📌 Core Information
🔹 Job Title: Senior Vice President - Marketing
🔹 Company: Nordic Healthcare Group (NHG)
🔹 Location: US - National (Remote)
🔹 Job Type: Full-Time
🔹 Category: Business Consulting and Services
🔹 Date Posted: 2025-05-28
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK (Occasional travel up to 25% of the time)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing branding, marketing, and communication strategies to drive client engagement and growth
- Collaborating with senior leaders to ensure strategies align with business goals and overall company strategy
- Directly managing, mentoring, and developing a team of marketing professionals focused on evolving Nordic’s enterprise brands
- Raising awareness of Nordic’s enterprise brands, strengthening relationships, and contributing to the growth of Nordic
- Acting as an industry expert and providing thought leadership at healthcare-related events
ASSUMPTION: This role requires a strategic and creative marketing leader with a strong background in brand management, marketing strategy, and team leadership.
📋 Key Responsibilities
✅ Develop and execute branding, marketing, and communication strategies to drive client engagement and growth
✅ Collaborate with senior leaders to ensure strategies align with business goals and overall company strategy
✅ Directly manage, mentor, and develop a team of marketing professionals focused on evolving Nordic’s enterprise brands
✅ Raise awareness of Nordic’s enterprise brands, strengthen relationships, and contribute to the growth of Nordic
✅ Manage strategic relationships with third-party organizations
✅ Maintain current knowledge of the healthcare industry and marketing trends to deliver continuously innovative strategies
✅ Structure and deliver Nordic messaging using the most effective tactics for reaching each audience
✅ Work on business operations projects as assigned and assist other corporate initiatives as necessary
ASSUMPTION: This role involves a mix of strategic planning, team leadership, and hands-on execution to drive marketing success for Nordic’s enterprise brands.
🎯 Required Qualifications
Education: Bachelor’s degree or equivalent experience required
Experience: 10+ years of experience in brand, marketing, communications, or related field with increasing responsibility required; Healthcare professional services industry experience preferred
Required Skills:
- Proven experience in developing and executing creative and compelling brand, marketing, and communications strategies
- Prior experience leading a marketing function representing a group of brands strongly preferred
- Excellent communication skills, written and verbal
- Exhibits business acumen, including a basic understanding of financial metrics and how to lead a team in alignment with organizational goals
- Strong attention to detail and ability to adapt and manage multiple priorities while meeting deadlines
- Proficient with Microsoft Office products, including Excel, PowerPoint, and Word
Preferred Skills:
- Experience with marketing internationally as well as mergers and acquisitions
ASSUMPTION: Candidates should have a strong background in marketing strategy, brand management, and team leadership, with a preference for experience in the healthcare industry.
💰 Compensation & Benefits
Salary Range: $200,000 - $250,000 (Estimated based on industry standards for a Senior Vice President role in the marketing field with 10+ years of experience in the United States)
Benefits:
- Open to remote individuals willing to travel to Nordic’s offices as needed
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is an estimate based on industry standards for a Senior Vice President role in the marketing field with 10+ years of experience in the United States. Actual compensation may vary based on the candidate's qualifications and the company's internal policies.
📌 Applicant Insights
🔍 Company Context
Industry: Business Consulting and Services, focusing on healthcare, social care, life sciences, and related fields
Company Size: 201-500 employees (Medium-sized company with a significant presence in the industry)
Founded: 2004 (Established company with a history of growth and success)
Company Description:
- Nordic Healthcare Group (NHG) is an advisory, insights, and research company that maximizes the outcomes of health and social care and life sciences globally to improve the lives of everyone.
- Rooted in Nordic values, NHG delivers sustainable solutions through research, data analysis, design, digitalization, and implementation.
- Since 2004, NHG’s 250+ professionals have worked with public and private clients on 4000+ projects.
Company Specialties:
- Consulting services
- Benchmarking services
- Research services
- Healthcare
- Social care
- Life sciences
- Service Design
- Digitalisation
- Hospital planning
Company Website: nordichealthcaregroup.com
ASSUMPTION: NHG is a well-established company with a strong reputation in the industry, offering a unique blend of consulting, research, and implementation services to improve health and social care outcomes globally.
📊 Role Analysis
Career Level: Senior leadership role with significant responsibility and influence
Reporting Structure: Direct reports include marketing professionals focused on evolving Nordic’s enterprise brands
Work Arrangement: Remote OK (Occasional travel up to 25% of the time)
Growth Opportunities:
- Potential to grow within the marketing department or across other departments within NHG
- Opportunity to shape the marketing strategy and contribute to the overall success of the company
ASSUMPTION: This role offers significant growth potential for the right candidate, both in terms of career advancement and impact on the company’s success.
