selves to work.
- The company encourages innovation, collaboration, and continuous learning to drive its success.
Company Specialties:
- Hair care and styling products
- Color and styling tools
- Beauty and nail care products
- Professional education and training
Company Website: http://us.wella.com
ASSUMPTION: Working at Wella Company offers opportunities to collaborate with diverse teams, contribute to iconic brands, and grow both personally and professionally.
📊 Role Analysis
Career Level: This role is at the senior manager level, offering significant responsibility and the opportunity to drive strategic initiatives.
Reporting Structure: The Senior Trade Marketing Manager will report to the Senior Director for Global Clairol Marketing and work closely with the Director for Global Brand Operations Retail Hair Brands.
Work Arrangement: This role is on-site at the Petit-Lancy, CH location, with the opportunity for flexible working hours and work-from-home arrangements.
Growth Opportunities:
- Potential to take on additional responsibilities and advance within the marketing organization
- possibility to work on cross-functional projects and gain exposure to other areas of the business
- Opportunities to develop leadership skills and mentor junior team members
ASSUMPTION: This role offers a clear path for career progression within the marketing function and the broader organization.
🌍 Location & Work Environment
Office Type: The Petit-Lancy, CH office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): Petit-Lancy, CH
Geographic Context:
- Petit-Lancy is a municipality in the canton of Geneva, Switzerland, located near the French border
- The region offers a high quality of life, with easy access to both urban amenities and outdoor recreation
- The office is conveniently located near public transportation and major highways
Work Schedule: Full-time (40 hours per week), with the opportunity for flexible working hours and work-from-home arrangements.
ASSUMPTION: The Petit-Lancy, CH office provides a dynamic, multicultural work environment with easy access to international travel and cultural experiences.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager and relevant team members
- Final round interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Problem-solving skills and analytical thinking
- Strategic mindset and commercial acumen
- Communication and interpersonal skills
- Cultural fit and alignment with Wella Company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, strategic thinking, and ability to work effectively in a team
- Research Wella Company and the Clairol brand to demonstrate your enthusiasm and understanding of the business
ATS Keywords: Global Trade Marketing, Commercial Strategy, Business Analysis, Problem-Solving, Communication Skills, Numeracy, Influencing, Channel Growth Strategy, Portfolio Optimization, Innovation, Visual Merchandising, Pricing Strategy, Collaboration, Market Analysis, FMCG Experience, Team Leadership
ASSUMPTION: The interview process will focus on assessing your strategic thinking, problem-solving skills, and cultural fit for the role and Wella Company.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
- CRM and marketing automation platforms (e.g., Salesforce, Marketo)
ASSUMPTION: Proficiency in relevant tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity: We put our customers at the heart of everything we do
- Collaboration: We work together to achieve more
- Innovation: We continuously seek new and better ways to do things
- Integrity: We act with honesty and transparency in all our actions
- Inclusion: We foster an inclusive environment where everyone can bring their authentic selves to work
Work Style:
- Dynamic and fast-paced environment
- Cross-functional collaboration and teamwork
- Data-driven decision-making and continuous learning
- Results-oriented and action-oriented culture
- Openness to feedback and a growth mindset
Self-Assessment Questions:
- How do you approach working with diverse teams to achieve common goals?
- Can you provide an example of a time when you identified a market opportunity and developed a successful strategy to capitalize on it?
- How do you balance strategic thinking with tactical execution to drive results?
ASSUMPTION: Candidates who demonstrate strong alignment with Wella Company values and the desired work style will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced environment
- Balancing global strategic initiatives with regional market needs
- Collaborating effectively with cross-functional teams and stakeholders
- Adapting to changes in the market and business landscape
- Developing and implementing effective go-to-market strategies for new products and portfolio expansions
ASSUMPTION: Successful candidates will be able to thrive in a dynamic, fast-paced environment and adapt to changing priorities and market conditions.
📈 Similar Roles Comparison
- This role is similar to a Global Brand Manager or Senior Brand Manager position, with a focus on trade marketing and go-to-market strategy
- Compared to other roles in the FMCG industry, this position offers a unique blend of strategic and tactical responsibilities, with a strong emphasis on cross-functional collaboration
- Career paths for this role may lead to senior leadership positions in marketing or other functions within the organization
ASSUMPTION: This role offers a distinct combination of strategic and tactical responsibilities, with a strong focus on cross-functional collaboration and global portfolio management.
📝 Sample Projects
- Developing and implementing a global go-to-market strategy for a new Clairol product launch
- Conducting a portfolio optimization analysis and recommending strategic changes to improve profitability
- Leading a cross-functional team to create and execute a visual merchandising plan for Clairol products in retail stores
ASSUMPTION: Successful candidates will have experience working on similar projects and be able to demonstrate their ability to drive results in a global context.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role fit into the broader marketing organization and the company's long-term strategic goals?
- What are the most pressing challenges facing the Clairol brand, and how can this role help address them?
- How does Wella Company support the professional development and career growth of its employees?
- What is the dynamic like working with the Senior Director for Global Clairol Marketing and the Director for Global Brand Operations Retail Hair Brands?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and the company, and provides valuable information to help you make an informed decision.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, strategic thinking, and ability to work effectively in a team
- Research Wella Company and the Clairol brand to demonstrate your enthusiasm and understanding of the business
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
