📌 Core Information
🔹 Job Title: Senior Vice President, Creator Marketing
🔹 Company: Zeno Group
🔹 Location: New York, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 1, 2025
🔹 Experience Level: 12+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and leading creator strategies for B2C, health, and financial brands
- Managing multiple client campaigns across various social platforms
- Overseeing execution, mentoring team members, and contributing to new business efforts
- Collaborating with paid media and analytics teams for amplification and reporting
ASSUMPTION: This role requires a strong understanding of influencer marketing, creator strategy, and analytics. The ideal candidate will have experience working with top consumer brands and be comfortable leading client relationships and internal teams.
📋 Key Responsibilities
✅ Develop and lead creator strategies for B2C, health, and financial brands
✅ Manage multiple client campaigns across various social platforms (Instagram, TikTok, Facebook, Pinterest, YouTube, etc.)
✅ Oversee execution of campaigns, including content creation, copywriting, paid amplification, and reporting
✅ Lead and mentor a team of 2-3 direct supervisees
✅ Contribute to new business pipeline and manage staffing and utilization for account teams
✅ Represent workstream in integrated account teams (IATs) and present ideas to senior clients
ASSUMPTION: This role involves a high level of client interaction and requires strong presentation and communication skills. The ideal candidate will be comfortable working in a fast-paced environment and managing multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing or a related field
Experience: 12+ years of experience in influencer marketing and/or communications industry
Required Skills:
- Proven experience developing and leading creator strategies across B2C, health, and financial brands
- Foundational knowledge of paid social media and analytics/reporting
- Strong problem-solving and natural leadership skills
- Excellent project and account management skills
- Experience leading new business workstreams and delivering results
- Experience leading integrated teams and navigating complex IATs
Preferred Skills:
- Experience working on ecommerce campaigns (paid social or influencer)
- Experience working on B2B influencer campaigns
ASSUMPTION: Candidates with a strong background in influencer marketing and client relationship management are likely to be successful in this role. Experience working with top consumer brands is a plus.
💰 Compensation & Benefits
Salary Range: $185,000 - $236,000 USD per year
Benefits:
- Medical Insurance
- Dental Insurance
- Vision Insurance
- Short-Term Disability
- Long-Term Disability
- Mental Health Support
- Paid Time Off
- 401(k) Plan
- Tuition Assistance
- Life Insurance
- Financial Coaching
- ZenoFit Program
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior-level marketing role in the New York area. The total compensation package may include additional benefits and perks.
📌 Applicant Insights
🔍 Company Context
Industry: Public Relations and Communications Services
Company Size: 501-1,000 employees
Founded: 1998
Company Description:
- Zeno Group is a global, integrated communications agency born from PR
- Guided by its purpose to champion the courageous, Zeno helps clients achieve real business value and societal impact
- Winner of numerous industry awards, including PRWeek Global Agency of the Year and PRWeek Purpose Agency of the Year
Company Specialties:
- Consumer/Brand Marketing
- Health
- Digital Strategy
- Enterprise Technology
- Social Media
- Corporate/Public Affairs
- Reputation Management
- Technology
- Content Strategy
- Media Relations
- Stakeholder Outreach
- Research/Planning
- Sports/Entertainment
- Multicultural
- Consumer Technology
- Crisis/Issues Management
- Data Analytics
- Paid Media
- Content Creation and Marketing
Company Website: http://www.zenogroup.com
ASSUMPTION: Zeno Group is a well-established and highly regarded communications agency with a strong focus on digital strategy and integrated communications. Its diverse range of specialties allows it to serve clients across various industries and sectors.
📊 Role Analysis
Career Level: Senior-level marketing role with team leadership responsibilities
Reporting Structure: This role reports directly to the Digital Experience (ZDX) team lead and will manage a team of 2-3 direct supervisees
Work Arrangement: On-site, full-time position with the possibility of remote work for specific tasks or projects
Growth Opportunities:
- Potential to grow the creator marketing practice and contribute to the agency’s overall success
- Opportunities to work on new business pitches and expand client relationships
- Chance to mentor and develop junior team members
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand the creator marketing practice, contribute to new business efforts, and develop junior team members.
