📌 Core Information
🔹 Job Title: Senior UX Copywriter
🔹 Company: Critical Mass
🔹 Location: Calgary, Alberta, Canada
🔹 Job Type: Hybrid (On-site 3 days a week)
🔹 Category: Advertising Services
🔹 Date Posted: April 30, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Collaborating closely with creatives and strategists to build engaging and intuitive user experiences
- Grasping complex digital products and systems to identify communication challenges and provide copy solutions
- Complementing writing skills with a strong understanding of visual communication, usability, UI/UX design, and strategy
- Working with minimal oversight and being self-starting, motivated by a desire to help the team produce exceptional results
ASSUMPTION: This role requires a high level of experience and expertise in UX copywriting, with a focus on interactive media. The ideal candidate will have a proven track record of creating engaging and effective copy for complex projects.
📋 Key Responsibilities
✅ Collaborate with UX designers, art directors, and producers to bring complex projects to life
✅ Work closely with art directors and designers to ensure copy tone and style are consistent with visual tone and style
✅ Participate in strategic brainstorming, campaign development, and creative execution
✅ Interact with project teams to understand business objectives and audience demographics
✅ Translate creative direction and copy points from creative briefs into engaging and effective copy concepts
✅ Maintain the very highest standards of copywriting and quality control
ASSUMPTION: The responsibilities listed are essential for creating engaging and intuitive user experiences. The ideal candidate will have experience in all or most of these areas.
🎯 Required Qualifications
Education: Bachelor's degree in English, Journalism, Communications, or a related field
Experience: 5-7+ years of experience as a copywriter in an agency or in-house environment, including experience with interactive media
Required Skills:
- Acute attention to detail
- Exceptional writing skills, including the ability to write in a range of styles for varied projects with diverse audiences
- A keen enthusiasm for and demonstrable understanding of Web trends and technologies
- A strong understanding of marketing and advertising principles
- Experience managing complex and rapidly evolving copy decks
- The ability to work on multiple projects simultaneously and effectively juggle diverse writing demand
Preferred Skills:
- Experience with user research and usability testing
- Fluency in multiple languages
ASSUMPTION: While the required skills are essential for this role, the preferred skills would make an ideal candidate even stronger in this position.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Senior UX Copywriter role in Calgary, the estimated salary range is CAD 85,000 - CAD 120,000 per year. This is an estimate and the actual salary may vary based on experience and performance.
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Employee assistance program
- Paid time off (vacation, sick, and holidays)
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with a flexible work arrangement that requires being on-site for a minimum of 3 days a week
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and performance. The benefits listed are common for a company of this size in the advertising industry.
📌 Applicant Insights
🔍 Company Context
Industry: Critical Mass operates in the advertising services industry, focusing on digital marketing, brand launch and experience, user experience and interaction, design, and more. They work with some of the world's greatest brands, providing full-service digital capabilities.
Company Size: With over 1,000 employees, Critical Mass is a mid-sized agency that offers a unique blend of big agency resources and small agency agility. This size allows for ample opportunities for growth and collaboration.
Founded: Critical Mass was founded in Canada and has since expanded to include offices around the world. Their global presence enables them to work with international clients and provide diverse perspectives on projects.
Company Description:
- Critical Mass is a team of over 1,800 inspired individuals based in 12 offices around the world
- They provide full-service digital capabilities for some of the greatest brands on Earth, including Apple, Nike, Mars Wrigley, and more
- Their secret sauce is their uncompromising design standards, relentless focus on customers, and ability to put powerful new technologies to work for their clients
Company Specialties:
- Digital Marketing
- Brand Launch & Experience
- User Experience & Interaction
- Design
- Insight & Planning
- Digital Campaign Management
- Social Media
- Mobile
- Technology Services
- Experience Design
- Experience Distribution
- Marketing Science
- and eCommerce
Company Website: http://www.criticalmass.com
ASSUMPTION: Critical Mass is a well-established agency with a strong reputation in the industry. Their diverse range of services and global presence make them an attractive option for job seekers looking to gain experience in various aspects of advertising and marketing.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a high degree of experience and expertise in UX copywriting. The ideal candidate will have a proven track record of creating engaging and effective copy for complex projects.
Reporting Structure: The Senior UX Copywriter will report directly to the Creative Director or a similar role, depending on the specific office and team structure.
Work Arrangement: This role is a hybrid position, requiring employees to be on-site for a minimum of 3 days a week. The remaining days can be worked remotely, offering a flexible work arrangement that balances collaboration and independent work.
Growth Opportunities:
- As a senior role, there may be opportunities to mentor junior team members and contribute to the development of the creative team
- With Critical Mass' global presence, there may be opportunities to work on international projects or transfer to another office
- As the company continues to grow and expand its services, there may be opportunities for career advancement within the organization
ASSUMPTION: The growth opportunities for this role will depend on the individual's performance, the team's needs, and the company's overall growth strategy.
🌍 Location & Work Environment
Office Type: Critical Mass' Calgary office is a collaborative and creative workspace designed to foster innovation and teamwork. The office is located in the downtown core, offering easy access to public transportation and nearby amenities.
