📌 Core Information
🔹 Job Title: Senior UX Copywriter
🔹 Company: Critical Mass
🔹 Location: Calgary, Alberta, Canada
🔹 Job Type: On-site
🔹 Category: Advertising Services
🔹 Date Posted: 2025-05-29
🔹 Experience Level: 5-10 years
🔹 Remote Status: No (On-site)
🚀 Job Overview
Key aspects of this role include:
- Collaborating closely with creatives and strategists to build engaging user experiences
- Identifying communication challenges and providing copy solutions
- Working on complex digital products and systems
- Contributing to strategic brainstorming and campaign development
ASSUMPTION: This role requires a high level of experience and expertise in UX copywriting, with a strong focus on collaboration and strategic thinking.
📋 Key Responsibilities
✅ Collaborate with UX designers, art directors, and producers to bring complex projects to life
✅ Work closely with art directors and designers to ensure copy tone and style are consistent with visual tone and style
✅ Participate in strategic brainstorming, campaign development, and creative execution
✅ Interact with project teams to understand business objectives and audience demographics
✅ Translate creative direction and copy points from creative briefs into engaging and effective copy concepts
✅ Maintain the very highest standards of copywriting and quality control
ASSUMPTION: The role involves a mix of creative and strategic tasks, requiring strong communication and collaboration skills.
🎯 Required Qualifications
Education: Bachelor's degree in English, Journalism, Communications, or a related field
Experience: 5-7+ years experience as a copywriter in an agency or in-house environment, including experience with interactive media
Required Skills:
- Acute attention to detail
- Exceptional writing skills, including the ability to write in a range of styles for varied projects with diverse audiences
- A keen enthusiasm for and demonstrable understanding of Web trends and technologies
- A strong understanding of marketing and advertising principles
- Experience managing complex and rapidly evolving copy decks
- The ability to work on multiple projects simultaneously and effectively juggle diverse writing demand
Preferred Skills:
- Fluency in multiple languages
- Experience with UX design tools (e.g., Sketch, Figma, Adobe XD)
ASSUMPTION: The required skills are essential for success in this role, while the preferred skills would be a significant bonus.
💰 Compensation & Benefits
Salary Range: CAD 80,000 - CAD 120,000 per year (Based on industry standards for Senior UX Copywriters in Calgary)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Employee assistance program
- Paid time off (vacation, sick, and personal days)
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with a standard workweek of Monday to Friday, 9:00 AM to 5:00 PM
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 1,001-5,000 employees
Founded: 1998 (as a global digital agency)
Company Description:
- Critical Mass is a global digital agency with over 1,800 employees across 12 offices worldwide
- They provide full-service digital capabilities for top-tier brands, focusing on design standards, customer focus, and powerful technologies
- CM works with brands like Apple, Nike, Mars Wrigley, and more, helping them create connected digital ecosystems and unparalleled experiences
Company Specialties:
- Digital Marketing
- Brand Launch & Experience
- User Experience & Interaction
- Design
- Insight & Planning
- Digital Campaign Management
- Social Media
- Mobile
- Technology Services
- Experience Design
- Experience Distribution
- Marketing Science
- eCommerce
Company Website: http://www.criticalmass.com
ASSUMPTION: Critical Mass is a well-established global agency with a strong focus on digital marketing and user experience.