🌍 Location & Work Environment
Office Type: On-site, with a hybrid or remote work arrangement possible for specific tasks or projects
Office Location(s): 140 Broadway, New York, NY 10005, US
Geographic Context:
- New York City offers a vibrant and diverse cultural scene, with numerous entertainment, dining, and recreational options
- The office is located in the heart of downtown Manhattan, providing easy access to public transportation and nearby amenities
- New York is a major hub for the communications and marketing industries, offering ample networking and professional development opportunities
Work Schedule: Full-time, typically 40 hours per week, with the possibility of flexible hours or remote work for specific tasks or projects
ASSUMPTION: The on-site work arrangement provides opportunities for collaboration, mentorship, and professional development. However, the role may also offer flexibility for remote work or hybrid arrangements, depending on the candidate’s preferences and the team’s needs.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring manager and potential team members
- Final interview with the digital experience team lead or another senior leader
Key Assessment Areas:
- Candidate’s understanding of influencer marketing and creator strategy
- Candidate’s ability to develop and present creative and strategic ideas
- Candidate’s leadership and team management skills
- Candidate’s cultural fit with the agency and team
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of creator marketing campaigns you’ve led and their outcomes
- Be ready to discuss your approach to risk management and mitigation in influencer marketing
ATS Keywords: Influencer marketing, creator strategy, client relationship management, account management, project management, team leadership, analytics, social media, paid amplification, risk management, mental health support, hybrid work arrangement
ASSUMPTION: The interview process will focus on assessing the candidate’s understanding of influencer marketing, creator strategy, and leadership skills. The ideal candidate will have experience working with top consumer brands and be comfortable leading client relationships and internal teams.
🛠️ Tools & Technologies
- Social media platforms (Instagram, TikTok, Facebook, Pinterest, YouTube, etc.)
- Paid media and analytics tools (Facebook Ads, Instagram Insights, Google Analytics, etc.)
- Project management and collaboration tools (Asana, Trello, Microsoft Teams, etc.)
- Presentation software (PowerPoint, Google Slides, etc.)
ASSUMPTION: The ideal candidate will have experience using social media platforms, paid media and analytics tools, project management and collaboration tools, and presentation software. Familiarity with industry-specific tools and technologies is a plus.
👔 Cultural Fit Considerations
Company Values:
- Fearless Pursuit of the Unexpected
- Courageous
- Integrity
- Collaboration
- Innovation
Work Style:
- Entrepreneurial and collaborative
- Solution-oriented and accountable
- Comfortable working in a fast-paced environment
- Strong presentation and communication skills
- Ability to mentor and develop junior team members
Self-Assessment Questions:
- Do you thrive in a high-stakes environment and enjoy presenting and selling ideas to senior clients?
- Are you comfortable working in a fast-paced environment and managing multiple projects simultaneously?
- Do you have experience leading and mentoring junior teammates and driving team success?
- Are you comfortable with real-time client counsel and good under pressure?
- Do you embrace a team culture and lead both with clients and internal teams?
ASSUMPTION: Zeno Group values candidates who are entrepreneurial, collaborative, and comfortable working in a fast-paced environment. The ideal candidate will have strong presentation and communication skills, experience leading and mentoring junior teammates, and be comfortable working with senior clients.
⚠️ Potential Challenges
- Managing multiple client campaigns and teams simultaneously may be challenging for some candidates
- Working in a fast-paced environment may require strong time management and organizational skills
- Developing and leading creator strategies for various brands may require a high level of creativity and adaptability
- The role may involve working with tight deadlines and managing client expectations
ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced environment, managing multiple projects simultaneously, and developing and leading creator strategies for various brands. Strong time management, organizational, and communication skills will be essential for success in this role.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on creator marketing and influencer strategy, rather than traditional advertising or marketing roles
- Influencer marketing is a rapidly evolving field, requiring candidates to stay up-to-date with industry trends and best practices
- This role offers significant growth potential, as creator marketing is an increasingly important aspect of integrated communications strategies
ASSUMPTION: This role is unique in its focus on creator marketing and influencer strategy, offering candidates the opportunity to work at the forefront of a rapidly evolving field. The ideal candidate will have experience in influencer marketing and be comfortable leading client relationships and internal teams.
📝 Sample Projects
- Developing and executing a creator marketing campaign for a top consumer brand, including influencer identification, contract negotiations, partner management, platform trends, disclosures, reporting, amplification, and optimization
- Leading a team to create and implement a creator strategy for a health or financial brand, focusing on education, engagement, and conversion
- Managing a team to develop and execute a creator marketing campaign for a B2B brand, focusing on thought leadership, brand awareness, and lead generation
ASSUMPTION: The ideal candidate will have experience developing and executing creator marketing campaigns for various brands, with a focus on education, engagement, conversion, thought leadership, brand awareness, and lead generation.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the agency support the growth and development of its employees?
- What are the key challenges facing the creator marketing practice, and how can this role help address them?
- How does the agency approach work-life balance, and what resources are available to support employees?
ASSUMPTION: The ideal candidate will ask thoughtful questions about the role, team, and agency to demonstrate their interest and engagement in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of creator marketing campaigns you’ve led and their outcomes
- Be ready to discuss your approach to risk management and mitigation in influencer marketing
- Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
