📌 Core Information
🔹 Job Title: Senior UX Writer
🔹 Company: Wellmark, Inc.
🔹 Location: Des Moines, Iowa
🔹 Job Type: Full-time
🔹 Category: Insurance
🔹 Date Posted: May 29, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading the development of user-centered content for digital health insurance products
- Collaborating with various stakeholders, including designers, researchers, engineers, product managers, and legal teams
- Crafting intuitive microcopy, interface text, and messaging that aligns with the design system and meets regulatory standards
- Advocating for consistency, accessibility, and a cohesive voice and tone
- Shaping experiences that are compliant, empathetic, clear, and meaningful for users
ASSUMPTION: This role requires a balance of creativity, technical understanding, and strong communication skills to effectively bridge the gap between users, designers, and legal stakeholders.
📋 Key Responsibilities
✅ Lead the development and implementation of clear, user-centered content within digital interfaces
✅ Collaborate closely with designers, researchers, engineers, product managers, and legal stakeholders
✅ Craft intuitive microcopy, interface text, and messaging that aligns with the design system and meets regulatory standards
✅ Advocate for consistency, accessibility, and a cohesive voice and tone
✅ Shape experiences that are compliant, empathetic, clear, and meaningful for users
✅ Plan A/B testing and use analytics to determine the most effective tone and phrasing
✅ Make decisions based on user feedback, metrics, accessibility practices, and usability findings
✅ Teach writing principles and provide guidance on UX writing and human-centered design best practices to team members and other cross-departmental teams
ASSUMPTION: The role involves a mix of strategic planning, hands-on writing, and collaboration with various teams to ensure user-centered content across Wellmark's digital platforms.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent work experience
Experience: Minimum 6 years of experience creating, developing, and documenting processes, procedures, or other technical documentation. Strong portfolio of work showcasing writing samples and past projects for user-centered design solutions.
Required Skills:
- Functional understanding of best practices and terminology related to user experience principles, web and graphic design, content strategy, accessibility standards (e.g., WCAG), and usability heuristics
- Effective verbal, written, and interpersonal skills and experience developing and modifying communications for various audiences and ability levels
- Experience building internal business relationships, consulting with stakeholders, and/or facilitating workgroups. Familiar with working in a SAFe environment
- Experience coaching and mentoring others about UX writing best practices and the use of text and microcopy in human-centered design
- Demonstrated experience collaborating with others to innovate and improve current processes
- Strong understanding of user journeys and behavior analytics, capable of reporting insights to both internal and external teams
- Experience reviewing processes and translating technical information into a reader-friendly format
- Effective organizational skills with demonstrated ability to manage multiple projects that meet timelines and objectives. Strong attention to detail
- Proficiency in Microsoft Office and Figma and the ability to learn one or more of Wellmark's applications and/or operating systems in a timely manner
Preferred Skills:
- Experience working in the health insurance industry
- Familiarity with Agile methodologies
ASSUMPTION: Given the role's focus on user-centered content and collaboration with various teams, strong communication skills, both written and verbal, are essential. Additionally, experience in the health insurance industry and familiarity with Agile methodologies would be beneficial but not required.
💰 Compensation & Benefits
Salary Range: $85,000 - $110,000 per year (Based on industry standards for a Senior UX Writer role with 5-10 years of experience in the Des Moines, IA area)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement
- Employee discounts on Wellmark products and services
Working Hours: Full-time, typically Monday through Friday, 8:00 AM to 5:00 PM, with flexibility for occasional remote work or adjusted hours as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior UX Writer role in the Des Moines, IA area. Actual compensation may vary based on factors such as experience, skills, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Wellmark, Inc. operates in the insurance industry, specifically focusing on health insurance. The company offers flexible benefit designs, competitive prices, and a large selection of providers, with nearly all physicians and hospitals in Iowa and South Dakota participating in their network.