📊 Role Analysis
Career Level: Senior
Reporting Structure: This role reports directly to the Creative Director or Head of Copy
Work Arrangement: On-site, with an expectation to work from the office 5 days a week
Growth Opportunities:
- Potential to take on mentorship roles and help develop junior copywriters
- Opportunities to work on diverse projects and expand skillset
- Possibility to progress to a leadership or management role within the copy team
ASSUMPTION: This role offers opportunities for growth and development within the copy team and the broader agency.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): 1011 9th Avenue SE, Suite 300, Calgary, Alberta T2G 0H7, CA
Geographic Context:
- Calgary is the largest city in Alberta, Canada, with a population of over 1.2 million
- The city is known for its vibrant arts and culture scene, as well as its proximity to the Canadian Rockies for outdoor activities
- Calgary has a humid continental climate, with warm summers and cold, snowy winters
Work Schedule: Standard business hours, Monday to Friday, with flexibility for project demands
ASSUMPTION: The work environment at Critical Mass is collaborative and creative, with a focus on teamwork and innovation.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-person or virtual portfolio presentation and writing test
- Final interview with the Creative Director or Head of Copy and a member of the HR team
Key Assessment Areas:
- Portfolio quality and diversity of work
- Writing skills and ability to adapt to different styles and voices
- Understanding of UX principles and user-centered design
- Cultural fit and alignment with Critical Mass values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare a diverse portfolio showcasing your best work across various industries and platforms
- Be ready to discuss your thought process and approach to UX copywriting
ATS Keywords: UX Copywriter, Senior Copywriter, Interactive Media, Advertising Principles, Marketing Principles, Web Trends, Collaboration, Creative Execution, Strategic Brainstorming
ASSUMPTION: The application process at Critical Mass is designed to assess both technical skills and cultural fit, with a focus on portfolio quality and writing ability.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Microsoft Office (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Docs, Google Sheets)
- UX design tools (Sketch, Figma, Adobe XD)
- Content management systems (CMS) and project management tools (e.g., Asana, Trello, JIRA)
ASSUMPTION: Familiarity with industry-standard design and project management tools is expected for this role.
👔 Cultural Fit Considerations
Company Values:
- Design-driven
- Customer-obsessed
- Relentlessly curious
- Collaborative
- Inclusive
Work Style:
- Creative and innovative
- Collaborative and team-oriented
- Results-driven and accountable
- Adaptable and open to feedback
Self-Assessment Questions:
- Do you thrive in a collaborative, creative environment?
- Are you passionate about user-centered design and creating intuitive user experiences?
- Can you adapt your writing style to fit different brands and platforms?
ASSUMPTION: Critical Mass values a design-driven, customer-obsessed approach, with a focus on collaboration and innovation.
⚠️ Potential Challenges
- Managing multiple projects simultaneously and meeting tight deadlines
- Adapting to the unique voice and tone of different brands
- Working in a fast-paced, dynamic agency environment
- Competing with other talented copywriters for promotions and recognition
ASSUMPTION: These challenges are common in agency environments and require strong time management, adaptability, and a competitive mindset.
📈 Similar Roles Comparison
- Unlike traditional copywriting roles, this position requires a strong understanding of UX principles and user-centered design
- Critical Mass is a global agency with a focus on digital marketing, offering opportunities to work on diverse projects and brands
- Career progression in this role could lead to leadership or management positions within the copy team or the broader agency
ASSUMPTION: This role offers unique opportunities and challenges compared to traditional copywriting positions, with a focus on UX and digital marketing.
📝 Sample Projects
- Redesigning the user onboarding experience for a mobile app, including copy and visual design
- Creating engaging and informative content for a brand's website, including product descriptions, blog posts, and calls-to-action
- Developing a comprehensive style guide and tone of voice guidelines for a brand, ensuring consistency across all touchpoints
ASSUMPTION: These sample projects demonstrate the range of tasks and responsibilities required for this role, from UX-focused projects to more traditional copywriting tasks.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within it?
- How does Critical Mass support the professional development and growth of its copywriters?
- What are the biggest challenges facing the copy team currently, and how can this role help address them?
- How does Critical Mass approach collaboration and feedback within the copy team and the broader agency?
- What are the most exciting projects or clients that the copy team is currently working on?
ASSUMPTION: These questions are designed to assess the work environment, team dynamics, and growth opportunities within the role and the agency.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare a diverse portfolio showcasing your best work across various industries and platforms
- Be ready to discuss your thought process and approach to UX copywriting during your portfolio presentation and interview
- Follow up with the Critical Mass Talent Acquisition team one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
