📌 Core Information
🔹 Job Title: Senior UX Copywriter
🔹 Company: Critical Mass
🔹 Location: Vancouver, British Columbia, Canada
🔹 Job Type: On-site, Full-time
🔹 Category: Advertising Services
🔹 Date Posted: May 29, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (5 days a week)
🚀 Job Overview
Key aspects of this role include:
- Collaborating with UX designers, art directors, and producers to bring complex projects to life
- Ensuring copy tone and style are consistent with visual tone and style
- Participating in strategic brainstorming, campaign development, and creative execution
- Maintaining the very highest standards of copywriting and quality control
ASSUMPTION: This role requires a high level of experience and expertise in UX copywriting, with a strong understanding of marketing, advertising, and digital trends.
📋 Key Responsibilities
✅ Collaborate with UX designers, art directors, and producers to bring complex projects to life
✅ Work closely with art directors and designers to ensure copy tone and style are consistent with visual tone and style
✅ Participate in strategic brainstorming, campaign development, and creative execution
✅ Interact with project teams to understand business objectives and audience demographics
✅ Translate creative direction and copy points from creative briefs into engaging and effective copy concepts
✅ Maintain the very highest standards of copywriting and quality control
ASSUMPTION: The role involves working on multiple projects simultaneously, requiring strong organizational skills and the ability to manage complex and rapidly evolving copy decks.
🎯 Required Qualifications
Education: Bachelor's degree in English, Journalism, Marketing, or a related field
Experience: 5-7+ years of experience as a copywriter in an agency or in-house environment, including experience with interactive media
Required Skills:
- Acute attention to detail
- Exceptional writing skills, including the ability to write in a range of styles for varied projects with diverse audiences
- A keen enthusiasm for and demonstrable understanding of Web trends and technologies
- A strong understanding of marketing and advertising principles
- Experience managing complex and rapidly evolving copy decks
- The ability to work on multiple projects simultaneously and effectively juggle diverse writing demand
Preferred Skills:
- Experience with UX design principles
- Fluency in multiple languages
ASSUMPTION: While not explicitly stated, experience with UX design principles and fluency in multiple languages would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: CAD 75,000 - 90,000 per year
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Employee assistance program
- Paid time off (vacation, sick, and holidays)
- Flexible work arrangements
Working Hours: Full-time (40 hours per week), with the expectation to work from an office 5 days a week
ASSUMPTION: The salary range provided is an estimate based on industry standards for senior UX copywriter roles in Vancouver. Benefits are assumed to be standard for the industry and location.
📌 Applicant Insights
🔍 Company Context
Industry: Critical Mass operates in the advertising services industry, working with some of the world's greatest brands to create connected digital ecosystems and unparalleled experiences.
Company Size: With over 1,000 employees, Critical Mass is a mid-sized company that offers a collaborative and creative work environment. This size allows for ample opportunities for growth and learning.
Founded: Critical Mass was founded in Canada and has since expanded to include offices around the world.
Company Description:
- Critical Mass is a global agency that provides full-service digital capabilities for top brands
- The company is known for its uncompromising design standards, relentless focus on customers, and ability to put powerful new technologies to work for clients
- Critical Mass values a friendly and collaborative work environment, with a "so f-n nice" award given to employees who exemplify the company's culture
Company Specialties:
- Digital Marketing
- Brand Launch & Experience
- User Experience & Interaction
- Design
- Insight & Planning
- Digital Campaign Management
- Social Media
- Mobile
- Technology Services
- Experience Design
- Experience Distribution
- Marketing Science
- eCommerce
Company Website: http://www.criticalmass.com
ASSUMPTION: Critical Mass is a well-established agency with a strong reputation for delivering high-quality work for its clients. The company's size and global presence offer opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a high degree of experience and expertise in UX copywriting.
Reporting Structure: The Senior UX Copywriter will report directly to the Creative Director or a similar role.
Work Arrangement: This role requires working on-site, from the Critical Mass office in Vancouver, 5 days a week.
Growth Opportunities:
- Progression to a leadership or management role within the copywriting department
- Expansion into other areas of the business, such as strategy or account management
- Opportunities to work on high-profile, global campaigns for some of the world's most recognized brands
ASSUMPTION: Given the size and global presence of Critical Mass, there are ample opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: Critical Mass' Vancouver office is a collaborative and creative workspace, designed to foster innovation and teamwork.