Office Location(s): 1011 9th Avenue SE, Suite 300, Calgary, Alberta T2G 0H7, Canada
Geographic Context:
- Calgary is the largest city in Alberta, Canada, and the fifth-largest municipality in Canada by population
- The city is known for its vibrant arts and culture scene, with numerous festivals, museums, and galleries
- Calgary offers a high quality of life, with a strong economy, excellent education and healthcare systems, and abundant recreational opportunities
Work Schedule: The work schedule for this role is full-time (40 hours per week), with a flexible work arrangement that requires being on-site for a minimum of 3 days a week. The remaining days can be worked remotely, allowing for a balance between collaboration and independent work.
ASSUMPTION: The work environment at Critical Mass is collaborative and creative, with a strong focus on teamwork and innovation. The flexible work arrangement offers a balance between on-site collaboration and remote work, allowing employees to optimize their productivity and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with the Talent Acquisition team
- In-person or virtual interview with the hiring manager and/or creative team
- Portfolio or work sample review (if applicable)
- Final interview with the Creative Director or similar role
- Offer and onboarding
Key Assessment Areas:
- Writing skills and portfolio samples
- Understanding of UX principles and user-centered design
- Cultural fit and alignment with Critical Mass' values
- Problem-solving skills and ability to work under pressure
- Adaptability and willingness to learn and grow in the role
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include a portfolio or work samples that demonstrate your ability to create engaging and effective copy for complex projects
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and cultural fit
- Research Critical Mass and the advertising industry to demonstrate your knowledge and enthusiasm for the role
ATS Keywords: UX copywriting, interactive media, user experience, user-centered design, creative briefs, copy concepts, quality control, marketing principles, advertising principles, Web trends, technologies, attention to detail, writing skills, project management
ASSUMPTION: The application process for this role is typical for a creative agency, with a focus on assessing the candidate's writing skills, understanding of UX principles, and cultural fit. Applicants should tailor their resume and cover letter to highlight their relevant experience and skills, and prepare for behavioral interview questions that focus on their problem-solving skills, adaptability, and cultural fit.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Content management systems (CMS) and project management tools (e.g., Asana, Trello, JIRA)
- User research and testing tools (e.g., UsabilityHub, UserTesting.com)
ASSUMPTION: The tools and technologies listed are common for UX copywriters and may vary depending on the specific projects and teams the candidate works with.
👔 Cultural Fit Considerations
Company Values:
- Inspired: We are passionate about what we do and the impact we make
- Collaborative: We work together to achieve exceptional results
- Curious: We are always learning and growing
- Courageous: We take risks and challenge the status quo
- Accountable: We take ownership of our work and hold ourselves to the highest standards
Work Style:
- Collaborative and team-oriented, with a focus on open communication and idea-sharing
- Fast-paced and dynamic, with a focus on meeting tight deadlines and delivering high-quality work
- Creative and innovative, with a focus on pushing the boundaries of what's possible
Self-Assessment Questions:
- Do you align with Critical Mass' values, particularly the value of being inspired and curious?
- Are you comfortable working in a fast-paced, collaborative environment with tight deadlines?
- Do you have experience working with diverse teams and stakeholders, and are you comfortable adapting your communication style to different audiences?
ASSUMPTION: Critical Mass places a strong emphasis on cultural fit, with a focus on hiring candidates who align with their values and work style. Applicants should assess their own values and work style preferences to determine if they are a good fit for the company's culture.
⚠️ Potential Challenges
- The fast-paced and dynamic work environment may be challenging for candidates who prefer a more structured or predictable work environment
- The requirement to be on-site for a minimum of 3 days a week may be challenging for candidates who prefer a fully remote work arrangement
- The need to manage complex and rapidly evolving copy decks may be challenging for candidates who struggle with organization and prioritization
- The competitive nature of the advertising industry may present challenges in terms of career advancement and job security
ASSUMPTION: The potential challenges listed are common for roles in the advertising industry and should be carefully considered by applicants who are evaluating their fit for this role.
📈 Similar Roles Comparison
- This role is similar to other senior UX copywriter roles in the advertising industry, with a focus on creating engaging and effective copy for complex projects
- However, this role is unique in its requirement for a minimum of 3 days on-site per week, which may be more or less than other similar roles
- Career paths for UX copywriters may vary depending on the individual's interests and the company's growth strategy, with opportunities for advancement into management or specialized roles
ASSUMPTION: The comparison points listed are generalizations and may vary depending on the specific role, company, and industry. Applicants should research similar roles and companies to gain a better understanding of the market and their own preferences.
📝 Sample Projects
- Developing copy for a new website or app launch, including user flows, error messages, and onboarding sequences
- Creating copy for a marketing campaign, including ad copy, landing pages, and email marketing materials
- Writing user documentation, including user guides, FAQs, and knowledge base articles
ASSUMPTION: The sample projects listed are common for UX copywriters and may vary depending on the specific projects and teams the candidate works with.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role?
- How does the company support the professional development and growth of its employees?
- What are the biggest challenges facing the company or this role in the near future, and how can I contribute to addressing them?
- How does the company approach work-life balance, and what resources are available to support employees in achieving it?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: The key questions listed are designed to help applicants better understand the role, the team, and the company, and to demonstrate their interest and engagement in the interview process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include a portfolio or work samples that demonstrate your ability to create engaging and effective copy for complex projects
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and cultural fit
- Follow up with the Talent Acquisition team within 7 days of submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
