📌 Core Information
🔹 Job Title: Senior UX Copywriter
🔹 Company: Critical Mass
🔹 Location: Cupertino, California
🔹 Job Type: On-site
🔹 Category: Advertising Services
🔹 Date Posted: May 29, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (5 days a week)
🚀 Job Overview
Key aspects of this role include:
- Collaborating with UX designers, art directors, and producers to bring complex projects to life.
- Working closely with art directors and designers to ensure copy tone and style are consistent with visual tone and style.
- Participating in strategic brainstorming, campaign development, and creative execution.
- Interacting with project teams to understand business objectives and audience demographics.
- Translating creative direction and copy points from creative briefs into engaging and effective copy concepts.
- Maintaining the very highest standards of copywriting and quality control.
ASSUMPTION: This role requires a high level of experience and expertise in UX copywriting, with a strong focus on collaboration and quality control.
📋 Key Responsibilities
✅ Collaborate with UX designers, art directors, and producers to bring complex projects to life.
✅ Work closely with art directors and designers to ensure copy tone and style are consistent with visual tone and style.
✅ Participate in strategic brainstorming, campaign development, and creative execution.
✅ Interact with project teams to understand business objectives and audience demographics.
✅ Translate creative direction and copy points from creative briefs into engaging and effective copy concepts.
✅ Maintain the very highest standards of copywriting and quality control.
ASSUMPTION: The role requires a strong ability to understand complex digital products and systems, and to identify communication challenges and come up with copy solutions that are brilliant and on-brand.
🎯 Required Qualifications
Education: Bachelor's degree in English, Journalism, Communications, or a related field.
Experience: 5-7+ years of experience as a copywriter in an agency or in-house environment, including experience with interactive media.
Required Skills:
- Acute attention to detail.
- Exceptional writing skills, including the ability to write in a range of styles for varied projects with diverse audiences.
- A keen enthusiasm for and demonstrable understanding of Web trends and technologies.
- A strong understanding of marketing and advertising principles.
- Experience managing complex and rapidly evolving copy decks.
- The ability to work on multiple projects simultaneously and effectively juggle diverse writing demands.
Preferred Skills:
- Experience with UX design principles.
- Fluency in multiple languages.
ASSUMPTION: While not explicitly stated, experience with UX design principles and fluency in multiple languages would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $140,000 USD per year. This range is based on industry standards for senior UX copywriter roles in the San Francisco Bay Area.
Benefits:
- Health, dental, and vision insurance.
- 401(k) plan with company match.
- Paid time off (vacation, sick, and holidays).
- Employee assistance program.
- Professional development opportunities.
Working Hours: Full-time (40 hours per week), with a flexible work arrangement that requires working from an office 5 days a week.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills. Benefits information is based on typical benefits offered by companies in the advertising industry.
📌 Applicant Insights
🔍 Company Context
Industry: Critical Mass operates in the advertising services industry, focusing on digital marketing, brand launch and experience, user experience and interaction, design, and more. The industry is competitive and dynamic, with a strong emphasis on creativity, innovation, and data-driven insights.
Company Size: Critical Mass is a mid-sized company with 1,001-5,000 employees globally. This size allows for a diverse range of projects and opportunities for growth and collaboration.
Founded: The company was founded in Canada and has since expanded to include offices in various locations worldwide.
Company Description:
- Critical Mass is a team of 1,800 inspired folks based in 12 offices around the world, providing full-service digital capabilities for the greatest brands on Earth.
- Their secret sauce is uncompromising design standards, a relentless focus on customers, and an ability to put powerful new technologies to work for their clients.
- They work with top-tier brands such as Apple, Nike, Mars Wrigley, Nissan, Diageo, Airbnb, BMW, BNY Mellon, Johnson & Johnson, and many more.
Company Specialties:
- Digital Marketing
- Brand Launch & Experience
- User Experience & Interaction
- Design
- Insight & Planning
- Digital Campaign Management
- Social Media
- Mobile
- Technology Services
- Experience Design
- Experience Distribution
- Marketing Science
- eCommerce
Company Website: http://www.criticalmass.com
ASSUMPTION: Critical Mass is a well-established company with a strong reputation in the advertising industry, offering a diverse range of services and opportunities for growth and collaboration.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a high degree of experience and expertise in UX copywriting.
Reporting Structure: The Senior UX Copywriter will report directly to the Creative Director or a similar role, working closely with UX designers, art directors, and producers.
Work Arrangement: This role requires working on-site, with a flexible work arrangement that requires working from an office 5 days a week.
Growth Opportunities:
- As a senior role, there may be opportunities for mentorship and leadership within the creative team.
- With experience and strong performance, there may be opportunities for advancement to a creative director or similar role.
- Critical Mass offers professional development opportunities, allowing employees to grow their skills and advance their careers.
ASSUMPTION: While not explicitly stated, there may be opportunities for growth and advancement within the creative team or the company as a whole.