Office Location(s): 1011 9th Avenue SE, Suite 300, Calgary, Alberta T2G 0H7, CA
Geographic Context:
- Vancouver is a vibrant, multicultural city with a strong tech industry and a high quality of life
- The city offers a mix of urban and outdoor living, with easy access to mountains, beaches, and parks
- Vancouver has a mild, oceanic climate, with cool, wet winters and warm, dry summers
Work Schedule: Full-time (40 hours per week), with the expectation to work from an office 5 days a week
ASSUMPTION: The on-site work arrangement allows for better collaboration and communication with team members, fostering a more creative and productive work environment.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- In-person or virtual interview with the creative team
- Final interview with the Creative Director or a similar role
Key Assessment Areas:
- Writing samples and portfolio
- Understanding of UX design principles and digital trends
- Ability to work collaboratively and manage multiple projects
- Cultural fit and alignment with Critical Mass' values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include a portfolio of your best UX copywriting work, demonstrating your range and versatility
- Prepare for interview questions that focus on your understanding of UX design, digital trends, and your ability to work collaboratively
- Research Critical Mass' clients and company culture to show your enthusiasm and alignment with the company's values
ATS Keywords: UX copywriter, senior copywriter, digital trends, marketing, advertising, interactive media, collaboration, project management, quality control
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on writing samples, portfolio, and cultural fit.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Content management systems (CMS)
- UX design tools (Sketch, Figma, Adobe XD)
ASSUMPTION: While not explicitly stated, familiarity with industry-standard design and content management tools is expected for this role.
👔 Cultural Fit Considerations
Company Values:
- Collaboration
- Creativity
- Curiosity
- Courage
- Craftsmanship
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Focused on delivering high-quality work for clients
Self-Assessment Questions:
- Do you thrive in a collaborative, fast-paced work environment?
- Are you passionate about creating engaging and effective copy for digital platforms?
- Do you have a strong understanding of UX design principles and digital trends?
- Are you comfortable working on multiple projects simultaneously and managing complex copy decks?
ASSUMPTION: Critical Mass values a collaborative and creative work environment, with a strong focus on delivering high-quality work for clients. Applicants should be comfortable working in a fast-paced, dynamic setting and have a strong understanding of UX design principles and digital trends.
⚠️ Potential Challenges
- The role requires a high degree of experience and expertise in UX copywriting, which may limit the pool of qualified candidates
- The on-site work arrangement may not be suitable for candidates who prefer a remote or hybrid work environment
- The role may involve working on multiple projects simultaneously, which can be challenging and demanding
- The Vancouver office is located in Calgary, Alberta, which may require relocation for some candidates
ASSUMPTION: While this role offers many exciting opportunities, it also presents some potential challenges that candidates should be aware of before applying.
📈 Similar Roles Comparison
- Compared to other senior UX copywriter roles, this position offers a competitive salary range and the opportunity to work with some of the world's most recognized brands
- Critical Mass' global presence and full-service digital capabilities set it apart from other agencies in the industry
- This role offers the opportunity to work on high-profile, global campaigns, providing valuable experience and exposure for candidates looking to advance their careers in UX copywriting
ASSUMPTION: This role offers a unique combination of competitive compensation, global exposure, and opportunities for career growth and development, making it an attractive opportunity for experienced UX copywriters.
📝 Sample Projects
- Revising and optimizing the copy for an e-commerce website to improve user experience and conversion rates
- Creating engaging and informative content for a mobile app, including onboarding screens, in-app messaging, and push notifications
- Developing a comprehensive style guide and tone of voice guidelines for a global brand, ensuring consistency across all digital touchpoints
ASSUMPTION: These sample projects demonstrate the range and versatility of the UX copywriting work required for this role, as well as the importance of understanding UX design principles and digital trends.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the copywriting department?
- How does Critical Mass approach UX design and user research, and how does copy fit into this process?
- What are the most challenging aspects of working on global campaigns, and how does Critical Mass support its employees in overcoming these challenges?
- How does Critical Mass foster a culture of collaboration and creativity within its teams?
- What opportunities are there for professional development and growth within the company?
ASSUMPTION: These interview questions are designed to provide insight into the work environment, team dynamics, and career growth opportunities at Critical Mass.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Critical Mass job board
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio of your best UX copywriting work, demonstrating your range and versatility
- Research Critical Mass' clients and company culture to show your enthusiasm and alignment with the company's values
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
