📌 Core Information
🔹 Job Title: Senior Vice President, Citi Ventures Marketing & Communications Content Strategy
🔹 Company: Citi
🔹 Location: San Francisco, California, United States
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: April 10, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading the ideation, development, and delivery of thought leadership and marketing content across multiple channels
- Managing the Citi Ventures voice and editorial strategy
- Overseeing the end-to-end production of all Citi Ventures content
- Collaborating with subject matter experts across Citi, the Citi Ventures portfolio, and the innovation ecosystem
- Analyzing content metrics and adapting strategy to maximize impact
ASSUMPTION: This role requires a high level of adaptability, initiative, and interpersonal skills to navigate a fast-paced, global, and complex organization.
📋 Key Responsibilities
✅ Define, manage, and maintain the Citi Ventures voice and editorial strategy
✅ Work with subject matter experts to develop strategically aligned content
✅ Oversee the end-to-end production of all Citi Ventures content, including writing, editing, sourcing images, obtaining approvals, and publishing
✅ Manage MarComms contributors, including in-house and agency staff
✅ Produce Citi Ventures’ monthly internal newsletter
✅ Manage and regularly update Citi Ventures’ internal and external websites
✅ Syndicate Citi Ventures content through internal and external channels
✅ Analyze content metrics and adapt strategy to maximize impact
✅ Write web copy, marketing emails, social media posts, etc.
ASSUMPTION: This role involves managing multiple shifting priorities and working independently to synthesize a wide range of technical topics quickly and accurately for distinct target audiences.
🎯 Required Qualifications
Education: Bachelor’s/University degree or equivalent experience, potentially a Master's degree
Experience: 10+ years of experience writing, editing, and producing thought leadership/journalistic content
Required Skills:
- Excellent writing and editing skills – recent work samples required
- Tech-savviness, resourcefulness, and grit needed to deliver against tight deadlines
- Flexibility to think strategically and implement tactically
- Ability to frame ideas for multiple audiences and “translate” technical topics into accessible language
- Proven ability to drive collaboration across functions to deliver business results
- Strong understanding of social media, content management, and analytics
- Subject matter expertise in finance, fintech, and/or enterprise tech a bonus
- Should demonstrate a commitment to quality and attention to detail
- Excellent interpersonal relationships with ability to influence and negotiate with stakeholders
- Exceptional initiative, critical thinking, and problem-solving capabilities
Preferred Skills:
- Experience working in a fast-paced, global, and complex organization
- Familiarity with the financial services industry
ASSUMPTION: The ideal candidate will have a strong understanding of the Citi Ventures brand and be able to elevate the profiles of its spokespeople, portfolio companies, and partners.
💰 Compensation & Benefits
Salary Range: $163,600 - $245,400 USD per year
Benefits:
- Medical, dental, and vision coverage
- 401(k)
- Life, accident, and disability insurance
- Wellness programs
- Paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is based on industry standards for a senior-level content strategy role in the San Francisco Bay Area.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 10,001+ employees
Founded: 1812
Company Description:
- Citi's mission is to serve as a trusted partner to its clients by responsibly providing financial services that enable growth and economic progress
- Citi Ventures catalyzes innovation at Citi by investing in and partnering with cutting-edge startups revolutionizing financial services
- Citi Ventures has an active portfolio of 120+ startups across seven focus areas and is headquartered in San Francisco with offices in New York, London, Palo Alto, Singapore, and Tel Aviv
Company Specialties:
- Banking
- Commercial Banking
- Investment Banking
- Wealth Management
- Credit Cards
- Capital Markets
- Equity and Fixed Income Research
- Consumer Lending
- Cash Management
- Transaction Services
Company Website: www.citigroup.com
ASSUMPTION: Citi is a global financial services company with a strong brand and extensive resources to support its employees.
