📌 Core Information
🔹 Job Title: Senior User Acquisition Manager (Facebook)
🔹 Company: Social Discovery Group
🔹 Location: Remote (Global)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 3, 2025
🔹 Experience Level: 3-5 years
🔹 Remote Status: Remote (Solely)
🚀 Job Overview
Key aspects of this role include:
- Managing Facebook Ads campaigns for dating products
- Analyzing and reporting on advertising performance
- Scaling channels without CPA growth and improving key metrics
- Testing new targeting, ad types, landing page concepts, and creative
ASSUMPTION: This role requires a strong background in digital B2C marketing with a focus on Facebook Ads and web promotion. Experience with international products and managing large budgets is essential.
📋 Key Responsibilities
✅ Launch and optimize Facebook Ads campaigns for dating products
✅ Analyze and report on advertising performance using GA4, AppsFlyer, and internal CRM
✅ Scale channels without CPA growth and improve ROI and other key metrics
✅ Test new targeting, ad types, landing page concepts, and creative
ASSUMPTION: This role requires a data-driven approach to campaign optimization and a strong understanding of Facebook Ads platform.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-5 years of relevant professional experience working with Facebook channels in a digital B2C environment
Required Skills:
- Expertise in web and app promotion with a focus on web
- Experience with international products (Tier-1/Asian markets is a huge advantage)
- Proven track record in campaign optimization by CPA and ROI
- Knowledge of Google Analytics and AppsFlyer
- Fluent English (B2+)
- Managing budgets of $100k+/monthly
Preferred Skills:
- Experience with other advertising platforms (e.g., Google Ads, TikTok Ads)
- Knowledge of SQL or other data analysis tools
ASSUMPTION: Candidates should have a strong background in digital marketing with a focus on Facebook Ads and web promotion. Experience with international products and managing large budgets is highly desirable.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on experience and location. This is an estimate and may vary based on the candidate's location and market conditions.)
Benefits:
- Remote opportunity to work full-time
- 28 calendar days of vacation per year
- 7 wellness days per year
- Bonuses up to $5,000 for recommending successful applicants
- Full payment for professional training, international conferences, and meetings
- Corporate discount for English lessons
- Health benefits: up to $1,000 gross per year per employee for health insurance or doctor's fees
- Workplace organization: equipped workplace and necessary equipment in offices or co-working locations, or reimbursement of workplace costs up to $1,000 gross once every 3 years
- Internal gamified gratitude system: receive bonuses from colleagues and exchange them for time off, merch, team building activities, massage certificates, etc.
Working Hours: 40 hours per week, with flexible scheduling
ASSUMPTION: The salary range is an estimate based on industry standards for a Senior User Acquisition Manager role with similar requirements. Benefits are subject to change and may vary based on the candidate's location and employment status.
📌 Applicant Insights
🔍 Company Context
Industry: Social Discovery Group is the 3rd largest social discovery company in the world, focusing on online communication platforms that solve the problem of loneliness, isolation, and disconnection by transforming virtual intimacy into the new normal.
Company Size: Social Discovery Group has 1,001-5,000 employees globally, with a diverse and international team of professionals and digital nomads working remotely from various locations worldwide.
Founded: Social Discovery Group was founded in 1991 and has since grown to unite 60+ brands with 500 million users.
Company Description:
- Social Discovery Group invests in IT startups around the world, with investments including Open AI, Patreon, Flo, Clubhouse, Woebot, Flure, Astry, Coursera, Academia.edu, and many others.
- The company brings together a team of like-minded people and IT professionals specializing in the creation and development of globally impactful social discovery products.
- Social Discovery Group's teams of digital nomads work remotely from locations including Cyprus, Malta, the USA, Armenia, Georgia, Kazakhstan, Montenegro, Poland, Latvia, Serbia, Spain, Portugal, UAE, Israel, Turkey, Thailand, Indonesia, Japan, Hong Kong, Australia, and many other locations.
Company Specialties:
- Software Development
- Highload projects
- Game Mechanics
- Streams
- Front-End Development
- Back-End Development
- React Native
- Digital
- Venture
- Investment
- Mobile Development
- NLP
- Data Analysis
- Failsafe System
- .Net Development
- and Machine Learning
Company Website: Social Discovery Group
ASSUMPTION: Social Discovery Group is a well-established company in the social discovery industry, with a strong focus on innovation and global impact. The company's remote work culture allows for a diverse and international team of professionals and digital nomads.
📊 Role Analysis
Career Level: Senior-level role with opportunities for growth and leadership within the marketing department.
Reporting Structure: This role reports directly to the Head of Marketing or a similar position within the company.
Work Arrangement: Remote solely, with the opportunity to work from various global locations.
