📌 Core Information
🔹 Job Title: Senior Vice President, Integrated Marketing
🔹 Company: Antares
🔹 Location: New York, Chicago
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: June 2, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (New York, Chicago) with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Strategic leadership and hands-on contribution to integrated marketing campaigns
- Cross-functional collaboration with Marketing, Distribution, Product, and IR teams
- Primary marketing partner to the Wealth Distribution team, focusing on financial advisors and intermediaries
- Overseeing digital engagement, email marketing strategy, and team management
- Working closely with Investor Relations, Communications, and Product for brand consistency
ASSUMPTION: This role requires a strong understanding of financial services, asset management, or B2B marketing, with a preference for Wealth/Intermediary experience. The ideal candidate will be comfortable navigating ambiguity and shifting priorities.
📋 Key Responsibilities
✅ Partner across teams to set strategic direction and deliver integrated campaigns with measurable results
✅ Act as primary marketing partner to the Wealth Distribution team, developing campaigns, messaging, and materials
✅ Lead digital engagement efforts and oversee email marketing strategy and workflows
✅ Guide a team of marketing specialists and contribute directly to content planning, message development, and campaign performance reviews
✅ Leverage agency partners to expand capacity across content creation, design, and digital execution
ASSUMPTION: This role involves a significant amount of cross-functional collaboration and requires strong communication skills to effectively work with various teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, or related field
Experience: 10+ years of marketing experience, including 3+ years in a leadership or team lead role
Required Skills:
- Proven ability to design and lead integrated marketing campaigns
- Strong written and verbal communication skills
- Hands-on experience with digital marketing channels, content strategy, and campaign execution
- Experience managing or collaborating with agencies or external partners
- Strong organizational and project management skills
Preferred Skills:
- Experience in financial services, asset management, or B2B marketing (Wealth/Intermediary experience preferred)
ASSUMPTION: While a Bachelor's degree is required, relevant experience and a strong portfolio may be considered equivalent to a degree for exceptional candidates.
💰 Compensation & Benefits
Salary Range: $180,000 - $225,000 (This is an estimate based on the provided range and industry standards for a Senior Vice President role in Marketing within the financial services sector.)
Benefits:
- Medical, dental, and vision coverage
- Employer-paid short- and long-term disability and life insurance
- 401(k) and profit-sharing plans
- Paid time off and parental leave
- Maven family and fertility benefit
- Voluntary benefits
Working Hours: Full-time, typically 40 hours per week, with flexibility for hybrid work arrangement
ASSUMPTION: The provided salary range is an estimate based on industry standards and may vary depending on the candidate's skills, experience, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: Small (11-50 employees)
Founded: Not specified (privately held)
Company Description:
- Senior advisors to the financial services and professional services industries
- Providing planning and execution services in conjunction with a curated ecosystem of specialized business and technology service providers, and talent networks
Company Specialties:
Company Website: www.theantarescompany.com
ASSUMPTION: As a small, privately-held company, Antares offers a unique opportunity for candidates to make a significant impact and contribute to the company's growth and success.
📊 Role Analysis
Career Level: Executive (Senior Vice President)
Reporting Structure: This role reports directly to the Chief Marketing Officer and oversees a team of marketing specialists
Work Arrangement: Hybrid (on-site in New York or Chicago, with flexibility for remote work)
Growth Opportunities:
- Potential to grow within the Marketing department or explore other opportunities within the company as it expands
- Chance to develop leadership skills and mentor junior team members
ASSUMPTION: This role offers significant growth potential, as the company is looking to expand its marketing efforts and may require additional leadership in the future.
🌍 Location & Work Environment
Office Type: Hybrid (on-site and remote)
Office Location(s): New York, Chicago
Geographic Context:
- New York: A major financial hub with a vibrant marketing scene and numerous networking opportunities
- Chicago: A significant financial center with a strong marketing community and cultural attractions
Work Schedule: Full-time, typically 40 hours per week, with flexibility for hybrid work arrangement
ASSUMPTION: The hybrid work arrangement allows for a better work-life balance and the opportunity to work from home when needed.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR department
- In-depth interview with the hiring manager (Chief Marketing Officer)
- Final interview with key stakeholders or team members
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Leadership and team management abilities
- Digital marketing expertise and campaign execution
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience, particularly in financial services or B2B marketing
- Prepare examples of successful integrated marketing campaigns you've led or contributed to
- Be ready to discuss your approach to cross-functional collaboration and stakeholder management
ATS Keywords: Integrated Marketing, Digital Marketing, Campaign Execution, Content Strategy, Project Management, Collaboration, Data-Driven Decision Making, Thought Leadership, Wealth Marketing, Email Marketing, Brand Consistency, Agency Management, Communication Skills, Strategic Thinking, Team Leadership, Cross-Functional Collaboration
ASSUMPTION: As this role requires a strong understanding of marketing and financial services, applicants should emphasize their relevant experience and achievements in their application materials.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- Email marketing tools (e.g., Mailchimp, Constant Contact)
- Content management systems (e.g., WordPress, Drupal)
- Social media management tools (e.g., Hootsuite, Buffer)
- Analytics and reporting tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's tech stack and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
Work Style:
- Collaborative and cross-functional
- Data-driven and results-oriented
- Adaptable and comfortable with ambiguity
Self-Assessment Questions:
- How do you approach cross-functional collaboration and stakeholder management?
- Can you provide an example of a successful integrated marketing campaign you've led or contributed to?
- How do you stay organized and manage multiple projects and priorities?
ASSUMPTION: As a small, privately-held company, Antares values candidates who are adaptable, collaborative, and results-driven.
⚠️ Potential Challenges
- Managing multiple priorities and stakeholders in a fast-paced, dynamic environment
- Navigating a small, closely-knit team with limited resources
- Adapting to shifting priorities and market conditions
- Balancing on-site and remote work responsibilities in a hybrid work arrangement
ASSUMPTION: These challenges can be overcome by strong communication, adaptability, and a results-driven approach.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager or Director of Marketing, but with a greater emphasis on strategic leadership and cross-functional collaboration
- Unlike other marketing roles, this position requires a strong understanding of financial services and Wealth Marketing
- Career progression may involve moving into a Chief Marketing Officer or similar executive role
ASSUMPTION: Applicants should consider their long-term career goals and how this role fits into their overall professional development plan.
📝 Sample Projects
- Developing and executing an integrated marketing campaign to drive awareness and engagement among financial advisors
- Creating and implementing an email marketing strategy to nurture leads and support sales efforts
- Managing a team of marketing specialists to deliver high-quality content and materials for various distribution channels
ASSUMPTION: These sample projects are intended to illustrate the types of responsibilities and initiatives the Senior Vice President, Integrated Marketing may be expected to undertake.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's overall marketing strategy and growth plans?
- What are the key priorities for the first 90 days in this role?
- How does the company support the professional development and growth of its marketing team members?
- What is the company's approach to cross-functional collaboration and stakeholder management?
- How does the company measure the success of its marketing efforts, and what key performance indicators (KPIs) are most important?
ASSUMPTION: These questions are designed to help applicants better understand the role, the company, and the expectations for success in this position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience, particularly in financial services or B2B marketing
- Prepare examples of successful integrated marketing campaigns you've led or contributed to
- Be ready to discuss your approach to cross-functional collaboration and stakeholder management
- Follow up with the HR department one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