🌍 Location & Work Environment
Office Type: Hybrid (Remote OK with occasional travel)
Office Location(s): Espoo, Uusimaa, Finland (Headquarters)
Geographic Context:
- Espoo is the second most populous city in Finland, located in the Uusimaa region, approximately 15 kilometers west of Helsinki
- The area is known for its vibrant business community, with many international companies having their regional headquarters in Espoo
- The city offers a high quality of life, with excellent educational, cultural, and recreational opportunities
Work Schedule: Full-time (40 hours per week) with flexible hours and remote work options
ASSUMPTION: The remote work arrangement offers flexibility and work-life balance, while the occasional travel requirement allows for face-to-face collaboration and relationship-building with the team and clients.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth behavioral and skills-based interviews
- Final round interviews with senior leadership
- Background check and offer
Key Assessment Areas:
- Strategic thinking and problem-solving
- Leadership and team management skills
- Marketing and brand management expertise
- Industry knowledge and trends
- Communication and presentation skills
Application Tips:
- Tailor your resume and cover letter to highlight your marketing strategy, brand management, and team leadership experience
- Prepare for behavioral interview questions focusing on your experience with marketing strategy, team management, and industry trends
- Research Nordic Healthcare Group and the healthcare industry to demonstrate your understanding of the role and company
ATS Keywords: Marketing Strategy, Brand Management, Team Leadership, Healthcare Industry, Marketing Trends, Strategic Thinking, Problem-Solving, Leadership Skills
ASSUMPTION: The interview process will focus on assessing the candidate’s strategic thinking, leadership, and marketing expertise, with a strong emphasis on industry knowledge and trends.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, PowerPoint, Word)
- Marketing automation and CRM platforms (e.g., HubSpot, Salesforce, Marketo)
- Social media management tools (e.g., Hootsuite, Buffer)
- SEO and analytics tools (e.g., Google Analytics, SEMrush)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The role may require experience with specific marketing automation, CRM, and analytics tools, as well as proficiency in Microsoft Office Suite and project management software.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Collaboration
- Innovation
- Integrity
- Accountability
Work Style:
- Fast-paced and dynamic environment
- Strong focus on collaboration and teamwork
- Results-driven and data-informed decision-making
- Continuous learning and improvement
Self-Assessment Questions:
- How do you embody Nordic’s maxims in your daily work?
- How do you balance the need for innovation with the need to deliver consistent results?
- How do you approach working with diverse teams and stakeholders to achieve shared goals?
ASSUMPTION: Candidates should demonstrate a strong fit with Nordic’s values, a results-driven and collaborative work style, and a commitment to continuous learning and improvement.
⚠️ Potential Challenges
- Managing a remote team and balancing the need for collaboration with the need for independent work
- Keeping up with the latest marketing trends and technologies in a rapidly evolving industry
- Navigating a complex organization with multiple brands and stakeholders
- Balancing the need for strategic thinking with the need for tactical execution
ASSUMPTION: The role presents unique challenges that require a strategic and adaptable leader with strong communication and team management skills.
📈 Similar Roles Comparison
- This role is unique in its focus on developing and executing marketing strategies for a group of enterprise brands within a consulting and research company
- Similar roles in other industries may include Chief Marketing Officer (CMO) or Vice President of Marketing, but the context and focus of this role are distinct
- Career paths for this role may include progression to senior leadership roles within NHG or transition to other industries with relevant marketing and leadership experience
ASSUMPTION: This role offers a unique blend of strategic marketing, brand management, and team leadership experience, with potential for growth and career advancement within NHG or other industries.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy for a new healthcare service line, including market research, competitive analysis, and tactical implementation
- Leading a team to rebrand a healthcare organization, including brand positioning, visual identity, and messaging framework
- Managing a marketing campaign to launch a new healthcare product, including market segmentation, targeting, and channel optimization
ASSUMPTION: These sample projects illustrate the strategic, creative, and tactical aspects of the role, requiring a strong understanding of marketing principles, industry trends, and stakeholder management.
❓ Key Questions to Ask During Interview
- How does this role fit into the company’s overall marketing and branding strategy?
- What are the key priorities for the first 90 days in this role?
- How does the marketing team collaborate with other departments, such as sales and product development, to drive growth and success?
- What are the key challenges facing the marketing team, and how can this role address them?
- How does the company support the professional development and growth of its marketing team members?
ASSUMPTION: These interview questions help candidates understand the role’s context, priorities, and growth opportunities, as well as the company’s approach to marketing and team development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing strategy, brand management, and team leadership experience
- Prepare for behavioral interview questions focusing on your experience with marketing strategy, team management, and industry trends
- Research Nordic Healthcare Group and the healthcare industry to demonstrate your understanding of the role and company
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