📊 Role Analysis
Career Level: Senior-level, strategic role
Reporting Structure: Reports directly to the Head of Marketing, Communications & Platform
Work Arrangement: On-site, full-time
Growth Opportunities:
- Potential to grow within the Marketing & Communications team or across other functions within Citi Ventures
- Opportunity to work with and learn from senior leaders and industry experts
- Chance to gain exposure to a wide range of technical topics and industries
ASSUMPTION: This role offers significant growth potential for the right candidate.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): San Francisco, California, United States
Geographic Context:
- San Francisco is a major tech hub with a vibrant startup ecosystem
- The city offers a diverse range of cultural, recreational, and culinary experiences
- San Francisco has a Mediterranean climate with mild, wet winters and dry summers
Work Schedule: Monday - Friday, 9:00 AM - 5:00 PM, with flexibility for occasional remote work
ASSUMPTION: San Francisco offers a dynamic work environment with ample opportunities for professional growth and networking.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening
- On-site or virtual interview with hiring manager and/or team members
- Final interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Writing and editing skills
- Content strategy and planning
- Collaboration and communication skills
- Adaptability and problem-solving skills
- Industry knowledge and understanding of Citi Ventures
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Include links to relevant work samples, such as articles, blog posts, or portfolios
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, adaptability, and communication style
- Research Citi Ventures and be prepared to discuss how your skills and experiences align with the company's mission and values
ATS Keywords: Content strategy, thought leadership, marketing communications, editorial strategy, writing, editing, Citi Ventures
ASSUMPTION: The interview process for this role will be comprehensive and competitive, with a strong focus on assessing the candidate's writing, communication, and strategic thinking skills.
🛠️ Tools & Technologies
- Content management systems (e.g., WordPress, Drupal)
- Social media platforms (e.g., LinkedIn, Twitter, Facebook)
- Analytics tools (e.g., Google Analytics, social media analytics)
- Project management tools (e.g., Asana, Trello)
- Design tools (e.g., Canva, Adobe Creative Suite)
ASSUMPTION: The ideal candidate will have experience with relevant content management, social media, and analytics tools.
👔 Cultural Fit Considerations
Company Values:
- Client-centric
- Responsible finance
- Teamwork and collaboration
- Integrity and ethics
- Diversity and inclusion
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Results-driven and accountable
- Adaptable and resilient
Self-Assessment Questions:
- How do you ensure that your writing aligns with Citi Ventures' brand and values?
- How do you prioritize and manage multiple shifting priorities in a fast-paced environment?
- How do you approach working with diverse stakeholders, including senior leaders and external customers?
ASSUMPTION: Citi values a diverse and inclusive work environment that fosters collaboration, innovation, and growth.
⚠️ Potential Challenges
- Managing multiple shifting priorities and tight deadlines
- Navigating a complex, global organization
- Working with diverse stakeholders, including senior leaders and external customers
- Keeping up with the latest trends and developments in the fast-paced tech industry
ASSUMPTION: The ideal candidate will be adaptable, resilient, and able to thrive in a dynamic, fast-paced environment.
📈 Similar Roles Comparison
- This role is unique in its focus on thought leadership and content strategy within the context of a global financial services company
- Similar roles in other industries may have a broader focus on marketing communications or a narrower focus on content creation
- Career progression in this role may involve moving into a more senior leadership position within Citi Ventures or transitioning to a related role within Citi
ASSUMPTION: This role offers a unique opportunity to work at the intersection of finance, technology, and marketing communications.
📝 Sample Projects
- Developing a thought leadership campaign to position Citi Ventures as a thought leader in the fintech space
- Creating a content series to showcase the innovative solutions being developed by Citi Ventures' portfolio companies
- Managing the production of Citi Ventures' annual report, including writing, editing, and design
ASSUMPTION: These sample projects illustrate the strategic, creative, and tactical aspects of the role.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing and communications strategy for Citi Ventures?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Citi Ventures support the growth and commercialization of its portfolio companies?
- What opportunities are there for professional development and growth within Citi Ventures?
- How does Citi Ventures foster a culture of innovation and collaboration?
ASSUMPTION: Asking thoughtful, informed questions demonstrates your interest in the role and organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare a portfolio or work samples that demonstrate your writing, editing, and content strategy skills
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