Company Size: Wellmark, Inc. has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Wellmark, Inc. was founded in 1939 and has since grown to serve over 2 million members in Iowa and South Dakota, with a national network of over 100 million members through the Blue Cross Blue Shield Association.
Company Description:
- Wellmark Blue Cross and Blue Shield and its subsidiaries provide health coverage to more than 2 million members in Iowa and South Dakota
- Wellmark offers flexible benefit designs, competitive prices, and a large selection of providers
- Wellmark is part of a trusted national network that insures more than 100 million people, nearly 1/3 of all Americans
Company Specialties:
- Health Insurance
- Health Management
- Health Improvement
Company Website: http://www.wellmark.com
ASSUMPTION: Wellmark, Inc. is a well-established company in the health insurance industry, with a strong focus on providing quality coverage and exceptional service to its members.
📊 Role Analysis
Career Level: This role is at the senior level, indicating significant experience and expertise in UX writing and user-centered design principles.
Reporting Structure: The Senior UX Writer will report directly to the UX Manager and collaborate with various teams, including design, research, engineering, product management, and legal stakeholders.
Work Arrangement: This role is primarily on-site, with some flexibility for remote work or adjusted hours as needed. The work arrangement is expected to be full-time, with standard business hours.
Growth Opportunities:
- Potential to lead and mentor junior UX writers within specific product areas and experience "pillars"
- Opportunities to expand skills and knowledge in the health insurance industry and user-centered design principles
- Possibility to take on additional responsibilities and advance within the UX team or related departments
ASSUMPTION: The Senior UX Writer role offers opportunities for growth and development within the UX team and the broader organization. Candidates should be proactive in seeking out learning opportunities and demonstrating their value to the team.
🌍 Location & Work Environment
Office Type: Wellmark's headquarters is located in Des Moines, Iowa, with additional offices in Cedar Rapids, Iowa, and Sioux Falls, South Dakota. The office environment is professional and collaborative, with a focus on open communication and teamwork.
Office Location(s): 1331 Grand Ave, PO Box 9232, Des Moines, Iowa 50306, US; 600 3rd Ave SE, Cedar Rapids, Iowa 52401, US; 1601 W. Madison Street, Sioux Falls, South Dakota 57104, US
Geographic Context:
- Des Moines, Iowa: The capital and most populous city in Iowa, Des Moines offers a mix of urban and suburban living, with a vibrant arts and culture scene, numerous parks, and a strong job market
- Cedar Rapids, Iowa: The second-largest city in Iowa, Cedar Rapids is known for its manufacturing industry, cultural attractions, and outdoor recreation opportunities
- Sioux Falls, South Dakota: The largest city in South Dakota, Sioux Falls is a growing metropolitan area with a diverse economy, a high quality of life, and a strong sense of community
Work Schedule: The work schedule for this role is expected to be full-time, with standard business hours Monday through Friday. Some flexibility may be available for remote work or adjusted hours as needed.
ASSUMPTION: The office environment at Wellmark is professional and collaborative, with a focus on open communication and teamwork. Candidates should be comfortable working in an office setting and be prepared to commute to one of Wellmark's office locations.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the UX Manager
- In-person or virtual interview with the UX team and other stakeholders
- Final interview with the UX Director or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Portfolio review and discussion of UX writing samples
- Behavioral questions focused on collaboration, communication, and problem-solving skills
- Technical questions related to UX writing best practices, accessibility standards, and user-centered design principles
- Cultural fit and alignment with Wellmark's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include a portfolio of your UX writing samples, demonstrating your ability to craft clear, user-centered content
- Prepare for behavioral and technical interview questions by reflecting on your past experiences and researching UX writing best practices
- Demonstrate your enthusiasm for the role and your fit with Wellmark's company culture
ATS Keywords: UX Writing, User-Centered Design, Content Strategy, Accessibility Standards, Usability Heuristics, Collaboration, Coaching, Mentoring, User Journeys, Behavior Analytics, Technical Documentation, Microsoft Office, Figma, Legal Translation, A/B Testing, Communication
ASSUMPTION: The application process for this role is expected to be competitive, with a focus on assessing candidates' UX writing skills, collaboration abilities, and cultural fit with Wellmark's values and mission.