Growth Opportunities:
- Potential career progression to a leadership or management role within the marketing department
- Opportunities to work on diverse projects and gain experience in various aspects of marketing
- Chance to collaborate with and learn from a diverse and international team of professionals
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to advance their career within the marketing department and gain valuable experience working on global projects.
🌍 Location & Work Environment
Office Type: Remote (Global)
Office Location(s): N/A (Remote work)
Geographic Context:
- Social Discovery Group's teams of digital nomads work remotely from various locations worldwide, including Cyprus, Malta, the USA, Armenia, Georgia, Kazakhstan, Montenegro, Poland, Latvia, Serbia, Spain, Portugal, UAE, Israel, Turkey, Thailand, Indonesia, Japan, Hong Kong, Australia, and many other locations.
- This role allows for a high degree of flexibility in terms of location, with the opportunity to work from various global locations.
Work Schedule: 40 hours per week, with flexible scheduling
ASSUMPTION: This role offers a high degree of flexibility in terms of location and work schedule, allowing candidates to balance their personal and professional lives effectively.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Technical assessment or case study
- Final interview with the hiring manager
Key Assessment Areas:
- Marketing expertise and experience with Facebook Ads
- Data analysis and campaign optimization skills
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience with Facebook Ads and digital B2C marketing
- Include specific examples of campaign optimization and successful outcomes
- Tailor your resume and cover letter to emphasize your skills and experience relevant to this role
- Prepare for behavioral and situational interview questions related to marketing and campaign optimization
ATS Keywords: Facebook Ads, campaign optimization, CPA, ROI, Google Analytics, AppsFlyer, digital B2C marketing, web promotion, international products
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on marketing expertise and experience with Facebook Ads. Candidates should tailor their application materials to highlight their relevant skills and experience and prepare for a comprehensive interview process.
🛠️ Tools & Technologies
- Facebook Ads Manager
- Google Analytics
- AppsFlyer
- Internal CRM
- GA4
ASSUMPTION: This role requires a strong understanding of Facebook Ads Manager and other relevant marketing tools and platforms.
👔 Cultural Fit Considerations
Company Values:
- Innovation and continuous learning
- Global collaboration and diversity
- Trust, pride, and camaraderie
Work Style:
- Remote and flexible work arrangements
- Data-driven decision-making
- Continuous learning and professional development
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and best practices in digital marketing, with a focus on Facebook Ads?
- Can you describe a time when you had to optimize a campaign to improve ROI or reduce CPA without sacrificing performance?
- How do you approach working remotely and collaborating with a diverse, international team?
ASSUMPTION: Social Discovery Group values innovation, global collaboration, and a strong work ethic. Candidates should be prepared to demonstrate their alignment with these values and their ability to thrive in a remote, international work environment.
⚠️ Potential Challenges
- Managing large budgets and ensuring optimal ROI
- Keeping up with the latest trends and best practices in digital marketing
- Collaborating effectively with a diverse, international team in a remote work environment
- Balancing personal and professional responsibilities in a remote work setting
ASSUMPTION: This role presents unique challenges related to managing large budgets, staying current with industry trends, and collaborating effectively in a remote work environment. Candidates should be prepared to address these challenges proactively and demonstrate their ability to thrive in a dynamic, international work setting.
📈 Similar Roles Comparison
- This role differs from other marketing roles in its focus on Facebook Ads and web promotion, with a strong emphasis on campaign optimization and ROI improvement.
- Social Discovery Group's international focus and remote work culture set it apart from other companies in the social discovery industry.
- Career progression in this role may lead to leadership or management positions within the marketing department, with opportunities to work on diverse projects and gain experience in various aspects of marketing.
ASSUMPTION: This role offers unique opportunities for growth and development within the marketing department, with a strong focus on Facebook Ads and web promotion. Candidates should be prepared to leverage their skills and experience in this specific area to drive success in the role.
📝 Sample Projects
- Optimizing Facebook Ads campaigns for dating products to improve ROI and reduce CPA
- Launching and scaling new advertising channels to drive user acquisition and growth
- Analyzing and reporting on advertising performance using GA4, AppsFlyer, and internal CRM to inform campaign optimization and strategy
ASSUMPTION: These sample projects reflect the core responsibilities and key aspects of this role, with a strong focus on Facebook Ads, campaign optimization, and data-driven decision-making.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does the company support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30-60-90 days?
- How does the company approach work-life balance and employee well-being in a remote work environment?
- What are the most significant challenges facing the marketing department, and how can this role contribute to addressing them?
ASSUMPTION: These key questions are designed to help candidates better understand the role, the team, and the company culture, allowing them to make an informed decision about their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize your skills and experience relevant to this role
- Prepare for behavioral and situational interview questions related to marketing and campaign optimization
- Follow up with the hiring manager within 7-10 business days after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
