📌 Core Information
🔹 Job Title: Senior Vice President, Marketing
🔹 Company: Fabletics
🔹 Location: El Segundo, California, United States
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: 2025-07-18
🔹 Experience Level: 15+ years
🔹 Remote Status: On-site (El Segundo, CA) with hybrid work arrangement
🚀 Job Overview
Key aspects of this role include:
- Leadership of the marketing team, including brand, e-commerce, social media, PR, and partnerships
- Global brand positioning and strategic development
- Creative strategy and execution across all channels and geographies
- Customer relationship marketing and mobile user experience innovation
- Brand partnerships with influencers across all tiers
- Continuous improvement in website and mobile app conversion
- Collaboration with merchandising and design to shape category expansion
- Relationship management with external agencies
ASSUMPTION: This role requires a high level of strategic thinking, creativity, and leadership to drive brand growth and customer engagement across multiple channels and geographies.
📋 Key Responsibilities
✅ Lead Marketing team of direct reports, including heads of Brand and Retail Marketing, Social Media Marketing, CRM, Partnerships, and PR
✅ Lead brand positioning and strategic brand development globally across all channels and geographies
✅ Collaborate with the Creative department to develop and execute creative strategy and marketing goals, including creative photo shoots, lifestyle imagery, merchandise catalog, creatives for CRM channels, and ads for paid and organic media channels
✅ Lead development and implementation of customer relationship marketing programs that deliver against acquisition and retention goals across channels, with a focus on innovating mobile user experiences
✅ Oversee VP of Communications/Partnerships to develop and execute brand partnerships with influencers across all tiers
✅ Lead organic social strategy development and execution across key social channels
✅ Drive continuous improvement in conversion on our websites and mobile apps
✅ Partner with Merchandising and Design to shape and amplify category expansion choices, assortment changes, etc.
✅ Lead relationships with external agencies on marketing projects as appropriate
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong leadership, communication, and influencing skills to drive results across multiple teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing or equivalent field. Advance degree a plus
Experience: 15+ years of progressive marketing leadership in retail or e-commerce; fashion, beauty, or lifestyle industry experience highly preferred
Required Skills:
- Deep experience in DTC marketing and omnichannel growth strategies
- Demonstrated ability to define, articulate and drive a strategic and creative vision
- Strong understanding of site merchandising, digital analytics, UX, and conversion levers
- Demonstrated ability to scale a brand while balancing profitability with longer term growth metrics
- Collaborative, low-ego, and entrepreneurial mindset—comfortable navigating both structured and fast-moving environments. Strong executive presence and presentation skills
Preferred Skills:
- Experience in a similar role within a growing, digitally native brand
- Fluency in multiple languages
ASSUMPTION: Given the global nature of this role, candidates with international marketing experience and language skills may have an advantage.
💰 Compensation & Benefits
Salary Range: The annual base salary range for this position is from $285,000 to $350,000. The range provided includes the base salary that Fabletics expects to pay for the role. Offered base salary will be dependent on factors including the scope and complexity of the role, candidate’s related work experience, subject matter expertise, and work location.
Benefits:
- Hybrid Work Schedule
- Discretionary Paid Time Off
- Summer Fridays
- Healthcare Plans
- Employee Discounts
- 401k
- Annual Bonus Program
- Equity Program
Working Hours: Full-time, with a hybrid work arrangement (on-site and remote work)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior vice president role in marketing within the retail and e-commerce sectors. Actual compensation may vary based on the factors mentioned above.
📌 Applicant Insights
🔍 Company Context
Industry: Retail Apparel and Fashion
Company Size: 201-500 employees
Founded: Fabletics was founded in 2013
Company Description:
- Fabletics is the largest digitally native active lifewear brand in the world
- Fuses style-centric designs with high-performance technology
- Offers activewear, premium scrubs, and shapewear
Company Specialties:
- Activewear
- Shapewear
- Premium Scrubs
Company Website: http://www.fabletics.com
ASSUMPTION: Fabletics is a rapidly growing, digitally native brand with a strong focus on innovation, quality, and customer experience.
📊 Role Analysis
Career Level: Executive (Senior Vice President)
Reporting Structure: Reports to the Co-Founder/Chief Creative Officer with a dotted line reporting line to the Brand President
Work Arrangement: Hybrid (on-site and remote work)
Growth Opportunities:
- Potential for career progression within the marketing department or broader organization
- Opportunity to shape the brand's global marketing strategy and make a significant impact on the company's growth
- Chance to work with and learn from experienced leadership and cross-functional teams
ASSUMPTION: This role offers significant growth opportunities for the right candidate, including the chance to make a real impact on the company's global marketing strategy and brand growth.