🛠️ Tools & Technologies
- Microsoft Office (Word, Excel, PowerPoint)
- Figma
- Wellmark's applications and operating systems
ASSUMPTION: The Senior UX Writer will be expected to be proficient in Microsoft Office and Figma, with the ability to learn and adapt to Wellmark's applications and operating systems as needed.
👔 Cultural Fit Considerations
Company Values:
- Putting members first
- Working together
- Acting with integrity
- Pursuing excellence
- Innovating for the future
Work Style:
- Collaborative and team-oriented
- Focused on continuous improvement and innovation
- Committed to open communication and transparency
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you demonstrate your commitment to putting members first in your UX writing work?
- Can you provide an example of a time when you worked collaboratively with a diverse team to achieve a common goal?
- How do you approach continuous learning and improvement in your UX writing practice?
ASSUMPTION: Wellmark, Inc. values a collaborative, member-focused, and innovative work environment. Candidates should be able to demonstrate their alignment with these values and their ability to thrive in a dynamic, team-oriented setting.
⚠️ Potential Challenges
- Balancing the need for clear, user-centered content with regulatory and legal requirements
- Managing multiple projects and deadlines while maintaining a high level of attention to detail
- Adapting to changes in the UX writing process or team structure
- Working effectively with various stakeholders, including designers, researchers, engineers, product managers, and legal teams
ASSUMPTION: The Senior UX Writer role presents unique challenges related to balancing user-centered content with regulatory requirements, managing multiple projects, and collaborating with various stakeholders. Candidates should be proactive in seeking out support and resources to overcome these challenges.
📈 Similar Roles Comparison
- Compared to other UX writing roles, this position offers a unique focus on the health insurance industry and a strong emphasis on collaboration with various teams
- In the broader context of user-centered design, this role provides an opportunity to work on high-impact projects that directly influence user experience and health outcomes
- Career-wise, this role offers potential growth opportunities within the UX team or related departments, as well as the possibility to take on additional responsibilities and advance within the organization
ASSUMPTION: The Senior UX Writer role at Wellmark, Inc. presents a unique blend of industry-specific focus, collaborative work environment, and career growth opportunities. Candidates should consider their fit with the health insurance industry and Wellmark's company culture when evaluating this role compared to other UX writing positions.
📝 Sample Projects
- Redesigning the user onboarding experience for a new member portal, ensuring clear and concise communication of key features and benefits
- Developing a consistent and accessible voice and tone for a suite of customer-facing digital platforms, including member, provider, and producer audiences
- Collaborating with a cross-functional team to create and implement user-centered content for a new mobile application, improving medication adherence and health outcomes for members
ASSUMPTION: The Senior UX Writer role at Wellmark, Inc. offers a range of projects that directly impact user experience and health outcomes. Candidates should be prepared to take on diverse and challenging projects that require strong communication skills and a user-centered approach.
❓ Key Questions to Ask During Interview
- Can you describe the UX team's structure and how this role fits within it?
- How does Wellmark support the professional development and growth of its UX writers?
- Can you provide an example of a recent UX writing project that required collaboration with multiple teams, and how it was managed?
- How does Wellmark ensure that its UX writing aligns with its brand voice and style guides across various platforms and audiences?
- What are the most challenging aspects of working on UX writing for health insurance products, and how does Wellmark address these challenges?
ASSUMPTION: Candidates should use the interview process to gain a deeper understanding of the UX team's structure, Wellmark's support for professional development, and the unique challenges and opportunities presented by UX writing for health insurance products.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio of your UX writing samples, demonstrating your ability to craft clear, user-centered content
- Research Wellmark's company culture and values, and prepare thoughtful questions to ask during the interview process
- Follow up with the UX Manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