🌍 Location & Work Environment
Office Type: Critical Mass' Cupertino office is a creative and collaborative workspace, designed to foster innovation and productivity.
Office Location(s): 1011 9th Avenue SE, Suite 300, Calgary, Alberta T2G 0H7, CA
Geographic Context:
- Cupertino is located in the heart of Silicon Valley, offering a vibrant and dynamic tech industry and a high cost of living.
- The office is conveniently located near public transportation and various amenities.
- The area is known for its diverse and multicultural population, offering a wide range of cultural and recreational opportunities.
Work Schedule: Full-time (40 hours per week), with a flexible work arrangement that requires working from an office 5 days a week.
ASSUMPTION: The work environment at Critical Mass is collaborative and creative, with a strong focus on innovation and quality control.
💼 Interview & Application Insights
Typical Process:
- Online application submission.
- Phone or video screen with the Talent Acquisition team.
- In-person or virtual interview with the hiring manager and/or creative team.
- Portfolio review and/or writing test.
- Final interview with the Creative Director or similar role.
Key Assessment Areas:
- Writing skills and portfolio quality.
- Understanding of UX design principles and digital products.
- Cultural fit and alignment with Critical Mass' values.
- Problem-solving skills and ability to manage multiple projects simultaneously.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Include a portfolio of your best work, showcasing your range and versatility as a UX copywriter.
- Prepare for the interview by researching Critical Mass' clients and projects, and thinking about how your skills and experience align with the company's values and goals.
ATS Keywords: UX copywriter, senior, advertising services, digital marketing, brand launch, user experience, design, creative execution, quality control, collaboration, portfolio, writing test, cultural fit
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their skills and experience through a portfolio and writing test.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Sketch or Figma
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Docs, Google Sheets, Google Slides)
ASSUMPTION: While not explicitly stated, UX copywriters at Critical Mass are likely to use a variety of design and productivity tools to create and manage their work.
👔 Cultural Fit Considerations
Company Values:
- Inspired: We are passionate about what we do and strive to inspire those around us.
- Collaborative: We work together to achieve greatness.
- Curious: We are always learning and seeking new opportunities to grow.
- Courageous: We take risks and challenge the status quo.
- Accountable: We take ownership of our work and hold ourselves to the highest standards.
Work Style:
- Creative and collaborative.
- Fast-paced and dynamic.
- Focused on quality and innovation.
Self-Assessment Questions:
- Do you thrive in a creative and collaborative environment?
- Are you comfortable working on multiple projects simultaneously and managing complex copy decks?
- Do you have a strong understanding of UX design principles and digital products?
- Are you comfortable taking risks and challenging the status quo?
ASSUMPTION: Critical Mass values a strong cultural fit with their employees, and candidates should be prepared to demonstrate their alignment with the company's values and work style.
⚠️ Potential Challenges
- Managing multiple projects simultaneously and meeting tight deadlines.
- Working in a fast-paced and dynamic environment, with a strong focus on quality and innovation.
- Adapting to new technologies and tools as the industry evolves.
- Competing with other experienced UX copywriters for limited opportunities.
ASSUMPTION: While the role offers many opportunities for growth and collaboration, it also presents unique challenges that require a high degree of experience and expertise.
📈 Similar Roles Comparison
- Compared to other senior UX copywriter roles, this position offers a competitive salary range and the opportunity to work with top-tier brands in the advertising industry.
- Unlike some other roles, this position requires working on-site, with a flexible work arrangement that requires working from an office 5 days a week.
- Career path comparison: This role is at the senior level and may offer opportunities for mentorship and leadership within the creative team. With experience and strong performance, there may be opportunities for advancement to a creative director or similar role.
ASSUMPTION: While this role offers many opportunities for growth and collaboration, it is important to consider the work arrangement and career path comparison when evaluating the fit for your personal and professional goals.
📝 Sample Projects
- Developing copy for a new UX design for a major e-commerce platform, ensuring consistency with the brand's tone and style.
- Creating engaging and effective copy for a mobile app launch campaign, including app store descriptions and in-app messaging.
- Managing a complex and rapidly evolving copy deck for a global rebranding project, ensuring consistency across multiple platforms and regions.
ASSUMPTION: These sample projects are intended to illustrate the types of projects a Senior UX Copywriter at Critical Mass might work on, and may not be representative of all projects or responsibilities.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the creative department?
- How does Critical Mass support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Critical Mass approach diversity, equity, and inclusion in the workplace?
- What are the most challenging aspects of working in a fast-paced and dynamic environment, and how does Critical Mass support its employees in managing these challenges?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help candidates better understand the role, the company, and the cultural fit for their personal and professional goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare a portfolio of your best work, showcasing your range and versatility as a UX copywriter.
- Prepare for the interview by researching Critical Mass' clients and projects, and thinking about how your skills and experience align with the company's values and goals.
- Follow up with the Talent Acquisition team one week after submitting your application to confirm receipt and inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