🌍 Location & Work Environment
Office Type: Hybrid (on-site and remote work)
Office Location(s): El Segundo, California, United States
Geographic Context:
- El Segundo is a city in Los Angeles County, California
- Known for its beach lifestyle, mild climate, and proximity to Los Angeles
- Offers a mix of urban and suburban living with a variety of amenities
Work Schedule: Full-time, with a hybrid work arrangement (on-site and remote work)
ASSUMPTION: The hybrid work arrangement allows for flexibility and a better work-life balance, while still providing opportunities for in-person collaboration and team building.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening with the HR department
- Interview with the hiring manager (Co-Founder/Chief Creative Officer)
- Interview with cross-functional stakeholders
- Final interview with the Brand President
Key Assessment Areas:
- Strategic thinking and creative vision
- Leadership and team management skills
- Cross-functional collaboration and influencing skills
- Industry knowledge and marketing expertise
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience, strategic thinking, and leadership skills
- Prepare examples of your past marketing campaigns and their results to discuss during the interview
- Research Fabletics' brand and marketing strategies to demonstrate your understanding of the company and its goals
ATS Keywords: Marketing Strategy, Brand Development, Global Marketing, Customer Relationship Marketing, CRM, E-commerce, Social Media Marketing, PR, Strategic Partnerships, Conversion Optimization, Team Leadership, Creative Strategy, Data-Driven Decision Making, Entrepreneurial Mindset, Collaboration, Influencing Skills, Brand Positioning
ASSUMPTION: Fabletics uses an Applicant Tracking System (ATS) to screen resumes, so including relevant keywords from the job description will increase the visibility of your application.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer relationship management software (e.g., Salesforce, Zoho CRM)
- Social media management tools (e.g., Hootsuite, Sprout Social)
- Analytics tools (e.g., Google Analytics, Adobe Analytics)
ASSUMPTION: Familiarity with these tools and technologies is not required but may be beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Quality
- Customer-centricity
Work Style:
- Collaborative and cross-functional
- Data-driven and strategic
- Fast-paced and entrepreneurial
Self-Assessment Questions:
- How do you approach brand positioning and strategic development for a global activewear brand?
- Can you provide an example of a successful marketing campaign you've led, and how you measured its impact?
- How do you balance profitability with long-term growth metrics when scaling a brand?
ASSUMPTION: Fabletics values candidates who are innovative, data-driven, and customer-centric, with a collaborative and entrepreneurial work style.
⚠️ Potential Challenges
- Managing a large, global marketing team with diverse responsibilities and stakeholders
- Balancing short-term profitability with long-term brand growth and customer engagement
- Navigating a fast-paced, dynamic work environment with frequent changes and priorities
- Adapting to a hybrid work arrangement and managing remote team members
ASSUMPTION: These challenges require strong leadership, communication, and adaptability skills to succeed in this role.
📈 Similar Roles Comparison
- This role is similar to a Chief Marketing Officer (CMO) or Senior Vice President of Marketing in a retail or e-commerce company
- However, this role is unique in its focus on a digitally native, active lifewear brand with a strong emphasis on innovation and customer-centricity
- Career progression may include moving into a CMO role or taking on additional responsibilities within the marketing department or broader organization
ASSUMPTION: While this role shares similarities with other marketing leadership positions, its unique focus on a digitally native, active lifewear brand requires a specific set of skills and experiences.
📝 Sample Projects
- Developing and executing a global marketing strategy to launch a new product line
- Leading a team to create and implement a customer relationship marketing program that drives acquisition and retention
- Managing a team to create and execute a brand partnership campaign with high-profile influencers
ASSUMPTION: These sample projects demonstrate the strategic, creative, and leadership skills required for this role.
❓ Key Questions to Ask During Interview
- How does the Co-Founder/Chief Creative Officer and Brand President work together to support the marketing team and drive brand growth?
- What are the biggest challenges facing the marketing team currently, and how can this role help address them?
- How does Fabletics approach diversity, equity, and inclusion in its marketing strategies and campaigns?
- What opportunities are there for professional development and growth within the marketing department or broader organization?
- How does Fabletics support work-life balance for its employees, particularly those in hybrid or remote roles?
ASSUMPTION: Asking these questions will help you better understand the company culture, team dynamics, and growth opportunities for this role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience, strategic thinking, and leadership skills
- Prepare examples of your past marketing campaigns and their results to discuss during the interview
- Research Fabletics' brand and marketing strategies to demonstrate your understanding of the company and its goals
- Follow up with the hiring manager (Co-Founder/Chief Creative Officer) one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
